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Crowdfunding: How and Why People Participate

International Perspectives on Crowdfunding

ISBN: 978-1-78560-315-0, eISBN: 978-1-78560-314-3

Publication date: 20 July 2016



We are interested in how and why people use or take part to crowdfunding projects.


Over the past four years, we have interviewed over 120 crowdfunding requesters and supporters of over 15 project types from dance to technology to publishing.


The key contributions of this research are: An understanding of the work involved, an understanding of motivations for participation, and an understanding of how the design of platforms influences engagement.


We adopt a computer-supported cooperative work approach from sociology, computer science, and design to provide a new perspective to researchers who seek to understand user behavior, motivations, and the mechanisms in place to support engagement with crowdfunding technology.



Gerber, L. and Hui, J. (2016), "Crowdfunding: How and Why People Participate", Méric, J., Maque, I. and Brabet, J. (Ed.) International Perspectives on Crowdfunding, Emerald Group Publishing Limited, Bingley, pp. 37-64.



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