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This study traces the growth of Dragon Boat racing from humble beginnings in 1976 as part of a local tourism strategy by the Hong Kong Tourist Association (HKTA) to position Hong Kong as more distinctive than a destination for shopping or with British colonial history appeal. Dragon Boat racing is now a recognized world sport requiring a global strategy of co-operative alliances and is close to becoming an official sport in the Olympic Games. Emergent strategy and symbolic authenticity of intangible cultural heritage are key concerns for integrating special events as a central tourism experience.

This chapter presents three trends emerging from a review of the literature: concern with balancing authenticity and profit-chasing; the phenomenal fast growth of the sport and the challenge to develop and maintain international control and governance; and seeking evidence of health and well-being benefits of Dragon Boat racing for breast cancer survivors.

Survivors and élite athletes represent a symbolic authenticity connected to ancient Chinese intangible cultural heritage. Chasing profits by including cultural heritage as part of a particular tourism strategy has strengthened and protected the legacy of that heritage in unexpected ways. There are lessons for those charged with designing quality events and tourism experiences linked with intangible culture.

Based on literature review only, but sets a framework for research in several directions.

Demonstrates the blurring of boundaries between tourism, events and sports, and how managers must be adept to shift strategy according to changing unexpected dynamics of threats and opportunities, yet still can adhere to symbolic authenticity to maintain integrity of intangible cultural heritage as a tourism experience.

This study examines the relationship between authentic experience and festival identity as well as place identity among tourists visiting the 2018 Lugang Dragon Boat Festival, one of the largest traditional cultural festivals in Taiwan and the festival with the longest history.

Using an on-site survey with convenience sampling, a total of 1,360 valid questionnaires were collected in Lugang Township, a well-known, popular heritage tourism destination in Taiwan. The study also applies structural equation modeling to examine the proposed research model.

The findings of this study establish that the investigated authentic experience has relationships with image, value, satisfaction and identity, thus filling a research gap. In accordance with the theoretical model, the experience of authenticity affects satisfaction through festival image and festival value and strengthens both the attendee's perception of festival identity and place identity.

This research has both theoretical and managerial values. Regarding its theoretical implications, the study explains the relation between authentic experience and festival and place identity. Thus, it fills a research gap resulting from insufficient academic interest in the relationship between festival satisfaction and the formation of festival and place identity. Regarding its managerial implications, to achieve sustainable festival development, festival information services, programs, souvenirs, food and facilities and the convenience of festival activities should be strengthened.

The purpose of this study is to examine the influence of involvement, satisfaction and festival attachment on urban Dragon Boat Festival (DBF) attendees’ future intentions.

Data were collected from 307 participants of the Hong Kong DBF using a survey instrument. Data was analysed using a series of analytical tools including factor analysis, structural equation modelling and bootstrap mediation.

Results indicate that festival attendees’ involvement and satisfaction directly influenced future intentions with the DBF, but this was not the case for festival attachment. Consequently, satisfaction is a key puzzle piece for understanding why DBF attendees may not revisit despite a positive attachment to the DBF.

The study draws implications for DBF promotion as an urban cultural event.

This study sheds light on the key drivers of attendees’ future intentions among both residents and tourists to urban festivals. A noble contribution to knowledge in this regard is that attachment alone is not sufficient to induce loyalty among DBF patrons. Essentially, satisfaction is a vital element for repeat visits. The study also makes important distinctions in determining elements of attachment.

This paper aims to propose a medium-term forecast model for the daily passenger volume of High Speed Railway (HSR) systems to predict the daily the Origin-Destination (OD) daily volume for multiple consecutive days (e.g. 120 days).

By analyzing the characteristics of the historical data on daily passenger volume of HSR systems, the date and holiday labels were designed with determined value ranges. In accordance to the autoregressive characteristics of the daily passenger volume of HSR, the Double Layer Parallel Wavelet Neural Network (DLP-WNN) model suitable for the medium-term (about 120 d) forecast of the daily passenger volume of HSR was established. The DLP-WNN model obtains the daily forecast result by weighed summation of the daily output values of the two subnets. Subnet 1 reflects the overall trend of daily passenger volumes in the recent period, and subnet 2 the daily fluctuation of the daily passenger volume to ensure the accuracy of medium-term forecast.

