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A survey of current work on database systems is presented. The area is divided into three main sectors: data models, data languages and support for database operations. Data models are presented as the link between the database and the real world. Languages range from formal algebraic languages to attempts to use a dialogue in English to formulate queries. The support includes hardware for content addressing, database machines and software techniques for optimizing and evaluating group expressions. Mathematical models are used to organize this support. Throughout there is a tutorial component and evaluation, which in both cases is related to the application of database ideas to documentation.

The purpose of this paper is to provide insight into the antecedents of ERP use and use of alternative software packages simultaneously.

An exploratory model was composed based on literature on adoption and diffusion of innovations in general and ERP in specific. The model was tested using a sample of 486 Dutch midsized enterprises of the electrical, engineering and metal industries. Using two regression analyses we identify the effect of ERP related factors on ERP adoption and the simultaneous use of alternative software solutions.

ERP adoption is significantly related to ERP complexity (positive), ERP compatibility (negative), IT competence (negative), and ERP sellers' marketing efforts (positive). For the ERP adopters that also use other software packages the following relationships were significant: ERP's additional flexibility, ERP compatibility (positive), IT competence (positive), ERP sellers' marketing efforts (negative), and company size.

As any sample, ours is limited and the findings may be validated among other populations. In‐depth qualitative research may help gaining deeper insights into actual decision processes.

Companies considering investing in ERP are aware of the influence sellers might have; companies should consider alternatives to ERP systems to overcome flexibility problems emanating from ERP use. This will most likely help to maintain their competitive advantage in the marketplace. It will require some internal IT competence to help make the right decisions, i.e. balance need for integration of software and product/service differentiation towards customers.

This is the first paper on the issue of the exclusive use of ERP systems versus the simultaneous use of alternative packages.

Despite the large number of new product models and methods available to improve the success rate of new products, empirical evidence proves that only a few companies actually use them. This seems rather strange because today the pressure on companies to improve their new product development is high. A bottle‐neck may be the extent to which companies are aware of these models and methods. Companies may also have abandoned their use already. To investigate this, gathers empirical data from 75 industrial companies in The Netherlands. Results show that many companies are actually aware of these models and methods. However, they often do not know them by name. The average penetration level is about 30 per cent and the models and methods are used in an unfocused and less formal manner. The level of satisfaction with the performance of most models and methods is high. Furthermore, a positive relationship between the degree of use of models/methods and company′s gross profits exists.

Enhancing customer participation behaviour (CPB) is critical for service firms. However, in a global context, cultural and local market factors are relevant. The purpose of this paper is to detail how and why global service firms can and should account for such factors. Prior research relied predominantly on cultural value differences to account for cross-national variation. The present study uses an index of consumers’ institutional logics of market action (CILMA) as an alternative approach to segment international markets.

In total, 1,910 customers of financial services in 11 countries were surveyed on their CILMA as well as on costomer participation behaviour intentions (CPBI) and cognitive and affective trust as drivers. The 11 countries are then grouped according to their levels in the CILMA index. Finally a structural equations model on the drivers of CPBI is tested for direct and moderating effects of the CILMA index by comparing the two segments with a relation- vs contract-dominated CILMA.

The study reveals that the CILMA index explains differences in consumer participation behaviour intention and moderates relational mechanisms; in particular, in more relational vs contractual markets, CPBI is higher, and also the effect of cognitive trust on CPBI is stronger in such settings. Global marketing managers thus should adjust CPB strategies according to observed CILMA index scores. Segmentation for CPB approaches could rely on CILMA index variations.

The newly proposed CILMA index combines both relation- and contract-based governance dimensions to describe complex institutional fields. This index differentiates relation- from contract-dominated markets and supports the application of the CILMA scale to many nations at the same time. The CILMA index can be applied to segment international markets to explain customer cocreation behaviour and its drivers.

E-commerce poverty alleviation (EPA) is an innovative poverty alleviation model in China. The institutional mechanisms of the e-commerce platform improve the effect of EPA and exert online shopping purchase power in rural China. From a socio-technical perspective, this paper used adoption readiness of farmers and perceived risk to construct an integrated model to discern the effect of enhanced e-commerce institutional mechanisms on farmers' online shopping intention in the context of EPA.

The survey included 832 valid samples from rural farmers in Shanxi province. This study analyses using structural equation modelling (SEM) and bootstrap methods used to empirically test the model.

Findings suggest that enhanced e-commerce institutional mechanisms have significant direct and indirect positive impacts on farmers' online shopping intention; adoption readiness and perceived risk play partial mediation roles in determining the relationship between farmers' online shopping intention and enhanced e-commerce institutional mechanisms; and the indirect mediation effect of adoption readiness is greater than that of perceived risk.

Although the proposed model was supported in the questionnaire survey, the investigation method was not completely excluded. Future research can combine the method of panel data and apply the framework to other e-commerce platforms, as well as to other cultural settings.

The study suggests that enhanced e-commerce institutional mechanisms that are based on the needs of farmers from poverty-stricken areas change the shopping habits of farmers. Moreover, enhanced e-commerce institutional mechanisms should allow farmers' perceived adoption readiness to play its promoting role and reduce the impeding role of perceived risk. The results of this study are conducive to the intensive implementation of the ‘Three Rural Issues’ strategy in China.

