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Food labels are increasingly used to provide information to consumers. As a common design strategy used for food package labels globally, label frame is often used to expand the perceived breadth of a brand and create a broader brand image. We evaluated the effect of the presence or absence of a non-genetically modified organism (non-GMO) label frame on consumers' preferences for non-GMO foods.

This study collected data from 120 MBA students at a university in Sichuan, China, and 126 foreign volunteers in a shopping mall in Chengdu, Sichuan Province. The study investigates the effect of the presence or absence of non-GMO label frame (i.e. label with or without an outline) on non-GMO food preferences through a field survey and two controlled experiments. To empirically analyse the psychological mechanisms by which non-GMO label frames affect consumers' preferences for non-GMO food, we set up the mediating variable of food association of safety.

For ordinary consumers, a framed non-GMO label is more likely to evoke food association of safety and further enhance consumer preference for non-GMO foods. It facilitates consumers' choice of healthier foods. This finding did not otherwise vary across demographic characteristics.

This study is the first to examine the influence of non-GMO label frames on consumers' non-GMO food preferences, which is an innovative research question. The findings of this study are instructive for food manufacturers and policymakers to better design and use non-GMO label frames to attract more consumers to choose non-GMO foods.

This study has aimed to analyse the role of innovation-sharing collaboration in the large-scale manufacturing of Covid-19 vaccination across the globe and its impact on the mortality rate of the countries where the pharmaceutical manufacturers received such innovation.

The authors have relied upon the difference-in-difference (DID) approach by utilizing the data available on public platforms such as World Health Organization (WHO) databank, organization for economic co-operation and development (OECD) data bank, istat, Indian bureau of statistics and European centre for disease prevention and control (ecdc) from 2020 to 2021 to establish the empirical inference of the analysis.

This study’s results present that after the invention and commercialization of the vaccine, the Covid-19 impact was still intact and people were dying continuously. However, it was impossible to fulfil the demand of the 7 billion population in a short time. In the light of these facts, the WHO encouraged sharing vaccine innovation with other countries to enhance production capacity. The authors found that after vaccine innovation sharing, Covid-19’s devastation slowed: the fatality rate was marginally reduced, and economic conditions started their recovery journey.

This study’s findings present that the Covid-19 vaccine played a pivotal role in tackling the Covid-19’s devastating impact on the entire world. It emphasizes the role of innovation-sharing collaborations in curtailing hazardous consequences, including the mortality rate during a crisis, and such collaborations’ impact on the countries where institutions involved in them reside.

Misinformation surrounding the Sustainable Development Goals (SDGs) has contributed to the formation of misbeliefs among the public. The purpose of this paper is to investigate public sentiment and misbeliefs about the SDGs on the YouTube platform.

The authors extracted 8,016 comments from YouTube videos associated with SDGs. The authors used a pre-trained Python library NRC lexicon for sentiment and emotion analysis, and to extract latent topics, the authors used BERTopic for topic modeling.

The authors found eight emotions, with negativity outweighing positivity, in the comment section. In addition, the authors identified the top 20 topics discussing various SDGs and SDG-related misbeliefs.

The authors reported topics related to public misbeliefs about SDGs and associated keywords. These keywords can be used to formulate social media content moderation strategies to screen out content that creates these misbeliefs. The result of hierarchical clustering can be used to devise and optimize response strategies by governments and policymakers to counter public misbeliefs.

This study represents an initial endeavor to gain a deeper understanding of the public’s misbeliefs regarding SDGs. The authors identified novel misbeliefs about SDGs that previous literature has not studied. Furthermore, the authors introduce an algorithm BERTopic for topic modeling that leverages transformer architecture for context-aware topic modeling.

This study aims to explore the strengths, weaknesses, opportunities and threats (SWOT) of the Muslim-friendly homestay business in Malaysia to help identify and recommend practical strategies to capitalize on the strengths and potentials while overcoming the current shortcomings and threats.

The Muslim-friendly business owner and operators in Sabah, Malaysia, were the subject of a series of focus groups and expert opinion interviews. The data was transcribed, and then the variables were categorized into the four SWOT categories using content and thematic analysis. Meanwhile, threats, opportunities, weaknesses and strengths (TOWS) analysis is used to identify the best strategy alternatives.

