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1 – 10 of 47Mohsin Raza, Rimsha Khalid and Hassan Raza
This study investigates the brand selfies that have the capability to help brands thrive through crises. The brand selfies spark a self-inferential process that makes customers…
Abstract
Purpose
This study investigates the brand selfies that have the capability to help brands thrive through crises. The brand selfies spark a self-inferential process that makes customers feel connected to the brand and makes them biased toward a specific brand during an uncertain situation.
Design/methodology/approach
A total of 166 questionnaires were analyzed through structural equation modelling (Smart PLS) and a niche group of young millennials from Thailand was selected based on their luxury items usage, frequency of visits to leisure spas and hotels, expensive car showrooms, branded jewelry stores and luxury watch shops.
Findings
The study highlights the emergence of brand selfies during the crisis and the priority given by customers as compared to brand-generated content or promotional campaigns. The results indicated a positive influence of brand selfies on brand preferences directly and through the mediation of brand signature.
Research limitations/implications
It is fascinating for brands that customers voluntarily include their products in their carefully crafted and staged selfies that deliver their image and massages as social signifiers during a chaotic situation.
Originality/value
The research classifies the impacts of brand selfies in the luxury, leisure and tourism market of Thailand and its assistance in thriving through crises. The study is one of the rare studies that present brand selfies as a hassle-free promotional tool for brand signature and a game-changing strategy to deal with crises.
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Abeer F. Alkhwaldi, Manal Mohammed Alidarous and Esraa Esam Alharasis
This article aims to extend the Unified Theory of Acceptance and Use of Technology (UTAUT) model to understand the factors affecting the usage behavior of Blockchain from…
Abstract
Purpose
This article aims to extend the Unified Theory of Acceptance and Use of Technology (UTAUT) model to understand the factors affecting the usage behavior of Blockchain from accountants' and auditors’ perspectives and its impact on their performance.
Design/methodology/approach
A quantitative research approach employing a web-based questionnaire was applied, and the empirical data were gathered from 329 potential and current users of Blockchain in the accounting and auditing profession in Jordan. The analytical model was based on structural equation modeling (SEM) using AMOS 25.0.
Findings
The experimental findings of the structural path confirmed that performance expectancy (PE), social influence (SI), Blockchain transparency (BT) and Blockchain efficiency (BE) were significantly affecting individuals’ behavioral intention (BI) toward the use of Blockchain-based systems and helped to explain (0.67) of its variance. Also, BE has a positive significant impact on PE. Whereas, in contrast to what is anticipated, the influence of effort expectancy (EE) on BI was not supported. Additionally, users’ intentions were found to affect the actual usage (AU) behavior and helped to explain (0.69) of its variance. The outcome variables proposed in this study: knowledge acquisition (KACQ) and user satisfaction (USAT) were significantly influenced by the AU of Blockchain technology.
Practical implications
This study outlines practical implications for government, policymakers, business leaders and Blockchain service providers aiming to exploit the advantages of Blockchain technology (BCT) in the accounting and auditing context.
Originality/value
To the best of the authors’ knowledge, this article is one of the few studies that offer an evidence-based perspective to the discussions on the effect of disruptive and automated information and communication technologies (ICTs), on the accounting and auditing profession. It applies an innovative approach to analysis through the integration of UTAUT, contextual factors: BT and BE, besides two outcome factors: KACQ and USAT within its theoretical model. This study extends and complements the academic literature on information technology/information systems acceptance and use by providing novel insights into accountants' and auditors’ views.
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In a speech shortly after the attack, Hezbollah's leader Hassan Nasrallah suggested that there could be further retaliatory attacks, but he also stressed that the attack had…
A hinderance to businesses across the UK, employment fraud and absenteeism are phenomenons that need to be addressed. Fraud is a topic that remains largely unexplored for the HR…
Abstract
Purpose
A hinderance to businesses across the UK, employment fraud and absenteeism are phenomenons that need to be addressed. Fraud is a topic that remains largely unexplored for the HR profession, and covert surveillance emerges as a brilliant and effective solution to tackle the challenges that hundreds of businesses face when trying to clamp down on employment fraud.
Design/methodology/approach
This study provides insight for HR professionals as to how employee surveillance can be harnessed safely to help tackle employment fraud and absenteeism, whilst unlocking a productive and healthy environment.
Findings
Public sector organisations face a particularly significant challenge when grappling with absenteeism, with absence rates nearly double that of the private sector. A key focal point of this research revolves around the startling fact that absence rates in the public sector are alarmingly high. Still, robust investigations into these matters are seldom conducted, leaving the door wide open for fraudulent activities to persist. Covert surveillance offers a proactive approach to identify and address the root causes of almost endemic absenteeism, ensuring a healthier and more efficient workplace.
Originality/value
By embracing the power of covert surveillance, businesses not only protect their legitimate interests but also contribute to a workplace environment that thrives on transparency, honesty and loyalty. This study effectively outlines how HR professionals can effectively deploy covert surveillance to ensure they are staying within the guidelines of the law, whilst still clamping down on bad actors and protecting their bottom line.
