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Seeks to argue for a phenomenology of embodied implicit and narrative knowing in organizations and show the significance of experiential dimensions of implicit and narrative knowing and their mutual interrelations in organizations.

For this the advanced phenomenology of Merleau‐Ponty will be used as a framework for clarifying the relational status of tacit, implicit and narrative knowing and their embedment.

Implicit and narrative processes of knowing are inherently linked. Moreover, both forms of knowing in organizations and its implications can be integrated in a Con‐+‐Text.

Some limitations and practical implications will be discussed critically. In conclusion some perspectives of further phenomenological research on embodied implicit and narrative knowing in organizations are presented.

This approach contributes to a processual, non‐reductionist and relational understanding of knowing and offers critical and practical perspectives for creative and transformative processes in organizations, bridging the gap between theory and practice. It provides innovative perspectives with regard to the interrelation of embodied and narrative knowing in organizations.

This paper aims to use embodied theory to analyze consumer experience in a retail brandscape, Hollister Co. By taking a holistic, embodied approach, this study reveals how individual consumers interact with such retail environments in corporeal, instinctive and sensual ways.

The primary source of data was 97 subjective personal introspective accounts undertaken with the target age group for the store. These were supplemented with in-depth interviews with consumers, managers and employees of Hollister.

The authors offer a conceptualization of consumers’ embodied experience, which they term The Immersive Somascape Experience. This identifies four key touch points that evoke the Hollister store experience – each of which reveals how the body is affected by particular relational and material specificities. These are sensory activation, brand materialities, corporeal relationality and (dis)orientation. These may lead to consumer emplacement.

The authors propose that taking an “intelligible embodiment” approach to consumer experiences in retail contexts provides a deeper, more holistic understanding of the embodied processes involved. They also suggest that more anthropological, body-grounded studies are needed for the unique insights they provide. Finally, they note that there is growing consumer demand for experiences, which, they argue, points to the need for more research from an embodied experience perspective in our field.

The study reveals the perils and pitfalls of adopting a sensory marketing perspective. It also offers insights into how the body leads in retail brandscapes, addressing a lack in such approaches in the current retailing literature and suggesting that embodied, experiential aspects of branding are increasingly pertinent in retailing in light of the continued growth of on-line shopping.

Overall, the study shows how an embodied approach challenges the dominance of mind and representation over body and materiality, suggesting an “intelligible embodiment” lens offers unique insights into consumers’ embodied experiences in retail environments.

Multisensory stimulation is integral to experiential consumption. However, a gap persists between recognition of the importance of multisensory stimulation and the research techniques used to study the effects of such stimulation on consumption experiences. This article draws on sensory anthropology to narrow the gap.

Sensory anthropology has the potential to help consumer researchers understand multisensory stimulation and its effect on consumption experiences. To highlight this potential, ethnographic fieldwork is reported for two related experiential settings: yacht racing and adventure racing.

It is shown how consumer researchers can apply concepts and data collection techniques from sensory anthropology to derive powerful insights into consumption experiences. A set of guidelines and examples is derived from the embodied concepts associated with sensory anthropology, namely, kinaesthetic schema, bodily mimesis, the mindful body and local biology. These concepts are used to comprehend how consumers experience sensations phenomenologically, understand them culturally and re-enact them socially.

By acknowledging and engaging the senses, researchers can acquire embodied information that would not be evident from the conventional interview, survey or experimental data. Sensory anthropology adds to what is known from psychological, social and cultural sources to enable organisations to differentiate their offerings by means of the senses and sensory expressions, not only in yacht and adventure racing but potentially in many other experiential settings, such as travel, shopping, entertainment and immersive gaming.

This article offers distinct and original methodological insights for consumer researchers by focusing on concepts and data collection techniques that assist the study of experiential consumption from an embodied and corporeal perspective.

The purpose of this study was to explore the information behaviors (IBs) of performers and artisan/vendors in American Renaissance faires. This research is exploratory in nature and seeks to discover how existing IB theories, including embodied information practices, can explain the information seeking and use of performers and artisan vendors working in American Renaissance faires.

