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After reading and analyzing the case study, the students would be able to identify the main stakeholders and decision-makers and their importance and influence on the environment for a product, evaluate the value chain of the product and critical decision-makers, evaluate the various ways to avoid falling into the trap of greenwashing and examine the marketing strategy to market an environmentally friendly product.

LIKO-S is a Czech manufacturing and construction company. The company has been designing and creating intelligent solutions, such as green facades or vertical greenery systems, to save energy in building heating and cooling systems. The company launched green facades in the Czech market. However, the main obstacle was the need for supporting data to showcase the positive environmental impact of green facades. Under these circumstances, Libor Musil’s main objective was to overcome prevalent misconceptions about green facades and find a suitable market segment. The situation worried the company, as LIKO-S had heavily invested in developing and marketing the green walls. The management had to tackle this challenge as soon as possible to recover the substantial research and development and marketing investments. Furthermore, owing to lack of information, even genuinely sustainable products were seen as greenwashing. In addition, bad or wrong customer perceptions of these walls might spill over to other products, tarnishing the company’s image and threatening its survival in the domestic market. Under these circumstances, competitors might enter the Czech market, jeopardizing the company’s overall profits. Consequently, Libor was in a great dilemma about managing the financial and reputational risk of the company. Should Libor close the green walls unit, explore different markets/uses or help increase awareness among the general population about green walls by finding a suitable marketing strategy?

The case study was designed for graduate-level students in the strategic management (CSR and innovation module) courses. However, the case could also be an excellent addition to marketing courses dealing with customers’ perceptions of innovative products and strategies to improve the adoption of the product.

Teaching notes are available for educators only.

CSS 3: Entrepreneurship

Green walls are vertical structures with various plant species that contribute to achieving sustainability in terms of environmental, economic and social aspects. A comparison of green wall performance with a similar type of conventional wall would be the most convincing way of promoting green wall applications than comparing the performance within types of green walls. Hence, this study evaluated the life cycle cost (LCC) of an indirect green facade with a conventional wall in the Sri Lankan tropical climate towards enhancing the adaptation of the green wall concept as an energy-saving solution.

The study involved two stages: (1) assessing the thermal performance and (2) calculating the LCC of the indirect green facade and the conventional wall. On-site temperature measurements were taken from various spots on the exterior and interior wall surfaces of each building in different time intervals per day for 21 days from the end of May to the beginning of July. The LCC analysis was performed using the cost data collected through the market survey and document review.

The temperature difference between the external and internal wall surfaces of the conventional wall (1.06⁰C) is higher than the green wall (0.32⁰C). This implies that green walls help retain 2/3 of the temperature transferred through a conventional wall, thereby reducing the energy requirement for cooling purposes by 70%. Though the initial cost of a green wall is 19% higher than a conventional wall, maintenance costs of green walls result in 29% savings. This results in a 55% overall annual LCC savings compared to conventional walls.

There is a dearth of studies to evidence that the cost performance of green walls is more effective than conventional walls in tropical climates, and this study fulfils this research gap. Thus, the findings would be more convincing to clients towards enhancing green wall applications.

This study aims to formulate a user-friendly pre-design model that could be a decision support tool for green wall systems to assist designers in selecting an optimal green wall system aligned with specified performance criteria while concurrently addressing project requirements linked to social and economic parameters. This approach seeks to enhance overall project satisfaction for the designer and the owner.

A correlation between the green wall context and design requirements and its performance on the buildings have been defined by considering its social and economic parameters, which represented the owner preferences to ensure the most satisfaction from installation as it achieves the required performance that is defined by the designer such as maximizing thermal insulation, improving indoor air quality, reducing the needed heating and cooling loads, etc. and also to achieve the satisfaction in social and economic requirements defined by the owner such as system installation cost, system maintenance cost, adding beauty value, etc.

The research developed an easy pre-design model to be a tool for green wall system decision-making for the most suitable system, which contains three main steps: the first one is defining the required performance of the green wall (designer requirements), the second step is limiting the context of the project which is made by designer and the owner requirements and finally the third step is choosing the system components that ensures achieving the requirements of both owners and designer, related to the building and climate context.