A new model to generate a two-factor mediation effect model by integrating the perceived effectiveness of enhanced e-commerce institutional mechanisms with farmers, farmers' adoption readiness, perceived risk and online shopping intention. The study explored the relationship between enhanced e-commerce institutional mechanisms and farmers' online shopping intention, bridging the gap in related empirical studies. Besides, this study first proposed farmers' adoption readiness and clarifies the mediating role of farmers' adoption readiness and perceived risk, which highlights the previously unnoticed role of farmers' adoption readiness.

The study aims to identify salespeople’s challenges while selling newly launched products in the fast-moving consumer goods (FMCG) sector by examining the holistic environment in which they perform their selling tasks. Furthermore, it develops a hierarchical model mapping the interrelationships between identified challenges to explore their dependence and driving power through qualitative research techniques.

The current study is exploratory and inductive in its research design. It used focus-group discussion (FGD), semistructured interviews and thematic content analysis (TCA) to identify new-product selling challenges in the FMCG sector. The identified factors were then worked into a hierarchical model using total interpretive structural modeling (TISM) to analyze their relationship. The factors were further classified into clusters based on their driving and dependence power, with the help of the Matrice d’Impacts Croisés Multiplication Appliquée à un Classement (MICMAC) technique

The TISM and MICMAC results identified salespeople’s most critical new-product selling challenges in the FMCG sector: product innovation, product differentiation, customer perception and market turbulence. An enhanced organizational focus on these factors will ensure that salespeople get adequate input to tackle the challenges they face while selling newly launched FMCG products.

The study was confined to identifying challenges in the FMCG sector alone but offered scope for application in other sectors.

This study will help organizations to identify and close gaps in the new-product selling process, thereby improving the performance of salespeople and contributing to a new product’s success. The study findings have a bearing on various stages of product development, management and life cycle. They also highlight the need for greater synergy between an organization’s sales force and other departments.

To the best of the authors’ knowledge, this research is unique in identifying new-product selling challenges in the FMCG sector. It also delineates the complex Web of interrelationships between them and classifies the identified factors based on their driving and dependence on power. The research results can help in organizational decision-making and sales practices, empowering salespeople in their new-product selling tasks.

Today, creative, customer-centric and competitively dominant marketing strategies are vital to business success. Developing goods and services that serve the consumer is paramount. Organisations should adopt an effective marketing strategy that can profitably create and sustain customer value. Marketing should evaluate marketplace potential and risk from the perspective of their firm's unique ability to develop and deliver products and services of meaningful customer value. Marketing as the art and science of creating customer value and marketplace exchanges should leverage the principles that guide the process of interacting with colleagues, customers, competitors, collaborators and the environment to satisfy customers' needs.

The purpose of this paper is to shed light on the interplay between selected consumer behavior constructs and their individual and joint influences on purchase intentions of global, local, and hybrid brands. This is a topic that is becoming increasingly important as the world moves toward global economic interdependence and increasingly more firms expand abroad.

As the paper is in its conceptual/modeling phase, its research design is not yet complete, nor does it offer any findings. Resting our work on attitude and identity theories, we derive hypotheses about the potential influence of consumer behavior constructs, that is, the levels of the consumer’s global consumption orientation, globalization attitude, consumer ethnocentrism, and consumer cosmopolitanism on global brand attitude and its influence on willingness to purchase global versus nonglobal brands. We also derive hypotheses about influences that might moderate this relationship; specifically the consumer’s affinity with the home country of the particular brand, and the perceived value embedded in the brand.

Our work will contribute to the expanding literature on global consumer culture and consumption patterns and will thus provide valuable insights for international marketing managers and for social policy.

Our work will examine the joint influences of several consumer behavior constructs on brand purchase behavior, in addition to the independent influences of these constructs. It will also explore the possible mediating influence of global brand attitude on purchase intentions and moderating effects, if any, of perceived value and consumer affinity on consumers’ choices of global over local and hybrid brands.

The current study builds on social identity theory and realistic conflict theory aims to identify the relationships amongst consumers' ethnocentrism, animosity, discomfort with differences – a factor of universal-diverse orientation (UDO) – and reluctance to purchase German (RELG) and French automobiles (RELF) in the Turkish automobile market which is dominated by foreign brands.

Empirical data were collected via face-to-face surveys from 400 respondents in the emerging market Turkey. Structural equation modelling was employed to examine the direct and indirect effects between the variables.

The main predictors of the RELG are consumer ethnocentrism, discomfort with differences and economic animosity towards Germany, respectively. Furthermore, RELF in the Turkish market is positively affected by consumer ethnocentrism, war animosity towards France and discomfort with differences, respectively. Discomfort with differences mediates the relationship between consumer ethnocentrism and RELG and RELF.

International collaborations with local manufacturers have huge strategic impacts when establishing reliable relationships with Turkish consumers. Foreign companies can initiate socially responsible projects that will relay the message of similarities between cultures to decrease perceived cultural differences. Highlighting the similarities of Turkish consumers with a foreign company in promotional campaigns will be much beneficial.

Despite there are many studies regarding antecedents and consequences of consumer ethnocentrism, extant research overlooks the effect of animosity on this concept. Additionally, studies examining UDO in the marketing literature are scarce. This paper integrates UDO, consumer ethnocentrism, animosity and reluctance to purchase foreign products in one study.