This study used semi-structured qualitative interviews with three artisan/vendors and 12 performers at Renaissance faires to explore their IBs around the roles at the festivals. Interviews were audio recorded, transcribed and analyzed from an exploratory framework, looking for how existing IB theories might explain the findings.

Although the participants in this study described information practices that were embodied and corporeal, they shared more experiences around the complex and fraught nature of information sharing within the Renaissance faire community. Information sharing prohibitions were related to power dynamics and the participants' roles as gig or contingent workers.

This was the first study to explore the IBs of Renaissance faire performers and artisan/vendors and as such, was exploratory in nature. The findings point to several areas for additional research.

Authors’ experiences encourage teachers and learners to consider the impact of integrating an intersensory transformative curriculum that explores how the senses interact with each other in different combinations and hierarchies (see Howes, 2003). Such efforts may require a deeper and more comprehensive analysis of the senses in understanding self with a focus on increasing consciousness, meaning-making, and embodied experiences (Boske, 2011b; Burns, 1978; Eisner, 1994; Noddings, 1984). All human experiences are essential to interpretation of the senses. Attending to the sensorium, which embeds the senses throughout learning, may encourage connectedness among self and others; and ultimately, provide spaces to promote equity in schools. Teachers and learners, in developing this socioecological perspective by designing curricula to include readings and activities centered on deepening personal knowings, can work to collectively engage in making connections among self, social justice and equity, and addressing larger societal issues (Furman, 2012; Jean-Marie et al., 2009).

Using the concept of knowing-in-practice (KinP), and drawing from current understandings of aesthetic and sensible knowledge within organization studies, this study explores how the entrepreneurial learning (EL) process unfolds over time, throughout the lives of startup founders, well before entrepreneurial action takes place.

Using a life histories approach, 25 interviews were conducted with the founders of 18 startups. Additional 14 semi-structured interviews were conducted with other startups' founders, focusing on thematic stories. Data were analyzed using abduction and narrative analysis.

Although each entrepreneur's history is unique, the authors show that entrepreneurs' lives are generally a texture of practices, resulting in aesthetic–sensible knowledge that is developed as entrepreneurs participate in various social practices. This includes KinP episodes where perceptive-sensorial faculties are fundamental for entrepreneurs to perceive the world, recognize/create opportunities and launch a business.

The historical approach did not allow the authors to witness firsthand the practices and KinP episodes that participants verbalized. Regardless, the results show that aesthetic and sensible knowledge provide a fruitful lens for investigating EL while highlighting the indissoluble relationship between practice and learning.

Although the senses have been recognized as fundamental for learning in organizations, entrepreneurship scholars have yet to explore the aesthetic and sensory processes involved in EL. The primary contribution of this paper is to develop a new understanding of the situated nature of EL as a process that starts well before entrepreneurial action occurs, stemming from entrepreneurs' experiencing of certain practices and the aesthetic and sensible knowledge they build over their life trajectory.

This paper aims to explore the implications of applying a Bourdieusian meta-framework to business interaction and relationship building within networks. The motive is to advocate the use of Bourdieu’s work in its entirety rather than sub-optimal use of selected concepts in isolation.

The aim of this conceptual paper is to explore how a Bourdieusian framework benefits understanding of structure/agency relations as a mutually constituted duality within business networks. The concept of duality regard relationships as emergent from synergies between structure and agency made possible by the translational capacity of “habitus”. Habitus is, therefore, the main intersection, catalyst or chiasmus between structure and agency facilitating enacted, emergent properties of business relationships.

The Bourdieusian framework suggests that structures and practices are related by multiple dualities brokered by multiple knowledge forms. The main contribution that this triadic framework brings to debates on structure-agency relationships is mostly contained in the concept of “habitus”, which is identified as a translation vehicle provides critical brokerage between actors’ resource structures and activities. It is a key concept that helps us understand how structures and agentic behaviours are equally important and mutually constituting influences upon emergent properties of business interaction. For business marketing, this means that the habitus of actors’ schemas are both embodied and cognitive. Habitus acts as the main catalyst for emergent and diverse capital resources and a plural set of skills essential for effective practical activities.