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Thivashini B. Jaya Kumar, Thanuja Rathakrishnan and Nelvin XeChung Leow
This case involves a family-owned business that dealt with industrial tools and equipment and was experiencing strife between the first and second generations. The family firm was…
Abstract
This case involves a family-owned business that dealt with industrial tools and equipment and was experiencing strife between the first and second generations. The family firm was founded by two brothers, who later named their children to oversee the managerial side of the enterprise. The case serves as an example of how a family business can achieve new levels of success by adopting the appropriate tactics and carrying them out effectively among family members. The case also illustrates the need of succession planning in family businesses, involving the second generation, is regarded as a strategic move that will change the game. But a poorly executed or overly simple succession plan might also be problematic. Besides, the case also exemplifies miscommunication in family relationships, as seen in the argument between the uncle and nephew and its effects on business. Nevertheless, the issues must be resolved in order for the family business to proceed towards digitisation.
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Michael Christofi, Olga Kvasova and Elias Hadjielias
This paper has a dual purpose. The first is to provide a thorough analysis of developments in international marketing in relation to the coronavirus disease 2019 (COVID-19…
Abstract
Purpose
This paper has a dual purpose. The first is to provide a thorough analysis of developments in international marketing in relation to the coronavirus disease 2019 (COVID-19) pandemic; the second is to capitalize on these developments to set an agenda for future research in the field of international marketing.
Design/methodology/approach
This paper zooms in on and reviews the 18 papers published in International Marketing Review’s (IMR) Special Issue on “Covid 19: advancing international marketing theory and guiding practice” (2023, volume 40, issue 5). It also integrates recent research at the intersection of international marketing and the COVID-19 pandemic.
Findings
The paper highlights five areas that embody significant contemporaneous changes brought about by the COVID-19 pandemic and affect international marketing practice. These include (1) shifts in consumer behavior, (2) digitalization and artificial intelligence, (3) disruptions in supply chains, (4) communication and corporate social responsibility (CSR), and (5) international dynamic marketing capabilities. In order to advance international marketing theory in relation to pandemics and other external crises, the paper establishes research directions for each of these areas.
Originality/value
The paper provides a novel and comprehensive categorization of fundamental shifts caused by the COVID-19 pandemic and lays out a research roadmap to advance research in the field of International Marketing (IM). Important implications for practice are also discussed.
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Franck Marle and François Robin
This paper aims to propose an accurate and efficient decision-making process adapted to the specific context of Claim Management situations, implying partners engaged in a…
Abstract
Purpose
This paper aims to propose an accurate and efficient decision-making process adapted to the specific context of Claim Management situations, implying partners engaged in a high-involvement relationship.
Design/methodology/approach
We used a three-step approach: first, an inductive phase based on 12 past case studies. Second, a theory-building phase. Third, a theory-testing phase based on an ongoing case study to observe and test our propositions.
Findings
Proposal 1: Partner’s Strategic Value is an influential decision parameter that must be incorporated into Claim Management-related decision-making processes in high-involvement relationships. Proposal 2: The Fast-and-Frugal Heuristic is adapted to the intense, interactive and iterative nature of the Claim Management context. Our final proposal combines these two findings, i.e. a Fast-and-Frugal Heuristic incorporating the Partner’s Strategic Value and based on using decision criteria as a sequence, not simultaneously.
Originality/value
In the context of high-involvement business relationships and Claim Management, this study introduces the importance of selecting an appropriate decision methodology and integrating a strategic decision parameter (Partner’s Strategic Value) into an operational decision-making context. Furthermore, the principle of considering decision parameters in a specific sequence corresponds to the iterative and interactive nature of the Claim Management processes.
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Emmanuel Itodo Daniel, Anthony Babalola, Olugbenga Timo Oladinrin, Lovelin Ifeoma Obi, Olalekan Oshodi and Ashendra Nikeshala Konara Mudiyanselage
Improving construction projects' performance through innovative approaches such as lean construction (LC) and offsite construction (OSC) methods are at the centre of various…
Abstract
Purpose
Improving construction projects' performance through innovative approaches such as lean construction (LC) and offsite construction (OSC) methods are at the centre of various debates. However, there is a limited understanding of the current link between LC and OSC approaches. This study aims to conduct a scientometric analysis on LC and OSC research to unpack and establish the nexus and suggest future research focus.
Design/methodology/approach
Scientometric analysis was used to systematically examine existing literature on LC and OSC to identify possible connections. Relevant publications were extracted from the Scopus database, using inclusion and exclusion criteria. VOSviewer software was used as a visualisation technique to analyse and map the interrelations and connections of the concepts being studied. Bibliograhic data on the 68 selected papers were extracted from the Scopus database.
Findings
The search results cover the period between 2003 and 2021. Descriptive statistics show that the number of published papers has increased yearly. Researchers in the USA and Canada are the most productive authors regarding the number of published papers. The directions for future research suggested are the need to identify best practices for integrating LC and OSC methods, the need for more interdisciplinary and cross-country collaboration among researchers, the use of alternative research methods will provide a better understanding of the benefit of integrating LC and OSC techniques and more research is needed to showcase how the use of lean and offsite construction can facilitate the attainment of net-zero in the construction industry.
Originality/value
This study provides insights into the trends and gaps in knowledge on integrating LC and OSC methods and offers valuable insights to scholars and practitioners in integrating LC and OSC principles. This knowledge is vital for identifying strategies to improve the outcome of construction projects and contribute to the sustainable socio-economic development of cities across the globe.
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