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Case study
Publication date: 2 August 2023

Amrinder Singh, Tarun Kumar Soni and Soumik Bhusan

This case study has been prepared after thoroughly studying the Indian wine industry. Secondary data for the value of wine imported in India has been taken from the website of the…

Abstract

Research methodology

This case study has been prepared after thoroughly studying the Indian wine industry. Secondary data for the value of wine imported in India has been taken from the website of the Ministry of Commerce and Industry, Government of India. Data for GDP per capita for India has been taken from World Development Indicators, World Bank. Data for revenue generation of top five countries have been sourced from Statista Report on Indian wine market. Fictitious names are used for the Winery (Romaniszyn) and the individual (Harish G.) working there.

Case overview/synopsis

This case revolves around accounting complexities for starting a winery in India. A new vineyard comes with the challenge of the gestation period (five years), during which it would not generate revenue. Harish G. was adept at business development and had experience working with an Italian winery. He was unaware of how difficult accounting decisions would be, including determining the quantum of funds required, ascertaining different financial options to purchase assets and meeting cash requirements. He knew he would not be able to generate any sales for five years at the newly formed winery; the grapevines imported from New Zealand took that long to reach maturity. Furthermore, given that Harish was starting a new brand of wine, he also faced constraints with attracting new customers.

Complexity academic level

This case can be used in teaching undergraduate and postgraduate students in the introductory session of a financial accounting course. It is designed to approach basic accounting concepts, permitting the class to discuss and focus on the principal thought process of starting a real business and accounting for the transactions as and when they occur rather than only on mathematical computations. The objective of this case study is attained by involving the students in recording various accounting transactions and decisions the winery’s management must take over the time from early plantation to bottling of the wine. Every decision assesses the students’ comprehension of accounting concepts by making them analyze and resolve the accounting issues raised.

Details

The CASE Journal, vol. 20 no. 2
Type: Case Study
ISSN: 1544-9106

Keywords

Open Access
Article
Publication date: 25 July 2023

Aditya Korekallu Srinivasa, K.V. Praveen, Subash Surendran Padmaja, M.L. Nithyashree and Girish K. Jha

This paper examines whether farmers' knowledge of the minimum support prices (MSPs) affects farm-gate prices. MSP is the minimum guaranteed price for agricultural commodities…

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Abstract

Purpose

This paper examines whether farmers' knowledge of the minimum support prices (MSPs) affects farm-gate prices. MSP is the minimum guaranteed price for agricultural commodities announced by the Government of India for 24 commodities. Most farmers in India prefer to sell their produce at the farm-gate due to a small marketable surplus and hence do not directly benefit from MSP. The authors test the common argument in the political discourse that if farmers have knowledge of MSP, then they can bargain with traders during the farm-gate transaction and demand a better price close to MSP.

Design/methodology/approach

The authors use matching methods to examine the impact of knowledge of MSP on farm-gate prices.

Findings

Using nationally representative data, the authors show that there is no empirical evidence that the knowledge of MSP of the crops leads to higher bargaining power and better farm-gate prices.

Practical implications

Price information (MSP in this case) alone cannot improve the bargaining power of farmers and result in a better price realization. As a safety net, MSP fails in the absence of procurement of products by the government. This also raises the question of the equitability of the price support system in India and calls for a rethink of the MSP policy.

Originality/value

This study is the first of its kind to examine the anchoring effect of knowledge of MSP on farm-gate prices using a nationally representative dataset.

Details

Journal of Economics and Development, vol. 25 no. 4
Type: Research Article
ISSN: 1859-0020

Keywords

Article
Publication date: 29 December 2023

V.G. Girish, Anindita Saha, R. Rex Immanuel and Bona Kim

The study aims to analyse the structural relationships of authenticity, health concern and sustainable intelligence in the farm restaurant context. Different types of restaurants…

Abstract

Purpose

The study aims to analyse the structural relationships of authenticity, health concern and sustainable intelligence in the farm restaurant context. Different types of restaurants have been targeted to understand consumer behaviour; however, the behavioural intention of visitors dining at the farm restaurants was rarely explored.

