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Open Access
Article
Publication date: 13 September 2018

Patrick O’Brien, Scott W.H. Young, Kenning Arlitsch and Karl Benedict

The purpose of this paper is to examine the extent to which HTTPS encryption and Google Analytics services have been implemented on academic library websites, and discuss the…

8192

Abstract

Purpose

The purpose of this paper is to examine the extent to which HTTPS encryption and Google Analytics services have been implemented on academic library websites, and discuss the privacy implications of free services that introduce web tracking of users.

Design/methodology/approach

The home pages of 279 academic libraries were analyzed for the presence of HTTPS, Google Analytics services and privacy-protection features.

Findings

Results indicate that HTTPS implementation on library websites is not widespread, and many libraries continue to offer non-secured connections without an automatically enforced redirect to a secure connection. Furthermore, a large majority of library websites included in the study have implemented Google Analytics and/or Google Tag Manager, yet only very few connect securely to Google via HTTPS or have implemented Google Analytics IP anonymization.

Practical implications

Librarians are encouraged to increase awareness of this issue and take concerted and coherent action across five interrelated areas: implementing secure web protocols (HTTPS), user education, privacy policies, informed consent and risk/benefit analyses.

Originality/value

Third-party tracking of users is prevalent across the web, and yet few studies demonstrate its extent and consequences for academic library websites.

Details

Online Information Review, vol. 42 no. 6
Type: Research Article
ISSN: 1468-4527

Keywords

Open Access
Article
Publication date: 20 March 2017

Patrick OBrien, Kenning Arlitsch, Jeff Mixter, Jonathan Wheeler and Leila Belle Sterman

The purpose of this paper is to present data that begin to detail the deficiencies of log file analytics reporting methods that are commonly built into institutional repository…

5502

Abstract

Purpose

The purpose of this paper is to present data that begin to detail the deficiencies of log file analytics reporting methods that are commonly built into institutional repository (IR) platforms. The authors propose a new method for collecting and reporting IR item download metrics. This paper introduces a web service prototype that captures activity that current analytics methods are likely to either miss or over-report.

Design/methodology/approach

Data were extracted from DSpace Solr logs of an IR and were cross-referenced with Google Analytics and Google Search Console data to directly compare Citable Content Downloads recorded by each method.

Findings

This study provides evidence that log file analytics data appear to grossly over-report due to traffic from robots that are difficult to identify and screen. The study also introduces a proof-of-concept prototype that makes the research method easily accessible to IR managers who seek accurate counts of Citable Content Downloads.

Research limitations/implications

The method described in this paper does not account for direct access to Citable Content Downloads that originate outside Google Search properties.

Originality/value

This paper proposes that IR managers adopt a new reporting framework that classifies IR page views and download activity into three categories that communicate metrics about user activity related to the research process. It also proposes that IR managers rely on a hybrid of existing Google Services to improve reporting of Citable Content Downloads and offers a prototype web service where IR managers can test results for their repositories.

Details

Library Hi Tech, vol. 35 no. 1
Type: Research Article
ISSN: 0737-8831

Keywords

Open Access
Article
Publication date: 1 September 2022

Lukáš Porsche, Ladislava Zbiejczuk Suchá and Jan Martinek

The purpose of this paper is to introduce Google Analytics as a format suitable for advanced tracking of reading behavior within web books, set the metrics for measuring the…

2071

Abstract

Purpose

The purpose of this paper is to introduce Google Analytics as a format suitable for advanced tracking of reading behavior within web books, set the metrics for measuring the reading behavior of web books and describe the first results of a pilot study. This paper offers suggestions for further deployment of web books and web analytics in digital libraries and evaluating web books' performance.

Design/methodology/approach

To understand the reading behavior of web book users, researchers use quantitative research methods based on custom and advanced metrics at Google Analytics.

Findings

Google Analytics is a valuable tool for tracking access to individual books and tracking entire web book collections, mainly if researchers use the combination of unique custom and advanced metrics. A pilot study with 190 users uncovered significant results on reading behavior, for example, the strong preference for scrolling over navigation buttons.

Research limitations/implications

This pilot study is limited to measuring two web books and 190 users. This study demonstrated a workable setup of metrics for measuring reading behavior; it would be helpful to continue measurement with a larger sample of books and users.

Originality/value

Researchers in library and information science currently use web analytics mainly to understand user behavior on the website and in the catalog. This paper presents the possibilities of deploying Google Analytics directly in web books to understand reading behavior.

