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Entrepreneurship theories have a predominant developed economy focus, but the relevance of these theories for emerging economies remains largely untested. The purpose of this paper is to show how the antecedents to strategic corporate entrepreneurship influence the entrepreneurial intensity of emerging economy firms in South Africa.

A quantitative study was carried out, using a telephone survey to obtain responses from 146 established South African firms.

The findings indicate that entrepreneurship theories are contingent on the economic context. Entrepreneurial intensity (EI) of firms is strongly related to organizational antecedents and environmental opportunity perceptions. Three organizational antecedents are crucial to create a supportive internal environment: management support, autonomy and rewards. Furthermore, perceptions of munificence are positively related to EI. However, hostility, found to be related to entrepreneurial activity in developed economies, is not related to EI in this sample.

Managers, operating in emerging economies, can stimulate strategic corporate entrepreneurship by creating a supportive internal climate and fostering opportunity perceptions in dynamic, hostile environments; however, strategies using social or political capital seem to be more suitable for managing threats.

This paper enriches understanding of the contingent nature of entrepreneurship theories, suggesting that emerging country context matters, in terms of environmental opportunity and hostility perceptions for strategic corporate entrepreneurship.

A wealth of research has explored different configurations of consumer environmental beliefs, attitudes, and values, and their influence on consumer environmental behavior. It is essential that a more comprehensive understanding of what lies at the root of consumer environmental beliefs, attitudes, values, and behaviors be developed. This study aims to address some of the limitations in the current literature by theorizing and examining a consumer environmental behavior model that includes three antecedents, a mediator, and a moderator construct. The authors offer a new configuration that includes moderated and mediated effects of consumer cognitive, psycho-social and demographics variables on consumer environmental behavior.

This study was administered to respondents from Saudi Arabia. The sample consists of Saudi-Arabians, non-Saudi Arabs, Americans, Europeans, South-East Asians, sub-continentals as well as other expatriates. Unavailability of sample frames necessitated the past researchers to use some kind of judgmental sampling techniques in Saudi Arabia. A total of 677 usable responses were used for this study.

The model included three antecedents – consumer environmental awareness, consumer perception of human-nature relationship, and consumer perception of local environmental condition – representing the most important categories of predictors of environmental behavior identified in meta-analysis. The effects of these antecedents on consumer environmental behavior were mediated by consumer environmental responsibility, which, in turn, influenced consumer environmental behavior. The model also assumed that consumer faith in science and technology moderated all the four relationships involving antecedents, mediator and the outcome.

The findings of the study identified several important observations. First, the roles of environmental psycho-social and cognitive variables in determining consumer environmental behavior are contingent upon levels of faith in science and technology and may not be direct but rather indirect through the mediator of consumer environmental responsibility. More importantly, the authors have provided support for a non-conventional moderated and mediated model of consumer environmental behavior.

The paper attempts to investigate the term “environmental consciousness” and identify the underlying components of environmental consciousness and its antecedents. Also, to propose the framework explaining the linkage between environmental consciousness, its antecedents, components, and behavioral outcome, and also the variables, if any, that may intervene between environmental consciousness and environmentally conscious consumer behavior.

The paper reviews extant literature to bring conceptual clarity to the term environmental consciousness and its linkages with the related variables.

Environmental consciousness – a mental state variable – is found distinct from its antecedents and associated behaviors. It is a multi‐dimensional construct varying from low general level to high product‐specific level.

This paper provides understanding for the term environmental consciousness and its relation with other variables and thus leaves the wide scope for research in the future.

The extent to which green marketing efforts can gainfully be taken to the market and given a required scale depends upon environmental consciousness of the consumers. According to levels of environmental consciousness, green consumer segments are obtained and “greener” consumer segments can be targeted to induce pro‐environmental purchase behavior.

The proposed model in the study would allow the green marketers to support the whole idea of environment protection through appropriate marketing strategies.

Based on extant review of literature, the paper proposes the term environmental consciousness as a mental state variable, which is distinct from its antecedents and behavioural outcomes.

This study aims to measure the integrated impact of big data analytics and artificial intelligence (BDA-AI) adoption by using the ChatGPT generative AI online platform as a BDA-AI tool on the operational and environmental performance.