Design/methodology/approach

With the backdrop of the theory of planned behaviour (TPB), this study highlights the understanding, particularly on personal values associated with the behavioural intention of consumers visiting the farm restaurant. Data were collected, circulating questionnaires onsite and online at a farm restaurant. Structural equation modelling was employed to analyse the data.

Findings

Study findings reveal that personal values such as authenticity, health concern and sustainable intelligence positively influence the mediating constructs of TPB towards behavioural intention to revisit the farm restaurant.

Originality/value

This research might be the first one, exclusively focused on understanding the behavioural intention of the consumers visiting the farm restaurant, based on their personal values. This study specifically enriches the farm restaurant literature from the academic perspective and offers insights to farm restaurant owners and managers about the priorities of the consumers visiting the farm restaurant.

Details

British Food Journal, vol. 126 no. 3
Type: Research Article
ISSN: 0007-070X

Keywords

Case study
Publication date: 12 December 2023

Ratna Achuta Paluri and Girish Ranjan Mishra

This case study will allow students to critically analyse and develop entry strategies into untapped foreign markets. The case study was designed to introduce students to…

Abstract

Learning outcomes

This case study will allow students to critically analyse and develop entry strategies into untapped foreign markets. The case study was designed to introduce students to identifying and analysing information related to target markets for expansions in international business.

The main objectives of this case are to evaluate and make the “Go Global” decision for the company; to take a position on entry timing for a company for entering an overseas market; to select a country for entry based on cultural, administrative, geographic and economic analysis and other relevant factors; and to evaluate a firm’s readiness for exports.

Case overview/synopsis

This case study on Satya Pharmaceuticals presents a typical dilemma faced by small and medium enterprises (SMEs) in emerging markets such as India while exploring the untapped overseas markets to expand their business. Satya Pharmaceuticals produced over-the-counter Ayurvedic medicines. With the onset of the COVID-19 pandemic, the consumer preference for Ayurvedic products had increased globally. Home country governments’ emphasis on exports and conducive consumer preferences created an opportune time for such SMEs to explore uncharted markets with a propensity for herbal medicines. Amidst strict regulations regarding safety, efficacy, labelling and packaging norms, along with a subjective understanding of the consumers’ sentiments regarding alternate medicines, SMEs had to select their target market carefully for their products to be successful overseas. This case study presents the basic information that entrepreneurs needed to explore the foreign markets. It revolved around checking firms’ preparedness to explore foreign markets, identifying target markets, timing the entry and entering those markets.

Complexity academic level

This case is appropriate for graduate-level courses in management that offer subjects such as international business.

Supplementary material

Teaching notes are available for educators only.

Subject code

CSS 5: International business.

Content available
Article
Publication date: 10 April 2024

Ji Shi, Minwoo Lee, V.G. Girish, Guangyu Xiao and Choong-Ki Lee

This study aims to investigate tourists attitudes and intentions regarding the usage of Chat Generative Pre-trained Transformer (ChatGPT) for accessing tourism information…

Abstract

Purpose

This study aims to investigate tourists attitudes and intentions regarding the usage of Chat Generative Pre-trained Transformer (ChatGPT) for accessing tourism information. Furthermore, by integrating the perceived risks associated with ChatGPT and the theory of planned behavior (TPB), this research examines the impact of three types of perceived risks, such as privacy risk, accuracy risk and overreliance risk, on tourists behavioral intention.

Design/methodology/approach

Data were gathered for this study by using two online survey platforms, thus resulting in a sample of 536 respondents. The online survey questionnaire assessed tourists perceived risks, attitude, subjective norm, perceived behavioral control, behavioral intention and demographic information related to their usage of ChatGPT.

Findings

The structural equation modeling analysis revealed that tourists express concerns about the associated risks of using ChatGPT to search for tourism information, specifically privacy risk, accuracy risk and overreliance risk. It was found that perceived risks significantly influence tourists attitude and intention toward the usage of ChatGPT, which is consistent with the hypotheses proposed in previous literature regarding tourists perceived risks of ChatGPT.