Details

Digital Library Perspectives, vol. 38 no. 4
Type: Research Article
ISSN: 2059-5816

Keywords

Open Access
Article
Publication date: 13 January 2022

Dinda Thalia Andariesta and Meditya Wasesa

This research presents machine learning models for predicting international tourist arrivals in Indonesia during the COVID-19 pandemic using multisource Internet data.

5538

Abstract

Purpose

This research presents machine learning models for predicting international tourist arrivals in Indonesia during the COVID-19 pandemic using multisource Internet data.

Design/methodology/approach

To develop the prediction models, this research utilizes multisource Internet data from TripAdvisor travel forum and Google Trends. Temporal factors, posts and comments, search queries index and previous tourist arrivals records are set as predictors. Four sets of predictors and three distinct data compositions were utilized for training the machine learning models, namely artificial neural networks (ANNs), support vector regression (SVR) and random forest (RF). To evaluate the models, this research uses three accuracy metrics, namely root mean square error (RMSE), mean absolute error (MAE) and mean absolute percentage error (MAPE).

Findings

Prediction models trained using multisource Internet data predictors have better accuracy than those trained using single-source Internet data or other predictors. In addition, using more training sets that cover the phenomenon of interest, such as COVID-19, will enhance the prediction model's learning process and accuracy. The experiments show that the RF models have better prediction accuracy than the ANN and SVR models.

Originality/value

First, this study pioneers the practice of a multisource Internet data approach in predicting tourist arrivals amid the unprecedented COVID-19 pandemic. Second, the use of multisource Internet data to improve prediction performance is validated with real empirical data. Finally, this is one of the few papers to provide perspectives on the current dynamics of Indonesia's tourism demand.

Open Access
Article
Publication date: 4 April 2023

Orlando Troisi, Anna Visvizi and Mara Grimaldi

Digitalization accelerates the need of tourism and hospitality ecosystems to reframe business models in line with a data-driven orientation that can foster value creation and…

6228

Abstract

Purpose

Digitalization accelerates the need of tourism and hospitality ecosystems to reframe business models in line with a data-driven orientation that can foster value creation and innovation. Since the question of data-driven business models (DDBMs) in hospitality remains underexplored, this paper aims at (1) revealing the key dimensions of the data-driven redefinition of business models in smart hospitality ecosystems and (2) conceptualizing the key drivers underlying the emergence of innovation in these ecosystems.

Design/methodology/approach

The empirical research is based on semi-structured interviews collected from a sample of hospitality managers, employed in three different accommodation services, i.e. hotels, bed and breakfast (B&Bs) and guesthouses, to explore data-driven strategies and practices employed on site.

Findings

The findings allow to devise a conceptual framework that classifies the enabling dimensions of DDBMs in smart hospitality ecosystems. Here, the centrality of strategy conducive to the development of data-driven innovation is stressed.

Research limitations/implications

The study thus developed a conceptual framework that will serve as a tool to examine the impact of digitalization in other service industries. This study will also be useful for small and medium-sized enterprises (SMEs) managers, who seek to understand the possibilities data-driven management strategies offer in view of stimulating innovation in the managers' companies.

Originality/value

The paper reinterprets value creation practices in business models through the lens of data-driven approaches. In this way, this paper offers a new (conceptual and empirical) perspective to investigate how the hospitality sector at large can use the massive amounts of data available to foster innovation in the sector.

Details

European Journal of Innovation Management, vol. 26 no. 7
Type: Research Article
ISSN: 1460-1060

Keywords

Open Access
Article
Publication date: 6 November 2017

Bee Leng Chew, Marnisya Abdul Rahim and Vighnarajah Vighnarajah

Recent advancement in technological development has encouraged distance learning institutions to be more productive and creative in effectively utilizing the Learning Management…

3724

Abstract

Purpose

Recent advancement in technological development has encouraged distance learning institutions to be more productive and creative in effectively utilizing the Learning Management System (LMS). Among the many measures employed is the integration of federated search engine into the LMS which allows for a more productive and wider scope of information retrieval through the provisions of library resources and services. The purpose of this paper is to report one such case study in Wawasan Open University exploring the integration of federated search engine (EBSCO Discovery Service (EDS) widget) into the learning spaces of LMS. Widgets resemble apps that enable the integration of EDS functionality in providing access for students to retrieve library learning resources from the convenience of the LMS, excluding the need to log onto the library.

