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The purpose of this study is to know about the recent environmental changes that have impacted society worldwide have led to increased interest in and attention to the topic of sustainability. A good example of this new trend is provided by the Expo 2020, which is focussing on sustainability as one of the key sub-themes of the event.

This study explores guests’ and employees’ perspectives on the deployment of sustainable practices in hotels. Particular attention is placed on the identification of challenges and drivers of sustainable practices in luxury hotel properties in Dubai.

The discoveries made during the study hold meaningful implications for industry professionals and provide insightful recommendations for the upcoming Expo 2020, which can be leveraged as a tool to increase awareness and drive education on effective sustainable practices.

With 35 different nationalities contributing to the data collection, the present study provides a diverse sample, enabling the researcher to shed light on the previously identified literature contradictions.

The purpose of this study is to discuss the phases and kinds of marketing strategies being employed during the conduct of mega events such as expos. The study also aims to familiarize the reader with the detailed marketing strategies used by Dubai Expo 2020 and the marketing strategies adopted by tour operators in Dubai, alongside their most used digital channels of communication and marketing. Further, an attempt has been made to understand how the marketing methods for Expo 2020 can be integrated with the marketing of general travel products in Dubai.

Short, unstructured interviews with open-ended questions were conducted as part of the data-collection method over a period of two weeks. The interviewees are a core group of officials from the marketing and IT sections of Dubai Expo 2020. The data were recorded for later retrieval and analysis. Also, a survey of 150 tour operators and travel agents was conducted over a period of five weeks. This garnered a comprehensive set of data on the preferred marketing strategies to promote tourism products.

The marketing strategies used for Dubai Expo 2020 have been attractive, varied and innovative. Digital marketing is the most opted-for channel of communication for marketing purposes by both Expo 2020 officials and tour operators and travel agents in Dubai. Maximum popularity in terms of usage by tour operators and travel agents is reflected in social media channels of marketing, especially Facebook. There is a need to evolve a distinctly separate digital marketing strategy that will create more tailored marketing campaigns based on the characteristics affecting the consumer behavior of people engaged in Expo 2020.

This study could have incorporated more varied data if other stakeholders, e.g. hoteliers, had been included. More varied data would certainly have been useful in arriving at well-founded observations about the ideal marketing strategies that could be adopted for an event of this magnitude. Another limitation is that interviews with a greater cross-section of the officials of Dubai Expo 2020 would have rendered a more detailed and finer description of the marketing methods used in promoting Dubai Expo 2020.

Dubai is being equipped as a world-class venue for large-scale conferences and conventions rivaling Las Vegas for meetings, incentives, conferences and exhibitions. Further, Dubai will be able to position itself as a favored location for hosting a wide array of events with global participation.

Based on this study, it is reasonable to conclude that there is a need to rethink and innovate ways of marketing by customizing the marketing strategies according to the market structure and consumer behavior, without abandoning any particular marketing channel.

This research on the marketing strategies of Dubai Expo 2020 is of interest to industry, government agencies and other stakeholders. The observations drawn from this study on marketing strategies can be used by other nations hosting similar events in similar geographical areas to provide a basis to design or redesign their tourism and marketing strategies.

Expo 2020 is scheduled to open on October 20, 2020, and will be the largest mega-event to-date in the Middle East and North Africa (MENA) region, drawing in up to 300,000 visitors a day, half of them from abroad, in its six months of operation. The purpose of this paper is to provide an overview on how the story has evolved in terms of preparation for the event since Dubai won the bid to host Expo 2020 in 2013.

Content analysis of the existing literature was undertaken and industry white papers and government portals were consulted to assimilate knowledge sources and to formulate an informed opinion about the impact of Expo 2020 on Dubai.

The backdrop to Expo 2020 is outlined, followed by an overview of events with the support of literature. The pre-event buildup in terms of policies and infrastructure is assessed and an impact analysis is performed based on the framework of the triple bottom line model. The framework is used to explore post-event challenges, and the steps that will need to be taken by stakeholders and policymakers are also discussed.

