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Article
Publication date: 8 November 2023

Kenneth Fu Xian Ho, Fang Liu and Liudmila Tarabashkina

The effects of country-of-origin (COO) cues on product evaluations are well documented. However, research on the relative effects of COO compared to other geographical indicators…

Abstract

Purpose

The effects of country-of-origin (COO) cues on product evaluations are well documented. However, research on the relative effects of COO compared to other geographical indicators, such as region-of-origin (ROO), on food purchases is still limited. This study investigates how geographical origin labels influence consumers' perceptions of product value and authenticity of foreign food, as well as subsequent purchase intention (PI) and willingness to pay premium prices (WTPPP). The moderating role of health consciousness on these relationships is also examined due to the coronavirus disease 2019 (COVID-19) pandemic.

Design/methodology/approach

This study uses a between-subjects experimental design conducted with 300 middle- and high-income Chinese consumers aged between 25 and 50 years. Hypotheses were tested using structural equation modelling.

Findings

Whilst under both COO and ROO cues, all five product values positively influenced consumers' WTPPP, only functional, economic and novelty values influenced PI. The ROO cue performed significantly better than the COO cue in eliciting functional, economic and novelty value perceptions, which triggered stronger PI and willingness to pay a premium price. These relationships were mediated by product authenticity (PA) and moderated by consumers' health consciousness (HC).

Practical implications

Because food labels provide salient product information that facilitates consumers' evaluation of products, marketers should assess which product value perceptions they wish to enhance and then choose the appropriate geographical indicators for their labelling strategies.

Originality/value

This study identifies the effects of COO and ROO cues on product values, authenticity, PI and WTPPP. It also provides valuable insights into the role of HC on consumers' purchase decisions, which also aids in understanding the impact of global crises on food purchases.

Details

Asia Pacific Journal of Marketing and Logistics, vol. 36 no. 4
Type: Research Article
ISSN: 1355-5855

Keywords

Article
Publication date: 13 May 2024

Kenneth Fu Xian Ho, Liudmila Tarabashkina and Fang Liu

Building on associative priming, anthropomorphism and biophilia theories, this study aims to explain that a natural–organic (that shows a natural object) and an anthropomorphised…

Abstract

Purpose

Building on associative priming, anthropomorphism and biophilia theories, this study aims to explain that a natural–organic (that shows a natural object) and an anthropomorphised natural–organic logo (that shows an anthropomorphised natural object) both act as primes and imbue specific product value perceptions, which subsequently influence willingness to pay a premium price when products have not been used by or are unfamiliar to consumers.

Design/methodology/approach

Two between-subjects experiments were conducted with different products (one with real, but unfamiliar to consumers brand and another with a fictitious brand). Structural equation modelling was used to test the hypotheses.

Findings

Experimental studies showed that natural–organic logos evoked stronger utilitarian (functional and economic) value perceptions, which triggered greater willingness to pay a premium price compared to anthropomorphised natural–organic logos. The effect of hedonic (emotional and novelty) values on willingness to pay a premium price was stronger when an anthropomorphised natural–organic logo was used.

Research limitations/implications

This research offers novel theoretical contributions highlighting the importance of careful logo design to imbue desired value perceptions when products have not been consumed or trialled.

Practical implications

Anthropomorphised natural–organic and natural–organic logos can provide different benefits to brand managers and can be used strategically to form desired value perceptions before products are consumed. Brands that wish to enhance premium pricing via hedonic values should consider using an anthropomorphised natural–organic logo. Natural–organic logos may be more suitable for brands that want to emphasise superior utilitarian values.

Originality/value

To the best of the authors’ knowledge, this research provides the first empirical assessment of the differential effects of the two forms of natural–organic logos on value perceptions and willingness to pay premium price.

Details

Journal of Consumer Marketing, vol. 41 no. 4
Type: Research Article
ISSN: 0736-3761

Keywords

Article
Publication date: 11 April 2024

Fang Liu, Junbang Lan, Weichun Zhu, Yuanyuan Gong and Xue Peng

Drawing upon social comparison theory, this paper explores the (in)congruence effect of leader and follower overqualification on leader's downward envy, which in turn leads to…

Abstract

Purpose

Drawing upon social comparison theory, this paper explores the (in)congruence effect of leader and follower overqualification on leader's downward envy, which in turn leads to leader undermining behavior.