Research limitations/implications

This work is a preliminary empirical study that assesses tourists behavioral intention toward the use of ChatGPT in the field of tourism. Previous research has remained at the hypothetical level, speculating about the impact of ChatGPT on the tourism industry. This study investigates the behavioral intention of tourists who have used ChatGPT to search for travel information. Furthermore, this study provides evidence based on the outcome of this research and offers theoretical foundations for the sustainable development of generative AI in the tourism domain. This study has limitations in that it primarily focused on exploring the risks associated with ChatGPT and did not extensively investigate its range of benefits.

Practical implications

First, to address privacy concerns that pose significant challenges for chatbots various measures, such as data encryption, secure storage and obtaining user consent, are crucial. Second, despite concerns and uncertainties, the introduction of ChatGPT holds promising prospects for the tourism industry. By offering personalized recommendations and enhancing operational efficiency, ChatGPT has the potential to revolutionize travel experiences. Finally, recognizing the potential of ChatGPT in enhancing customer service and operational efficiency is crucial for tourism enterprises.

Social implications

Recognizing the potential of ChatGPT in enhancing customer service and operational efficiency is crucial for tourism enterprises. As their interest in adopting ChatGPT grows, increased investments and resources will be dedicated to developing and implementing ChatGPT solutions. This enhancement may involve creating customized ChatGPT solutions and actively engaging in training and development programs to empower employees in effectively using ChatGPTs capabilities. Such initiatives can contribute to improved customer service and overall operations within the tourism industry.

Originality/value

This study integrates TPB with perceived risks in ChatGPT, thus providing empirical evidence. It highlights the importance of considering perceived risks in tourists intentions and contributes to the sustainable development of generative AI in tourism. As such, it provides valuable insights for practitioners and policymakers.

研究目的

本研究旨在调查游客对使用ChatGPT获取旅游信息的态度和意向。此外, 通过将与ChatGPT相关的感知风险与计划行为理论(TPB)相结合, 本研究探讨了三种感知风险(隐私风险、准确性风险和过度依赖风险)对游客行为意向的影响。

研究方法

本研究通过两个在线调查平台收集了536名受访者的数据。在线调查问卷评估了游客对ChatGPT使用的感知风险、态度、主观规范、感知行为控制、行为意向以及与其使用ChatGPT相关的人口统计信息。

研究发现

结构方程建模分析显示, 游客对使用ChatGPT搜索旅游信息的相关风险表示关切, 特别是隐私风险、准确性风险和过度依赖风险。发现感知风险显著影响游客对使用ChatGPT的态度和意向, 与先前有关游客对ChatGPT感知风险的文献中提出的假设一致。

研究创新

本研究将TPB与ChatGPT中的感知风险相结合, 提供了实证证据。它强调了在考虑游客意向时考虑感知风险的重要性, 并为旅游中生成AI的可持续发展提供了贡献。因此, 它为从业者和政策制定者提供了宝贵的见解。

Details

Journal of Hospitality and Tourism Technology, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1757-9880

Keywords

Article
Publication date: 7 March 2023

Preeti Godabole and Girish Bhole

The main purpose of the paper is timing analysis of mixed critical applications on the multicore system to identify an efficient task scheduling mechanism to achieve three main…

Abstract

Purpose

The main purpose of the paper is timing analysis of mixed critical applications on the multicore system to identify an efficient task scheduling mechanism to achieve three main objectives improving schedulability, achieving reliability and minimizing the number of cores used. The rise in transient faults in embedded systems due to the use of low-cost processors has led to the use of fault-tolerant scheduling and mapping techniques.

Design/methodology/approach

The paper opted for a simulation-based study. The simulation of mixed critical applications, like air traffic control systems and synthetic workloads, is carried out using a litmus-real time testbed on an Ubuntu machine. The heuristic algorithms for task allocation based on utilization factors and task criticalities are proposed for partitioned approaches with multiple objectives.

Findings

Both partitioned earliest deadline first (EDF) with the utilization-based heuristic and EDF-virtual deadline (VD) with a criticality-based heuristic for allocation works well, as it schedules the air traffic system with a 98% success ratio (SR) using only three processor cores with transient faults being handled by the active backup of the tasks. With synthetic task loads, the proposed criticality-based heuristic works well with EDF-VD, as the SR is 94%. The validation of the proposed heuristic is done with a global and partitioned approach of scheduling, considering active backups to make the system reliable. There is an improvement in SR by 11% as compared to the global approach and a 17% improvement in comparison with the partitioned fixed-priority approach with only three processor cores being used.

