Search results

1 – 10 of over 12000
Article
Publication date: 2 September 2014

Itzhak Gnizy, William E. Baker and Amir Grinstein

Although small and medium sized enterprises (SMEs) account for a significant portion of international trade, little is known about the role of strategic orientation culture in…

4702

Abstract

Purpose

Although small and medium sized enterprises (SMEs) account for a significant portion of international trade, little is known about the role of strategic orientation culture in improving their foreign launch success. Three orientations – market, entrepreneurial, and learning are all related to organizational learning priorities and reflect a higher order dynamic capability (DC), proactive learning culture (PLC). The authors assert that PLC is particularly important to SMEs whose lack of market power and resources render them vulnerable in risky foreign market launch. Marketing program adaptation and local integration are examined as behavioral mediators of the impact of PLC on foreign market launch success. The paper aims to discuss these issues.

Design/methodology/approach

The DC framework guides the study. The authors employ a model with a higher order PLC, two mediating behaviors, and firm foreign market launch success to report on an empirical study of US SMEs that operate in foreign markets. The authors used hierarchical regression analysis and extensive post hoc analyses/robustness checks.

Findings

Consistent with the DC framework, SMEs’ foreign launch success is driven by higher and lower order behaviors. The impact of the higher order PLC construct was mediated by two lower order behaviors, marketing program adaptation and local integration. Notably, PLC's influence is stronger than the influence of any subset of its one/two/three first order components.

Practical implications

SMEs need to pay attention to an array of organizational learning processes that combine to engender a PLC, which help optimize the deployment of more tangible, lower order behaviors required for foreign launch success.

Originality/value

Introducing PLC as a DC that enables firms to proactively develop market-oriented, innovative capabilities using a knowledge-based approach. The elements of PLC reflect a more complete view of the role of learning in driving the assembly of lower order behaviors in foreign market launch, which requires both a market-oriented approach and the ability to innovate under conditions of uncertainty. While each element of PLC is valuable, the higher level impact of all three facilitates a more effective culture for those firms, which choose to enter new markets.

Details

International Marketing Review, vol. 31 no. 5
Type: Research Article
ISSN: 0265-1335

Keywords

Article
Publication date: 27 September 2023

Mariola Ciszewska-Mlinarič, Dariusz Siemieniako and Piotr Wójcik

This paper contributes to studies on the relationship between dynamic capabilities (DCs) and performance by showing how domain-specific DCs – international dynamic marketing…

Abstract

Purpose

This paper contributes to studies on the relationship between dynamic capabilities (DCs) and performance by showing how domain-specific DCs – international dynamic marketing capabilities (IDMCs) – affect the international performance of exporting firms in the context of extreme environmental dynamism – during the COVID-19 pandemic.

Design/methodology/approach

The authors focus on a sample of 277 exporting manufacturers from the post-transition economy of Poland. The authors use hierarchical multiple regression analysis to test this study's hypotheses.

Findings

This study's findings show that deployment of IDMCs by export manufacturers in the context of environmental jolts contributes to better performance, and this relationship is mediated by adaptation to foreign markets and product development capability. Additionally, this study's results reveal that the significant and positive indirect effect of IDMCs on international performance (through mediators) is, however, weakened under conditions of extreme environmental dynamism.

Research limitations/implications

The limitations pertain to the cross-sectional nature of this study and the research sample, characterised by the dominance of export manufacturers of final products, the dominance of manufacturers operating in the business-to-business sector, or in the business-to-business and business-to-customer sectors simultaneously.

Practical implications

The study provides suggestions to managers on how to build resilience in international markets during turbulent times. These activities involve investments in IDMCs that support activities centred around product development and adaptation to foreign markets.

Originality/value

The novel construct of IDMCs is introduced and operationalized. The study empirically tests the direct and indirect relationship between IDMCs and performance contingent upon extreme environmental dynamism. The results demonstrate the boundary conditions for the effectiveness of these domain-specific DCs in such a research setting.

