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Knowledge about what drives managers to make more sustainable media decisions is important, as it can influence communication effectiveness, especially in countries with strong green consumption preferences.

The authors examine corporate environmental policies and personal green attitudes of managers in the media selection process as potential influencers of marketing managers’ green thought, driving corporate sustainability.

The findings show that managers’ personal green attitudes are an internal driver of corporate sustainability with regard to more sustainable media decisions, while corporate environmental policies are not.

These findings highlight the importance of recruiting marketing managers with strong green personal profiles, particularly companies with a green profile. Results also suggest companies use environmental policies in all managerial decisions, including marketing communications decisions such as media selection.

This research begins the process of understanding what drives marketing managers in their green thinking and related managerial decisions. With today’s growing focus on the environment, this knowledge is increasingly important, so companies can be aligned with the increasing number of eco-conscious consumers who purchase products based on corporate communications and green corporate decisions.

Where previous research found that the lack of commitment among company’s owners and the inability of suppliers to comply with the company’s sustainable policies are barriers of corporate sustainability, the current study found that this is the case even for marketing managers through the non-use of corporate green policies in marketing decisions and those with weak personal green attitudes.

This study aims to investigate the nature of relationships between consumers and green brands and notably their role in shaping green brand evangelism. More particularly, the study first focuses on the influence of green relational benefits (confidence, self-expression, socialisation and altruistism) on green brand loyalty and subsequently the direct effect of green brand loyalty on green brand evangelism.

Data were collected using an online survey administered to a sample of 101 graduated female consumers of green personal care and beauty brands. Partial least square structural equation modelling was used to test the hypothesized relationships of the proposed conceptual model.

The study results demonstrate the existence of a positive and direct impact of confidence, socialization and self-expression benefits on green brand loyalty, with a stronger influence of confidence compared to the other benefits. Green brand loyalty generates a positive green brand evangelism from consumers.

To promote green brand evangelism, managers should invest in actions that enhance consumer loyalty towards green brands through a combination of confidence, socialization and self-expression benefits.

Although previous studies have discussed how relational benefits contribute to the development of brand loyalty, the issue has not been examined from a green brand perspective. In addition, this paper explores the antecedents of green brand evangelism, which have not been sufficiently addressed in the existing literature.

The Government's 2005 Green Paper on Adult Social Care put forward a vision of ‘independence, well‐being and choice’. While the notion of independent living was central to the vision and to the substantive policy proposals presented in the Green Paper, there was no definition of what ‘independent living’ actually means. The British Council of Disabled People supports many of the ideas in the Green Paper, such as the proposed introduction of individualised budgets. It also has concerns about the continuing lack of basic rights to receive support and to live independently in one's own home, and about the way in which the new vision will be financed and implemented.

This paper aims to propose a research model that explores perceived green organizational support (OS) as a mediator of the effect of green human resource management (GHRM) on job performance (JP) and organizational citizenship behavior toward the organization (OCB-O).

This paper used data obtained from small- and medium-sized hotels in Palestine. The associations given above were tested using structural equation modeling.

The findings reveal that GHRM boosts hotel employees’ perceptions of green OS. That is, the effective implementation of GHRM is a sign of perceived green OS. Congruent with the study predictions, employees’ perceptions of green OS activate their JP and OCB-O. Finally, perceived green OS mediates the impact of GHRM on JP and OCB-O.

Management should take advantage of green human resource practices to acquire and retain talented employees whose environmental goals and values fit those of the company. Employees should be involved in problem-solving on environmental sustainability and green management. They should also participate in continuous training programs and enhance their awareness of environmental sustainability and green management.

There is a lack of evidence appertaining to the effects of GHRM and perceived green OS on non-green positive workplace performance outcomes. More importantly, there is a scarcity of evidence about the mechanism linking GHRM to these performance outcomes.

The Green Paper's vision for the future of adult social care confirms New Labour's subsumption of the specific social problem of ‘elder abuse’ under a generic adult protection strategy, explicitly located within an overarching policy and legislative framework of social care generally.

This paper aims to examine the effect of the characteristics of innovation and change adopters on the rate of adoption of environmental sustainability innovations in hospitals of Bihar state in India.

Data were collected from hospital administration, managers, doctors, nurses and staff working at various levels in both public and private hospitals of Bihar. Research model was tested using regression analysis with the help of statistical package for social sciences 24.

