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This chapter is a review and discussion of the experience of becoming an Electric Vehicle (EV) owner, with a focus on the importance of online EV communities on social media platforms in providing informal support to new owners during the transition into EV ownership and use.

Becoming an EV owner represents a significant disruption to drivers’ very established and comfortable driving practices. Electric cars force their owners to re-think long-habitual aspects of the driving experience, including driving behaviour, refuelling (practicalities and etiquette), route planning, and the extent of the car’s ‘sphere of access’.

Because of this disruption, new EV owners regularly encounter challenges, including charging, range, new technology, route planning, etiquette, and more. People often need support to overcome these challenges, and EV owner groups on social media are an important source of such support; new owners can receive advice on a range of issues. This chapter presents data extracted from EV owner social media group posts, analysing the discussions and advice that EV owners offer one another, and exploring the various forms of important support available to new owners/drivers.

This chapter shows how online EV communities are very actively used by EV owners and are of particular importance for new owners. These communities welcome new owners/drivers, offer support and advice, respond to questions, give recommendations, and encourage socialising and a form of group identity/bonding. With EV ownership rapidly increasing in many countries, online EV communities have a very important role to play in helping facilitate the international transition to electric mobility.

In this chapter, we draw on social science theoretical and empirical literatures to discuss the factors that influence buying and using an electric vehicle (EV), as well as how adopting an EV can impact on other travel choices or broader sustainability behaviours. We provide an overview of theories of technology adoption, which expose the interplay of individual, technological, and societal factors that dictate how rapidly a technology will spread throughout society. From the empirical literature, we show that far from being a purely economic or pragmatic decision, choosing an EV is also deeply grounded in social, moral and personality factors, such as self-presentation, norms and values, and appetite for risking the novel. Furthermore, since running an EV is not the same as running an internal combustion engine vehicle (ICEV), we explore how adopters adjust their behaviour to the technology, and also how EV ownership may trigger or undermine broader shifts in lifestyle required to achieve climate change and other sustainability goals. We therefore provide a critical reflection on the drivers, barriers, and behavioural implications of choosing an EV.

Electric vehicles are often positioned as a politically easy option for low-carbon mobility, compared to other options, such as cycling, public transit, and walkable communities. This is difficult to assess confidently, however. The rate of adoption for electric vehicles that will be necessary over the next few decades to avoid the worst consequences of climate change will bring about new political struggles. This chapter uses a political-economic analysis to discuss what these struggles might look like. Using literature on the structure of automobility, along with evidence on the ways which electric vehicles disrupt the existing systems built around private car use, it discusses how a rapid transition to electric mobility will affect the material interests of various groups. One big impact will be on production, where the radical changes necessary to re-tool the auto industry to build electric vehicles will create major risks for car companies and their workers. A second impact will be on infrastructure, where the conversion of parking space into electric vehicle charging stations could arouse local political opposition, particularly in cities. Finally, electric vehicles might conflict with the cultural and symbolic lock-in of conventional vehicles, resulting not only in slower adoption but also the potential for active resistance against electric vehicle policies and infrastructure. Taken together, this implies that electric vehicles will not be a form of low-carbon mobility that is free of political struggle. Widespread electrification of private automobility could be aggressively opposed by powerful groups who have strong economic incentives to do so.

The popularity of electric and hybrid cars has been growing worldwide, and Portugal is no exception. Companies have been offered incentives as a way to promote the transition to more sustainable transportation systems and supply chains. Celebrities and influencers are endorsing the new technology, and consumer preferences are changing. However, in Portugal, there are still consumers with misconceptions about the autonomy, cost and reliability of electric cars, which may favour the choice of a conventional car, in a new car purchase decision-making process.

In this study, we analyse whether purchase intention in the near future of an electric car varies with a pro-environmental lifestyle, perceived symbolic value of the electric car, mobility patterns, age, and place of residence, (performance, social, financial and externalities) risk avoidance, consumer perceptions, knowledge about the cost, the autonomy and the existing infrastructures. A sample of 308 Portuguese consumers was collected with an online survey. Results from survey subsample analysis of 170 consumers who unequivocally claim that would opt for an electric vehicle or not show a positive relationship between the purchase intention of an electric car, the fuel cost increase, the proximity of convenient charging places and battery lifetime perception. It was also found that age, knowledge and perceived symbolic value of the electric car, in general, have a positive influence on consumers' choice of an electric car. A negative relationship was found between the purchase intention, social and financial risk avoidance, perceived symbolic value of the electric car in particular and the number of cars each family has.

Rapid technological change in the transport sector is leading to a growing range of potential and actual ‘business models’ deployable for the movement of goods and people. Two key uncertainties arise from this proliferation: first, concerning which ones can be economically viable, and, second, whether they can be both simultaneously economically viable and contribute to the imperatives of more sustainable mobility. The present chapter reviews and appraises the emergence of these new business models, drawing on both literature review and empirical research with entrepreneurs involved in the new mobility sector. Specifically, the potential of the UN Sustainable Development Goals (SDGs) (UN, n.d.) as a device to structure and frame the debate about what constitutes a valuable contribution to sustainable mobility is considered. A framework is developed which captures how mobility and transport have dependencies with the SDGs. From this analysis, key sustainability concepts are derived which have either a subsistence function (maintaining the basics of human life) or an enhancement function (enabling citizens to realise their potential whilst reducing impacts on the planet). Five different innovations involving mobility sector business entrepreneurship are then characterised using this framework to exemplify its ability to deconstruct and test claims that ‘smart mobility’ is also good for sustainability as well as good for business. It is concluded that the framework could contribute to a wider architecture of sustainability interrogation. It could promote discourse around a wide range of actors, posing questions and surfacing tensions and contingencies effectively, whilst providing a holistic, strategic assessment to inform more targeted, scientific evaluations of sustainability metrics.