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1 – 10 of over 5000The purpose of this paper is to reconfigure a new component of dynamic capabilities across firms, and to summarize propositions and to construct a conceptual framework of the…
Abstract
Purpose
The purpose of this paper is to reconfigure a new component of dynamic capabilities across firms, and to summarize propositions and to construct a conceptual framework of the dynamic capabilities in fashion apparel industry.
Design/methodology/approach
The author used the interviews with the industry experts and trade association executives to develop an understanding of the strategic and technological issues facing the industry and to gain a historical perspective on the evolution of the industry.
Findings
This study explored the establishment of dynamic capability and market competitiveness in the fashion apparel industry from the perspectives of dynamic capability and resources embedment, and brought out the insight that commonalities/component has been overlooked. The “conceptual framework of dynamic capabilities in fashion apparel industry” developed by this study, which consists of the major key factors for the maintenance of fast fashion apparel industry in market competitive advantage.
Research limitations/implications
Although the five top fashion apparel groups interviewed in this study are representative, there are limits in classification of other brands, which is one of the limitations in this study. Second, although qualitative research can achieve understanding of the utmost layer of situations, its greatest limitation is that it cannot investigate massive amount of interviewees, which is a second limitation in this study.
Originality/value
The theoretical contribution of the study is to construct a conceptual framework of dynamic capabilities in the fashion apparel industry using eight theoretical propositions. Such conceptual framework will become a basic knowledge system for firms in the fashion apparel industry to develop strategic directions, as well as an important knowledge reference to other firms when choosing what to establish as their core competences.
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The purpose of this paper is to examine the role of Government via its industrial policy aimed at building competitiveness in apparel manufacturing in a developing country.
Abstract
Purpose
The purpose of this paper is to examine the role of Government via its industrial policy aimed at building competitiveness in apparel manufacturing in a developing country.
Design/methodology/approach
A conceptual framework that proposes the causal relationships between policies and competitiveness is applied to the apparel manufacturing sector in Trinidad and Tobago. The study utilises primary data from interviews and observations, and secondary data sources inclusive of industry and fashion companies reports. Data analysis of four vertical policies is performed via the use of system dynamics modelling and simulation.
Findings
The four vertical policies were found to impact three interrelated elements in the apparel manufacturing sector: the market, apparel products and productive resources. Policies that intentionally focussed on improving market attractiveness benefited wide segments of the industry. However, policies that focussed on product and resource attractiveness that were designed as direct support for selected firms had a lower impact on overall industry competitiveness than those that had an industry-wide focus.
Research limitations/implications
A single industry in a small developing island state limits the generalisability of the research findings. Additionally, non-reporting of export data and aggregation of industry data limits the conclusions that can be drawn regarding the impact of the vertical policies on the apparel industry. 10; 10;
Practical implications
Policy-makers should consider the scope of the vertical policies in terms of the number of firms in the industry to benefit, and the need for complementary horizontal policies for creating enabling environments for competitiveness.
Originality/value
The paper proposes a conceptual framework to capture relationships between vertical policy and competitiveness.
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The objective of the research is to characterize various key factors affecting apparel design and product quality.
Abstract
Purpose
The objective of the research is to characterize various key factors affecting apparel design and product quality.
Design/methodology/approach
In the fulfillment of the objective, the Delphi method and a survey questionnaire were used to collect related materials. This was followed by descriptive statistics, reliability, and factor analysis in order to set up the “house of quality” using the method of quality function deployment.
Findings
The factors that were found to affect the quality of apparel design were fashion sensitivity, ability of material application, colour sensitivity, fashion trend, fashion market positioning, and management. Fashion style, cloth quality, cutting quality, discount, and personal favourites were the key factors affecting consumers when choosing apparel. Keen observation ability, marketing analysis, and market development were very important for designing and producing high value‐added products.
Research limitations/implications
The survey was conducted in Taiwan, which perhaps limits the usefulness of the findings elsewhere.
Practical implications
The article may assist apparel designers to understand the requirements of consumers of fashion products.
Originality/value
Apparel design rules have been formulated in Taiwan using the method of quality function development to assist apparel designers to improve design quality and production performance.