The SWOT analysis identifies several strengths (e.g. diverse and unique Islamic culture and heritage [S1], iconic Islamic landmarks [S2], rich natural beauty [S3], well-established halal tourism industry [S4]); weaknesses (e.g. limited awareness [W1], limited infrastructure and facilities [W2], limited human resources and trained personnel [W3], lack of Islamic tourism products and experiences [W4]); opportunities (e.g. growing demand for Islamic tourism [O1], increasing disposable income [O2], potential for collaborations [O3], potential for partnerships [O4], potential for expanding Sabah’s halal tourism offerings [O5]); and threats (e.g. competition [T1], political instability [T2], economic downturns [T3] and environmental and social challenges [T4]).

This paper could serve as a guideline and supplementary information for stakeholders in the homestay industry to grasp their business environment better.

To the best of the authors’ knowledge, this is the first study of its type to blend SWOT and TOWS analysis with the sector of Muslim-friendly homestays. Hence, the findings might expand understanding of the Muslim-friendly homestays industry and aid businesses in penetrating this growing market.

This study aims to discover how domain familiarity and language affect the cognitive load and the strategies applied for the evaluation of search engine results pages (SERP).

This study used an experimental research design. The pattern of the experiment was based upon repeated measures design. Each student was given four SERPs varying in two dimensions: language and content. The criteria of students to decide on the three best links within the SERP, the reasoning behind their selection, and their perceived cognitive load of the given task were the repeated measures collected from each participant.

The evaluation criteria changed according to the language and task type. The cognitive load was reported higher when the content was presented in English or when the content was academic. Regarding the search strategies, a majority of students trusted familiar sources or relied on keywords they found in the short description of the links. A qualitative analysis showed that students can be grouped into different types according to the reasons they stated for their choices. Source seeker, keyword seeker and specific information seeker were the most common types observed.

This study has an international scope with regard to data collection. Moreover, the tasks and findings contribute to the literature on information literacy.

The surge of artificial intelligence (AI) applications and subsequent adoption by consumers and marketers has ignited substantial research exploring the benefits and opportunities of AI. Despite this, little attention has been given to its unintended negative consequences. In this paper, the authors examine both the practitioner and academic sides of ethical AI. In doing so, the authors conduct an extensive review of the AI literature to identify potential issues pertaining to three areas: individual consumers, societal and legal. The authors identify gaps and offer questions to drive future research.

The authors review recent academic literature on AI in marketing journals, and top ethical principles from three top technology developers (Google, IBM and Meta) in conjunction with media reports of negative AI incents. They also identify gaps and opportunities for future research based on this review.

The bibliographic review reveals a small number of academic papers in marketing that focus on ethical considerations for AI adoption. The authors highlight concerns for academic researchers, marketing practitioners and AI developers across three main areas and highlight important issues relating to interactive marketing.

This paper highlights the under-researched negative outcomes of AI adoption. Through an extensive literature review, coupled with current responsible AI principles adopted by major technology companies, this research provides a framework for examining the dark side of AI.

The goal of this study is to predict the farmers’ concerns about agricultural index-insurance (AII) for weather risk mitigation of horticultural crops in hilly regions. The key impetus of analysis is to prioritize the AII requirements based on the farmers’ perspectives using the requirements prioritization approach.

The integrated approach has been applied in this paper. Initially, the MoSCoW prioritization technique has been employed to prioritize the AII attributes utilizing a four-dimensional agriculture insurance scale. Later, the rank sum weighting method was deployed to assign the ultimate rank to AII attributes based on the farmers’ responses.

Findings specified that out of 15 AII attributes, majority of 11 attributes were placed in “must have” and “should have” categories that related to claim, design, premium and grievance management dimensions. However, three AII attributes are placed in the “could have” category. Additionally, findings of rank-sum weighting method-based ranking can help insurers in redesigning farmers-oriented AII services for risk mitigation of horticulture crops by incorporating these ranks as per their priority level.

The prioritized AII attributes are helpful for insurers and managers in order to solve the problems associated with design, premium, claim and grievance management of AII.

Findings deliver significant insights to insurers to incorporate the prioritized AII attributes ranked by farmers.

This is the initial known analysis that integrated the MoSCoW and rank sum weighting method to prioritize the AII requirements prioritization among Indian farmers.

This study’s purpose is to analyze the effects of trade interventions and non-tariff impediments between the exporters (the United States and Brazil) and China for soybean trade.