According to the example application, in which the DLP-WNN model was used for the medium-term forecast of the daily passenger volumes for 120 days for typical O-D pairs at 4 different distances, the average absolute percentage error is 7%-12%, obviously lower than the results measured by the Back Propagation (BP) neural network, the ELM (extreme learning machine), the ELMAN neural network, the GRNN (generalized regression neural network) and the VMD-GA-BP. The DLP-WNN model was verified to be suitable for the medium-term forecast of the daily passenger volume of HSR.

This study proposed a Double Layer Parallel structure forecast model for medium-term daily passenger volume (about 120 days) of HSR systems by using the date and holiday labels and Wavelet Neural Network. The predict results are important input data for supporting the line planning, scheduling and other decisions in operation and management in HSR systems.

The purpose of this paper is to focus on the reforms in the public-holiday-policy system and their influence on the domestic tourism in China. The major reforms in the Chinese holiday system in the last 20 years and the overall changes in the demand for domestic tourism are analyzed in this paper to provide a better understanding of China’s holiday-system reform for policy makers in the future.

This paper summarizes the development and reform of the holiday system in China. Policy review and domestic tourism statistics were applied to study the intrinsic relationship between the holiday system and the domestic tourism. The statistics of domestic tourism are cited, including the growth rates of both urban and rural tourists, the domestic tourism expenditure per capita, etc. Finally, this research explains the trends of these rates in a comprehensive background.

The increasing length of holidays positively affects the domestic tourism demand by increasing the leisure time. Yet, the holiday-tourism activities lead to a series of problems, such as a huge pressure on transportation, overloaded tourist attractions, and threats to safety precautions. Paid leave, price leverage, and more reasonable tourist-attraction arrangements will be effective in easing China’s holiday rush.

Through studying the intrinsic relationship between the holiday system and the domestic tourism, this paper points out the problems of excessive concentration of domestic tourism demand in a particular time, caused by the holiday system. Solutions and suggestions are provided on the basis of the analysis.

This study aims to examine the role of exploitative learning in entrepreneurial opportunity recognition at the time of war and peace.

The paper utilises some unique longitudinal oral history narratives collected from informants from a family business.

At the time of war and conflict, risk and physical immobility restricted exploitation within a narrowly confined geographical and knowledge contexts.

The author’s case illustrates that success under such condition is largely determined by whether one can efficiently exploit one’s existing capabilities under contextual and circumstantial constraints and to reconfigure one’s capabilities utilising local knowledge and resources. When peace returns, the findings indicate that whilst there is no obvious external barrier for radical exploration, exploitation success during war and conflict may result in competency trap, undermining an organisation’s transformation after war and conflict.

This is the first paper examining exploration and exploitation learning at the time of war and conflict.

The purpose of this article is to contribute to the digital development and utilization of China’s intangible cultural heritage resources, research on the theft of intangible cultural heritage resources and knowledge integration based on linked data is proposed to promote the standardized description of intangible cultural heritage knowledge and realize the digital dissemination and development of intangible cultural heritage.

In this study, firstly, the knowledge organization theory and semantic Web technology are used to describe the intangible cultural heritage digital resource objects in metadata specifications. Secondly, the ontology theory and technical methods are used to build a conceptual model of the intangible cultural resources field and determine the concept sets and hierarchical relationships in this field. Finally, the semantic Web technology is used to establish semantic associations between intangible cultural heritage resource knowledge.

The study findings indicate that the knowledge organization of intangible cultural heritage resources constructed in this study provides a solution for the digital development of intangible cultural heritage in China. It also provides semantic retrieval with better knowledge granularity and helps to visualize the knowledge content of intangible cultural heritage.

This study summarizes and provides significant theoretical and practical value for the digital development of intangible cultural heritage and the resource description and knowledge fusion of intangible cultural heritage can help to discover the semantic relationship of intangible cultural heritage in multiple dimensions and levels.