Innovation characteristics of relative advantage, simplicity, trialability and compatibility were found to significantly predict the adoption of eco-innovations while innovativeness and environmental opinion leadership failed to demonstrate any significant impact on sustainability adoption in hospitals.

This study provides important information to the change agents on how to diffuse green innovations in the unsustainable and inefficient areas and make them more sustainable. With no systematic investigation of sustainability innovations being done in the health-care sector in India, this study on eco-innovations in a resource-constrained state of India provides a fresh perspective and practical insights on the state of sustainability innovations in health care.

The proposed chapter will focus on university partnerships for sustainable development, specifically in relation to the health and social care sector. As this is a burgeoning field of research and enterprise, this chapter would provide a valuable resource and much-needed exploration of how and with whom universities partner in terms of sustainability in health and social care.

The majority of universities have health sciences and social care departments delivering courses at undergraduate, postgraduate, and doctorate levels. As such, the chapter presents the range of opportunities for interdisciplinary learning and working, shares methods to foster social responsibility through partnerships between students, staff, clinicians, and service users, and acknowledges the prospect of lifelong learning that partnerships in sustainability can generate.

Branching Out is a 12‐week ecotherapy programme for clients who use mental health services within the Greater Glasgow and Clyde area. Over the course of a year 110 clients attended the programme, of whom 77 (70%) completed the course. In order to ascertain the outcomes of the programme and the elements that appeared to facilitate change, semi‐structured interviews with clients (n=28) and two focus groups with clinicians (n=5 and n=3) from the referring services were conducted.The data gathered therein was analysed using interpretive phenomenological analysis (IPA). From the results, five themes emerged as client outcomes. These were: improvements to mental well‐being, improvements to physical health, provision of daily structure and routine, transferable knowledge and skill acquisition, and increased social networking and social skills development. Three themes pertaining to the service logistics (team building and social inclusion, contrast of environments and work and recognition) emerged as potential explanations for the client outcomes. There was a perception among clients and clinicians that Branching Out represented a ‘stepping stone to further community engagement’. The results reflect a recovery‐oriented approach to health care. The limitations of the evaluation and implications for the future are discussed.

Sustainable health care combines three key factors: quality patient care, fiscally responsible budgeting and minimizing environmental impact. Although pollution is well understood as a health problem, US health planners have not fully recognized the need to reduce health‐care pollution. Minimizing health‐care pollution, moreover, requires reducing the throughput of energy and materials. Ultimately, sustaining healthy ecosystems requires that health‐care material and energy utilization be limited. However, traditional conceptions of health‐care ethics maintain a philosophy of rescue that makes limiting life‐saving resources, except at a patient’s request, morally worrisome. Moreover, the media image of health care as technologically intensive, together with the common medical view that nature is the enemy, render suspect philosophical perspectives respectful of Earth’s limits. Nevertheless, academic medical centers have advantages as sites for pursuing sustainability: students often uphold environmental ideals, a public health perspective, and an interest in providing services universally; basic biomedical research on campus permits innovative research combining health and environmental considerations; opportunities exist for including environmental concerns in health professional education; some academic medical centers have already stated environmental criteria for purchasing contracts; and health‐care professionals and institutions are increasingly addressing such environmental concerns as mercury use, latex allergies, dioxin pollution, and waste volume. To address these challenges, a visioning process is proposed, designed to formulate a practical plan by means of public, local, and professional participation in the process of articulating creative and morally sound proposals for change.

This study provides a reflective overview on the role of traditional and emergent digitalization and information technologies for leveraging environmental supply chain sustainability – while reflecting on potential trade-offs and conflicts of digitalization and greening.

The authors use relevant literature and literature from Industrial Management and Data Systems (IMDS) research published in this journal over the past 50 years. They also use their knowledge and over 30 years of research experience in the field to provide professional scholarly reflections and perspective.

The authors provide a focused and succinct evaluation for research directions. A pressures, practices and performance framework sets the stage for pertinent research questions and theoretical needs to investigate the nexus of digitalization and green supply chain management. The authors provide two frameworks with exemplary practices and research for traditional and emergent digitalization and information technology. Their reflection concludes with a summary and steps forward.

The authors show how research and practice can be used to affect supply chain greening with digitalization and information technology. They observe that care should be taken given that these technologies can paradoxically simultaneously offer solutions to environmental degradation and potentially be a source of environmental degradation across the supply chain.

This work provides a summary and unique perspective that links traditional and emergent digitalization technology to green and environmental sustainability work. The area has not seen a clear summary and path forward and shows how IMDS literature has contributed to the field for decades.