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Although scholars increasingly use institutional logics to explain macro-level phenomena, we still know little about the micro-level psychological mechanisms by which institutional logics shape individual action. In this paper, we propose that individuals internalize institutional logics as an associative network of schemas that shapes individual actions through a process we call institutional frame switching. Specifically, we conduct two novel experiments that demonstrate how one particularly important schema associated with institutional logics – the implicit theory – can drive individual action. This work further develops the psychological underpinnings of the institutional logics perspective by connecting macro-level cultural understandings with micro-level situational behavior.

Biculturals are portrayed as “ideal” boundary spanners and conflict mediators in MNC who switch between or transcend multiple cultural and/or organizational. The paper aims to critically analyze the assumptions behind this positive view on dual identity in MNC and provide an alternative conceptualization re‐positioning dual identity as a situated and potentially contested process.

The paper theoretically juxtaposes existing concepts of dual identity in the international business literature with recent advances in research on identity in organization studies and psychology as well as critical perspectives on identity.

A situated approach to biculturalism provides for a greater variety of identity management strategies corresponding to the metaphors of “surfer”, “soldier”, “struggler”, and “strategist” alike, depending on the identity repertoire available, the perceived situation at hand and the interactive processes of identity construction unfolding. From this perspective, the conflict potential associated with dual identity in MNC does not automatically dissolve as suggested by the literature so far, but depending on the situated enactment of dual identity might actually increase, intensify or even re‐direct the lines of conflict.

The paper develops a comprehensive concept of situated bicultural identity processes in organizational contexts, which can serve as a guiding framework of further empirical research on biculturalism in MNC and also provides initial discussions about suitable hypotheses development in this area.

The international business literature so far is dominated by a limited understanding of biculturalism in MNC, strongly influenced by the concept of frame switching in cross‐cultural psychology. The paper introduces an alternative concept of biculturalism as a situated process, which can serve as a framework for further and more varied research on biculturalist identity negotiation in MNC.

The purpose of this paper is to propose a novel curvilinear path estimation model employing multivariate adaptive regression splines (MARS) for mid vehicle collision avoidance. The two-phase path estimation scheme initially uses the offset (position) value of the front and the mid (host) vehicle to build the crisp model. The resulting crisp model is MARS regressed to deliver a closely aligned actual model in the second phase. This arrangement significantly narrows the gap between the estimated and the true path analyzed using the mean square error (MSE) for different offsets on Next Generation Simulation Interstate 80 (NGSIM I-80) data set. The presented model also covers parallel parking by encompassing the reverse motion of the host vehicle in the path estimation, thereby, making it amicable for real-road scenarios.

The two-phase path estimation scheme initially uses the offset (position) value of the front and the mid (host) vehicle to build the crisp model. The resulting crisp model is MARS regressed to deliver a closely aligned actual model in the second phase.

This arrangement significantly narrows the gap between the estimated and the true path studied using MSE for different offsets on real (Next Generation Simulation-NGSIM) data. The presented model also covers parallel parking by encompassing the reverse motion of the host vehicle in the path estimation. Thereby, making it amicable for real-road scenarios.

This paper builds a mathematical model that considers the offset and host (mid) vehicles for appropriate path fitting.

Scholarly research has increasingly emphasised the need for more research that provides fine-grained empirical accounts of how context plays a role in sensemaking. The purpose of this paper is to provide an in-depth look at how broader institutional context shapes the sensemaking of organisational change in a novel empirical context of a Pakistani commercial bank.

A qualitative inductive case study of a commercial bank using interviews and archival material.

Actors make sense of an organisational change initiative by accessing broader societal institutional logics when the field-level organisational logics are not plausible. The consequences of such frame switching may include the provocation of emotionally charged perceptions of politics and moral valuations of legitimacy.

This study is based on a single organisational case study in a particular national context.

This study urges organisational change leaders to consider the role of informal interpersonal relationships and culturally shaped, and emotionally charged, perceptions of change among the change recipients, beyond the technical considerations of the industry concerned. Instead of just focussing on official interaction and top-down communication, along with creating top-level “guiding coalitions” to manage change, organisational leaders need to be sensitive to informal channels at the lower rungs of the organisation to pick emotional reactions of change recipients.

The study contributes to the literature on sensemaking of organisational change by showing how the institutional context, a neglected factor in the literature, impacts sensemaking. The study also contributes to the empirical literature on microfinance (MF) by providing an in-depth account of a commercial bank that introduced MF as a product line.

As the developing nations grow and experience rapid institutional transformation, research has begun to investigate the roles of culture, cognition and institutional context on entrepreneurship and innovation. This chapter aims to advance the entrepreneurial cognition literature by juxtaposing entrepreneurial effectuation, domain-specific expertise and ambiguity. By conducting a qualitative study of Chinese high-tech domestic and returnee entrepreneurs, the authors propose a spectrum between causation and effectuation and argue that the entrepreneur’s perceived level of ambiguity may better explain differing logic orientations among entrepreneurs, contributing to our understanding of entrepreneurial cognition. The authors theorize that (1) individual actors and the level of institutional development jointly comprise the entrepreneur’s logic orientation; (2) the level of perceived ambiguity mediates the strategy adopted by high-tech entrepreneurs; (3) the entrepreneur’s logic orientation can be regarded as a continual spectrum from effectuation to causation. Finally, the logic orientation concept is applied to the context of cross-border mergers and acquisitions (M&A) from a process perspective and the implications and fit of logic orientation with the stages of cross-border M&A are discussed.

