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Emaar hospitality group: Expo 2020 Dubai’s official hotel and hospitality partnership

Alma Au Yeung (Corporate Director – Strategic Projects and Partnerships, Management, Emaar Hospitality Group LLC, Dubai, United Arab Emirates)
Sharihan Al Mashary (The Emirates Academy of Hospitality Management, Dubai, United Arab Emirates)

Worldwide Hospitality and Tourism Themes

ISSN: 1755-4217

Article publication date: 10 June 2019

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Abstract

Purpose

This paper aims to outline Emaar Hospitality Group’s (EHG’s) role as the official hotel and hospitality partner for Dubai Expo 2020.

Design/methodology/approach

This paper draws on personal insights from an industry and trend perspective, aligned with the Expo 2020 Dubai theme, “Connecting minds, creating the future,” and its three sub-themes: mobility, sustainability and opportunity.

Findings

As an outcome, EHG’s commitment to Dubai Expo 2020 encompasses the provision of rooms and hospitality, meeting and events venues including outside catering, a hotel of the future innovation stand that reflects the company’s commitment to innovation in the Middle East, gender parity (female-male ratio) employment of women and youth, support to small- and medium-sized enterprise and global apprenticeships for six months during the Expo 2020 event an a commitment to sustainable economic growth.

Originality/value

This is an original, experience-based piece that focuses on an Expo 2020 operator’s viewpoint.

Keywords

Citation

Yeung, A.A. and Al Mashary, S. (2019), "Emaar hospitality group: Expo 2020 Dubai’s official hotel and hospitality partnership", Worldwide Hospitality and Tourism Themes, Vol. 11 No. 3, pp. 337-340. https://doi.org/10.1108/WHATT-11-2018-0070

Publisher

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Emerald Publishing Limited

Copyright © 2019, Emerald Publishing Limited