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In recent decades, a significant number of research contributions have been made to the intersection of digital technologies and the tourism industry. However, a thorough examination of digitalization and digital transformation in the tourism industry has not been given sufficient consideration. This study aims to provide a bibliometric review of digitalization and digital transformation research in the tourism industry and devise future research agendas to advance the research field.

This study uses the Scientific Procedures and Rationales for Systematic Literature Reviews (SPAR-4-SLR) protocol and a bibliometric analysis to examine the research progress and scientifically map the research domain of digitalization and digital transformation in the tourism industry from 2002 to 2023 using bibliographic data retrieved from the Scopus and Web of Science.

This study presents the trends in publications and citations within the digitalization and digital transformation research domain in tourism. The findings also provide insights into the four primary clusters of the research field: digital innovation, smart tourism ecosystem, eTourism and smart destination experience. To further augment the application of digital transformation, this study offers several recommendations for future research on digitalization and digital transformation of the tourism industry.

This study provides valuable implications to researchers, managers and policymakers seeking to understand the current state and future research directions in tourism’s digitalization and digital transformation research field.

This study advances the research field of digitalization and digital transformation in the tourism industry by thoroughly examining the primary research clusters in the research corpus of the past two decades. Furthermore, it guides future research, thereby setting the stage for further progress in this domain.

近几十年来, 数字技术与旅游业的交叉领域做出了大量研究贡献。 然而, 对旅游业数字化和数字化转型的深入审视尚未得到充分考虑。本研究旨在对旅游业数字化和数字化转型研究进行文献计量回顾, 并制定未来的研究议程以推进该研究领域的发展。

本研究利用系统文献综述的科学程序和原理（SPAR-4-SLR）协议和文献计量分析来检验研究进展并科学地绘制旅游业数字化和数字化转型的研究领域 使用从 Scopus 和 Web of Science (WOS) 检索到的书目数据从 2002 年到 2023 年。

本研究呈现了旅游业数字化和数字化转型研究领域出版物和引用的趋势。 研究结果还提供了对该研究领域的四个主要集群的见解：数字创新、智能旅游生态系统、电子旅游和智能目的地体验。 为了进一步增强数字化转型的应用, 本研究为旅游业数字化和数字化转型的未来研究提出了几点建议。

本研究通过深入研究过去二十年研究语料库中的主要研究集群, 推进了旅游业数字化和数字化转型的研究领域。 此外, 它指导了未来的研究, 从而为该领域的进一步进展奠定了基础。

本研究为寻求了解旅游业数字化和数字化转型研究领域现状和未来研究方向的研究人员、管理者和政策制定者提供了有价值的启示。

En las últimas décadas, se ha realizado un número significativo de contribuciones de investigación a la intersección de las tecnologías digitales y la industria del turismo. Sin embargo, no se ha prestado suficiente atención a un examen exhaustivo de la digitalización y la transformación digital en la industria del turismo. Este estudio tiene como objetivo proporcionar una revisión bibliométrica de la investigación sobre digitalización y transformación digital en la industria del turismo y diseñar futuras agendas de investigación para avanzar en el campo de la investigación.

Este estudio utiliza el protocolo de Procedimientos y fundamentos científicos para revisiones sistemáticas de la literatura (SPAR-4-SLR) y un análisis bibliométrico para examinar el progreso de la investigación y mapear científicamente el dominio de investigación de la digitalización y la transformación digital en la industria del turismo. de 2002 a 2023 utilizando datos bibliográficos recuperados de Scopus y Web of Science (WOS).

Este estudio presenta las tendencias en publicaciones y citas dentro del dominio de investigación sobre digitalización y transformación digital en turismo. Los hallazgos también brindan información sobre los cuatro grupos principales del campo de investigación: innovación digital, ecosistema de turismo inteligente, turismo electrónico y experiencia de destino inteligente. Para aumentar aún más la aplicación de la transformación digital, este estudio ofrece varias recomendaciones para futuras investigaciones sobre la digitalización y la transformación digital de la industria turística.

Este estudio avanza en el campo de investigación de la digitalización y la transformación digital en la industria del turismo al examinar en profundidad los principales grupos de investigación en el corpus de investigación de las últimas dos décadas. Además, orienta la investigación futura, sentando así las bases para mayores avances en este ámbito.

Este estudio proporciona implicaciones valiosas para los investigadores, administradores y formuladores de políticas que buscan comprender el estado actual y las direcciones futuras de la investigación en el campo de la digitalización y la transformación digital del turismo.

This paper identifies the critical success factors (CSFs) of virtual hotel operator (VHO) in using hotel management system partnerships with small- and medium-sized hotels (SMSHs).

This study uses a qualitative approach, with 25 semi-structured interviews with hotel owners and VHO management. Thematic analysis is used to determine themes to evaluate hotel owners and operators' perceptions.

CSFs for VHO partnership with SMSHs include marketing and promotion strategies, client relationships, training and human resources development, hotel operation management, innovation strategies, capital expenditures and property management systems (PMSs). VHOs also have a symbolic impact on the mutualistic relationship with SMSHs by increasing service and enhancing product competitiveness and profitability.