Design/methodology/approach

Using two-wave, multi-sourced data gathered in China, a polynomial regression was conducted on 301 leader-follower dyads.

Findings

Results show asymmetrical incongruence effects, indicating greater leader's downward envy when leader overqualification was lower than follower overqualification. In addition, by increasing downward envy, leader-follower (in)congruence in overqualification has an indirect positive effect on leader undermining behavior.

Practical implications

This study highlights the importance of being conscious of both parties’ overqualification levels to avoid unfavorable outcomes. Meanwhile, training for both parties is crucial, offering a holistic understanding of leader-follower overqualification differences and downward envy, as well as skills to manage “triggers” of leader undermining.

Originality/value

Our study is among the first to examine the effects of overqualification from a leader-follower dyadic congruence perspective. It suggests that leader's downward envy and undermining behaviors toward followers are influenced by both follower and leader overqualification.

Details

Leadership & Organization Development Journal, vol. 45 no. 5
Type: Research Article
ISSN: 0143-7739

Keywords

Article
Publication date: 30 April 2024

Fang Liu, Zilong Wang, JiaCheng Zhou, Yuqin Wu and Zhen Wang

The purpose of this study is to investigate the effects of Ce and Sb doping on the microstructure and thermal mechanical properties of Sn-1.0Ag-0.5Cu lead-free solder. The effects…

Abstract

Purpose

The purpose of this study is to investigate the effects of Ce and Sb doping on the microstructure and thermal mechanical properties of Sn-1.0Ag-0.5Cu lead-free solder. The effects of 0.5%Sb and 0.07%Ce doping on microstructure, thermal properties and mechanical properties of Sn-1.0Ag-0.5Cu lead-free solder were investigated.

Design/methodology/approach

According to the mass ratio, the solder alloys were prepared from tin ingot, antimony ingot, silver ingot and copper ingot with purity of 99.99% at 400°C. X-ray diffractometer was adopted for phase analysis of the alloys. Optical microscopy, scanning electron microscopy and energy dispersive spectrometer were used to study the effect of the Sb and Ce doping on the microstructure of the solder. Then, the thermal characteristics of alloys were characterized by a differential scanning calorimeter (DSC). Finally, the ultimate tensile strength (UTS), elongation (EL.%) and yield strength (YS) of solder alloys were measured by tensile testing machine.

Findings

With the addition of Sb and Ce, the ß-Sn and intermetallic compounds of solders were refined and distributed more evenly. With the addition of Sb, the UTS, EL.% and YS of Sn-1.0Ag-0.5Cu increased by 15.3%, 46.8% and 16.5%, respectively. The EL.% of Sn-1.0Ag-0.5Cu increased by 56.5% due to Ce doping. When both Sb and Ce elements are added, the EL.% of Sn-1.0Ag-0.5Cu increased by 93.3%.

Originality/value

The addition of 0.5% Sb and 0.07% Ce can obtain better comprehensive performance, which provides a helpful reference for the development of Sn-Ag-Cu lead-free solder.

Details

Soldering & Surface Mount Technology, vol. 36 no. 3
Type: Research Article
ISSN: 0954-0911

Keywords

Book part
Publication date: 5 April 2024

Ziwen Gao, Steven F. Lehrer, Tian Xie and Xinyu Zhang

Motivated by empirical features that characterize cryptocurrency volatility data, the authors develop a forecasting strategy that can account for both model uncertainty and…

Abstract

Motivated by empirical features that characterize cryptocurrency volatility data, the authors develop a forecasting strategy that can account for both model uncertainty and heteroskedasticity of unknown form. The theoretical investigation establishes the asymptotic optimality of the proposed heteroskedastic model averaging heterogeneous autoregressive (H-MAHAR) estimator under mild conditions. The authors additionally examine the convergence rate of the estimated weights of the proposed H-MAHAR estimator. This analysis sheds new light on the asymptotic properties of the least squares model averaging estimator under alternative complicated data generating processes (DGPs). To examine the performance of the H-MAHAR estimator, the authors conduct an out-of-sample forecasting application involving 22 different cryptocurrency assets. The results emphasize the importance of accounting for both model uncertainty and heteroskedasticity in practice.

