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Article
Publication date: 10 June 2020

Yi Hsien Lin and Tsung Hung Lee

This study examines the relationship between authentic experience and festival identity as well as place identity among tourists visiting the 2018 Lugang Dragon Boat Festival, one…

1431

Abstract

Purpose

This study examines the relationship between authentic experience and festival identity as well as place identity among tourists visiting the 2018 Lugang Dragon Boat Festival, one of the largest traditional cultural festivals in Taiwan and the festival with the longest history.

Design/methodology/approach

Using an on-site survey with convenience sampling, a total of 1,360 valid questionnaires were collected in Lugang Township, a well-known, popular heritage tourism destination in Taiwan. The study also applies structural equation modeling to examine the proposed research model.

Findings

The findings of this study establish that the investigated authentic experience has relationships with image, value, satisfaction and identity, thus filling a research gap. In accordance with the theoretical model, the experience of authenticity affects satisfaction through festival image and festival value and strengthens both the attendee's perception of festival identity and place identity.

Originality/value

This research has both theoretical and managerial values. Regarding its theoretical implications, the study explains the relation between authentic experience and festival and place identity. Thus, it fills a research gap resulting from insufficient academic interest in the relationship between festival satisfaction and the formation of festival and place identity. Regarding its managerial implications, to achieve sustainable festival development, festival information services, programs, souvenirs, food and facilities and the convenience of festival activities should be strengthened.

Details

International Journal of Event and Festival Management, vol. 11 no. 3
Type: Research Article
ISSN: 1758-2954

Keywords

Article
Publication date: 16 August 2022

Felix Elvis Otoo, Cecilia Ngwira and Zandivuta Kankhuni

The purpose of this study is to examine the influence of involvement, satisfaction and festival attachment on urban Dragon Boat Festival (DBF) attendees’ future intentions.

Abstract

Purpose

The purpose of this study is to examine the influence of involvement, satisfaction and festival attachment on urban Dragon Boat Festival (DBF) attendees’ future intentions.

Design/methodology/approach

Data were collected from 307 participants of the Hong Kong DBF using a survey instrument. Data was analysed using a series of analytical tools including factor analysis, structural equation modelling and bootstrap mediation.

Findings

Results indicate that festival attendees’ involvement and satisfaction directly influenced future intentions with the DBF, but this was not the case for festival attachment. Consequently, satisfaction is a key puzzle piece for understanding why DBF attendees may not revisit despite a positive attachment to the DBF.

Research limitations/implications

The study draws implications for DBF promotion as an urban cultural event.

Originality/value

This study sheds light on the key drivers of attendees’ future intentions among both residents and tourists to urban festivals. A noble contribution to knowledge in this regard is that attachment alone is not sufficient to induce loyalty among DBF patrons. Essentially, satisfaction is a vital element for repeat visits. The study also makes important distinctions in determining elements of attachment.

Details

International Journal of Tourism Cities, vol. 8 no. 4
Type: Research Article
ISSN: 2056-5607

Keywords

Article
Publication date: 6 June 2016

Nawal Hanim Abdullah, Ian Patterson and Shane Pegg

The aim of this study was to explore resident perceptions of, and engagement with a staged sport event, the Monsoon Cup. The Monsoon Cup is an international yachting regatta which…

863

Abstract

Purpose

The aim of this study was to explore resident perceptions of, and engagement with a staged sport event, the Monsoon Cup. The Monsoon Cup is an international yachting regatta which is held annually in Terengganu, Malaysia and is strongly supported by their Federal Government to raise the country’s international profile as a popular sport tourism destination. Previous studies have reviewed residents’ attitudes towards tourism development and the factors that influence their perceptions. However, little research has been conducted on residents’ expectations, interests and needs in terms of a specific mega sport tourism event such as the Monsoon Cup.

Design/methodology/approach

A qualitative methodology using semi-structured interviews was the principal means of collecting data. The sample consisted of local residents living in Pulau Duyong, five kilometers from the capital of Terengganu. Thirty-six residents were interviewed with the majority being male (N = 28), with ages ranging from 20 to 73 years. A number of questions were developed and pilot tested before being posed to the study respondents about the annual staging of the Monsoon Cup. NVIVO 9.1 computer software package was used to code, compare and classify the major themes that recurred or were common in the data set.

Findings

The findings provided strong support for the critical importance of actively engaging local residents in the staging of such a large-scale event. In the first year of operation, many of the local residents of Pulau Duyong had enthusiastically participated in MC-related activities; however, the level of engagement had declined significantly in the recent years. In the future, every effort must be taken to focus on the development of better lines of communication and information dissemination with respect to the planning and actual staging of the annual event than is currently the case. Practical implications Community feedback suggested that key stakeholders involved in the staging of the Monsoon Cup have a critical role to play in the future in engaging local residents of Pulau Duyong more purposefully in the event itself. Greater effort must be made on the part of event organisers to actively recruit local residents to assist with the event planning, promotion and staging of the regatta. In addition, the distribution of brochures on a periodic basis to convey information about event-related activities and opportunities for community engagement were suggested to be a highly desirable first step.

Practical implications

Community feedback suggested that the event company involved in the staging of the Monsoon Cup had a critical role to play in engaging local residents of Pulau Duyong more purposefully in the event itself. In particular, effort needed to be focussed initially on the development of better lines of communication and information dissemination with respect to the planning and actual staging of the annual event than was currently the case.

