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This research is motivated by the increasing need for international interactions during the gradual recovery of the tourism industry. By recognizing the paucity of research on cultural closeness and accommodation categories, this research aims to illuminate the influencing mechanisms of psychological closeness and travelers’ willingness to book an accommodation-sharing property while booking an accommodation.

The authors employ a mixed-methods approach, including an experiment and semistructured interviews.

Results show that hosts’ higher cultural identity congruence leads to travelers’ higher willingness to book an accommodation-sharing property. Psychological closeness mediates the positive effect of cultural identity congruence on travelers’ willingness to book. The authors further explore the moderating role of room types (entire room vs. private room) and find that the mediation effect is stronger for booking an entire room.

The current research underlines the importance of cultural identity congruence and accommodation type on travelers’ willingness to book an accommodation-sharing property and psychological closeness.

The author introduces cultural consensus theory as a theoretical and methodological tool for examining the microfoundations of institutions by linking variance in individuals’ micro-level conditions with cross-level variance in individuals’ adoption of macro-level socially constructed knowledge. The author describes the theory and methods, which include the use of cultural and subcultural congruence as cross-level variables. The author then provides an illustrative example of the theory and methods’ application for studying institutions, incorporating primary survey data of US-based ethics and compliance officers (ECOs). Results of the survey revealed variance in ECOs’ level of congruence associated with their direct communication with executives, their experience implementing ethics practices, and their educational background. Finally, the author discusses additional ways to use this approach for researching the microfoundations of institutions.

Little empirical research has examined the role of culture on the internal marketing-employee satisfaction (ES) relationship, and even fewer studies focus on this subject in the airline sector. This paper aims to assess whether culture moderates the contribution of internal marketing to the satisfaction of employees from Gulf Cooperation Council (GCC) airlines.

The investigation is conducted via a structured questionnaire with 310 cabin crew members who work at three GCC airlines. Multi-group analysis was used within SmartPLS 3.0 to measure whether the impact of internal marketing on ES is moderated by cultural congruence.

The results reveal the practice of internal marketing contributes to ES in GCC airlines, while cultural congruence moderates the direct relationship between internal marketing and the satisfaction of airlines’ employees. The results indicate that airlines need to satisfy the cultural needs of employees to increase their satisfaction for successful internal marketing practice.

This study contributes towards assessing the moderation effects of cultural congruence on internal marketing practice in the airline sector. It contributes to the current literature on aviation research, as well as specific managerial implications for the airlines and managers to achieve higher competitiveness.

文化一致性是否会影响企业内部营销活动与员工满意度二者之间的关系？目前在这方面的研究还很稀缺, 而聚焦于航空领域的这一主题的研究更是少之又少。本研究以海湾合作委员会的航空公司为例, 旨在分析文化一致性因素能否调节企业内部营销活动对员工满意度的影响力。

本研究对三家海湾合作委员会的航空公司共计310名的空服人员展开了问卷调查。通过运用SmartPLS 3.0 软件的多群组分析方法来具体评估航空公司的内部营销活动对其员工满意度的影响是否会被文化一致性因素所调节。

研究结果显示, 在海湾合作委员会航空公司中, 内部营销活动的实施有助于员工满意度的提升；同时文化一致性因素可以调节航空公司的内部营销活动对其员工满意度的影响。该结果表明, 为了获得成功的内部营销实践, 航空公司需要满足员工的不同文化需求, 以期提高员工的满意度.

本研究聚焦于分析文化一致性对航空公司内部营销实践的调节效应。其不仅是对当前航空研究领域文献的补充, 同时也能够为航空公司及其管理者提供具体的管理方法, 从而获得更多的竞争优势。

el papel de la cultura en la relación de satisfacción de los empleados y el marketing interno ha sido examinada en pocas investigaciones empíricas, e incluso menos estudios se centran en este tema en el sector de las aerolíneas. Este documento tiene como objetivo evaluar si la cultura modera la contribución del marketing interno a la satisfacción de los empleados de las aerolíneas del Consejo de Cooperación del Golfo (CCG).

la investigación se real a través de un cuestionario estructurado con 310 miembros de la tripulación de cabina que trabajan en tres aerolíneas del CCG. El análisis de grupo múltiple se realizó con SmartPLS 3.0 para medir si el impacto del marketing interno en la satisfacción de los empleados es moderado por la congruencia cultural.

