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Book part
Publication date: 1 October 2008

Rutledge M. Dennis

At times the self may be bicultural only in ideas and thought, for the individual lacks the opportunity to actual live biculturally. Very recent immigrants who are barely learning…

Abstract

At times the self may be bicultural only in ideas and thought, for the individual lacks the opportunity to actual live biculturally. Very recent immigrants who are barely learning the language of the new country, and have yet to fully understand social cues and the deeper nuances of the language and social customs of the new country would fall into this category. Indeed, the chapter on becoming musically bicultural is an example of the bicultural self as ideas and thoughts, and we could extend Simmel's analogy to include, in this case, living musically in one world while socially restricted by segregation from living in some of the situations which provided the creative fuel for the world from which one is excluded. It is in this same sense that millions of teenagers in Europe, Asia, Africa, and Latin America may experience Black American musical culture hip-hop and rap, and attempt to sing, dress, and act as if they are in an environment similar to the ones they have seen in American movies and videos. Their bicultural selves are rooted in images and are fed by their youthful imagination, but the social structural background where theses, at least some of them, middle class youth, play out the drama of rap and hip-hop reside in the bicultural self as idea and thought. In a Kantian mode, also may be Schopenhauerian, it might be suggested that the idea and thought always precede the actual doing or living.

Details

Biculturalism, Self Identity and Societal Transformation
Type: Book
ISBN: 978-0-7623-1409-6

Article
Publication date: 24 March 2023

Priyan Khakhar, Hussain Gulzar Rammal and Vijay Pereira

Biculturals possess higher cultural intelligence than monocultural individuals. This study explores biculturals' key factors and attributes and how their cultural knowledge and…

Abstract

Purpose

Biculturals possess higher cultural intelligence than monocultural individuals. This study explores biculturals' key factors and attributes and how their cultural knowledge and identification influence International Business Negotiations (IBNs) and help their firms outperform others.

Design/methodology/approach

Data were collected from semi-structured interviews with 35 bicultural senior managers in Lebanon.

Findings

The findings highlight three essential qualities and behaviors that allow biculturals to act as a bridge between the parties during IBN: adaptability, cultural frame switching (CFS) and creativity.

Originality/value

This study explores the notion of bicultural personnel using their understanding of multiple cultures to be innovative, avoid groupthink and generate new creative ideas that help overcome stalemates during IBNs.

Details

Journal of Organizational Change Management, vol. 36 no. 1
Type: Research Article
ISSN: 0953-4814

Keywords

Article
Publication date: 13 January 2020

M. Fernanda Wagstaff, Si Hyun Kim, Fernando R. Jiménez Arévalo, Said Al-Riyami and Esperanza Huerta

This paper aims to examine the relationship between individual bicultural identity and attitudes toward diversity. The authors also theorize and test the mechanism through which…

Abstract

Purpose

This paper aims to examine the relationship between individual bicultural identity and attitudes toward diversity. The authors also theorize and test the mechanism through which individual bicultural identity will be more likely to result in positive attitudes toward diversity.

Design/methodology/approach

The authors collected survey data drawing from two different samples and two different measures of attitudes toward diversity. To test the hypotheses, the authors conducted structural equation modeling analyses.

Findings

The authors found that individual bicultural identity increases positive attitudes toward diversity and cultural intelligence partially mediates this relationship. Individual bicultural identity increases positive attitudes to others not necessarily known to us.

Originality/value

The authors integrate the cultural intelligence framework and the common in-group identity model in assessing the role of cultural intelligence in both individual bicultural identity and attitudes toward diversity.

Propósito

Analizamos la relación entre la identidad individual bicultural y las actitudes hacia la diversidad. También discutimos y probamos los mecanismos a través de los cuales, es más probable que una identidad individual bicultural se asocie con una actitud positiva respecto a la diversidad.

Diseño

Recopilamos encuestas con dos muestras distintas y usando dos medidas diferentes de actitudes en torno a la diversidad. Para probar las hipótesis, llevamos a cabo un análisis del modelo de ecuaciones estructurales.

Resultados

Encontramos que la identidad individual bicultural aumenta las actitudes positivas hacia la diversidad y que la inteligencia cultural parcialmente media esta relación. La identidad individual bicultural aumenta las actitudes positivas hacia las demás personas, que no necesariamente conocemos.