The research focus of a Bourdieusian framework is upon investigating a triadic understanding of concepts of habitus, field and practice as elements of a “pan-relational” or mutually constituted amalgam facilitated by a corresponding triadic relationship between three types of knowledge; namely, “illusio”, “phrónesis” and “poíesis”.

By adopting a Bourdieusian framework, this paper can regard the practical development of durable business relationships as involving interactions that adequately co-ordinate the different habitus, sub-fields and practices of parties as shared. The implication is that the practitioner needs to be equally competent in their use of “illusio”, “phrónesis” and “poíesis” as different knowledge forms whose sum is greater than its parts.

The approach reveals that habitus emphasizes that structures are never entirely conscious and calculated schemas as they contain unconscious, embodied habits fuelled by tacit, cultural knowledge infused with symbolism, mythologies and rituals, which are communicated mostly indirectly through analogical reasoning, narrative, heuristics and embodied gestures.

This study aims to propose a novel concept of choreography as a way of understanding co-creation of value and thus develops the spatial analytical dimensions of co-creation theorising.

This conceptual paper contemplates the meanings and possibilities of leveraging the theoretical underpinnings of value co-creation, from the viewpoint of value-in-experience.

The concept of choreography opens up a way to read knowledge as movement. It enables a way to elaborate on both the phenomenological and non-representational aspects of co-creation processes. Conceptualising co-creation through such a lens, where knowing is seen as an on-going, spatio-temporal and affective process formed in movement, posits opportunities to further understand the value co-creation practices of experiences. Choreography gives access to the kinaesthetic and affective nature of knowing gained in and through different spatio-temporal contexts and can, in turn, be mobilised in others.

Only a few studies have conceptualised co-creation in relation to a spatio-temporal phenomenon. Notably, this study connects co-creation with mobilities and thus constructs a novel view of knowledge and value creation.

The purpose of this paper is to look at how phenomenology can be used to explore the meaning and experience of organizational life. It argues that phenomenology provides more than just themes or leitmotifs for post hoc analysis of narrative data; in its basic formulation, phenomenology is a way of thinking – a method – which illuminates the embodied, subjective and inter-subjective qualities of the life-world.

The paper follows Husserl's command to “go back to the things themselves” to access raw experience, asking ourselves, “what does experience mean phenomenologically?” We draw on the work of Merleau-Ponty to “flesh out” the embodied aspects of that phenomenological experience, outlining how the idea of a “field of presence” grounds our reflections in the here-and-now and gives our selfhood its coherence.

The paper presents data on the diverse meanings of “experience” to suggest that phenomenological and organizational understandings can be differentiated in terms of both temporality and selfhood. The paper argues that these differentiations expose different ways of thinking about the world more generally, drawing on Husserl's philosophy of the “natural attitude” to propose that one of its derivations, an “organizational attitude”, is obscuring our view of embodied experience.

The paper provides practical guidelines for those interested in researching the embodied, experiential qualities of organizational life. These emphasize the need to suspend the “organizational attitude”, modify how the authors position and explain the research, and attend to the interplay between the felt sense of the world and the words used to articulate it.

The logic of the body helps the authors to work towards a more integrative, conciliatory epistemological position for qualitative organizational research. The paper uses a phenomenological view of embodiment – as both subjectively experienced and objectively presented to the world – to suggest that the body, particularly when it is sick, is giving us clues for how to conceptualize the life-world of work.

This study aims to discuss how organizational researchers use the concept of tacit knowledge. The concept has become a “buzzword” in the last decade and has given rise to an extensive literature. The current study views tacit knowledge as a crucial concept that may help link individual understanding and skills and organizational routines and capabilities, a rare topic of discussion in extant literature.

The paper also addresses some of the misunderstandings in the theoretical and empirical organizational literature on tacit knowledge. Organizational researchers usually refer to Michael Polanyi's conception of the term as tacit knowledge, though they mean Gilbert Ryle's concept of “knowing‐how” instead.

Accordingly, the primordial nature of tacit knowing is lost in the transition and what is left is a linear dichotomy of tacit and explicit knowledge.

This misunderstanding creates an obstacle in the way toward establishing the link between individual skills and organizational routines and capabilities. The paper ends with suggestions offered toward bringing the individual and the organization under the same theoretical explanation of human action.