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The FIFA Museum in Zurich is a division of the Fédération Internationale de Football Association (FIFA) and has been opened in 2016 with the aspiration to become one of the key attractions, both in Zurich as well as in the association football context. As with many tourist attractions, staying on top of the game is a challenge. Unlike other museums, the FIFA Museum took an open innovation approach in developing their concept, especially for those parts that deal with visitor interactions. With the goal of being not only a football museum, but also an attractive and leading event location in Switzerland, event ideas were collected using a crowdsourcing approach, managed through a platform run by ATIZO. Through this community, the museum could design attractive event concepts, succeeded to increase visitor engagement and built a loyal base of innovators and future guests. This chapter describes the crowdsourcing methodology applied by the FIFA Museum, critically examines the process, advantages, and disadvantages of the methodology chosen, and concludes by giving recommendations for similar cases. The particular focus lies on the application of the crowdsourcing method in areas where a strong fan community can be involved in the development process, such as, e.g., in the association football context.

Given its social importance, Sport (especially Football), which has experienced an astounding transformation into a global industry with significant economic impact, has been a vehicle for the transmission of cultural and universal values. Its structural complexity (players, transfer agents, clubs and its owners, right holders of different contracts) creates a lot of moving parts that can easily hide illicit activity, especially because this structure incorporates the international market. The movement of large amounts of money, the difficulty in accounting for all transactions, and ironically, the clubs’ own financial needs increase this sector’s vulnerability to organized crime. For many years, this sector has had a relatively free hand in its efforts to make criminal assets legal. This is made possible by some ineffectiveness of current national and international laws and enforcement bodies, which have not kept pace with the changing situation. It is already known that sport historically has been used as a tool for enrichment of a specific group of companies, an issue deserving of public concern. This chapter argues for a sensitive situation involving the actors of the public and private sectors, notably its regulations, in order to curb corruption and money laundering through sport. The purpose is to address these matters by identifying the risks of misconduct within sport organizations, and proposing measures that could prevent, hamper, and punish any attempts to thwart these organizations’ main goal: promoting sport as a way for cultural improvement and teaching people the values of tolerance and civilized coexistence.

This chapter aims to discuss the development within Norwegian football which has led to professionalisation of women's football in the country. In considering the professionalisation of women's football in Norway, the chapter is organised as follows. First, the theoretical framework with central concepts from Bourdieu's theory and the ‘Sport/Media Complex’ are introduced. Second, the international development of women's football and milestones with relevance are introduced. Third, an empirical investigation into the professionalisation of women's football is presented. Finally, the four phases of the development of women's football in Norway are presented and discussed, with a link to broader international development, before concluding on what this means for women's football in Norway.

This paper aims to explore the possibilities of economic diversification in the State of Qatar through the regeneration of built heritage post the COVID-19 pandemic, promoting sustainable tourism and creating a center for cultural heritage in Qatar, thereby enhancing the sense of identity both socially and physically among the nationals and residents. In light of the strategic goals of the Qatar National Vision 2030, which is to diversify Qatar’s economy and minimize its reliance on hydrocarbon industries, if these ambitious goals are to be achieved, there is a necessity to maintain the local cultural identity, demonstrated through architecture and urbanism.

This study is an exploratory research based on qualitative methods of data gathering and investigation. The local communities who used to live in the scattered old villages were approached with surveys. At the same time, semi-structured interviews were conducted with professionals in the field in Qatar and other individuals from the public, depending on their literacy levels.

This paper examines how to revive those villages and improve their current economic level. Finally, the study proposes some recommendations for these abandoned villages in an attempt to rejuvenate their built heritage and revitalize their socioeconomic status.

Economic diversification needs to be engendered through the services and products of Qatari society; this is possible by exploiting current resources such as the built heritage or historic sites in areas outside the emerging metropolitan cities. This study reveals the great potential of regenerating the old villages of the Gulf States by establishing nonprofit organizations and increasing the economic benefit of the abandoned historic structures.

This study aims to provide an understanding of the multi-layered managerial and organizational challenges of mega sporting events such as the Olympic and Paralympic Games, identify key competencies that address the complexities and uncertainties when planning and organizing the Olympic and Paralympic Games and provide a framework to classify sporting events according to their complexity and uncertainty.