Design/methodology/approach

This paper presents a discussion that highlights the development and conjectural implementation of a framework on the integration of the EDS widget into the University’s LMS. Data collection includes meta-analysis data from the micro- and macro-level infrastructure that make up the framework, namely, end-user layer, system layer and data management layer.

Findings

Findings from this study addressed significant importance to the library in promoting effective search and utilization of information needs. The findings will also make clear recommendations in developing effective collaborations between the library and faculties. Although the implementation of this framework is still in a developmental stage, this study still provides pertinent information in validating the integration of EDS into the University’s LMS.

Research limitations/implications

While serious limitations are not anticipated, possible concerns do exist with programming algorithms in the integration of EDS into the LMS. These challenges will be reported in the paper as reference for future replications of study

Practical implications

One key implication is the increase in the usage of the library resources and the potential to reach a larger audience of remote library users.

Originality/value

The primary advantage is to minimize the need for multiple gateway login while ensuring the library to monitor relevant library databases activities throughout the system check of the LMS.

Details

Asian Association of Open Universities Journal, vol. 12 no. 2
Type: Research Article
ISSN: 2414-6994

Keywords

Open Access
Article
Publication date: 21 February 2020

Ying Zhu, Valerie Lynette Wang, Yong Jian Wang and Jim Nastos

Based on theories related to coopetition, the purpose of this paper is to examine the patterns of business-to-business digital referrals inscribed in businesses’ digital content.

5451

Abstract

Purpose

Based on theories related to coopetition, the purpose of this paper is to examine the patterns of business-to-business digital referrals inscribed in businesses’ digital content.

Design/methodology/approach

A complete industry-wise digital data set is formed by extracting digital referrals in all the content pages. The authors outline how digital referrals are strategically used among peer businesses in the peer-to-peer digital network and in the augmented digital network, taking into consideration geographical framing and physical distance.

Findings

The authors reveal how geographical framing and physical distance influence peer-to-peer referral patterns in the digital space. Quite counter-intuitively, businesses are more likely to give digital referrals for peers residing in the same region, as well as for peers located in closer proximity. Further, results from the augmented digital network show that peer businesses in closer proximity exhibit greater strategic similarity in their digital referring strategy.

Research limitations/implications

The findings extend the understanding of business-to-business coopetition to the digital space and suggest that geographical framing and physical distance can induce reciprocated relationships between peers by offering each other digital referrals.

Practical implications

The findings shed light on the formation of a business-to-business digital coopetition strategy using digital referral marketing.

Originality/value

This study highlights the impact of digital referrals in business-to-business relationship management, especially in the digital coopetition context.

Open Access
Article
Publication date: 1 August 2016

Umi Hanim Mohd Ibrahim, Fathinirna Mohd Arshad, Mazlan Zulkifly and Janet Woo Tai Kwan

The purpose of this paper is to discuss the progress of iRadio OUM over the years, the evolution of technology used and its overall significance to OUM’s continual growth and…

1174

Abstract

Purpose

The purpose of this paper is to discuss the progress of iRadio OUM over the years, the evolution of technology used and its overall significance to OUM’s continual growth and development.

Design/methodology/approach

Reports the results from web analytic data from previous years in terms of listening and downloading habits and trends. Reviews of how other institutions and/or organisations use podcasting or audio learning material in the teaching and learning process are also included.

Findings

Outlines the progress of iRadio OUM through the years in terms of content development, listening and downloading trends as well as research and development carried out. This paper summarises the changes in how segments are structured, produced and delivered. It also outlines the evolution of the technology used, mainly in terms of how content is delivered to the audience.

Research limitations/implications

The scope of the paper is such that it only highlights the experiences of iRadio OUM alone.

Practical implications

Offers practical advice in terms of the planning, development and implementation of an educational internet radio for higher learning institutions.

Originality/value

This paper is written by key team members of iRadio OUM itself and highlights the experiences and ultimately the best practices discovered by actual web-broadcast practitioners and audio learning materials instructional designers.

Details

Asian Association of Open Universities Journal, vol. 11 no. 1
Type: Research Article
ISSN: 1858-3431

Keywords

Open Access
Article
Publication date: 13 May 2024

Stefano Di Lauro, Aizhan Tursunbayeva, Gilda Antonelli and Luigi Moschera

This research aims to explore whether or how organizations adopt people analytics (PA), its value and potential socio-technical factors that can enable or hinder PA projects by…

1140

Abstract

Purpose

This research aims to explore whether or how organizations adopt people analytics (PA), its value and potential socio-technical factors that can enable or hinder PA projects by disrupting and reshaping human resource management. We do this by focusing on the Italian context.