The added value lies in developing a green wall decision-making tool, essentially a pre-design model. This model considers the correlation between the project’s context, encompassing climate and building conditions. It provides a structured approach for decision-making in the early stages of green wall design. It offers valuable insights into the optimal choices related to system type, installation methods and plant characteristics. This enhanced decision-making tool contributes to more informed and efficient design processes, considering each project’s specific needs and conditions.

Vertical greenery systems (VGS) have been a widely accepted design strategy that contributes to creating sustainable built environments. However, green building technologies (e.g. VGS) have grown in complexity which poses maintainability challenges. Designing with maintainability in mind is crucial in delivering efficient and sustainable buildings. This paper aims to assist designers and allied professionals in terms of integrating maintainability and sustainable design in developing high-rise VGS directly from its design inception.

The study is grounded on the “Green Maintainability” concept which link maintainability, sustainability and facility management right at the outset. The Green Maintainability factors are translated into critical design criteria which are used to analyze the selected instrumental case studies to evaluate the high-rise VGS performance and maintainability potential. A qualitative approach via the triangulation of data collected from relevant literatures, field surveys and walkthrough interviews is undertaken.

Findings have shown that the major VGS defects which are mostly occurring in the case studies are issues concerning fallen leaves and dirt accumulation; safety issues during cleaning and repairs; insufficient maintenance access; algae/ mould growth; withering plants; water stagnation/ ponding; poor/faulty irrigation and water dripping and unavailability of natural elements. Best practices and lessons learned revealed few design oversight and technical issues concerning high-rise VGS façade implementation. While maintenance cost, biodiversity and lack of coordination among involved professionals are the additional issues which emerged during the stakeholders’ walkthrough interviews.

Current researches conducted on the maintainability of green building technologies (e.g. high-rise VGS) are still few. This research study is the first comprehensive assessment to determine the green maintainability potential and performance of high-rise VGS in tropical conditions.

Numerous researchers proved Vertical Greenery System VGS beneficial to buildings and surroundings. However, it is still not widely applied in the tropics like Malaysia. This paper aims to determine the perceptions of VGS among the end users before it can be improved. A survey was conducted among 40 respondents, the end users of VGS in selected buildings within Klang Valley area. The collected data was analysed using statistical tests. From the findings, the primary benefits of VGS perceived by end users are enhancing visual quality, bringing nature harmony, reducing stress and reducing the urban heat island effects. The perceptions contradict with the results of ANOVA test between reducing the urban heat island effects and other VGS benefits that proves the need and effort to work on VGS in Malaysia.

To come up with a prudent decision on the installation of an appropriate green wall (GW) on buildings, this study presents a novel decision-making algorithm. The proposed algorithm considers the importance of barriers hampering GW adoption, as well as their relationships with regard to different types of GWs existing in a contextual setting.

The proposed methodological approach is based on the integration of qualitative and quantitative techniques by employing focus group discussion, fuzzy-based best-worst method and fuzzy TOPSIS.

Based on the experiences of qualified experts involved in related projects in Hong Kong, the following conclusions are drawn: (1) cost, installation and maintenance-related barriers are perceived to have the highest importance, (2) modular living wall system is the most suitable GW system for the context of Hong Kong and (3) existing barriers are found to have a pivotal role in the ranking of the most suitable GW systems.

The findings provide valuable insight not only for policymakers and stakeholders, but also for establishing a methodological approach that can assist decision-makers in identifying the most beneficial GW system rather than the most applicable one. This could have significant implications and introduce potential changes to the common way of practice within the industry and lay the foundation for wider adoption of GW.

While previous studies have investigated the sustainability-related issues of GW façade applications, the current body of knowledge is deprived of a comprehensive methodological approach for the selection of the most suitable GW systems.

Green walls (GWs), comprising living walls and green facades, have been touted as environmentally friendly products in architectural design. GWs can be viable in every aspect of sustainability; they provide residents of buildings with a wide range of economic, social and environmental benefits. Despite this, the adoption rate of GW is still in its infancy stage, and the existing literature concerning the hindrances inhibiting GW adoption is very limited. To address these gaps, the aim of this paper is to identify and prioritize the hindrances to GW adoption in Hong Kong.

After identifying 17 hindrances through an in-depth review of literature, the fuzzy Delphi method (FDM) is employed to refine the hindrances based on the local context with the help of 21 qualified experts in the field. Subsequently, Fuzzy Parsimonious Analytic Hierarchy Process (FPAHP) is exploited as a recently developed technique to prioritize the identified hindrances.

