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Book part
Publication date: 10 October 2013

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International Marketing in Rapidly Changing Environments
Type: Book
DOI: https://doi.org/10.1108/S1474-7979(2013)0000024003
ISBN: 978-1-78190-896-9

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Article
Publication date: 1 June 1995

Research note: international marketing management: a separate academic discipline?: An empirical assessment of the need for specialist education and training

Sylvester O. Monye

International marketing management is rarely considered as anacademic area that deserves separate and specific curriculum. Examinestwo primary questions which challenge…

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International marketing management is rarely considered as an academic area that deserves separate and specific curriculum. Examines two primary questions which challenge this: first, is international marketing management different from basic marketing management? Second, if it is different, what type of training, knowledge and skill should international marketers have? Reviews the changes in the international business environment, factors encouraging internationalization and the need for specialist training as one of the tools required to achieve international competitiveness and growth. Concludes that success in international marketing management requires deep knowledge of cross‐cultural and intercultural issues which facilitate attitude change, assist the development of interpersonal skills, and the creation of awareness of multienvironmental requirements of international marketing operation; and that these skills can only be acquired and developed by a formalized programme of specialist education and training.

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International Marketing Review, vol. 12 no. 3
Type: Research Article
DOI: https://doi.org/10.1108/02651339510091744
ISSN: 0265-1335

Keywords

  • Education
  • International marketing
  • Training

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Article
Publication date: 1 March 1988

USE OF ANALYTICAL TECHNIQUES IN INTERNATIONAL MARKETING

Essam Mahmoud and Gillian Rice

The importance of analytical techniques in international marketing is illustrated. An overview of related research is given. The question is asked, “Which way will…

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The importance of analytical techniques in international marketing is illustrated. An overview of related research is given. The question is asked, “Which way will research on the subject go in the future?”

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International Marketing Review, vol. 5 no. 3
Type: Research Article
DOI: https://doi.org/10.1108/eb008354
ISSN: 0265-1335

Keywords

  • Cluster Analysis
  • International Marketing
  • Market Segmentation

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Article
Publication date: 1 June 2005

International marketing research: The importance of being complex

Matthew J. Robson

To investigate the state of the international marketing literature in terms of its ability to offer managers with fine‐grained insights into marketing strategy effectiveness.

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Abstract

Purpose

To investigate the state of the international marketing literature in terms of its ability to offer managers with fine‐grained insights into marketing strategy effectiveness.

Design/methodology/approach

Conceptual study based on insights into advances in international marketing research.

Findings

Contingency accounts of strategy effectiveness are persuasive in the international marketing literature. But areas of research (e.g. the trust‐performance literature) have been slow to identify and discuss contingencies inherent in foreign marketplace ventures.

Practical implications

Practitioners would be advised to consider the degree to which empirical research on international marketing strategy accounts for contextual complexity. Scholarly research should cover not only “whether” an international marketing strategy is productive, but crucially “when” the strategy is productive.

Originality/value

Suggests different areas of international marketing research are at different stages of theoretical development. Usefulness of academic findings may be linked to the level of development of the contingency framework within an international marketing stream.

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Strategic Direction, vol. 21 no. 6
Type: Research Article
DOI: https://doi.org/10.1108/02580540510594174
ISSN: 0258-0543

Keywords

  • International marketing
  • Contingency planning
  • Trust
  • Standardization

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Book part
Publication date: 27 November 2006

International Marketing Research: Opportunities and Challenges in the 21st Century

Alex Rialp and Josep Rialp

According to a recent and interesting revision of advances in international marketing theory and practice, the international marketing literature has grown exponentially…

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According to a recent and interesting revision of advances in international marketing theory and practice, the international marketing literature has grown exponentially in recent years in order to offer sufficient support to corporate and public policy makers confronting today's hostile global business conditions (Katsikeas, 2003a). In fact, some of the most relevant academic journals in this field (Journal of International Business Studies, Journal of International Marketing, International Marketing Review, International Business Review, Advances in International Marketing, among others) can be considered highly stable and mature publications, with research articles covering a wide range of topics within the international marketing domain and usually authorized by leading contributors to other high-ranking marketing journals (DuBois & Reeb, 2000; Malhotra, Wu, & Whitelock, 2005).

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International Marketing Research
Type: Book
DOI: https://doi.org/10.1016/S1474-7979(06)17019-2
ISBN: 978-0-76231-369-3

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Book part
Publication date: 10 September 2018

The Impact of Inter-Firm Collaborations on SME Internationalisation

Pervez N. Ghauri and Ulf Elg

Several studies have proposed that small- and medium-sized enterprises (SMEs) lack resources and experiential knowledge to internationalise to distant markets. The authors…

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Several studies have proposed that small- and medium-sized enterprises (SMEs) lack resources and experiential knowledge to internationalise to distant markets. The authors argue that SMEs can handle the lack of these tangible and intangible internal resources through external collaborations; they can achieve success in international markets by collaborating with business partners. The role of inter-firm marketing collaboration and its impact on internationalisation efforts has not been thoroughly studied, particularly in the context of SMEs. This study will thus advance our understanding of SMEs’ inter-firm marketing collaborations and how they influence performance in international markets. In this chapter, authors conceptually develop this line of arguments through an extensive literature review and develop some hypotheses and a framework that can be empirically tested. The authors believe this framework will serve as a starting point for further studies on this topic. Theoretically, we endeavour to contribute by showing that firms can enhance their level of international performance through inter-firm collaboration. The authors believe this type of study would have considerable theoretical as well as managerial implications in this important field of research.