Details

International Marketing Review, vol. 41 no. 1
Type: Research Article
ISSN: 0265-1335

Keywords

Article
Publication date: 13 April 2015

Catherine Demangeot, Amanda J. Broderick and C. Samuel Craig

The purpose of this paper is to bring international marketing and consumer research attention to multicultural marketplaces as a new focal research lens. It develops a…

7419

Abstract

Purpose

The purpose of this paper is to bring international marketing and consumer research attention to multicultural marketplaces as a new focal research lens. It develops a conceptualisation of multicultural marketplaces, demonstrating why they constitute new conceptual territory, before specifying five key areas for research development.

Design/methodology/approach

The paper draws from seminal international marketing literature and other fields to propose perspective shifts, and suggest theories and frameworks of potential usefulness to the five research areas.

Findings

The paper conceptualises multicultural marketplaces as place-centred environments (physical or virtual) where the marketers, consumers, brands, ideologies and institutions of multiple cultures converge at one point of concurrent interaction, while also being potentially connected to multiple cultures in other localities. Five key areas for research development are specified, each with a different conceptual focus: increasing complexity of cultural identities (identity), differentiation of national political contexts (national integration policies), intergroup conviviality practices and conflictual relationships (intergroup relations), interconnectedness of transnational networks (networks), and cultural dynamics requiring multicultural adaptiveness (competences).

Research limitations/implications

For each research area, a number of research avenues and theories and frameworks of potential interest are proposed.

Originality/value

The paper demonstrates why multicultural marketplaces constitute new conceptual territory for international marketing and consumer research; it provides a conceptualisation of these marketplaces and a comprehensive research agenda.

Article
Publication date: 26 May 2022

Vaneet Kaur

Several manuscripts are adopting knowledge-based dynamic capabilities (KBDCs) as their main theoretical lens. However, these manuscripts lack consistent conceptualization and…

1597

Abstract

Purpose

Several manuscripts are adopting knowledge-based dynamic capabilities (KBDCs) as their main theoretical lens. However, these manuscripts lack consistent conceptualization and systematization of the construct. Consequently, the purpose of this study is to advance the understanding of KBDCs by clarifying the dominant concepts at the junction of knowledge management and dynamic capabilities domains, identifying which emerging themes are gaining traction with KBDCs scholars, demonstrating how the central thesis around KBDCs has evolved and explaining how can KBDCs scholars move towards finding a mutually agreed conceptualization of the field to advance empirical assessment.

Design/methodology/approach

The Clarivate Analytics Web of Science Core Collection database was used to extract 225 manuscripts that lie at the confluence of two promising management domains, namely, knowledge management and dynamic capabilities. A scientometric analysis including co-citation analysis, bibliographic coupling, keyword co-occurrence network analysis and text mining was conducted and integrated with a systematic review of results to facilitate an unstructured ontological discovery in the field of KBDCs.

Findings

The co-citation analysis produced three clusters of research at the junction of knowledge management and dynamic capabilities, whereas the bibliographic coupling divulged five themes of research that are gaining traction with KBDCs scholars. The systematic literature review helped to clarify each clusters’ content. While scientific mapping analysis explained how the central thesis around KBDCs has evolved, text mining and keyword analysis established how KBDCs emerge from the combination of knowledge management process capabilities and dynamic capabilities.

Originality/value

Minimal attention has been paid to systematizing the literature on KBDCs. Accordingly, KBDCs view has been investigated through complementary scientometric methods involving machine-based algorithms to allow for a more robust, structured, comprehensive and unbiased mapping of this emerging field of research.

Abstract

Details

Expatriate Leaders of International Development Projects
Type: Book
ISBN: 978-1-83909-631-0

Article
Publication date: 1 February 1990

Gordon Wills, Sherril H. Kennedy, John Cheese and Angela Rushton

To achieve a full understanding of the role ofmarketing from plan to profit requires a knowledgeof the basic building blocks. This textbookintroduces the key concepts in the art…

16005

Abstract

To achieve a full understanding of the role of marketing from plan to profit requires a knowledge of the basic building blocks. This textbook introduces the key concepts in the art or science of marketing to practising managers. Understanding your customers and consumers, the 4 Ps (Product, Place, Price and Promotion) provides the basic tools for effective marketing. Deploying your resources and informing your managerial decision making is dealt with in Unit VII introducing marketing intelligence, competition, budgeting and organisational issues. The logical conclusion of this effort is achieving sales and the particular techniques involved are explored in the final section.