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Tat-Huei Cham, Boon Liat Cheng and Caryn Kar Yan Ng
The clothing industry is one of the earmarked industries in many countries following the rising demand and consumption of clothing products among millennials. Malaysia and…
Abstract
Purpose
The clothing industry is one of the earmarked industries in many countries following the rising demand and consumption of clothing products among millennials. Malaysia and Thailand are known to be promising markets for this industry in the South East Asia region. The purpose of this study is to investigate the influence of psychological and marketing factors on clothing interest among Generation Y consumers, as well as the interrelationships between self-confidence, product attitude and purchase intention. The impact of nationality was also examined as a moderator on the investigated relationships.
Design/methodology/approach
The data was collected among Generation Y consumers using a survey questionnaire, which had successfully gathered a total of 388 usable cases from the capital cities of Malaysia (Kuala Lumpur) and Thailand (Bangkok). These cities were selected for being the largest cities in its country which contain the highest number of shopping malls, offices and Generation Y population. Data analysis was then performed using both the SPSS and AMOS software.
Findings
Findings obtained acknowledged the importance of both psychological (i.e. fashion innovativeness, self-concept, fashion consciousness and need for uniqueness) and marketing (i.e. social media marketing and fashion advertisement) factors towards the clothing interest among Generation Y consumers. Consequently, clothing interest would influence their product attitude, self-confidence and purchase intention, with product attitude and self-confidence as the mediators between clothing interest and purchase intention. Multigroup analysis confirmed that there are differences between Generation Y consumers in both Malaysia and Thailand, where Thai consumers hold a stricter emphasis concerning the influence of social media marketing on clothing interest and self-confidence on purchase intention.
Originality/value
This study is one of the very few studies that explored the minimally investigated territory on the consequential importance of clothing interest within the clothing industry, specifically, through extending the literature on the influence of psychological and marketing factors towards the individuals’ clothing interest. Moreover, this study also successfully highlighted the mediation role of product attitude and self-confidence in the relationship between clothing interest and purchase intention.
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Naser Valaei and S.R. Nikhashemi
The advent of media and technology has led to growing inclination among Generation Y (Gen-Y) consumers towards diverse fashion influences and they tend to dress either to fit in…
Abstract
Purpose
The advent of media and technology has led to growing inclination among Generation Y (Gen-Y) consumers towards diverse fashion influences and they tend to dress either to fit in with their peers or to articulate self-identity and conform to the society. This trend has become a fashion dilemma and the purpose of this paper is to leverage on this matter by investigating the factors influencing the Gen-Y consumers’ attitude and purchase intention towards fashion apparel.
Design/methodology/approach
A sample of 250 respondents is used to assess the measurement and structural models, by applying a partial least squares-structural equation modelling (PLS-SEM) approach.
Findings
The results indicate that brand and self-identity are the factors that most shape Gen-Y consumers’ attitudes towards fashion apparel. Furthermore, brand, style, price, and social identity are the most influential factors of Gen-Y consumers’ purchase intention for fashion apparels. The findings also show that style, price, country of origin, and social identity are not relevant to Gen-Y consumers’ attitudes towards fashion apparel, and that country of origin and self-identity do not have any relationship with the Gen-Y consumers’ purchase intention.
Originality/value
This study is among the few attempts to investigate the Gen-Y consumers’ buying behaviour of fashion apparel based on the theory of planned behaviour, optimal distinctiveness theory, and social identity theory. PLS-multi-group analysis reveals that age, gender, and income are moderating variables of several proposed structural relationships.
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Qilong Feng and Patrick Chi-leung Hui
The purpose of this study was to explore the determinant factors of the adaptive clothing market for disabled customers and to identify the influential elements in the fashion…
Abstract
Purpose
The purpose of this study was to explore the determinant factors of the adaptive clothing market for disabled customers and to identify the influential elements in the fashion industry, with the aim of establishing the influential factors that drive the adaptive apparel business in the local market. The study developed a path model of relationships incorporating the disabled consumer background, consumer purchase intention and demand and elements of the fashion industry. This model can be used as a reference for fashion practitioners.
