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This chapter aims to provide a comprehensive understanding of the urban outcomes of smart city projects, focusing on their primary objectives. The first objective is to facilitate the management and flow of information, data, and resources to enhance resource efficiency, sustainability, and the quality of life for citizens and stakeholders. This chapter offers insights into the urban objectives of smart city projects within the local ecosystem, with a specific emphasis on digital and key urban outcomes. It provides an overview of the digital outcomes, including the advancement of digital systems for safety and urban monitoring, the provision of customized digital services, and the promotion of citizen engagement through digital platforms. This chapter also evaluates the environmental outcomes of smart city projects, such as improved quality of life, increased urban efficiency, and contributions to a sustainable environment. To provide a well-rounded understanding, interviews with policymakers and city managers, as well as case studies from cities like London, Medellin, Helsinki, Singapore, Girona, and San Diego, are incorporated. Furthermore, this chapter incorporates data and findings from top-tier international journals to provide a clear understanding of the impact of smart cities on the local ecosystem.

We are interested in how and why people use or take part to crowdfunding projects.

Over the past four years, we have interviewed over 120 crowdfunding requesters and supporters of over 15 project types from dance to technology to publishing.

The key contributions of this research are: An understanding of the work involved, an understanding of motivations for participation, and an understanding of how the design of platforms influences engagement.

We adopt a computer-supported cooperative work approach from sociology, computer science, and design to provide a new perspective to researchers who seek to understand user behavior, motivations, and the mechanisms in place to support engagement with crowdfunding technology.

By the end of this chapter you should be able to demonstrate an understanding of:

Customer engagement (CE) as a multi-dimensional construct comprising of cognitive, affective and behavioural dimensions leading to customer loyalty.

The digital evolutions that have led to the current omni-channel business environment prompting the need to understand the customer journey.

The concept of the ‘CE journey’ and its relationship to the customer purchase decision process and brand communication channels.

This chapter illustrates the ways in which The Open University (OU), one of the leading distance learning universities in the world, uses a range of social media to engage members of the public in learning. The OU has been an early adopter of innovative technologies which enabled public engagement right from its inception, forty years ago, contributing to fulfilling its ethos of social justice. It is this aim to remove barriers and provide learning materials to a wide audience, including those who may be excluded from other learning institutions, which has been a major strategic driver of recent changes. Today the OU harnesses a range of social media to continue to develop this strategic policy. The OU's ecology of openness includes a presence on externally developed social media such as YouTube, iTunesU, Facebook and Twitter, which are used as platforms to transfer knowledge and expertise to interested members of the public and encourage academic debate. Alongside these, the OU has also developed its own cutting edge social media platforms, which also allow public engagement. Key OU platforms include OpenLearn, a website that gives free access to a vast range of OU course materials; and Cloudworks, a site for finding, sharing and discussing learning and teaching ideas, experiences and issues. This chapter explores the achievements of the OU in using social media to engage with public audiences, as well as highlights the challenges and issues encountered.