Residents’ perceptions of environmental certification, environmental impacts and support for the world expo 2015: the moderating effect of place attachment
International Journal of Contemporary Hospitality Management
ISSN: 0959-6119
Article publication date: 20 December 2021
Issue publication date: 3 February 2022
Abstract
Purpose
Based on social exchange theory (SET) and signaling theory (ST), this study aims to evaluate how an event’s perceived environmental certification (PEC) by residents, affect their evaluations of environmental impacts and subsequent event support (ES). The moderating role of place attachment (PA) on some of these relationships is also evaluated.
Design/methodology/approach
Using partial least square structural equation modeling (PLS-SEM), a theoretical model is tested on a sample of 450 residents who attended the 2015 Milan World Expo.
Findings
PEC positively affects evaluations of positive environmental impacts (PEI) but negatively affects evaluations of negative environmental impacts (NEI). PEC positively affects ES while the relationship between PEC and NEI is moderated by PA.
Research limitations/implications
Items used to measure PEC, PEI and NEI are not exhaustive. SET has its own limitations in explaining residents’ ES, which the authors have attempted to attenuate by using ST.
Practical implications
Using environmental certification as a communication tool must demonstrate to residents how it reduces negative externalities, rather than focusing only on its positive community benefits. Less well-educated residents had the lowest ES, suggesting the need to use social media to increase ES.
Originality/value
This study contributes to understandings of the perceptions of the benefits of event certification by residents, and how this affects their ES. PA moderates the relationship between PEC and NEI.
Keywords
Citation
Prayag, G., Chowdhury, M., Prajogo, D., Mariani, M. and Guizzardi, A. (2022), "Residents’ perceptions of environmental certification, environmental impacts and support for the world expo 2015: the moderating effect of place attachment", International Journal of Contemporary Hospitality Management, Vol. 34 No. 3, pp. 1204-1224. https://doi.org/10.1108/IJCHM-06-2021-0824
Publisher
:Emerald Publishing Limited
Copyright © 2021, Emerald Publishing Limited