Book part
Publication date: 9 September 2024

Harald Pechlaner and Julian Philipp

In a world that is more competitive on a global scale, technologically advanced and demanding than ever before, global situations such as climate change, poverty and inequality…

Abstract

In a world that is more competitive on a global scale, technologically advanced and demanding than ever before, global situations such as climate change, poverty and inequality, health, migration or security are challenging for decision-makers in political, social or environmental contexts. The interplay of these and other tendencies is referred to as wicked problems, as their increasing complexity can often not be understood or distinguished anymore. Too many different crises, such as climate, economic, political or societal crises, are challenging the vulnerability and resilience of political, economic and community-based systems. Accordingly, focussing on battling single challenges without considering the bigger picture or interconnected processes or circumstances has not led to satisfactory results throughout the past decades. In a tourism industry that is traditionally closely interlinked with numerous sectors or stakeholder groups and therefore often associated with these problems, those in responsibility are particularly required to consider various interests and utilise the synergy potentials between the tourism and non-tourism sector. Accordingly, integrative tourism policy-making needs to include many political areas that are relevant within tourism as well as beyond, such as urban or regional development. As a holistic spatial development approach, the ‘ecosystem of hospitality’ (EoH) can facilitate the identification of interfaces between tourism and these political areas and help to foster a cross-stakeholder collaboration.

Details

Tourism Policy-Making in the Context of Contested Wicked Problems: Politics, Paradigm Shifts and Transformation Processes
Type: Book
ISBN: 978-1-83549-985-6

Keywords

Article
Publication date: 2 March 2023

Bahareh Nikmehr, Bidur Kafle and Riyadh Al-Ameri

This study aimed to review various existing methods for improving the quality of recycled concrete aggregates (RCAs) as a possible substitution for natural aggregates (NAs) in…

Abstract

Purpose

This study aimed to review various existing methods for improving the quality of recycled concrete aggregates (RCAs) as a possible substitution for natural aggregates (NAs) in concrete. It is vital as the old paste attached to the RCA weakens its structure. It is due to the porous structure of the RCA with cracks, weakening the interfacial transition zone (ITZ) between the RCA and binding material, negatively impacting the concrete's properties. To this end, various methods for reinforcement of the RCA, cleaning the RCA's old paste and enhancing the quality of the RCA-based concrete without RCA modification are studied in terms of environmental effects, cost and technical matters. Furthermore, this research sought to identify gaps in knowledge and future research directions.

Design/methodology/approach

The review of the relevant journal papers revealed that various methods exist for improving the properties of RCAs and RCA-based concrete. A decision matrix was developed and implemented for ranking these techniques based on environmental, economic and technical criteria.

Findings

The identified methods for reinforcement of the RCA include accelerated carbonation, bio deposition, soaking in polymer emulsions, soaking in waterproofing admixture, soaking in sodium silicate, soaking in nanoparticles and coating with geopolymer slurry. Moreover, cleaning the RCA's old paste is possible using acid, water, heating, thermal and mechanical treatment, thermo-mechanical and electro-dynamic treatment. Added to these treatment techniques, using RCA in saturated surface dry (SSD) mixing approaches and adding fibres or pozzolana enhance the quality of the RCA-based concrete without RCA modification. The study ranked these techniques based on environmental, economic and technical criteria. Ultimately, adding fibres, pozzolana and coating RCA with geopolymer slurry were introduced as the best techniques based on the nominated criteria.

Practical implications

The study supported the need for better knowledge regarding the existing treatment techniques for RCA improvement. The outcomes of this research offer an understanding of each RCA enrichment technique's importance in environmental, economic and technical criteria.

Originality/value

The practicality of the RCA treatment techniques is based on economic, environmental and technical specifications for rating the existing treatment techniques.

Details

Smart and Sustainable Built Environment, vol. 13 no. 3
Type: Research Article
ISSN: 2046-6099

Keywords

Article
Publication date: 5 October 2023

Yong Rao, Meijia Fang, Chao Liu and Xinying Xu

This study aims to explore a new restaurant category’s development from birth to maturity, thereby explaining the rationale for category innovation strategies.