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Key Success Factors of SME Internationalisation: A Cross-Country Perspective
Type: Book
DOI: https://doi.org/10.1108/S1876-066X20180000034003
ISBN: 978-1-78754-277-8

Keywords

  • Inter-firm collaboration
  • SME internationalisation
  • external resources
  • developing a model

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Article
Publication date: 7 July 2020

The relevance of international marketing strategy to emerging-market exporting firms: from a systematic review towards a conceptual framework

İlayda İpek

Given the fact that emerging economies have idiosyncratic characteristics, international marketing strategies of emerging-market exporting firms have been firmly…

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Abstract

Purpose

Given the fact that emerging economies have idiosyncratic characteristics, international marketing strategies of emerging-market exporting firms have been firmly acknowledged to be rather peculiar compared to exporting firms based in developed countries. In this sense, it is therefore incumbent to synthesize the stream of research on international marketing strategy with a particular focus on emerging-market exporting firms. Accordingly, the main purpose of this study is to critically assess the related empirical body of research, and to build a conceptual framework for further development by drawing on the knowledge gaps identified.

Design/methodology/approach

To serve the research objective, this study adopts a systematic literature review methodology. In this sense, 51 articles were content-analyzed as to theoretical underpinnings, scope of research, research methodology, and empirical issues; and a comprehensive conceptual framework and research propositions were developed.

Findings

The findings of this review delineate that the pertinent literature is characterized by some contextual, methodological, and empirical weaknesses. In a nutshell, although the last decades have witnessed a burgeoning interest; the pertinent literature is still at the introductory stage and needs additional improvement.

Originality/value

By addressing the research gap concerning the requirement to synthesize and compile the empirical line of research on international marketing strategy of emerging-market exporting firms, this review study provides novel and valuable insights into the existing knowledge on the subject.

Details

International Marketing Review, vol. ahead-of-print no. ahead-of-print
Type: Research Article
DOI: https://doi.org/10.1108/IMR-02-2020-0017
ISSN: 0265-1335

Keywords

  • International marketing strategy
  • Emerging markets
  • Exporting
  • Literature review

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Book part
Publication date: 31 January 2015

A Literature Review, Classification, and Simple Meta-Analysis on the Conceptual Domain of International Marketing: 1990–2012

Sudhir Rana and Somesh Kr. Sharma

This study examines the conceptual domain of international marketing following substantial growth in its development. With the objective to investigate recent patterns and…

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Abstract

This study examines the conceptual domain of international marketing following substantial growth in its development. With the objective to investigate recent patterns and development in the literature this study evaluates 1,816 research articles on international marketing published between 1990 and 2012. The classification of conceptual domain has yielded 57 configurational contents under seven prime research streams. Simple meta-analysis on international marketing literature created a clear depiction of attention of contributors toward research streams and the number of contributors, and worthy sources of literature. Several directions for advancement of knowledge in international marketing, identified fields, and their implications for future research are discussed.

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Entrepreneurship in International Marketing
Type: Book
DOI: https://doi.org/10.1108/S1474-797920140000025009
ISBN: 978-1-78441-448-1

Keywords

  • International marketing
  • conceptual domain
  • literature review
  • simple meta-analysis

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Book part
Publication date: 16 October 2003

INTERNATIONAL MARKETING RESEARCH

Greg Kitzmiller and Joseph Miller

The number and breadth of research articles, diversity of topics, and improved quality in international marketing research have all grown rapidly over the past 30 years…

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The number and breadth of research articles, diversity of topics, and improved quality in international marketing research have all grown rapidly over the past 30 years. Our sample of 26 research journals shows that the number of articles increased by almost 400% between 1970 and 2001, rising from fewer than 50 in 1970 to nearly 200 in 2001, and more than doubled between 1980 and 2001. More important, the quality improved even faster, while the range and diversity of topics expanded at least tenfold. Indiana University was a principal actor in this revolution.

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Leadership in International Business Education and Research
Type: Book
DOI: https://doi.org/10.1016/S1064-4857(03)08009-4
ISBN: 978-1-84950-224-5

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Book part
Publication date: 16 October 2003

THE INTERNATIONALIZATION OF THE MARKETING DISCIPLINE

Carol A Howard

A case can be made that, to some extent at least, the marketing discipline has not kept pace with the practice of international marketing. Recognizing that…

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A case can be made that, to some extent at least, the marketing discipline has not kept pace with the practice of international marketing. Recognizing that internationalization is a dynamic process that may vary across the business of marketing, the development of marketing thought, the direction of marketing education, and the marketing research process, this paper explores that premise. Then, given the current emphasis on the integration of business activities on a worldwide basis, it suggests an interdisciplinary approach, grounded in the concept of market imperfections and internalization theory, to deal with the major challenges that now confront international marketing scholars.

Details

Leadership in International Business Education and Research
Type: Book
DOI: https://doi.org/10.1016/S1064-4857(03)08007-0
ISBN: 978-1-84950-224-5

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