There is a dearth of academic literature on Dubai as a destination. This paper brings into focus the importance of Expo 2020 to Dubai's sustainable development and, thus, addresses a critical gap in literature.

This paper aims to outline Emaar Hospitality Group’s (EHG’s) role as the official hotel and hospitality partner for Dubai Expo 2020.

This paper draws on personal insights from an industry and trend perspective, aligned with the Expo 2020 Dubai theme, “Connecting minds, creating the future,” and its three sub-themes: mobility, sustainability and opportunity.

As an outcome, EHG’s commitment to Dubai Expo 2020 encompasses the provision of rooms and hospitality, meeting and events venues including outside catering, a hotel of the future innovation stand that reflects the company’s commitment to innovation in the Middle East, gender parity (female-male ratio) employment of women and youth, support to small- and medium-sized enterprise and global apprenticeships for six months during the Expo 2020 event an a commitment to sustainable economic growth.

This is an original, experience-based piece that focuses on an Expo 2020 operator’s viewpoint.

The purpose of this paper is to provide an understanding of the accessibility laws currently in effect in the United Arab Emirates and, specifically, Dubai. Further, it recommends methods of integrating accessible hospitality and tourism in Dubai with core legal and ethical direction in preparation for EXPO 2020.

Review of current legislation and analysis of interpretation by industry providers was used to illustrate the impact on the current accessibility environment in Dubai and to recommend a revised regulatory scheme.

The paper explains how legal and ethical issues have influenced the planning and building of 5 star hotels in Dubai, and offers recommendations for amendments and additions to the region’s current laws that address needs of people with disabilities (PwD).

Little research has been conducted in the region concerning the rights and needs of PwD. The paper significantly contributes by demonstrating how an ethical and legal framework will address the needs of PwD thereby aiding in Dubai’s successful hosting of EXPO 2020. This contribution is notably opportune in view of the anticipated changes in applicable legislation.

This paper aims to provide an overview of how trends encompassing SOLOMO (social, local, mobile) factors impact marketing activities in small and medium-sized hospitality enterprises (SMEs). It explores the relevancy of these factors and their application in the industry and synthesizes them in the context of Dubai’s path toward Expo 2020 by collecting practitioner input.

This paper provides continuity with the author’s previous WHATT article exploring SME website implementation by expanding its scope by analyzing literature on SOLOMO adoption in the hospitality industry, drawing from a range of journals and applicable industry sources. It collects informal commentary from practitioners with relevant local experience to contextualize the findings within Dubai’s digital roadmap.

Several aspects of SOLOMO in the context of hospitality have been examined by researchers; however, their successful applicability to the SME sector (which is still struggling with the fundamentals of website implementation) lacks comprehensive consideration. There is a dearth of academic and governmental guidance for industry executives. At the same time, trends beyond SOLOMO, particularly around data analytics, are emerging and require incorporation into a digital SME roadmap.

Executives in the hospitality SME domain are encouraged to continue focusing on the fundamentals of website implementation while they take into consideration the trends around SOLOMO identified in the study. A holistic, result-driven view of digital marketing is required to ensure focused resource usage. Closer collaboration between private sector, policymakers and academia will support Dubai’s initiatives to leverage its high degree of technological readiness for marketing innovation in the SME sector.

This manuscript provides a practically oriented and engaging overview of the applicability of SOLOMO concepts for hospitality SMEs, with a local focus on the Dubai ecosystem.

Aims to describe how Japan sees robotics for the future based on the author's observation of robots displayed at the World Expo 2005.

Visits with the Expo and the relevant symposium.

Japan is convinced of the immense potential of the new robotic market.

Gives the Japanese view on robotics for the future to observers outside Japan.