Biculturals possess higher cultural intelligence than monocultural individuals. This study explores biculturals' key factors and attributes and how their cultural knowledge and identification influence International Business Negotiations (IBNs) and help their firms outperform others.

Data were collected from semi-structured interviews with 35 bicultural senior managers in Lebanon.

The findings highlight three essential qualities and behaviors that allow biculturals to act as a bridge between the parties during IBN: adaptability, cultural frame switching (CFS) and creativity.

This study explores the notion of bicultural personnel using their understanding of multiple cultures to be innovative, avoid groupthink and generate new creative ideas that help overcome stalemates during IBNs.

Multicultural individuals are those who identify with two or more cultures, such as Chinese-Canadians, Turkish-Germans, or Arab-Americans. They are more likely to see multiple sides of an ethical dilemma than monocultural individuals, who identify with one culture. This tendency toward ethical relativism – where ethics are seen to be relative to the context – could help multicultural individuals excel as ethical global leaders. Global leaders must manage the ethical tensions inherent in their multinational operations by understanding multiple ethical perspectives. Multiculturals’ inclination toward relativism may be driven by the structure or content of their cultural identities. The identity structure argument is based on the patterns in which individuals mentally organize their cultural identities, while the identity content argument is based on the degree to which individuals endorse relativism as a result of having internalized cultural schemas with relativist norms. We offer an exploratory test of these dual hypotheses, and find evidence to support the identity structure, but not the identity content argument. Specifically, multicultural individuals who separate their cultures are more likely to exhibit relativism in decision-making than those who integrate them. This indicates that identity patterns can drive relativism. In contrast, individuals who identify with high relativism cultures are not more likely to endorse relativism than those who identify with low relativism cultures, indicating a lack of evidence for identity content driving relativism. These findings have implications for hiring or placement managers who seek global leaders who are likely to see more than one side of an ethical issue.

In this paper, we investigate how digital technology disruptors and the incumbents who stand to be disrupted by them frame their arguments to transform or sustain existing institutional frameworks to enable or deter the market entry of these technologies. Using a longitudinal, comparative case analysis of three digital technologies – namely, voice over Internet protocol (VoIP), cloud antenna, and over-the-top (OTT) technologies – we explore how stakeholders use public interest frames for this purpose. We find that entrepreneurs use three specific frames to drive institutional change for the successful adoption of digital technologies in the presence of established incumbents and powerful regulators: frames that emphasize the broad public appeal of the new digital technology; frames that emphasize efficiency, democracy, and technological advancement; and frames that emphasize present as well as future benefits to the public. We find that constructing interpretations of what serves the public interest is the primary tactic used by disruptors to gain market entry, and an equally popular weapon for incumbents to block the entry of new digital technologies. These interpretations lead to a framing contest aimed at influencing regulators and obtaining a more favorable institutional environment. Our empirical findings illustrate that new digital technologies themselves are not the sole contributors to institutional change. Rather, institutional outcomes associated with the introduction of new digital technologies are shaped by how disruptors and incumbents use public interest frames and how regulators react to these frames.

This paper aims to investigate the expatriate adjustment experiences of “biculturals”, defined here as individuals who have internalised at least two cultural profiles, in a host-country setting that is itself also culturally diverse.

A qualitative approach was adopted, involving semi-structured interviews with a small number of bicultural expatriates working in Malaysia.

The findings here echo previous studies in demonstrating bicultural expatriates’ ability (and tendency) to switch cultural frames as part of their adjustment. Despite this, however, their professional and social networks appear to still be shaped by cultural factors, with expatriates drawn towards networks whose members mainly comprise certain ethnic groups whose values and norms are perceived as being more closely aligned with those of the expatriate.

Though the literature on bicultural expatriates continues to grow, little emphasis has been given to a host-country setting that is itself culturally diverse. The findings here suggest that in such a setting, professional and social networks serve as an aid in the adjustment. Importantly, however, these networks, rather than being culturally impartial, as it were, may primarily comprise certain ethnic groups who are considered culturally “closer” to the expatriate in question.

The purpose of this paper is to comment on the conceptual framework highlighting the reinforcing nature of global consumer culture.

The approach is conceptual with illustrative examples.

The authors integrate the conceptual framework that highlights the reinforcing nature of global consumer culture with recent findings about the psychology of globalization. Specifically, the authors bring attention to the perceptual, cognitive and motivational consequences of globalization, as well as its effects on consumer identification. The authors illustrate how this integration provides insights for better predicting consumer behavior in a globalized world.

One key aspect of globalization is the creation of multicultural spaces in contemporary societies. Taking a psychological approach, the authors discuss how consumers respond to the process of culture mixing at the heart of globalization. This has consequences for marketers’ global endeavors and provides a nuanced understanding of consumer behavior in a globalized world.

The paper integrates a novel framework with recent findings about the psychology of globalization, opening avenues for future research on global consumer cultures.