Results reveal that the most significant hindrances to the adoption of GW are maintenance cost, high installation cost, difficulties in maintenance, sophisticated implementation and inducement to fire. Findings call for scholars to address ways to improve GW installation practices and methods in order to eradicate the hindrances and provide lessons for policymakers, assisting them in facilitating the larger-scale adoption of GW.

Considering the dearth of studies on hindrances to the adoption of GWs, this paper provides a comprehensive outlook of the issue, providing knowledge that can be used as a building block for future scholars within the field. It also provides valuable insights for stakeholders within the construction industry about the hindrances to the adoption of GWs which could direct their efforts toward better implementation of it.

The use of green wall technology in green buildings is a growing trend; however, more research is required about their maintainability, taking into account that maintainability at the design stage is a valuable strategy in achieving building efficiency and sustainability. Thus, the purpose of this paper is to determine the issues in operating and maintaining green walls, particularly in tropical areas like Singapore, leading to the development of a green maintainability framework.

This research uses a qualitative method that combines a thorough and systematic literature review, multiple case studies, field observation surveys and selected instrumental case studies with building plan appraisal and interviews to investigate the potential issues associated with the maintainability of green walls in tropical areas like Singapore.

The findings show that technical and environmental issues/defects are prevalent in the operation and maintainability of green wall technologies applied in green buildings located in tropical regions. Proper considerations of these findings will encourage green building designers and facilities managers to collaborate in the effective implementation of operations and maintenance of green building technologies.

This research gives new and significant information while identifying a clear knowledge gap. The paper recommends the formulation of a green maintainability framework with a set of design criteria that will serve as a benchmark in the future design of green walls. The green maintainability framework would be a valuable addition to green facilities management in ensuring the long-term maintainability and sustainability of existing and new green walls in tropical areas specifically in Singapore.

The purpose of this study is to explore the perceptions of built environment professionals on the benefits and impediments limiting the widespread acceptance of vertical greening systems (VGSs) in Lagos, Nigeria. This study contributes to the knowledge on the adoption of VGSs from the socio-technical dimension.

The study employed a survey method. An online questionnaire was used to obtain information from the respondents. The questionnaire was divided into four (4) sections. The first section focused on the socio-demographic variables while the second section addressed knowledge of VGSs, willingness to educate clients on the use of VGS and the possibility of VGS improving city image in Lagos. Section three (3) focused on the VGS benefits, subdivided into environmental, economic and aesthetic qualities and measured on a five-point Likert scale. Lastly, section four (4) concentrated on the impediments to the use of VGS in Lagos.

Professionals are willing to adopt the use of VGSs if their clients agree to the benefits it delivers to occupants, the environment and the building fabric.

This paper fulfills an identified need to study the perceptions of professionals toward VGSs patronage.

The study aims to examine the potential benefits of integrating nature-based solutions (NbS) in the housing sector.

The approach adopted was a systematic literature review aided by the Preferred Reporting Items for Systematic Reviews criteria and the VOSviewer software. Abductive reasoning was used to analyze the collected data, which was then subjected to content analysis through an iterative read-and-review procedure.

The study identified green walls, indoor greenery, porous pavement and landscaping, rainwater harvesting and water purification and green roofs as elements of buildings where NbS should be incorporated. Although nature-based research on integrated greenery facades and roof applications was noted, rainwater harvesting and water purification-oriented research remained dominant. These findings demonstrate the advantages of implementing NbS in the housing sector, including energy efficiency, environmental development, flood prevention and sustainable water management. Integrating NbS into housing designs can considerably contribute to the creation of more resilient, eco-friendly and comfortable living environments. However, the adoption of NbS faces hurdles, including a lack of awareness, limited policy support and economic constraints.

This study recommends that NbS be mainstreamed into housing development and knowledge exchange opportunities between sub-Saharan Africa and Europe, as well as other regions, to promote the adoption of NbS through research and collaborations. Also, it contributes to the discourse of sustainable affordable housing in the Global South while addressing United Nations Sustainable Development Goals 11, 12, 13 and 15. This study offers valuable guidance to stakeholders, thereby fostering the development of more sustainable and resilient housing practices and policies.

The study used VOSviewer software visualization to identify structural patterns and track prominent research frontiers, allowing for a more thorough yet concise mapping and capture of a scientific knowledge domain.