Research limitations/implications

The simulations of mixed critical tasks are carried out on a real-time kernel based on Linux and are generalizable in Linux-based environments.

Practical implications

The rise in transient faults in embedded systems due to the use of low-cost processors has led to the use of fault-tolerant scheduling and mapping techniques.

Originality/value

This paper fulfills an identified need to have multi-objective task scheduling in a mixed critical system. The timing analysis helps to identify performance risks and assess alternative architectures used to achieve reliability in terms of transient faults.

Details

International Journal of Pervasive Computing and Communications, vol. 20 no. 1
Type: Research Article
ISSN: 1742-7371

Keywords

Article
Publication date: 14 December 2022

Ayush, Amit Gangotia and Biswabhusan Pradhan

This study acclaims the social entrepreneurship based on cow rearing experiential tourism in Himachal Pradesh. This study aims to illustrate the role of indigenous cows in the…

Abstract

Purpose

This study acclaims the social entrepreneurship based on cow rearing experiential tourism in Himachal Pradesh. This study aims to illustrate the role of indigenous cows in the Indian society, especially in the Northern Mountain regions by taking Kangra district of Himachal Pradesh as an exemplar. This study highlights the relevance of experiential tourism that elucidates on the basis of cow tourism pertaining to health, mental and spiritual rejuvenation. Lastly, the paper is an attempt to integrate social entrepreneurship and cow tourism highlighting the relevance of experiential economy in empowering the local community.

Design/methodology/approach

The case study elucidates on the whence of Swadeshi Kamdhenu Gaushala (SKG), an initiative of Mr Rishi Dogra and Mr Rajesh Dogra, their immaculate micro-management and its benefits to the local community. It highlights how SKG is uplifting the socio-economic standards of the local villagers and providing a distinctive learning experience of indigenous knowledge to visitors. This study is qualitative in nature that uses narrative analysis of secondary data to recognise the importance of indigenous Indian cows, and case study analysis of interviews of SKG proprietors to understand the micro-management, production of organic products and community engagement in their social entrepreneurship.

Findings

The SKG is not only helping the local community in their livelihood but also creating value and positioning to the place on the tourist map. This study sheds some light on the importance of cow products in sectors such as agriculture, green energy and for human health and nutrition. The study also crystallizes the challenges faced by the cow rearers, at last the paper sorted out the benefits of cow tourism and how it can result in community empowerment and development.

Originality/value

The case study on SKG helps us in understanding the importance of social entrepreneurs in community empowerment and also the intervention of tourism in the sector that can bring new and different vertical to the tourism industry with experiential learning of the tourist, which results in knowledge sharing about the benefits of Indian cows and helps in creating and placing such destinations on tourist maps. This study attempts towards contributing to the existing knowledge, highlighting the benefits of social entrepreneurship and cow tourism for the society in general and local community in particular.

Details

Journal of Enterprising Communities: People and Places in the Global Economy, vol. 17 no. 6
Type: Research Article
ISSN: 1750-6204

Keywords

Article
Publication date: 28 December 2023

Li-Ling Liu and Hsiu-Yu Teng

Customer engagement has key practical implications for hospitality management. However, little is known about how perceived coolness and wow affect customer engagement. The…

Abstract

Purpose

Customer engagement has key practical implications for hospitality management. However, little is known about how perceived coolness and wow affect customer engagement. The purpose of this research was to investigate the associations among perceived coolness, perceived wow and customer engagement and examine the mediator of self-image congruity (SIC).

Design/methodology/approach

Survey data were collected from 406 restaurant customers in Taiwan, and structural equation modeling was adopted to examine the hypotheses. Furthermore, a replica model was produced for another sample of 412 hotel customers.

Findings

The results indicate that perceived coolness positively affects customer engagement and SIC and that perceived wow positively affects SIC. SIC positively affects customer engagement. Moreover, SIC mediates the associations of perceived coolness and wow with customer engagement. The relationships between the variables did not significantly differ between restaurant customers and hotel customers.