Originalidad/Valor

Integramos el marco de la inteligencia cultural y el modelo de identidad común en grupo para evaluar el rol de la inteligencia cultural tanto en la identidad individual bicultural como en las actitudes en torno a la diversidad.

Propósito

Examinamos a relação entre a identidade bicultural individual e as atitudes em relação à diversidade. Além disto, teorizamos e testamos o mecanismo através do qual a identidade bicultural individual terá maior probabilidade de levar a atitudes positivas em relação à diversidade.

Desenho

Coletámos dados de pesquisa a partir de duas amostras diferentes e duas medidas diferentes de atitudes em relação à diversidade. A fim de testar as hipóteses, realizamos análises de modelagem de equações estruturais.

Conclusões

Descobrimos que a identidade bicultural individual acrescenta as atitudes positivas em relação à diversidade, e que a inteligência cultural medeia parcialmente esta relação. A identidade bicultural individual acrescenta as atitudes positivas em relação aos outros não necessariamente conhecidos por nós.

Originalidade/valor

Integramos o quadro da inteligência cultural e o modelo de identidade intragrupo comum na avaliação do papel da inteligência cultural tanto na identidade bicultural individual como nas atitudes em relação à diversidade.

Article
Publication date: 4 May 2012

Susanne Blazejewski

Biculturals are portrayed as “ideal” boundary spanners and conflict mediators in MNC who switch between or transcend multiple cultural and/or organizational. The paper aims to…

Abstract

Purpose

Biculturals are portrayed as “ideal” boundary spanners and conflict mediators in MNC who switch between or transcend multiple cultural and/or organizational. The paper aims to critically analyze the assumptions behind this positive view on dual identity in MNC and provide an alternative conceptualization re‐positioning dual identity as a situated and potentially contested process.

Design/methodology/approach

The paper theoretically juxtaposes existing concepts of dual identity in the international business literature with recent advances in research on identity in organization studies and psychology as well as critical perspectives on identity.

Findings

A situated approach to biculturalism provides for a greater variety of identity management strategies corresponding to the metaphors of “surfer”, “soldier”, “struggler”, and “strategist” alike, depending on the identity repertoire available, the perceived situation at hand and the interactive processes of identity construction unfolding. From this perspective, the conflict potential associated with dual identity in MNC does not automatically dissolve as suggested by the literature so far, but depending on the situated enactment of dual identity might actually increase, intensify or even re‐direct the lines of conflict.

Research implications and limitations

The paper develops a comprehensive concept of situated bicultural identity processes in organizational contexts, which can serve as a guiding framework of further empirical research on biculturalism in MNC and also provides initial discussions about suitable hypotheses development in this area.

Originality/value

The international business literature so far is dominated by a limited understanding of biculturalism in MNC, strongly influenced by the concept of frame switching in cross‐cultural psychology. The paper introduces an alternative concept of biculturalism as a situated process, which can serve as a framework for further and more varied research on biculturalist identity negotiation in MNC.

Details

Critical perspectives on international business, vol. 8 no. 2
Type: Research Article
ISSN: 1742-2043

Keywords

Article
Publication date: 29 June 2010

Mohammad Ali Zolfagharian and Qin Sun

The paper's aim is to explore how bicultural consumers differ from monocultural consumers, and among themselves, in terms of country‐of‐origin effect and ethnocentrism.

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Abstract

Purpose

The paper's aim is to explore how bicultural consumers differ from monocultural consumers, and among themselves, in terms of country‐of‐origin effect and ethnocentrism.

Design/methodology/approach

A multidisciplinary literature review pointed to a set of hypotheses regarding the differences between biculturals (Mexican Americans) and monoculturals (Mexicans and Americans), and between bicultural groups (integrating biculturals versus alternating biculturals). Two pilot tests and two experiments were conducted to test the hypotheses.

Findings

Bicultural Mexican Americans are less ethnocentric than either American or Mexican monoculturals; exhibit more favorable quality evaluation and purchase intention toward American brands than Mexican monoculturals; and exhibit more favorable quality evaluation and purchase intention toward Mexican brands than American monoculturals. Although ethnocentrism does not significantly demarcate alternating biculturals from their integrating counterparts, alternators are more likely than integrators to provide a favorable evaluation of foreign brands and entertain the intention to purchase them.

Research limitations/implications

As a starting‐point for understanding the bicultural consumer, this study is subject to exploratory research limitations.