This study considers Taiwanese professionals who engage with ChatGPT; the sample consists of 388 online users.

This study’s main finding is that the considered antecedents – including technological, organizational and environmental contexts, tangible resources and workforce skills – are significantly associated with BDA-AI adoption. Notably, BDA-AI adoption exhibits a significant relationship with operational performance, environmental performance and environmental process integration. Moreover, environmental process integration is significantly correlated with environmental performance. Lastly, operational performance is significantly correlated with environmental performance.

This study contributes to the heavily lacking but developing literature on the antecedents and consequences of BDA-AI adoption. Its theoretical foundation consists of the technological-organizational-environmental model, Roger’s diffusion of innovation theory and resource-based view theory.

Heightened public concerns for the global environment due to human overexploitation have given rise to many green product initiatives by businesses. Green cosmetics (GC) are products developed and marketed based on ecological sustainability and have shown increasing consumer appeal worldwide. The current research investigates the antecedents of green cosmetics consumption among Indian GC users, hitherto un-investigated comprehensively.

The study is a cross-sectional pairwise comparison of green evaluation criteria for cosmetics using an expert panel of thirty Indian cosmetic users using a fuzzy analytic hierarchy process (F-AHP) and investigate the impact of a comprehensive list of antecedents on the multi-criteria category consumption decision.

The study results indicate that perceived consumer effectiveness is the most critical factor for green cosmetics consumption in India, followed by brand trust, behavioural control, and environmental effectiveness. The least important factors are price and social norms.

As the GC category is at nascent stage in India the investigation is limited to the GC category innovators – a set of people high in intellectual and financial resources. The study is also limited to women users as the male cosmetic market in the country is still very small.

The study results can help marketers in designing and implementing GC related marketing strategies to deliver higher customer value to the target segment. Academicians can use the study results for better prediction of category related behaviour of consumers.

The study results will help promote GC category adoption and usage which can benefit the environment and consumer health.

The study contributes to literature and practice by assessing a comprehensive set of critical antecedents to GC adoption using a novel approach of F-AHP and an expert user panel. The study results offer insights to marketers that can be used to develop suitable strategies to convert non-GC users into GCs in India and similar markets, improving category penetration and benefitting marketers, retailers, users, and the environment.

This study aims to analyse the relative prominence of antecedents of digital accounting practices in the micro, small and medium enterprises (MSME) industry. The Ministry of MSME defines the sector as comprising manufacturing enterprises and enterprises rendering services in terms of investment in plant and machinery and the annual turnover. The study is motivated by the rapid usage of digitalisation that has become the driving force guiding organisational development.

This study builds on technological–organisational–environmental framework to analyse the objective. It identifies five technological sub-antecedents, six organisational sub-antecedents and five environmental sub-antecedents. Data were gathered from 202 accounting professionals from MSMEs and academicians. Semi-structured interviews with experts were also conducted to corroborate the analysis of results. Then, the study applied fuzzy analytic hierarchy process to analyse the prominence.

This study finds that the technological antecedent captures the topmost position among all three antecedents, followed by organisational antecedent. They play a critical role in driving digitalisation in accounting practices. Among sub-antecedents, the highest priority is provided to technological accounting infrastructure, followed by cybersecurity precautions, training and allied services for accounting software, support from management and availability of accounting resources.

The study contributes to the scant literature by establishing hierarchy of relevance of different antecedents of digital accounting practices in MSMEs. It offers valuable insights to accounting practitioners and MSME owners/managers. They can pay attention to the prominent antecedents identified in this study to build a robust innovation structure for implementing digitalised accounting practices. The study also has significance to policymakers, specifically when they are more focused on the growth and development of MSMEs.

The purpose of this study is to explore the antecedents of uncaptured sustainable value and strategies to generate opportunities to capture it in the circular supply chain of post-consumer used clothing.

This study is based on an inductive analysis of 21 semi-structured interviews conducted with various stakeholders in the circular clothing supply chain (for-profit and not-for-profit) using the value mapping approach, as previously applied in the literature on sustainable business models.