los resultados revelan que la práctica del marketing interno contribuye a la satisfacción de los empleados en las aerolíneas del CCG, mientras que la congruencia cultural modera la relación directa entre el marketing interno y la satisfacción de los empleados de las aerolíneas. Los resultados indican que las aerolíneas necesitan satisfacer las necesidades culturales de los empleados para aumentar su satisfacción por los logros del marketing interno.

este estudio contribuye a evaluar los efectos de moderación de la congruencia cultural en la práctica del marketing interno en el sector de las aerolíneas. Contribuye a la literatura actual sobre investigación de aviación, así como indicadores de las consecuencias específicas de gestión de personal para que las aerolíneas y los directivos logren una mayor competitividad.

The purpose of this study is to investigate how the congruence between predecessor and successor personality traits (PTs) with the values of their small family business (SFB) contributes to a successful succession transition across generations.

The conceptual model method was employed in this investigation, which describes an entity and identifies issues that should be considered in a study (MacInnis, 2011). It involves a form of theorizing that seeks to create a nomological network around the focal concept, to examine and detail the causal linkages and mechanisms at play (Delbridge and Fiss, 2013).

Drawing on the trait activation theory (TAT), this study conceptualizes that the congruence of the successor's PTs with those of the predecessor, as well as the values, transitions and nature of the assigned task, activates the successor's PTs and motivates him to work diligently for a successful succession transition while preserving the business's core values established by the founder.

This study is an eye-opener for strategists and SFB predecessors to ponder the successor's PTs disparities across generations. Additionally, it urges them to consider the congruence of SFB's values and nature of operations with the successor's PTs for successful succession transition. Thus, such awareness may contribute to stabilizing the SFB's survival rate.

This study contributed to the existing literature by answering how predecessor’s and successor's PTs congruence and SFB's values and nature of operations congruence with their PTs may contribute to successful succession transition across generations. This study contributed to the TAT by thematically explaining the organizational cues to bridge a relationship between entrepreneurial personality traits (EPT) and succession success of SFBs.

This paper aims to explore how sub-national or regional cultural differences influence backers’ willingness to crowdfund projects. The paper also explores how migrant transnationalism influences the impact of backer’s sub-national culture and crowdfunding relationships.

This paper is based on the experimental design technique using analysis of covariance methods. The authors tested the study hypotheses on a sample of 790 respondents.

The study results suggest that individuals differ in their intent to crowdfund product campaigns depending on value congruence between their cultural values derived from the region to which they belong and the nature of the product category, such as environmentally friendly or happiness-enhancing products.

This paper explores the role of regional cultural differences in determining the intention to crowdfund different campaigns based on the nature of the product. Value congruence, as driven by regional cultural differences with crowdfunding campaigns, has not been explored before.

This study aims to examine the effects of the advertising appeals (AP) on consumers’ behavioural intention, specifically to use global brands. In addition, the study investigates how attitude operates as a process variable that mediates the relationship between AP and behavioural intention (BI). This paper also explores the congruity of individuals’ norms in advertising appeal–intention relationship. Centred on the theory of planned behaviour, this study proposes a model that encompasses norm congruence, in which the degree of individuals’ uncertainty avoidance (UA) moderates the relationship between advertising appeal (AP) and behavioural intention (BI), and attitude towards advertising appeal (AT) serve as key causal mechanism that mediates advertising appeal–behaviour relationship.

The proposed model was tested using a 2 × 2 experimental design with a sample size of 372.

Results showed that the relationship between AP and BI based on global brands is significantly mediated by attitude towards AP and moderated by uncertainty avoidance. These findings have yielded partial validation of the proposed model and have provided empirical support for the roles of uncertainty avoidance and attitude towards AP.

The authors propose that marketers should reduce the level of consumers’ uncertainty. Uncertainty avoidance effects can be achieved through the dissemination of norm-congruent advertisement appeals and by placing more weight on social compatibility attributes which may gratify consumers’ interest, sebsequently enhance the intention of Muslim consumers to use global brands.