Design/methodology/approach
A quantitative approach was adopted for this empirical study. A survey was designed to investigate the connections between the consumer-related and industry-related variables. A set of measurements was developed and validated for the survey. The data were collected from a sample of 175 local wheelchair users, with a response rate of approximately 6.6 per cent. The data were analysed using SmartPLS, and structural equation model analysis was applied to identify the relationships between the variables.
Findings
The results of this study demonstrated that consumer purchase intention for adaptive apparel was affected closely by environmental factors, and consumer demand was significantly related to industry aspects including the product complexity and the business operations along with all elements of the industrial practice. The findings also revealed that the disability level was related to the users' purchase intentions, but the financial capability of the disabled consumers did not affect the intention to purchase adaptive clothes products. These results could suggest that economic issues are not the consumer's prior concern when purchasing apparel, but rather the disability condition. Those who demand adaptive apparel require advanced performance levels of product design, technology application and service.
Originality/value
The study originated from the situation that the Hong Kong fashion market lacks an adaptive market specifically for the minority group of disabled consumers. Why such a niche market has not been developed is unclear to the practitioners. It is necessary to investigate from both consumer-related and industry-related factors. Specifically, the research explored the consumer background and industry elements to identify the factors that influence disabled consumers to purchase apparel, in order to inform fashion practitioners who are interested in the niche market of disabled consumers in Hong Kong. It is anticipated that the determinants of adaptive market development can be extended to wider areas of the Chinese or other Asian markets.
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Amit Vishwakarma, Deepti Mehrotra, Ritu Agrahari, Manjeet Kharub, Sumit Gupta and Sandeep Jagtap
The apparel and textile sector poses a significant environmental challenge due to its substantial contribution to pollution in the form of air, water and soil pollution. To combat…
Abstract
Purpose
The apparel and textile sector poses a significant environmental challenge due to its substantial contribution to pollution in the form of air, water and soil pollution. To combat these issues, the adoption of sustainable practices is essential. This study aims to identify and analyse the barriers that hinder the progress of sustainability in the apparel and textile industry. By consulting experts in the field, critical barriers were identified and given special attention.
Design/methodology/approach
To achieve the research objective, an integrated approach involving Interpretive Structural Modelling (ISM) and fuzzy MICMAC decision-making techniques was employed. The results were further validated through the Decision-Making Trial and Evaluation Laboratory (DEMATEL) method.
Findings
The findings highlight that barrier related to clothing disposal, inadequate adaptation to modern technology, challenges affecting sector efficiency and issues related to fashion design are crucial in influencing the remaining six barriers. Based on the outcomes of the DEMATEL method, a comprehensive cause-and-effect diagram was constructed to gain a deeper understanding of these challenges.
Practical implications
This research provides valuable insights for policymakers and stakeholders in the apparel and textile industry. It offers a strategic framework to address and overcome sustainability barriers, promoting the development of a more environmentally responsible and resilient sector.
Originality/value
The purpose of this research is to conduct an in-depth investigation of the barriers apparel and textile sectors. It is feasible that both the management team and the medical experts who provide direct patient care could benefit from this research.
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Sofia Garcia-Torres, Marta Rey-Garcia, Josune Sáenz and Stefan Seuring
The relationship between sustainability, traceability and transparency in the fashion-apparel industry, characterised by complex, labour-intensive and geographically dispersed…
Abstract
Purpose
The relationship between sustainability, traceability and transparency in the fashion-apparel industry, characterised by complex, labour-intensive and geographically dispersed supply chains (SCs), needs further clarification. The first goal of this study is to revise, refine and adapt to the scope of this industry, the conceptualisation of traceability and transparency and their interrelations with sustainability. The second goal is to uncover the key elements responsible for fostering and hindering their relationship in the fashion-apparel practice.
Design/methodology/approach
A Delphi study with fourteen experts representing key stakeholders in the entire fashion-apparel SC was carried out.
Findings
Operational definitions for and clear boundaries amongst sustainability, traceability and transparency are identified, and a relational model including stakeholder groups and roles, drivers and barriers is developed. Traceability, defined as an ability, together with transparency, conceptualised as an internal decision and assisted (inter alia) by cross-sector collaboration are found to be necessary but not sufficient conditions to achieve SC sustainability, which is conceived as an outcome.
