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Consumer engagement has become a critical component to many brands' relationship and promotional efforts. Empirical studies have documented the psychological elements that can drive consumers to engage with brands. However, there is a knowledge gap regarding how consumer engagement is influenced by the social environment consumers are embedded in. Taking an egocentric network approach, this study explores the social network factors that affect different dimensions of consumers' online engagement behaviors with a brand.

An online survey with an egocentric network design was employed, and 263 completed responses were collected from college students in US. The dimensionality of consumer engagement was validated using exploratory factor analysis. The hypotheses were tested through three sets of hierarchical regression models.

The results suggest that consumer engagement with a brand was partially shaped by the attributes of consumers' brand discussion networks that emerge from their conversations about a brand with others in everyday life. Specifically, the size, heterogeneity, and density to consumers' discussion networks were associated with certain engagement behaviors.

This study introduces a novel type of network method known as egocentric network analysis to explore and investigate the social network antecedents to consumer engagement behavior. It advances the conception of consumer engagement as a dynamic process influencing and is influenced by consumers' social interactions rather than merely a product of their psychological mechanisms. The study contributes to a social network approach to examining and conceptualizing consumer engagement.

The purpose of this study is to assess factors related to sorority women connecting with people who exacerbate feelings of exercise guilt and body dissatisfaction (BD), both of which preclude compulsive exercise.

In all, 207 sorority women (egos) completed online surveys measuring physical activity, BD, compulsive exercise and egocentric networks (n = 1,105 social ties/alters). Two random coefficient multilevel models assessed factors related to an ego connecting to someone who makes her feel: guilty about her exercise habits and good about her looks.

Exercise patterns within networks related to how often an alter made ego feel guilty about her exercise habits; alter gender and communication frequency related to how often an alter made ego feel good about her looks; and ego’s BD score was related to both feelings of guilt and body satisfaction.

The findings of this study support and extend literature highlighting the importance of someone’s immediate social network on their body image and related behaviors.

University libraries have traditionally been the primary caretaker of scholarly resources. However, as electronic modes of information delivery replace print materials, expectations of academic libraries have evolved rapidly. In this environment, academic libraries need to be adaptable organizations. Librarianship, though, is deeply rooted in strong values and beliefs which inherently limit receptivity to change and innovation, but these constraints are not absolute. Social network research indicates that professional advice networks play a significant role in how one thinks about and performs work and that individual perspectives are broadened when diverse input is received. Based on social network analysis methods, this study explored the relationship between individual receptivity to innovation and the composition of a person's professional advice network through a purposive sample of academic librarians in Illinois. The group completed a survey that explored two dimensions: (1) the nature of relationships within their professional advice network and (2) the individual's personal receptivity to innovation. Analysis of the nature of relationships within the professional advice networks was based on a combination of quantitative and qualitative techniques, in contrast to the analysis of the respondents’ receptivity to innovation which was based on quantitative measures. Based on the information from the 440 respondents, the results of this research indicate that there is a relationship between the size of the professional advice networks and individual's receptivity to innovation, but additional aspects of the professional advice network may play a role in an individual's overall receptivity to innovation.

The purpose of this paper is to review the post‐1996 literature of information science and other disciplines for the application of social network theory and social network analysis to research that provides an understanding of information environments.

The literature review involved a content analysis of 373 articles retrieved from five electronic journal databases offering broad disciplinary coverage, and a selection of nine peer‐reviewed electronic access journals in information science. Each database was limited to academic or peer reviewed journals and searched using two query phrases: social network theory (SNT) and social network analysis (SNA).

The paper demonstrates the growth of interest by information science and other disciplines in research that applies social network theory and utilizes social network analysis, indicating what research approaches and major focus trends differentiate the disciplines.

The search phrases overlook articles using social networks as the only key phrase for indexing. However, the intention was to examine the application of a theoretical concept and specific methodology, so the terms used were appropriate for this purpose.

The paper identifies opportunities to apply social network theory and social network analysis to the study of the exchange of information resources.

The paper demonstrates that information science could advance valuable contributions to an understanding of information behavior using social network theory and social network analysis as a vehicle to connect with a significant body of existing research in other disciplines.

The aim of this paper, considering the two types of networks and the scope of power from structural holes, is to clarify the relationship between employees’ performance and their social network structure in Chinese small and medium enterprises from the whole-network perspective. The complicated relationship in Chinese culture requires human resource management (HRM) practitioners to be aware of the implications of social network.

An empirical research approach is used in this paper. Using the cluster sampling method, authors collected 118 employees’ characteristic data and network data by face-to-face interviews through structured questionnaire survey, and also got their performance data from the financial department, which support correlation analysis and OLS regression analysis.

First, informal network, but not formal network, has a significant impact on employees’ performance. Second, individual performance of brokerage is greater for direct than indirect contacts. Finally, broker-of-brokers will be the winner in the competition.

First, previous research focuses on egocentric network as the difficulty of data collection, while this paper analyzes a whole network based on the real social network. Second, this paper reveals the network structure mode where individuals get benefits. Third, it also uncovers the effect of relationship type on employees’ performance in Chinese SME. Finally, this paper identifies the status homophily and status crystallization phenomenon in the process of social network formation.