Originality/value

This research will be of great benefit to the key stakeholders involved in the staging of the event, which includes local government, the event organisers, tourism professionals and community residents, by providing deeper insights into matters that residents expressed as being important. This will help to ensure that in the future, all stakeholders will be empowered contributors to the ongoing planning and annual staging of this international event.

Details

International Journal of Culture, Tourism and Hospitality Research, vol. 10 no. 2
Type: Research Article
ISSN: 1750-6182

Keywords

Article
Publication date: 1 January 2012

Andreas Hebbel-Seeger

The relationship between real sport and its digital adaptation is significantly influenced by technological advancements. However, it is not a process that has developed in a…

2825

Abstract

The relationship between real sport and its digital adaptation is significantly influenced by technological advancements. However, it is not a process that has developed in a linear fashion. On the contrary, it has been formed from diverse, parallel and to some extent opposing processes. In this paper, the relationship between real sport and its digital adaptation in computer games, virtual environments and augmented reality will be analysed using concrete examples.

Details

International Journal of Sports Marketing and Sponsorship, vol. 13 no. 2
Type: Research Article
ISSN: 1464-6668

Keywords

Article
Publication date: 23 October 2009

Richard William Cox

452

Abstract

Details

Reference Reviews, vol. 23 no. 8
Type: Research Article
ISSN: 0950-4125

Keywords

Article
Publication date: 26 October 2012

Vijaya Murthy and James Guthrie

This paper aims to understand how managers in an Australian financial institution coordinated different organisational actions for the management of the work health of employees…

2969

Abstract

Purpose

This paper aims to understand how managers in an Australian financial institution coordinated different organisational actions for the management of the work health of employees, by adopting “work‐life balance” initiatives.

Design/methodology/approach

The paper uses a narrative approach to analyse various internal and external documents and has also collected “self‐accounts” of employees.

Findings

It was found that management used “work‐life balance” initiatives to manage both the physical and emotional health of employees. Management's main focus was on community volunteering, which was satisfying for employees, but also of significant benefit to the organisation in terms of marketing and branding. Thus, management was able to use these initiatives to motivate employees to work towards organisational goals.

Originality/value

The paper contributes to the developing literature on human competence accounting by using employee “self‐accounts” to compare with organisational statements in relation to worker health.

Details

Journal of Human Resource Costing & Accounting, vol. 16 no. 4
Type: Research Article
ISSN: 1401-338X

Keywords

Article
Publication date: 16 March 2012

Calvin Jones

This paper aims to briefly consider the socio‐political and economic ramifications of mega event hosting in emergent economies.

1969

Abstract

Purpose

This paper aims to briefly consider the socio‐political and economic ramifications of mega event hosting in emergent economies.

Design/methodology/approach

Conceptual.

Findings

The mega event landscape is undergoing significant change over the medium term. However, current trends suggest little of the dysfunction of prior mega event hosting will automatically disappear with a change of geographic focus to emergent economies. Indeed, whilst location may change, cultural content, organisation and, critically, uneven socio‐economic outcomes appear depressingly resistant to change. There is, therefore, an opportunity to refashion the hosting of mega events in ways which are more embedded, locally oriented, inclusive and diverse, but only if the objectives and metrics of success are wider than the purely financial or economic‐developmental.

Originality/value

The paper takes a historic overview of weaknesses in prior mega event hosting to suggest that a thoughtful consideration of the organisation and objectives of events held in emerging economies is necessary if wider benefits and a more diverse and sustainable event landscape are to be achieved.

Details

International Journal of Event and Festival Management, vol. 3 no. 1
Type: Research Article
ISSN: 1758-2954

Keywords

Article
Publication date: 30 June 2021

Xianzheng Fei, Yajing Huang and Qian Huang

The current research aims to develop a measurement scale of consumption rituals. On the basis of literature review and second-hand data, this paper conceptualizes consumption…

Abstract

Purpose

The current research aims to develop a measurement scale of consumption rituals. On the basis of literature review and second-hand data, this paper conceptualizes consumption rituals and compiles the initial items. Furthermore, through the scale development process, this paper constructs and verifies the four dimensions of consumption rituals, namely, uniqueness, commitment, ceremoniality and nonfunctionality.

Design/methodology/approach

First, qualitative data gathered in an open interview and secondary data from the Internet were examined, and then they were converted into initial statements. Then researchers refined and evaluated the statements to form the initial items. After two rounds of exploratory factor analysis (EFA), the items were tested and improved to make them clear representatives of the conceptual structure and the final items of the Consumption Ritual Scale were formed. Finally, through confirmatory factor analysis (CFA), the items were retested and revised, and the reliability and validity of the scale were assessed, so as to obtain the final scale.

Findings

Empirical studies show that the scale has good reliability and validity, and has good discriminative validity with related variables (such as the sense of sacredness, sense of participation, feeling of awe, sense of control and sense of identity).

Originality/value

This paper selects rituals in the consumption context as the research object, explores and verifies the conceptual dimension, constructs a four-factor dimensional model and develops a measurement scale of consumption rituals.

Details

Journal of Contemporary Marketing Science, vol. 4 no. 1
Type: Research Article
ISSN: 2516-7480

Keywords

Content available
Article
Publication date: 4 January 2011

Penny Aspden

599

Abstract

Details

Strategic HR Review, vol. 10 no. 1
Type: Research Article
ISSN: 1475-4398

Content available
Article
Publication date: 10 October 2008

Carol Moor

196

Abstract

Details

Strategic HR Review, vol. 7 no. 6
Type: Research Article
ISSN: 1475-4398

1 – 10 of 48