Design/methodology/approach

We conduct a scoping review of data collected between 2018 and 2022 via Google Alerts (GA), a content change detection and notification service that is gaining popularity in scholarly research.

Findings

Our findings suggest that the diffusion of PA applications in Italy, especially those of a descriptive nature, is growing. Most of the existing PA applications are positioned in a positive technocratic light, envisioning the value of PA for both employees and organizations. The value for the latter appears to be direct, while the value for employees is realized through organizational initiatives. The findings also suggest that while enablers can vary between PA application types, the barriers, especially technological and environmental, are generic for both descriptive and predictive/prescriptive PA applications.

Originality/value

Theoretically, we propose a framework for analyzing PA applications, their values, enablers and barriers. Methodologically, we present and describe in detail a novel approach, drawing on GA that can be used to study PA in specific contexts. Practically, our study serves as a helpful point of reference for managers planning or implementing PA in Italy, for benchmarking PA in Italy over time and for comparative international studies.

Details

Personnel Review, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 0048-3486

Keywords

Open Access
Article
Publication date: 16 February 2021

Ritimoni Bordoloi, Prasenjit Das and Kandarpa Das

During any crisis situation like a pandemic, war or natural disaster, online/blended learning could meet the academic needs of the learners in a bigger way. The use of information…

40026

Abstract

Purpose

During any crisis situation like a pandemic, war or natural disaster, online/blended learning could meet the academic needs of the learners in a bigger way. The use of information and communication technology (ICT)-based technologies has converted the entire teaching pedagogy to a learner centred pedagogy, following which the skills of using technology are to be seen as the most essential qualifications on the part of both the teachers/educators and learners. Therefore, the purpose of this paper is to understand the perceptions of the teachers and learners regarding the use of online/blended learning modes in teaching learning transactions. Another purpose of the paper being to find out the prospects and challenges of providing online/blended learning in a country like India, particularly during and in post-Covid-19 situations.

Design/methodology/approach

The academic analytics approach was used for the study. A structured questionnaire was designed in Google Forms covering the perceptions of the teachers and learners in different Indian universities and colleges regarding online/blended services and analysis was done using Google Analytics. Further, analysis of the data received had been done by using simple statistical tool like percentage.

Findings

Blended learning could be the solution for providing education in the context of the 21st century India. However, unlike in case of the conventional education, open education has widened the scope of learning adhering to the motto – “Bring your own device” to learn. The extensive use of open educational resources, massive open online courses, social media and meeting apps during the Covid-19 lockdown, has opened up the minds of the knowledge-hungry people, further enabling them to receive the necessary educational inputs, training and skills even during the current pandemic situation. This is going to have a big impact in the ways of educational transactions in the days to come.

Research limitations/implications

The discussions in the paper are limited to a study of representative states of India, and it is a general study only. The sample size was limited to only 120 as the response rate was significantly low compared to the number of addressees to whom the questionnaire was sent.

Practical implications

This study will help in understanding the present state of online/blended learning in a country like India. The use of online learning was no doubt intensified by the sudden outbreak of the Covid-19 Pandemic. However, the study will also help in preparing a roadmap, at the policy level, regarding the beneficial use of online/blended teaching learning models both by the teachers and learners during any future crisis-like situations in a country like India.

Social implications

Through this paper, a new social constructivism has been visualised to know the acceptability of online/blended learning opportunities on the part of the teachers and learners across India. If that social constructivism can actually be realised through the benefits of online learning, India might emerge as one of the important leaders of education in the coming days. To that extent, the Covid-19 pandemic can be seen as a blessing in disguise.

Originality/value

It is important to examine the perceptions of both teachers and learners on the use of online learning in their regular curriculum transactions most particularly when the whole world is facing the brunt of the Covid-19 pandemic, which has adversely affected millions of learners across the world. The paper is original because it explores the current state of online/blended learning in a developing country like India to provide a practical and realistic vision of a new way of learning in the post-Covid-19 situations.

Details

Asian Association of Open Universities Journal, vol. 16 no. 1
Type: Research Article
ISSN: 1858-3431

Keywords

1 – 10 of 584