Details

Management Decision, vol. 28 no. 2
Type: Research Article
ISSN: 0025-1747

Keywords

Content available
Book part
Publication date: 30 July 2018

Abstract

Details

Marketing Management in Turkey
Type: Book
ISBN: 978-1-78714-558-0

Article
Publication date: 1 October 1988

Elko J. Kleinschmidt and Robert G. Cooper

This research probed the impact of an international versus domestic new product strategy on new product success. The study used 123 successes and 80 new product failures in 125…

Abstract

This research probed the impact of an international versus domestic new product strategy on new product success. The study used 123 successes and 80 new product failures in 125 industrial firms in Canada. Two international dimensions were hypothesised to be related to new product performance: (1) the degree to which the product was developed for international versus domestic use; and (2) target market selection — domestic versus nearest neighbour versus world market. Successful products were found to be more international in terms of product design and marketing activities and products developed for international markets were more successful on a number of performance measures. Firms that elected an export strategy for their new products (in particular, a strategy aimed at world markets and not only at nearest neighbours) and developed products for international markets did better in foreign as well as domestic markets.

Details

European Journal of Marketing, vol. 22 no. 10
Type: Research Article
ISSN: 0309-0566

Keywords

Article
Publication date: 1 June 2000

George K. Chako

Briefly reviews previous literature by the author before presenting an original 12 step system integration protocol designed to ensure the success of companies or countries in…

7183

Abstract

Briefly reviews previous literature by the author before presenting an original 12 step system integration protocol designed to ensure the success of companies or countries in their efforts to develop and market new products. Looks at the issues from different strategic levels such as corporate, international, military and economic. Presents 31 case studies, including the success of Japan in microchips to the failure of Xerox to sell its invention of the Alto personal computer 3 years before Apple: from the success in DNA and Superconductor research to the success of Sunbeam in inventing and marketing food processors: and from the daring invention and production of atomic energy for survival to the successes of sewing machine inventor Howe in co‐operating on patents to compete in markets. Includes 306 questions and answers in order to qualify concepts introduced.

Details

Asia Pacific Journal of Marketing and Logistics, vol. 12 no. 2/3
Type: Research Article
ISSN: 1355-5855

Keywords

Article
Publication date: 3 April 2017

Izabela Kowalik, Lidia Danik and Tomasz Sikora

The purpose of this paper is to develop the international entrepreneurship theory, by examining the entrepreneurial characteristics of international new venture (INV) originating…

Abstract

Purpose

The purpose of this paper is to develop the international entrepreneurship theory, by examining the entrepreneurial characteristics of international new venture (INV) originating in Poland. Furthermore, it is assessed in the study whether these characteristics relate to the performance of INVs, considering the role of the age of the company.

Design/methodology/approach

The data were collected via a CATI survey of 105 Polish small- and medium-sized enterprises (SMEs), conforming to the early internationalization criteria, and 128 gradually internationalized SMEs. Student’s t-tests, correlation and, regression analysis were applied for group comparisons and relationship testing.

Findings

The Polish INVs are characterized by higher innovativeness and risk propensity than gradual exporters. Moreover, medium-strength correlations between entrepreneurial orientation (EO) elements and performance were found. The regression analysis proved that new product introduction, risk taking, and experience influence INV performance.

Research limitations/implications

The sample includes Polish SMEs from one sector. Moreover, most of the analyzed companies admitted being successful abroad, which may have influenced the study results.

Practical implications

Fast launching of new products and product development are important for quick expansion. A conciliatory approach to competitors is associated with better performance. Regarding the policy makers, the development of “breakthrough innovations” might not be as important as assisting the INVs in product launches.

Originality/value

An under-researched topic of EO of SMEs from a post-transformation market and its relationships with performance is explored. Moreover, the correlation of the company’s age and experience with success is studied.

Details

Baltic Journal of Management, vol. 12 no. 2
Type: Research Article
ISSN: 1746-5265

Keywords

1 – 10 of over 12000