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Article
Publication date: 14 December 2022

Ayush, Amit Gangotia and Biswabhusan Pradhan

This study acclaims the social entrepreneurship based on cow rearing experiential tourism in Himachal Pradesh. This study aims to illustrate the role of indigenous cows in the…

Abstract

Purpose

This study acclaims the social entrepreneurship based on cow rearing experiential tourism in Himachal Pradesh. This study aims to illustrate the role of indigenous cows in the Indian society, especially in the Northern Mountain regions by taking Kangra district of Himachal Pradesh as an exemplar. This study highlights the relevance of experiential tourism that elucidates on the basis of cow tourism pertaining to health, mental and spiritual rejuvenation. Lastly, the paper is an attempt to integrate social entrepreneurship and cow tourism highlighting the relevance of experiential economy in empowering the local community.

Design/methodology/approach

The case study elucidates on the whence of Swadeshi Kamdhenu Gaushala (SKG), an initiative of Mr Rishi Dogra and Mr Rajesh Dogra, their immaculate micro-management and its benefits to the local community. It highlights how SKG is uplifting the socio-economic standards of the local villagers and providing a distinctive learning experience of indigenous knowledge to visitors. This study is qualitative in nature that uses narrative analysis of secondary data to recognise the importance of indigenous Indian cows, and case study analysis of interviews of SKG proprietors to understand the micro-management, production of organic products and community engagement in their social entrepreneurship.

Findings

The SKG is not only helping the local community in their livelihood but also creating value and positioning to the place on the tourist map. This study sheds some light on the importance of cow products in sectors such as agriculture, green energy and for human health and nutrition. The study also crystallizes the challenges faced by the cow rearers, at last the paper sorted out the benefits of cow tourism and how it can result in community empowerment and development.

Originality/value

The case study on SKG helps us in understanding the importance of social entrepreneurs in community empowerment and also the intervention of tourism in the sector that can bring new and different vertical to the tourism industry with experiential learning of the tourist, which results in knowledge sharing about the benefits of Indian cows and helps in creating and placing such destinations on tourist maps. This study attempts towards contributing to the existing knowledge, highlighting the benefits of social entrepreneurship and cow tourism for the society in general and local community in particular.

Details

Journal of Enterprising Communities: People and Places in the Global Economy, vol. 17 no. 6
Type: Research Article
ISSN: 1750-6204

Keywords

Book part
Publication date: 26 August 2020

Amra Čaušević and Edin Hrelja

The aim of this chapter is mainly to explore the gastronomic offer of Bosnia and Herzegovina, with a special emphasis on Bosnian cheese varieties, as well as the potentials and…

Abstract

The aim of this chapter is mainly to explore the gastronomic offer of Bosnia and Herzegovina, with a special emphasis on Bosnian cheese varieties, as well as the potentials and opportunities for the advancement of gastronomy in tourist offer in Bosnia and Herzegovina. Several studies have shown gastronomy to be the main reason for visiting Bosnia and Herzegovina. An important part of gastronomic offer is the variety of Bosnian cheese. The most popular types of cheese in Bosnia and Herzegovina are Livno and Vlašić cheese.

Livno cheese belongs to the group of the most popular autochthonous cheese in Bosnia and Herzegovina. Livno cheese is produced in the town of Livno and its surrounding areas, such as Kupres, Glamoč and Tomislavgrad. Originally, it was made of sheep's milk but nowadays, it is mostly made from a mixture of sheep's and cow's milk. Vlašić cheese is a white cheese which matures in brine. Traditional Vlašić cheese is made with raw sheep milk. It is produced in central Bosnia and Herzegovina, on the Vlašić Mountain.

The goal is to discover how Livno and Vlašić cheeses can be included in the gastronomic offer of Bosnia and Herzegovina and to discover how to use gastronomy for the purposes of tourism development in Bosnia and Herzegovina.

Details

Gastronomy for Tourism Development
Type: Book
ISBN: 978-1-78973-755-4

Keywords

Abstract

Details

Cultural Rhythmics
Type: Book
ISBN: 978-1-80382-823-7

Book part
Publication date: 8 April 2005

Magnar Forbord

In every industry there are resources. Some are moving, others more fixed; some are technical, others social. People working with the resources, for example, as buyers or sellers…

Abstract

In every industry there are resources. Some are moving, others more fixed; some are technical, others social. People working with the resources, for example, as buyers or sellers, or users or producers, may not make much notice of them. A product sells. A facility functions. The business relationship in which we make our money has “always” been there. However, some times this picture of order is disturbed. A user having purchased a product for decades may “suddenly” say to the producer that s/he does not appreciate the product. And a producer having received an order of a product that s/he thought was well known, may find it impossible to sell it. Such disturbances may be ignored. Or they can be used as a platform for development. In this study we investigate the latter option, theoretically and through real world data. Concerning theory we draw on the industrial network approach. We see industrial actors as part of (industrial) networks. In their activities actors use and produce resources. Moreover, the actors interact − bilaterally and multilaterally. This leads to development of resources and networks. Through “thick” descriptions of two cases we illustrate and try to understand the interactive character of resource development and how actors do business on features of resources. The cases are about a certain type of resource, a product − goat milk. The main message to industrial actors is that they should pay attention to that products can be co-created. Successful co-creation of products, moreover, may require development also of business relationships and their connections (“networking”).