Abstract

Purpose

This study aims to explore a new restaurant category’s development from birth to maturity, thereby explaining the rationale for category innovation strategies.

Design/methodology/approach

The authors conducted a qualitative case study analysis of the New Chinese-style Fusion Restaurant category’s development from birth to maturity. Thematic analysis was conducted on data collected from semi-structured interviews and textual information.

Findings

A new restaurant category’s maturation is determined by the formation of society’s shared knowledge about the category’s crucial attributes, which is an outcome of market participants’ category-related social practices. The authors develop a novel, four-stage framework for the socialized construction of this shared knowledge: a knowledge creation (KC), knowledge diffusion (KD), knowledge integration (KI) and knowledge structuralization (KS). This knowledge evolution along this KC–KD–KI–KS sequence can holistically describe the category maturation process. This framework can help understand the rationale for a restaurant category’s maturation by analyzing the interrelationships among market participants’ social practices, knowledge-related activities and market development.

Research limitations/implications

This study explains how market participants’ knowledge-related activities facilitate a new restaurant category’s maturation. This can help restaurant managers cope with increasingly homogeneous competition by applying a category-innovation strategy.

Originality/value

This study extends product categorization research on restaurants by articulating a product category’s maturation process from a knowledge perspective.

Details

International Journal of Contemporary Hospitality Management, vol. 36 no. 7
Type: Research Article
ISSN: 0959-6119

Keywords

Article
Publication date: 3 May 2024

Mingjie Fang and Mengmeng Wang

Engaging suppliers in joint innovation can be an effective means for buyer firms to overcome internal resource/capability limitations. The purpose of this research is to…

Abstract

Purpose

Engaging suppliers in joint innovation can be an effective means for buyer firms to overcome internal resource/capability limitations. The purpose of this research is to investigate the impacts of cultural and trust congruences between the supplier and buyer firms on joint innovation. In addition, we examine the relationship commitment as an antecedent of cultural and trust congruences.

Design/methodology/approach

The study constructs a theoretical model based on social exchange theory (SET) and examines it using data from Chinese manufacturing firms.

Findings

The results suggest that cultural and trust congruences between suppliers and buyers positively influence joint processes and product innovations. Furthermore, we find that while normative relationship commitments of supplier firms promote cultural and trust congruences with buyers, instrumental relationship commitments only positively affect trust congruence.

Originality/value

This study enhances our understanding of social exchanges by adopting a dyadic view to examine the interconnectedness between relationship commitment, cultural and trust congruences, and joint innovation. These findings also offer practical managerial implications for managing collaborative innovation projects.

Details

Cross Cultural & Strategic Management, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2059-5794

Keywords

Article
Publication date: 23 May 2023

Yang Li, Jie Fang, Shuai Yuan and Zhao Cai

This study aims to examine whether customer trust is influenced by the congruence and incongruence between customers' perceptions of two types of omnichannel integration—perceived…

Abstract

Purpose

This study aims to examine whether customer trust is influenced by the congruence and incongruence between customers' perceptions of two types of omnichannel integration—perceived transactional integration (PTI) and perceived relational integration (PRI). The authors further considered the perceived effectiveness of e-commerce institutional mechanisms (PEEIM) as the boundary condition of omnichannel integration's effect.

Design/methodology/approach

Drawing upon the stereotype content model, this study hypothesizes the influences of PTI and PRI on customer trust wherein PEEIM moderates the relationships. The research model was empirically examined based on the responses surface analysis of survey data collected from 311 omnichannel customers.

Findings

Results showed that when PTI and PRI are congruent, customers are inclined to trust brands that have high levels of PTI and PRI rather than low levels of PTI and PRI. Moreover, the incongruence between PTI and PRI is positively related to customer trust. PEEIM was found to weaken the congruence effect while strengthening the incongruence effect. The authors also examined customer distrust as another relational outcome to provide a robust check.

Originality/value

This study uncovers customer cognition of omnichannel integration and examines the influences on customer trust, therefore contributing to our understanding of omnichannel integration's effect from the customer perspective. Findings from this research provide insights for brand managers on deploying channel integration strategies and institutional mechanisms to manage customer trust.

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