Most of us have experienced the “small world” phenomenon; you meet a stranger while traveling or waiting in a queue, for example, and begin to discuss where you are from, what type of work you do, or why you are at this certain location. Surprisingly, you and the stranger discover you both know the same person, possibly from your hometown, academic department, or children's school. You both remark “what a small world” and then go on your way. Small worlds are just one example of social networks, or how individuals know one another. Social scientists have been interested in this phenomenon since the 1930s and have developed network analysis tools to gain an understanding of how social networks are formed and evolve. These methods have improved significantly over the past 15 years and may provide an informative lens through which to investigate international entrepreneurship (IE).

The purpose of this study is to elucidate the determinants of economic resilience at various levels of analysis. While the economic benefits of regional clustering are well-documented, the impact of external shocks on regional clusters has only recently gained attention. This study explores the antecedents of economic resilience, defined as sustained employment growth, prior to and during the global financial crisis within the German biotechnology industry.

This study combines multilevel linear regression analysis with egocentric network analysis. This allows us to distinguish micro- and context-level effects in the analysis of economic resilience.

The findings of this study indicate that while specialization at the network and context-level is conducive to firm growth prior to the crisis, these configurations seem to be particularly susceptible to external shocks. Conversely, diversity (diversified regional agglomerations and diverse networks) seems to be associated with economic resilience during the crisis. Moreover, we find that economic resilience is connected to adaptive capability at the micro-level, that is, the ability to expand and diversify a firms’ portfolio of network ties in the face of an external shock. Finally, we show that these adaptive processes are facilitated by geographical proximity among collaborating organizations.

This study contributes to the existing literature by showing that the antecedents of economic resilience are located at multiple levels of analysis. An important implication of this study is that the examination of the resilience of regional clusters may thus be significantly enhanced by disentangling effects at the firm, network and regional (i.e. context) level.

This paper aims to contribute to the lack of research on female social entrepreneurs and their social and contextual embeddedness, promoting women’s social entrepreneurial activity as promising, specifically in the South African context.

By analyzing the founding process and networks of 11 female social entrepreneurs in South Africa using a mixed-method approach consisting of semi-structured interviews, media analysis and egocentric network analysis, this paper seeks to discover the idea-fruition process of female social entrepreneurs. This approach enables us to analyze contextual factors with a focus on personal networks and their influence on the processes of idea-generation and development.

The results indicate that social networks are an important part of the personal context which influences the idea-fruition process of female social entrepreneurs. The paper identifies specific actors as well as group outcomes as particular relevant within this context.

While the results enable the generation of a structure based on the authors’ first insights into how social relational networks influence female social entrepreneurship, it remains unclear if these results can be specifically traced to women or social entrepreneurial aspects, which suggests that further attention is needed in future studies.

Practical implications can be derived from the results concerning the support of female social entrepreneurs by, for example, optimizing or using their (social entrepreneurial) environment. Contrary to studies on business idea-generation, the results stress that women can make use of certain network constructions that are often considered to be obstructive.

This study introduces an innovative gender perspective on social entrepreneurship in South Africa and offers new directions for future research on the opportunity recognition process of female social entrepreneurs.

Purpose: In this chapter, we develop a concept of social biographies which draws on social network and life course theories to examine how a diverse set of social relationships impacts health of sexual and gender minority (SGM) people over time.

Design/methodology/approach: We provide an overview of several decades of research on SGM people's social relationships, organizing this research within a social biographies framework.

Findings: We theorize about the importance of both the structure and content of SGM people's social networks for health, how these social relationships interact with each other, how these social biographies and their impacts shift across SGM cohorts and over the life course, and how they further are shaped by the intersection of a range of factors (e.g., race/ethnicity, social class).

Social biographies can remain constant or change over time, and relationships of all types and durations have the power to significantly improve or undermine health. This is in part because social ties both buffer and exacerbate the inimical effects of stress on health.

Originality/value: Traditional conceptualizations of relationships fail to reflect the diversity of relationships in SGM lives. Studying this diversity deepens our view of how social biographies influence health and how health inequities between SGM and cisgender and heterosexual (cishet) populations emerge. Studying social biographies of SGM people using theoretical and methodological tools from life course and social network perspectives reveals existing voids in the current literature, enabling researchers to better understand the shifting nature of social relationships in the twenty-first century.

While land management can be a subject of conflict in places where the composition of landowners is socially and culturally diverse, it also holds the potential of bringing landowners together across social groups. This chapter uses the case of a peri-urban area near Copenhagen, Denmark, to examine the relations landowners have through their use and management of land within and across social groups. To elaborate the analysis and discussion of social groups, social coherence and fragmentation, this chapter introduces the concepts of homophily and self-categorisation. Interviews with 40 landowners from two parishes addressed four types of land-based relations: (1) exchange of help and services; (2) debate of farming/management; (3) shared interests and (4) friendship. While the pattern of relations overall supported the idea that people interact more with their own social group, the analysis also showed areas of interaction across groups as well. Three overall themes summarise important areas of cohesion/fragmentation: (1) Rented land and contracting, (2) Common interests between landowners including hunting, farming and horses, (3) Urgency and geographic proximity.