A moderator is a variable that affects the strength of the relation between the predictor and criterion variable. This paper also explores the congruity of individuals’ norms in advertising appeal–intention relationship. Previous studies did not capture any effects of culturally congruent advertising appeals by considering the level of uncertainty avoidance influence on individuals’ intention to use global brands in a Muslim country context. In response to the recent calls for research to re-examine the antecedents of the theory of planned behaviour, this study re-evaluates the roles of attitude towards AP and the interaction of cultural norms.

Past research on group diversity tends to overlook organizational contextual and group process variables. Although recent studies have revealed the main effects of group diversity on intra‐group conflict, it is important to examine the contextual factors reducing or facilitating those effects on intra‐group conflict. This paper presents a conceptual analysis and research proposals that build on past research on intra‐group conflict and organizational culture to examine the relationships between organizational culture, intra‐group conflict, and group diversity. The paper proposes that organizational cultural intensity and content have direct impact on intra‐group conflict and moderate the relationship between group diversity and intra‐group conflict, depending on the degree of value congruence and the value content shared among group members.

The purpose of this paper is to investigate whether the effectiveness of transformational leadership behaviors are moderated by a country’s cultural values and cultural practices.

The authors describe a meta-analytic review of the relationship between transformational leadership and employee performance (task performance and OCBs) using data from over 57,000 individuals, 215 samples and 34 countries. The authors examine whether this relationship is moderated by the cultural values and practices of the country in which the study was located – after first controlling for methodological factors.

The authors find that cultural values and practices moderate the transformational leadership – employee performance relationship such that the relationship is much stronger in countries whose culture is incongruent with transformational leadership.

Data were only available for 34 countries and it is unclear what role industry type and job type play in determining transformational leadership effectiveness or if these situational variables are confounded with culture. The findings call into question the generalizability of transformational leadership across countries and cultures.

The findings suggest that the value of transformational leadership behaviors may be limited in developed economies such as Western Europe and North America, while transformational leadership is most effective in Africa, the Middle East, South America and parts of Southeast Asia.

This is the first paper to examine the generalizability of transformational leadership across 34 countries and is by far the largest review ever conducted into the relationship between transformational leadership and subordinate performance.

The purpose of this paper is to examine the degree to which job seekers’ cultural values moderate the relations between organizational values displayed on an e-recruiting websites and organizational attraction by adapting a Cultural Vales Model of Recruitment. The authors also assessed the moderating relation of collectivism on the relation between an opportunity to contact an employee in the organization and attraction.

This study used a 2 × 2 design and data from 235 students who were seeking jobs.

Individualism moderated the relation between website achievement values and organizational attraction. Individuals’ collectivism values moderated the relation between the opportunity to contact an employee and attraction.

Organizations that display achievement values on websites may attract individuals with highly value individualism. This may inadvertently limit diversity. Findings also suggest that providing an opportunity to contact an employee is likely to attract individuals with high rather than low levels of collectivism.

Content displayed on e-recruiting websites may inadvertently limit diversity in organizations.

This was the first study to examine the effects of the congruence of individual cultural values with organizational values, and the opportunity to contact an employee on attraction in an e-recruiting context.

As the shortage in the information technology (IT) workforce continues, it is becoming increasingly important to understand the cultural dimensions of IT occupations that attract or drive away potential IT professionals. In the present study, the authors take an occupational culture approach to study the cultural fit of newcomers to IT occupations and to understand how young people perceive the culture embedded in this occupational community as they become part of it.

The authors take a sequential mixed methodology approach composed of two phases, one qualitative and the other quantitative. In the first phase of the study, nine focus groups and 27 interviews with college students were conducted to learn about the challenges and barriers that they personally experienced while becoming part of the IT occupational community. The second phase used results from the first qualitative phase to design a survey instrument that was administered to 215 IT college students who were currently or had recently been involved in IT work experience to evaluate their cultural fit to the IT occupational culture (ITOC) and its influence on their occupational commitment.

The results suggest that women, ethnic minorities and those with less work experience encountered greater difficulty fitting into different dimensions of ITOC. The results also showed that cultural fit is a good predictor of occupational commitment and affective commitment in particular.

An initial survey instrument was developed to measure cultural fit to ITOC. This instrument can be further modified and adapted to be used in the hiring process by HR departments to measure cultural fit to organizational subcultures, such as the one in the IT occupational group.

This paper constitutes an important contribution to the rigor and development of the theory and research of human resources in information technologies.