A spatial model is developed and solved using an optimized Monte Carlo simulation (OMCS) and is used to minimize the costs of supplying soybeans to China. The costs included the origin basis; transportation to ports, including trucks, railways and barges; demurrage; and ocean freight. The sum of these charges determines the delivered costs to China from each origin. Most variables are random and correlated. Time-series distributions are based on historical data. Production and exports are highly seasonal and important.

Base-case flows are highly seasonal, are risky and reflect actual trade. Sensitivities illustrate the effects of mitigating the quality differentials and interpreting a term of the Phase One agreement that purchases would be made so long as the prices are competitive. The results are also used to illustrate the influence of diversifying from the United States as a supplier. Finally, the policy implications are discussed.

Removing the quality discounts for US soybeans raises the US market share by 9%. These results also illustrate that diversification of supply sources is important for the importing country. Indeed, if China were to pursue less diversification import costs and/or risks would escalate. Hence, these results suggest that diversification is an appealing element of an import strategy. The results suggest a large distribution of prices and costs, particularly in Brazil. On average, the United States is most likely to be competitive for only a few months of the year, and the results are highly seasonal.

Competition in supplying soybean to China is extremely competitive and the underlying factors impacting spatial competition are risk, correlated and spatially dependent. In addition to these, there are quality differences, and there are trade policies and strategies that affect competition. The empirical model and results illustrate the intensity of competition in this market as well the impacts of these non-tariff barriers and trade strategies in this market.

Important policies have been taken and continue to be under review regarding competition and trade among these countries. These results illustrate the impacts of these policies on market shares and competition.

This problem is important to the world soybean trading sector, and the methodology captures important seasonal and random variables that affect trade flows. The OMCS model is appropriate for this problem and has only been used minimally in the recent literature about commodity trade.

This study aims to investigate the determinants of United Arab Emirates (UAE) and Qatar consumers’ perceptions of organic food.

Using a survey approach and focusing on six known determinants identified from empirical studies, data were analysed using a mean difference analysis and a multi-regression model.

Citizens in both countries had similar access to organic food products, yet consumer perceptions differed significantly. Given the geographical, cultural and topographical proximity and similarities of these countries, differences in the mean values indicate that targeted or bespoke marketing is required to attract customers.

One limitation of this study its sample size that may limit the generalizability of its results. However, the highly statistically significant results offset this to some extent as the differences the authors have demonstrated are likely to be real. These do require confirmation by further similar studies. The study relied on a random sample of respondents who might have exhibited bias in answering questions.

The two countries central to this research study, the UAE and Qatar, have vested interests in supporting the organic food product market that mainly concern supporting and promoting the health of their citizens and the environment. As shown in this paper, the key obstacles preventing consumers’ accessing organic products are availability and price. With appropriate governmental subsidies and logistics support, however, these barriers can be overcome.

If governments are sincere in their declarations that the health and welfare of their citizens is of prime importance, they will support attempts to promote the sale and consumption of organically grown food. The results of this study can help to inform such policies.

This study provides insights into the most important factors that influence consumers’ attitudes towards organic foods. This study fills a gap in the existing research on consumer buying behaviour for organic food in two Middle Eastern countries.

In particular, it is worth mentoring new and more efficient solutions that can meet the increasingly specific needs of each company, especially in food management. A business intelligence (BI) solution can help your food company better understand and manage business processes more effectively. Management information is essential for all levels of an organisation to make quick and correct decisions. However, what exactly is BI, and what can it mean for a food company?

The PRISMA stands for (Preferred Reporting Items for Systematic Reviews and Meta-Analyses) and content analysis strategy used the SLR (systematic literature review) methodology to examine 151 papers published in peer-reviewed academic journals and industry reports between 2016 and 2023.

The findings show that artificial intelligence and digitalisation are linked to the UN 2030 Agenda. BI management ranks first (66%), followed by crop and land mapping systems (40%), agricultural machinery monitoring tools (39%) and decision support systems (31%). The road to digital transformation remains extended, with the main impediments being more compatibility between enterprise systems and a shortage of expertise.

The section relating to methodological perspective adopts the PRISMA methodology for systematic review. Interoperability is easily managed by assigning qualified teams to projects. The added value of a consulting firm with extensive project management experience in the food industry is closely related to the results achieved.

BI: What exactly is it, and why a data-driven culture is essential in the food and beverage industry?