Fifteen antecedents of uncaptured sustainable value, and thirteen value opportunity strategies were revealed that hinder or generate multi-dimensional value types. Economic value is impacted the most, while there is lack of explicit understanding of the impact of these antecedents and strategies on environmental and social value capture. From a multi-stakeholder perspective, the ecosystem is emerging as new for-profit actors are developing novel process technologies, while not-for-profit actors are consolidating their positions by offering new service options. There is also an emerging “coopetition” between the different stakeholders.

More granularity in the different types of uncaptured value could be considered, and external supply chain stakeholders, such as the government, could be included, leading to more detailed value mapping.

This research provides practitioners with a value-mapping tool in circular clothing supply chains, thus providing a structured approach to explore, analyse and understand uncaptured value and value opportunities.

This extended value perspective draws upon the value-mapping approach from the sustainable business model literature and applies it in the context of the circular clothing supply chain. In doing so, this research illustrates circular clothing supply chains in a new way that facilitates an improved understanding of multi-dimensional and multi-stakeholder value for embedded actors.

Successful stimulation of employee engagement in pro-environmental behavior (PEB) at work can reduce organizational environmental footprint and boost its green performance. The aim of this paper is to investigate the individual factors that may promote such behavior at work, offering a complex model with mediating relationships not studied before.

In this paper data was collected through a survey of 331 bank employees from different banks in Kazakhstan and Ecuador. Structural equation modeling was used to test the relationships between the different constructs.

The results identified that environmental values and attitudes mediate the relationship between (1) personal environmental awareness and (2) environmental concern and employees' voluntary PEB at work. Harmonious environmental passion (HEP) mediates the relationship between environmental values and attitudes and employees' voluntary PEB at work.

This study presents important organizational policymaking implications with regard to organizational greening. The importance of environmental awareness is underlined, guiding managers to offer environmental education and training to the employees with the aim of improving environmental knowledge that may lead to employees' voluntary PEB at work. Also, managers should work on enhancing HEP.

Prior literature on this topic is still scarce. This research presents important contributions by discussing how individual antecedents may act as stimuli of employees' voluntary PEB at work in the context of the banking sector in two emerging countries that are often neglected by prior literature.

This paper aims to enrich absorptive capacity literature by specifically highlighting and adding environmental conditions and internationalisation process to the original conceptualisation.

The authors undertake a conceptual analysis and present an enhanced framework of absorptive capacity by integrating multiple literature streams. The authors have analysed the most relevant literature to provide underlying justifications for the proposed conceptual model.

Absorptive capacity ensures the long-term survival and success of a business. To develop absorptive capacity successfully, firms should focus on its various dimensions and existing intangible assets and external environment. The multidimensionality and richness of absorptive capacity is an under-explored area in the existing literature. The authors revisit the conceptualisation of absorptive capacity and add environmental conditions and the internationalisation process to the original conceptualisation. Absorptive capacity does not lead to a competitive advantage independent of its environment. To successfully develop it, firms have to adopt a holistic approach by considering the multi-dimensions, drivers and contextual conditions of absorptive capacity.

This study contributes by conceptualising absorptive capacity as a dynamic capability. It is one of the first studies to specifically propose a framework that combines antecedents (prior knowledge, combinative capabilities and IT capabilities), moderators (environmental conditions, namely, market and technological turbulence, competitiveness and the internationalisation process) and consequences (competitive advantage). The study offers a unique conceptualisation with implications for researchers and managers. As a result, managers will have a well-defined blueprint to create value by using firm capabilities.

This study aims to build a model for the analysis of the environmental behavior of university students.

A partial least square method was adopted, and a questionnaire on intelligence, knowledge, attitude and environmental behavior was performed on 480 Spanish university students.

The results indicate that environmental intelligence positively affects university students’ environmental behavior through environmental knowledge and attitude.

The conclusions of the present study are based on a sample drawn from Spanish university students. Therefore, new studies are needed to cover other educational institutions and cultural contexts.

Many university students’ environmental behavior depends on implementing educational actions that improve their environmental intelligence and knowledge.

The study suggests that educational programs should implement strategies that maintain a sense of responsibility toward the sustainable development of university students, ensuring that future generations can live a quality life in a sustainable and safe environment.

The present study identifies the mechanism through which the environmental behavior of university students is formed.