Details

Managing Product Innovation
Type: Book
ISBN: 978-1-84950-311-2

Book part
Publication date: 22 June 2015

Yasuo Ohe

Educational tourism in agriculture is attracting growing attention. It is expected that educational activities can create a new social role for agriculture. However, farmers need…

Abstract

Educational tourism in agriculture is attracting growing attention. It is expected that educational activities can create a new social role for agriculture. However, farmers need to refine their identity to embark on this emerging activity. On the basis of a questionnaire survey, the present study has statistically clarified how a farmer’s identity determines their attitude toward educational tourism by focusing on mainly family-run Educational Dairy Farms in Japan. The results show that those farmers who have a wider perspective on the activity domain conduct educational tourism more positively than those who do not. The findings also indicate how the next-generation farm successors view the educational activity; that is, whether they consider themselves to be simply conventional milk producers or rather farm resource managers with a wider scope of new social demand that is connected to farmers’ identity. The latter redefinition will be increasingly necessary when farm successors conduct tourism-related activity.

Details

Marketing Places and Spaces
Type: Book
ISBN: 978-1-78441-940-0

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Abstract

Details

Social Conflict and Harmony: Tourism in China’s Multi-Ethnic Communities
Type: Book
ISBN: 978-1-78441-356-9

Article
Publication date: 1 June 1996

Alf H. Walle

Describes how, in response to a weakened market share, the USA sponsored the White House conference on travel and tourism which was held in October 1995. A highly successful…

1571

Abstract

Describes how, in response to a weakened market share, the USA sponsored the White House conference on travel and tourism which was held in October 1995. A highly successful event, the conference proposed strategies and tactics which encourage international travel to the USA. Suggests that, on the one hand, this conference points to future increased competition which the USA will exert within the international tourism industry. On the other hand, believes the findings and suggestions of the conference may be useful to the European travel and tourism industry as it forges tactics for its own future growth.

Details

European Business Review, vol. 96 no. 3
Type: Research Article
ISSN: 0955-534X

Keywords

Abstract

Details

Social Conflict and Harmony: Tourism in China’s Multi-Ethnic Communities
Type: Book
ISBN: 978-1-78441-356-9

Article
Publication date: 6 June 2019

Daniel William Mackenzie Wright

This paper aims to address the potential of hunting humans as sport tourism activity in the twenty-second century. The paper explores past and current trends related to sport…

Abstract

Purpose

This paper aims to address the potential of hunting humans as sport tourism activity in the twenty-second century. The paper explores past and current trends related to sport hunting, animal extinction, human violence and the normalisation of violence via fictional media. This paper paints a provocative picture of society with the aim of encouraging dialogue across the wider community regarding the challenges facing society in relation to practices related to sport hunting and tourism.

Design/methodology/approach

This paper takes a scenario narrative approach in presenting potential discussion on the future of sport hunting as a tourism activity. The importance of narrative writing as a method to research is its ability in telling a story to the reader. By embracing diverse philosophical methods, this research draws on past and current trends via secondary data sources to justify the future scenario narrative.

Findings

This paper presents interesting insights into the future of sport hunting and its potential relationship to tourism. However, considering the following quote, “Yet another uncertainty is that predictions themselves can alter the future – which, of course, is part of the motivation behind futurism” (Larson, 2002, p. 5), this paper concludes with a sobering message, if previous research as well as the ideas presented here are to become a future reality, one where humans hunt each other for sport, are we content to allow this to happen? Or do we want to encourage debate to ensure we create better futures?

Originality/value

This paper offers original and novel research within the sport-tourism literature by taking a futures perspective and applying a scenario narrative approach. The paper offers original insight into attitudes towards sport hunting and its future potential, moving away from its traditions of hunting animals to hunting humans. This paper encourages debate around a taboo-subject, by drawing on a popular past-time, sport. Death is also universal, and by aligning the topic with sport and as a hunting activity, this paper is offering original approaches to addressing difficult questions that need to be asked.

Details

foresight, vol. 21 no. 3
Type: Research Article
ISSN: 1463-6689

Keywords

Article
Publication date: 29 October 2014

Katarina Pettersson and Susanna Heldt Cassel

This paper aims to explore how gender is “done” on farms in Sweden in the context of increased tourism and hospitality activities. The authors seek to investigate how gender is…

1703

Abstract

Purpose

This paper aims to explore how gender is “done” on farms in Sweden in the context of increased tourism and hospitality activities. The authors seek to investigate how gender is done vis-à-vis women’s farm tourism entrepreneurship. They seek to answer the questions: What has motivated the farm women to become tourism entrepreneurs? How are the gendered divisions of labor changed through women starting businesses? How does the gendered associated symbolism, as well as the identities, change?

Design/methodology/approach

Research has indicated that introducing tourism entrepreneurship at farms may challenge established gender relations, as many of these entrepreneurs are women. The empirical material consists of in-depth interviews with 15 women farm tourism entrepreneurs in central Sweden.

Findings

The analysis suggests that the gendered divisions of labor are not changed through the interviewed women starting tourism businesses. The authors conclude that the women build their entrepreneurship and develop some of their products on an image of rural domesticity, including a representation of themselves as traditional farm women. At the same time they are changing how gender is done through identifying as entrepreneurs and changing the use of the farms.

Originality/value

The authors seek to fill the research gap concerning women’s farm tourism entrepreneurship and the potential associated gendered changes. Their theoretical contribution is applying the perspective of “doing gender” and entrepreneurship, for delineating potential changes in gendered relations.

Details

Gender in Management: An International Journal, vol. 29 no. 8
Type: Research Article
ISSN: 1754-2413

Keywords

1 – 10 of 601