Practical implications

Hospitality businesses can create environments in which customers interact with service providers through innovative technology, thereby encouraging engagement. Coolness and the wow factor must be prioritized in servicescapes, meal and room design, the service process and creative marketing.

Originality/value

The findings contribute knowledge on hospitality, factors affecting customer engagement and the mediating mechanism of SIC. Hospitality managers can use the results to formulate strategies for servicescape design, brand management and customer experience.

Details

Journal of Hospitality and Tourism Insights, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2514-9792

Keywords

Article
Publication date: 13 September 2022

Chaitanya D.V.S.K. and Naga Satish Kumar Ch.

This study aims on a broad review of Concrete's Rheological Properties. The Concrete is a commonly used engineering material because of its exquisite mechanical interpretation…

Abstract

Purpose

This study aims on a broad review of Concrete's Rheological Properties. The Concrete is a commonly used engineering material because of its exquisite mechanical interpretation, but the addition of constituent amounts has significant effects on the concrete’s fresh properties. The workability of the concrete mixture is a short-term property, but it is anticipated to affect the concrete’s long-term property.

Design/methodology/approach

In this review, the concrete and workability definition; concrete’s rheology models like Bingham model, thixotropy model, H-B model and modified Bingham model; obtained rheological parameters of concrete; the effect of constituent’s rheological properties, which includes cement and aggregates; and the concrete’s rheological properties such as consistency, mobility, compatibility, workability and stability were studied in detail.

Findings

Also, this review study has detailed the constituents and concrete’s rheological properties effects. Moreover, it exhibits the relationship between yield stress and plastic viscosity in concrete’s rheological behavior. Hence, several methods have been reviewed, and performance has been noted. In that, the abrasion resistance concrete has attained the maximum compressive strength of 73.6 Mpa; the thixotropy approach has gained the lowest plastic viscosity at 22 Pa.s; and the model coaxial cylinder has recorded the lowest stress rate at 8 Pa.

Originality/value

This paper especially describes the possible strategies to constrain improper prediction of concrete’s rheological properties that make the workability and rheological behavior prediction simpler and more accurate. From this, future guidelines can afford for prediction of concrete rheological behavior by implementing novel enhancing numerical techniques and exploring the finest process to evaluate the workability.

Details

World Journal of Engineering, vol. 21 no. 1
Type: Research Article
ISSN: 1708-5284

Keywords

Article
Publication date: 7 February 2024

Burcu Küçükoğlu Doğan, Abdurrahim Dal, Görkem Ağören and Tuncay Karaçay

In industry applications, polymer hybrid bearings have become widespread in recent years owing to the lack of lubricant requirements, particularly in areas requiring hygiene. The…

Abstract

Purpose

In industry applications, polymer hybrid bearings have become widespread in recent years owing to the lack of lubricant requirements, particularly in areas requiring hygiene. The additive manufacturing method gives significant advantages to have complex machinery parts, and it has become popular in the industry in recent years. However, it has some inherent disadvantages caused by layered deposition/addition of the materials, and the probability of the localized defect is much higher than in the conventional manufacturing methods. This study aims to investigate the effect of the outer race defect on the characteristics of vibration and service lifetime of hybrid polymer ball bearings produced with the stereolithography (SLA) additive manufacturing method.

Design/methodology/approach

In this study, polymer bearings’ races were produced with the additive manufacturing SLA method, and the outer race defect was analyzed with measured vibrations.

Findings

The results show that the additive manufacturing method suggests a practical solution for producing a polymer hybrid ball bearing. On the other hand, the hybrid three-dimensional-printed bearing, which has an outer race defect, worked for approximately 8 h without any problems under a 1 kg load and a shaft speed of around 1,000 rpm. In addition, when there is a defect in the outer and/or inner race of the ball bearing, the crest factor and kurtosis of the vibration are higher than faultless ball bearing, as expected.

Originality/value

This paper provides valuable information on the lifetime and vibration characteristics of polymer hybrid ball bearing produced by means of additive manufacturing.

Peer review

The peer review history for this article is available at: https://publons.com/publon/10.1108/ILT-06-2023-0183/

Details

Industrial Lubrication and Tribology, vol. 76 no. 2
Type: Research Article
ISSN: 0036-8792

Keywords

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