Originality/value
The work adapts concepts from the sustainable supply chain management (SSCM) literature to the particular fashion-apparel context, incorporating the practical vision and nuances of all the key stakeholder groups and highlighting the mutually reinforcing relationship among traceability, transparency and cross-sector collaboration for effective SSCM in the fashion-apparel industry.
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Pragati Sinha, Monica Sharma and Rajeev Agrawal
The objective of this paper is to synthesise the published literature on consumer awareness and acceptance of Sustainable Fashion (SF) and highlight that sustainability decisions…
Abstract
Purpose
The objective of this paper is to synthesise the published literature on consumer awareness and acceptance of Sustainable Fashion (SF) and highlight that sustainability decisions taken across procurement, designing, manufacturing and retailing must include the consumer perspective of SF.
Design/methodology/approach
Systematic Literature Review (SLR) on sustainable fashion combined with consumer behavior was conducted. The study approach involved descriptive analysis, content analysis and theoretical analysis in the first section. The later sections focus on sustainability practices across the apparel supply chain that can foster acceptance of sustainable fashion.
Findings
In this review paper, five solutions that are typically used for leveraging consumer awareness and acceptance towards sustainable fashion are identified from the latest research papers: (1) attention to micro-sensitive factors (2) shared responsibilities (3) repositioning sustainable fashion for larger audience (4) positioning conscious fashion and (5) unified approach. These solutions are proposed as most important for achieving success in sustainable production and sustainable consumption (SPSC) for the fashion industry. Further, suggestions for how to embed sustainability related business decisions across sourcing, designing, manufacturing, distribution and recollection and retailing are also provided.
Practical implications
Through this research, a clear view emerges of the progression of publication and where future research should be directed to popularise sustainable fashion among consumers. Research findings and proposed solutions will be valuable inputs for brand managers, marketers and retailers as they conceive new plans and make decisions about addressing sustainability challenges in textile and apparel manufacturing firms.
Originality/value
This is a first of its kind of study on sustainable fashion that highlights the importance of understanding consumer behaviour in influencing sustainability decisions required across sourcing, designing, manufacturing and retailing to achieve substantial economic advantages in the fashion industry. End-to-end supply chain processes (i.e. procurement, design, manufacturing, marketing and retailing) are considered to identify several factors that influence consumer behavior in favor of sustainable fashion throughout the supply chain.
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Kalavila Pathirage Nilmini Bhagya, Priyanka Virajini Medagedara Karunaratne, Gayathri Madubani Ranathunga and Achini Ranaweera
This study systematically explores the literature on global niche market strategies within the fashion industry to allow the mapping of niche practices and examine the benefits…
Abstract
Purpose
This study systematically explores the literature on global niche market strategies within the fashion industry to allow the mapping of niche practices and examine the benefits, success factors and characteristics of a niche strategy. Additionally, it identifies data gaps and necessitates a detailed examination to uncover areas with inadequate information.
Design/methodology/approach
This study utilized the Preferred Reporting Items for Systematic Reviews and Meta-Analysis (PRISMA 2020) method for systematic review and included 70 studies to analyze their findings.
Findings
This systematic literature review pinpoints niche strategies shaping the future of the fashion industry while developing sectors of the textile and apparel industry, fashion technology, fashion retail business, fashion media and communication, luxury fashion, sustainable fashion, adaptive clothing and transgender fashion within the fashion supply chain. A niche market strategy utilizes both pull and push marketing in the fashion industry. Scholarly literature commonly underscores the understanding of the consumer as a pivotal factor in the success of fashion niche market strategy.
Practical implications
This review offers a comprehensive overview of fashion niche strategy practices, aiming to inspire fashion industry professionals. It also serves as a guide for fashion industry professionals, summarizing best practices across various fashion industry sectors to help develop effective niche strategy competencies for firms.
Originality/value
This review thoroughly analyzes niche strategy implementation in the fashion industry, presenting an important resource for individuals new to this sector. It highlights the significance of niche strategies in improving the comprehension of emerging participants in the fashion business.
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