Originality/value

The country‐of‐origin literature implicitly assumes that consumers identify with either the country where the product is originated or the country where it is sold. This assumption, however, might not hold for ethnic groups who identify with both countries. Such bicultural consumers might identify with the product's origin country as well as target country and, therefore, be less amenable to the country‐of‐origin hypothesis. We address this important research gap.

Details

Journal of Consumer Marketing, vol. 27 no. 4
Type: Research Article
ISSN: 0736-3761

Keywords

Article
Publication date: 26 January 2010

Mohammad Ali Zolfagharian

The purpose of this paper is to explore how bicultural consumers differ from monocultural consumers in terms of personality traits and identity negotiation.

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Abstract

Purpose

The purpose of this paper is to explore how bicultural consumers differ from monocultural consumers in terms of personality traits and identity negotiation.

Design/methodology/approach

Through a multidisciplinary literature review, some anecdotally and qualitatively supported differences between biculturals and monoculturals are reviewed and formulated as hypotheses, and a survey is used to collect quantitative data from a mixed random‐purposeful sample.

Findings

Relative to monoculturals, biculturals exhibit greater concern about their acceptability within pertinent reference groups and society at large; have comparable levels of need for uniqueness and art enthusiasm; and consume more artwork as a means and in the process of their routine negotiation of (ethnic) identity. Ethnicity, need for social acceptability, need for group identification, and art enthusiasm are predictors of artwork consumption. Ethnicity, in particular, is a key precursor of artwork consumption.

Research limitations/implications

As a starting‐point for understanding the bicultural consumer, the study is subject to exploratory research limitations.

Originality/value

As partial manifestations of globalization, businesses are challenged today in several ways by the rise and proliferation of the bicultural neotribe. Businesses do not have to fall victim to these challenges; they can turn them around and strategically leverage them as marketplace opportunities. The study provides some early insights that can help businesses to leverage such opportunities.

Details

Journal of Consumer Marketing, vol. 27 no. 1
Type: Research Article
ISSN: 0736-3761

Keywords

Book part
Publication date: 10 August 2023

Tracy Dayman

In Aotearoa New Zealand (Aotearoa), bicultural education has reinforced the privilege of settler colonial knowledge with te reo Māori, the language of Indigenous people of…

Abstract

In Aotearoa New Zealand (Aotearoa), bicultural education has reinforced the privilege of settler colonial knowledge with te reo Māori, the language of Indigenous people of Aotearoa New Zealand, used as decorative labels to create a bicultural étagère. Similarly, for inclusive education ableist notions of personhood have maintained approaches that attempt to assimilate the person into the educational hood. In this chapter, research findings from a doctoral case study highlight the intersecting nature of ableism and racism in the foundations of the Aotearoa education system. The author argues that Indigenous knowledge and customs in a bicultural Initial Teacher Education (ITE) program that prepares early childhood educators promote positive constructions of inclusion. Using the tenets of DisCrit and the Alaskan Cultural Standards as tools of analysis, key bicultural practices that support inclusion are identified and discussed. In addition, the inclusive opportunities and the fragility of meaningful intentions are highlighted.

Book part
Publication date: 6 December 2013

Samantha N. N. Cross and Mary C. Gilly

This research examines the impact of biculturalism on the decision making, identity perceptions, and consumption patterns of children of parents from different countries of origin…

Abstract

Purpose

This research examines the impact of biculturalism on the decision making, identity perceptions, and consumption patterns of children of parents from different countries of origin and different cultural and ethnic backgrounds (i.e., biculturals from birth).

Methodology

This research uses semi-structured depth interviews with the adult children of binational households. We use our Cross Ball and Jar (CBJ) projective technique, which utilizes a tactile, hands-on sorting and ranking process to facilitate discussion of the multifaceted identities and cultural affiliations of bicultural consumers.

Findings

Our findings reveal that these “truebiculturals, growing up within a bicultural and binational home, have a more fluid, less clear-cut perception of their identity. Four emergent themes are examined: “Openness,” “Splitness,” “Outside the Mainstream,” and “Badge of Honor.”

Research implications

Based on these findings, the complexity of identity perceptions is revealed. Participants’ discussion of their struggles to fit in adds to our efforts to better understand multiculturalism’s impact, an understanding facilitated by the use of our CBJ projective technique.