Findings are beneficial for VHO in determining the most significant CSFs, thereby establishing additional metrics in business performance and increasing resilience in the accommodation sector. Further studies can measure the digital technology factors from VHO, including PMSs and mobile applications.

This study first identifies CSFs for VHO companies from the perspectives of hotel owners and management. This contribution adds to the literature on CSFs in the context of digital technology implementation in SMSHs. Moreover, implications are beneficial for VHO management in determining the most significant CSFs for companies to measure the business performance of the companies and increase resilience in the accommodation sector.

The impact of digital technology in the wider travel field has been substantial and significant, changing both the competitive landscape of businesses and the behavior of travelers. However, we are now on the cusp of new digital developments encompassing cloud computing, blockchain, internet of things (IoT) and above all, artificial intelligence (AI), which are predicted to disrupt the business and consumer sides of several industries – travel included. This study aims to frame this upcoming digital transformation in travel within a human-centered approach where the critical understanding of digital humanism principles will enrich social scientists’ research agenda in the coming years.

The viewpoint follows a structure based on (i) setting the scene for the rise of digital transformation, (ii) the historical perspective on digital transformation in travel, (iii) the pandemic’s impact and (iv) future development and research agenda.

It is only by fostering a human-centered digital transformation perspective that social science researchers in travel can realize the “high-tech for high-touch” promise of fostering a human-to-human encounter empowered and possibly hampered, by digital technologies. This work proposes to start from the concepts of digital technology control, participation, education and ethics to design a research agenda with a 2050 horizon.

This work has been designed to shift the attention of researchers toward a human-centered digital transformation approach to reflect on the human-machine relationship for a better society. Due to its inner characteristics the travel field can foster a reflection on this topic by reaffirming the centrality of human beings and their authorship in the travel product creation.

数字技术在更广泛的旅游领域产生了巨大而显著的影响, 改变了企业的竞争图景和游客行为。然而, 我们现在正处于新的数字发展的风口浪尖, 包括云计算、区块链、物联网以及最重要的人工智能, 预计这些技术将颠覆包括旅游业在内的多个行业的企业端和消费端。这项研究建议将即将到来的旅行数字化转型纳入以人为本的方法, 对数字人文主义原则的批判性理解将丰富社会科学家未来几年的研究议程。

该观点遵循基于以下方面的一种结构, (i)为数字化转型的兴起设定场景, （ii）旅行数字化转型的历史视角, (iii)疫情的影响和（iv）未来发展和研究议程。

只有培养以人为中心的数字化转型视角, 旅游领域的社会科学研究人员才能实现“高科技换高品质”的承诺, 培养一种被数字技术赋能但也可能受到阻碍的人与人之间的接触。这项工作建议从数字技术控制、参与、教育和伦理的概念出发, 设计一个2050年的研究议程。

这项工作旨在将研究人员的注意力转移到以人为中心的数字化转型方法上, 以反思更美好社会的人机关系。由于旅游领域的内在特征, 它可以通过重申人在旅游产品创造中的中心地位和作者身份来促进对这一主题的反思。

El impacto de la tecnología digital en el ámbito de los viajes en general ha sido sustancial y significativo, cambiando tanto el panorama competitivo de las empresas como el comportamiento de los viajeros. Sin embargo, en la actualidad estamos en la cúspide de nuevos desarrollos digitales que abarcan la nube informática, blockchain, IoT y, sobre todo, la inteligencia artificial, que se prevé que alteren los aspectos comerciales y de consumo de varias industrias, incluidos los viajes. Esta investigación propone enmarcar esta próxima transformación digital en los viajes dentro de un enfoque centrado en el ser humano, donde la comprensión crítica de los principios del humanismo digital enriquecerá la agenda de investigación de los científicos sociales en los próximos años.

El presente trabajo presenta una estructura basada en (i) el establecimiento del escenario para el auge de la transformación digital, (ii) la perspectiva histórica de la transformación digital en los viajes, (iii) el impacto de la pandemia y (iv) el desarrollo futuro y líneas de investigación.

Únicamente si se fomenta una perspectiva de transformación digital centrada en el ser humano podrán los investigadores de las ciencias sociales en el ámbito de los viajes hacer realidad la promesa de “alta tecnología para un alto contacto”, promoviendo un encuentro entre seres humanos potenciado, y posiblemente obstaculizado, por las tecnologías digitales. Este trabajo propone partir de los conceptos de control de la tecnología digital, participación, educación y ética para diseñar una agenda de investigación con horizonte 2050.

Este trabajo ha sido diseñado para desplazar la atención de los investigadores hacia un enfoque de transformación digital centrado en el ser humano para reflexionar sobre la relación ser humano-máquina para una sociedad mejor. Por sus características internas, el ámbito de los viajes puede propiciar una reflexión sobre este tema reafirmando la centralidad del ser humano y su autoría en la creación del producto turístico.