This study uses in-depth semi-structured interview with key organizing actor of the Olympic and Paralympic Games in Rio in 2016.

Planning and organizing complex and long-term mega sporting events such as the Olympic and Paralympic Games require a set of key competencies, including a range of soft skills (collaboration, negotiation, communication), goal-setting, persistence and resilience, paradox thinking and timing.

Presenting the findings in an unedited and raw interview format provides practitioners and scholars alike with unfiltered and rich data that allows to choose, apply and adapt key competencies and heuristics from Rio 2016 to their own mega sporting projects or research agendas; allows to differentiate between sporting events according to their complexity and uncertainty.

This chapter offers a comparative description of the separatist development of mainstream sociology focusing on sport-related phenomena versus the sociology of sport located within Human Movement or Sport Science departments at public universities in South Africa. Key findings relate to the production of fragmented bodies of knowledge, individual research agendas, and national funding in alignment with national development priorities that guide current neo-colonial knowledge production practices. There is a domination of political themes (pre- and post-apartheid) with more recent foci on nation building and Sport for Development and Peace which only partly respond to the call for indigenous knowledge production and critical scholarly work. The increased publications and mainstream sociological inquiry of the 2010 FIFA World Cup were not maintained as scholars continue to work in isolation. Other main sociological themes for both sectors include gender, with only a few established scholars producing critical work in response to a national call for an ‘Africanization’, anti-colonial stance in knowledge production. There seems to be an increasing trend to bridge the theory–practice divide and serve the public sphere which further pushes critical sociological work to the margins of both fields. The chapter provides a comparative analysis and critical overview of the development and current sociology of sport practices at public South African universities. It articulates the most significant discourses with global and local manifestations, and as such communicates key critical findings to guide strategic synergies and future sociological research.

The paper aims to give an interesting insight into the rise in event bidding and delivery of sports mega‐events from Qatar and the Middle East. This paper seeks to examine the shift in government policies and citizen relationships in the Middle East and Gulf Region, focusing on the specific case of Qatar from its staging of the 15th Asian Games in 2006 to present.

The paper begins with an overview of the main literature on the importance of sport events as a vehicle for securing global profile for cities and nations. The paper draws upon the authors' participation at the 15th Asian Games and interviews conducted there and latterly, desk‐based research involving scrutiny of Qatar's recent policy pronouncements and published materials pertaining to sporting events in the intervening period since the 2006 Games.

The findings are presented in the form of a case study, using the Asian Games as a starting point and finishing with Qatar's latest bids for sporting mega‐events. The paper presents a conceptual analysis of the situation in Doha and reveals a ten‐year strategy from Qatar to set itself apart from its neighbors in bidding to host mega‐sporting events and in its progress in terms of civil rights for women. This has allowed wider participation in sport and ensured Qatar can bid for the most prestigious global sporting events.

This paper adds to the wider public policy discussion and contributes to the body of knowledge in this area. The authors have written extensively on events policy but believe issues of democracy versus ruling states, emotional bidding and awarding to such states will continue to rise over the coming years and these have significant implications for both event owners in awarding such bids but also for policy makers in legitimizing bidding for such events in this context.

The paper reveals that the currency of awarding events to countries in the Middle East, Africa and South America is politically and socially important and of major interest to both the public and academics at present.

This study aims to examine the commonalities and contrasts in the tourism objectives and strategies of the Gulf Cooperation Council (GCC) countries, thereby revealing the foundations and pillars underlying the strategic initiatives implemented.

This exploratory study applied the resource-based view (RBV) lens to the country level. A comparative analysis of the tourism strategy in each GCC country was undertaken to determine commonalities and contrasts between the different strategies and to classify them into clusters. In the next stage, in-depth interviews were carried out to validate the findings.

Four distinct clusters were identified in this paper: lifestyle glamor, emerging giant, sports-induced country branding and eco-friendly regional-based strategies.

The findings and cluster classification are pertinent to policymakers and industry marketers in crafting tourism development plans.

This study analyzed the economic diversification strategies adopted by GCC countries as new entrants in the tourism sector and classified them into four clusters.