Dubai has been largely under-researched as a destination, particularly from a tourism perspective. Most current knowledge about the emirate tends to originate from broadcast media coverage, newspapers and business journals. Much of the recent academic research on the destination often positions Dubai in a broader development or management framework, resulting in what can be a narrow and largely western-oriented perspective that fails to highlight or identify many of the key issues underpinning its apparent success.

This research adopts an ethnographic approach based on the authors’ experiences in the destination and sets out to address this issue not only by presenting new information but also by analysing and explaining Dubai’s tourism development approach.

Some 40 years ago, Dubai was little more than a backwater tribal settlement, dependent on pearl fishing, trade and limited oil reserves. In 2018, it is now viewed as a futuristic city-state, rapidly expanding its global outreach and undertaking a range of high-profile development projects and acquisitions. The award of Expo 2020 has boosted government confidence in the sector with the Department of Tourism and Commerce Marketing planning to increase visitor numbers to 25 million by 2020 with an anticipated tripling of the associated economic benefit. However, despite its remarkable success, Dubai has been criticised for flying in the face of global sustainability trends and needs to think seriously about how it will manage the growth of its tourism industry.

Dubai has evolved to become one of the world’s leading tourism destinations, and it has done so despite our academic notions of sustainability, tourism planning, tourism resource requirements and demands for authenticity. This provides an opportunity for the authors to use Dubai as a vehicle through which to challenge these concepts and to move the established notions of “traditional” tourism thinking forward to acknowledge the value of alternative approaches to the creation of a tourism strategy.

Based on social exchange theory (SET) and signaling theory (ST), this study aims to evaluate how an event’s perceived environmental certification (PEC) by residents, affect their evaluations of environmental impacts and subsequent event support (ES). The moderating role of place attachment (PA) on some of these relationships is also evaluated.

Using partial least square structural equation modeling (PLS-SEM), a theoretical model is tested on a sample of 450 residents who attended the 2015 Milan World Expo.

PEC positively affects evaluations of positive environmental impacts (PEI) but negatively affects evaluations of negative environmental impacts (NEI). PEC positively affects ES while the relationship between PEC and NEI is moderated by PA.

Items used to measure PEC, PEI and NEI are not exhaustive. SET has its own limitations in explaining residents’ ES, which the authors have attempted to attenuate by using ST.

Using environmental certification as a communication tool must demonstrate to residents how it reduces negative externalities, rather than focusing only on its positive community benefits. Less well-educated residents had the lowest ES, suggesting the need to use social media to increase ES.

This study contributes to understandings of the perceptions of the benefits of event certification by residents, and how this affects their ES. PA moderates the relationship between PEC and NEI.

The purpose of this paper is to identify the challenges and benefits of hiring individuals with special needs in the hospitality industry in Dubai; understand management, colleague and customer perspectives concerning the integration of individuals with special needs in the workforce; emphasize the need for awareness, communication and training when introducing special needs employees to hotel properties in Dubai; recognize laws and policies in respect to introducing the special needs workforce in hotels in Dubai; and classify the requirements needed to facilitate accessibility and integration of special needs employees in the workforce.

Qualitative research was conducted to better comprehend the benefits, challenges, policies/legalities and perceptions developed when considering employment practices of individuals with disabilities. Interviews with HR directors/managers in hotels in Dubai were conducted using a snowball sampling approach.

This study suggests that hotels in Dubai must increase their efforts to accommodate the special needs market through the provision of accessible areas, changes in perceptions and enactment of coherent laws and policies to prepare for the inflow of disabled tourists during Expo 2020. Further, that these efforts can be better accomplished by employment of individuals with special needs.

High turnover costs and shortages of labor in the hospitality industry have led to the need for the non-traditional labor force to fill the demand created by the upcoming Expo 2020. As the UAE won the bid for Expo 2020, there has been early construction of hotels to adapt to the increased demand in jobs by and influx of tourists including individuals with disabilities.