Originality/value of chapter

This study raises awareness about the consumption behavior of multicultural consumers and their ongoing interaction with mainstream society. Second, our research extends the current literature on multiculturalism and biculturalism, by focusing on this particular type of bicultural consumer. Finally, this research tests the innovative CBJ projective technique, as a simple and flexible interactive tool to assist researchers in exploring complex, multifaceted identities.

Article
Publication date: 31 May 2019

Özgür Davras, Meltem Caber and Duane Crawford

This study aims to investigate whether the three-dimensional leisure constraints model which is adapted to holiday tourism shows the same structure for mono- and bicultural people…

Abstract

Purpose

This study aims to investigate whether the three-dimensional leisure constraints model which is adapted to holiday tourism shows the same structure for mono- and bicultural people and perceptions of these groups differ from each other.

Design/methodology/approach

Separate surveys are conducted on Turkish people who are resident in Turkey, representing the mono-cultural structure, and Turkish people who live in Germany, representing the bicultural structure. The model is tested by factor analysis for each group, whereas perception differences on holiday tourism constraints are compared with t-tests.

Findings

The analysis results showed that the factorial structure of the leisure constraints model is not the same in the holiday tourism context. Hence, new constraints dimensions were obtained in each case. A comparison of the holiday tourism constraints also showed that the perceptions of the mono- and bicultural people were significantly different from each other.

Originality/value

The current study has contributions to the literature in terms of examining the holiday tourism constraints by using the adapted version of the leisure constraints model. Moreover, targeting Turkish people who live in Turkey and Germany, as the study samples, indicates a unique representation of mono- and bicultural structures.

Details

International Journal of Culture, Tourism and Hospitality Research, vol. 13 no. 2
Type: Research Article
ISSN: 1750-6182

Keywords

Article
Publication date: 9 January 2017

May Aung, Xiying Zhang and Lefa Teng

The purpose of this study is to offer a better understanding of contemporary consumer behaviour. This study relates to the complex and value-laden phenomenon of “gift-giving” from…

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Abstract

Purpose

The purpose of this study is to offer a better understanding of contemporary consumer behaviour. This study relates to the complex and value-laden phenomenon of “gift-giving” from the perspective of bicultural consumers. The focus was on the gift-giving practices of Chinese immigrants in Canada within both their current and their past residencies (Canada and China, respectively).

Design/methodology/approach

Conceptual guidelines for this study embodied the gift-giving conceptual framework of Sherry (1983) and Chinese cultural values on gift giving (Yau et al., 1999). A qualitative research study was implemented. Specifically, in-depth interviews with Chinese immigrant women mainly from the Greater Toronto Area (GTA) in Ontario, Canada, offered empirical evidence relating to the gestation stage of gift giving.

Findings

The findings indicate the complexity of acculturation in gift-giving practices. In terms of gift-giving occasions, Chinese immigrants in Canada, for the most part, adopted the Canadian gift-giving occasions. However, the important role of ethnicity in decision-making is found through their strong sense of differentiation between Chinese and Canadian gift receivers. The results also indicate some Chinese cultural values such as relationship, reciprocity and group orientation as being still important in shaping gift-giving practices, even after immigration to a new country quite distant from the homeland. One cautionary note is that some cultural values such as relationship can be common to both Chinese and Canadian cultural groups.

Research limitations/implications

This research was conducted mainly in the GTA in Ontario, Canada. Future studies could address other large Canadian cities with significant bicultural Chinese populations such as Vancouver in British Columbia and Motreal in Quebec.

Practical implications

This research extends the knowledge of bicultural consumers by examining the evolving gift-giving practices of Chinese immigrants living in Canada. A good understanding of the cultural values important to bicultural consumers will help marketers to efficiently and effectively allocate their marketing resources in attracting these niche consumers.

Social implications

This study has contributed to the broader field of marketing research. Specifically, the current study offers the importance of understanding values transference of bicultural consumers and their behaviours in integrating into the mainstream gift-giving cultural context.

Originality/value

This study has contributed by offering evidence of how a minority consumer group formed complex acculturation realities within a gift-giving consumption context. This contribution can be counted as a step towards theoretical advancement in the field of acculturation and of understanding bicultural consumers.

Details

Journal of Consumer Marketing, vol. 34 no. 1
Type: Research Article
ISSN: 0736-3761

Keywords

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