The adoption and usage of information and communication technology (ICT) has introduced transformation in the tourism arena with ICT applications extensively used in tourism industry. In addition to ICT, an advanced infrastructure is essential for the development of tourism industry. Thus, the goal of present research is to probe the impact of ICT and infrastructure on tourism development (TD) in 28 Asian economies using method of moments panel quantile regression (MM-QR) model introduced by Machado and Silva (2019) applied to a panel data from 2008 to 2020. Empirical findings demonstrate that there is an asymmetric non-linear effect of ICT and infrastructure through all quantile range. This indicates that ICT has negative effect on TD in poor countries while positive impact in rich countries. Negative impact in poor countries may be due to higher establishment cost and information technology (IT) productivity paradox. However, results confirm the importance of ICT and infrastructure in endorsing the development of tourism sector in Asian nations by lessening time and money costs and facilitating travelers.

The growth of sustainable tourism has emerged as a major topic of discussion on a global scale, and the hospitality industry is playing a crucial part in the achievement of this goal. The hospitality industry in China is experiencing rapid growth, and with the assistance of artificial intelligence (AI), the country may be able to realize sustainable growth in the tourism sector. Within the context of the Chinese hospitality industry, this chapter investigated the role AI plays in promoting sustainable tourism and how the Chinese government is supporting the hospitality industry in doing so. Sustainable tourism practices increase travellers' trip experiences while protecting the environment and local people; however, China could invest more in AI technology to promote sustainable tourism, which might benefit the economy, environment and society. This chapter examines AI deployment in the Chinese hotel industry and its challenges and benefits. AI technology can increase service quality, operational efficiency and hospitality operators' competitiveness, according to the authors. AI application requires careful consideration of employee training, ethics and customer privacy.

The hospitality industry has been debating the merits of sustainable tourism for some time, but more and more people are becoming interested in regenerative tourism. The concept of regenerative tourism goes beyond that of sustainable tourism in that it seeks to restore and regenerate both the natural environment and the communities in which it operates. The Chinese hospitality industry has been expanding at a rapid rate and has the potential to adopt practices that are associated with regenerative tourism. This chapter investigated the hospitality industry of China and the shift from sustainable tourism to regenerative tourism. Consumer expectations, government programmes, and AI are driving this shift from sustainable to regenerative tourism. Despite the challenges of transitioning tourism from sustainable to regenerative, many Chinese initiatives and programmes are helping the environment and communities.

The development of ‘smart destinations’ has fundamentally altered the travel and tourism sector by making trips more individualised and enhancing overall operational effectiveness. Using (AI) technology in the creation of smart destinations has provided the tourism industry with the opportunity to reimagine and redevelop tourism in a way that is both environmentally responsible and technologically advanced. This chapter investigates the use of AI and smart destinations in China and Hong Kong with the goals of enhancing tourist experiences, boosting environmental sustainability, and propelling economic expansion. AI and smart destinations have greatly impacted China and Hong Kong tourism. AI has improved tourism, customer service, and trip recommendations while intelligent destinations reduce carbon emissions and promote ecotourism to sustain tourism. AI and intelligent locations boost visitor satisfaction and economic growth. As the tourism industry faces future challenges, AI technology and smart destinations will be crucial to creatively and sustainably rebuild tourism. Smart locations and AI have transformed tourism by offering customised, efficient, and environmentally responsible travel experiences.

The integration of tourism, artificial intelligence (AI) and travel has ushered in a new era of exploration. This book chapter delves into their interconnectedness and their transformative influence on the future of tourism. Firstly, it examines the concept of the metaverse – a virtual realm that enables immersive interactions between users and their surroundings. This virtual world presents novel opportunities for the travel sector, allowing tourists to experience destinations in captivating ways, without the constraints of physical travel. AI plays a pivotal role in the advancement of tourism, processing vast amounts of data to offer personalized recommendations, streamlining travel planning and providing round-the-clock customer service through AI-powered chatbots. Additionally, AI contributes to the development of virtual tour guides, offering tailored experiences based on travellers' interests, preferences and abilities. However, the chapter also addresses the broader implications of these technologies on the tourism industry, considering potential job displacement and economic impacts on local communities. It concludes by emphasizing the importance of utilizing these innovations in a manner that benefits both travelers and localities. In summary, this chapter provides an extensive exploration of the convergence of tourism, AI and travel, shedding light on the potential for growth and innovation in the industry while acknowledging the challenges and considerations associated with the metaverse in tourism and travel.

The tourism industry is undergoing a rapid transformation brought on by artificial intelligence (AI), which is offering a wide range of benefits to both businesses and their customers. Nevertheless, this technological advancement also poses a number of difficulties for which the sector will need to find solutions. This chapter investigates the effects that artificial intelligence (AI) has had on the tourism industry in Europe, with a particular focus on how the hospitality industry has reacted to the advent of this technology. Following an overview of the tourism and hospitality industries in Europe, this chapter begins with an introduction to artificial intelligence (AI) in the tourism industry. The section on the methodology describes the various approaches to research that were utilised in this study, and the section on the conclusion summarises the findings.