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This research finds out to what extent companies’ names are influenced by the place’s attributes versus the official branding policies of a place and, consequently, whether and how local companies “buy into” the place’s strategies put forth by official bodies.

This paper is both conceptual and empirical, as a mixed quantitative and interpretive approach is used. The companies’ names of a tourist industry (the tour and guiding companies) in three destinations are compared and pitched against the branding of these cities. The companies' names are classified into categories to ascertain whether they reflect (or diverge from) the official strategies. Finally, a conceptual model is developed to explain the findings: the strategic naming model (SNM).

Our main finding is that the overall business features of a place being stronger determinants to the naming strategies than tourist destination branding initiatives. The intrinsic features of a place seem thus to be “above” destination branding policies. The researched features account for different naming strategies, such as highly original names, flat names or non-strategic names.

As the work is based on a convenience sample, it cannot claim strong representativity. The fact that each of the three data sets was processed by a different researcher might bring up personal biases.

This work is a call for a more intensive use of naming strategies to the companies’ advantages, as naming is found out to be strategy used to a very low degree. Thanks to this research, companies will understand the different naming possibilities and be able to apply them to their strategies by choosing names which express “uniqueness” or “belonging”. Practitioners will also be aware of whether they are communicating towards the industry or towards the market.

No works were found that empirically pursue our research goals. Therefore, this research might be considered as a novelty. The proposed SNM model explains and relates the most usual company naming techniques, which were unrelated up to date.

This chapter focuses on the interplay between visual culture and the construction of masculinities, focusing on the mediated representations of promotional appearances of actors Timothée Chalamet, Paul Mescal, and Barry Keoghan. The chapter examines the site of production of these images and argues that understanding the nuanced production of masculinities extends beyond mere aesthetics, requiring a critical examination of the external narratives and conditions underpinning image creation. The chapter situates these visual representations within the broader politics of their production, offering a lens through which to interrogate the decision-making processes and contextual factors that shape our appreciation of these images. The chapter explains how traditional gender norms are challenged and queered, thereby subverting conventional expectations of cisgender heterosexual masculinity. It critically examines the technological, compositional, and social modalities inherent in image production, revealing how camera technology, stylistic expression, and the symbiotic relationship between images, celebrity culture, and capitalist imperatives influence narrative authenticity and the portrayal of gender. By unpacking the motives behind image production and consumption, this inquiry unveils the complex dynamics of identity, queerbaiting practices, and the commodification of gender and sexuality within media representations. It prompts reflection on the emancipatory potential of visual artefacts against their entanglement with profit-driven agendas and normative constructs, advocating for a vigilant approach to the consumption of visual culture. This critical examination not only challenges existing gender norms but also highlights the susceptibility of images to co-option by dominant discourses, urging a deeper understanding of masculinity in contemporary visual culture.

In this chapter, the authors present a theoretical framework to not only better understand the wicked nature of the Airbnb phenomenon but also, using case examples from around the world, to illustrate how governments have attempted to mitigate Airbnb’s negative impacts.

Analysing the sharing economy, specifically the Airbnb platform, through the lens of Karl Polanyi’s Double Movement Theory, brings growing tension between markets and society into sharp relief. In the ensuing sections of this chapter, the authors will then adopt a ‘wicked problem’ perspective to provide some analytical insights into how governments across the world have attempted to respond to this wicked policy problem and explore different policy responses and regulatory frameworks in greater depth. Through the review of exemplary cases from around the world, considerable variation in governance and policy responses could be identified.

Tourism and hospitality employment have long faced widely recognised challenges with regard to employment, its workforce and the workplace environment, issues that have been addressed by generations of policymakers and practitioners without evident success or solution. These wicked problems are frequently characterised by inherent paradoxes and, therefore, accepting the tenets of paradox theory provides the basis for recognising the need to accept contradictions as a reality which a search for solutions will not resolve. This chapter presents six examples of wicked problems in tourism and hospitality employment, which are underpinned by paradoxes as proxies for the much wider range of intractable problems that beset policy-making and practice in this vital area of tourism and hospitality. The chapter concludes by suggesting ways in which wicked problems can be accommodated, and stakeholders can learn to understand and live with paradoxes.

War is one of the worst characteristics of human nature. Wars over territory, religion, and governance were and are always present through history. War and tourism seem dissonant at first glance. However, the post effects of war enable its components, such as battlefields and artefacts, to become tourist attractions. People share the impetus to visit war attractions such as battlefields, military museums, cemeteries, memorials, and other war-related sites. There is a supply for this type of tourism in exchange for the demand. This type of tourism is referred to in the literature as battlefield tourism. The meaning and definition of battlefield tourism are the main aim of this chapter. What is battlefield tourism? What are the components of battlefield tourism? How can battlefield tourism be defined? These are the primary questions this study tries to address.

Governments frequently utilise tourism as a means of enhancing the economic participation of Aboriginal and Torres Strait Islander Peoples in Australia. Yet, the ‘systemic wickedness’ (Carson & Koster, 2012) of problems, purportedly addressed by government policies for Indigenous Australians more broadly, can arguably be seen as inhibiting the creation of a thriving and sustainable Indigenous tourism sector. For too long, authors have questioned the appropriateness and effectiveness of tourism policy developed for Aboriginal and Torres Strait Islander peoples (Hudson, 2016; Whitford & Ruhanen, 2010), and importantly, over and above governments’ apparent poor understanding of what ‘works’ and under what conditions, is the absence of First Nations peoples voices in driving the development of the First Nations sector. Utilising a wicked policy lens, this chapter explores Indigenous tourism policy in Australia and discusses the extent to which one particular initiative, the inaugural Queensland First Nations Tourism Plan (QFNTP) 2020–2025 addresses a range of complex and wicked policy challenges.

The racialized gendered body in consumer culture invokes the construction of identities and representation of beauty through embodiment practices. As companies hone in on consumer racial marker distinctions to enhance uniqueness as otherness for profit, an analysis of hair products marketed for Black hair textures provides an opportunity to analyze how products use these at the intersection of race, gender, and beauty. This study uses constructivist grounded theory to analyze the product names and long descriptions for 124 shampoos marketed for Black hair textures on the websites of two major retailers to answer the following questions: What message does the discourse of shampoo product descriptions marketed to Black hair textures communicate about beauty? What message does the discourse of shampoo product descriptions marketed to Black hair textures communicate about Blackness? How does this discourse define the embodiment of Black beauty through hair? The results reveal that the racialized gendered body in consumer culture invokes the construction of identities and representations of beauty through embodiment practices. Through advertisements and product descriptions, beauty companies create ideal images of the lived experiences achieved through consuming beauty products. By constructing visual interpretations of racial signifiers through text, marketing strategies encourage the consumption of otherness, creating a racialized space for Blackness consumption. Combining the five senses with the descriptions of shampoo products marketed for Black hair textures helps us see how beauty embodiment practices reinforce racialized and gendered practices to subjugate the Black body.

This chapter provides a close reading and critical analysis of work by two New York City-based Afro-Dominican artists, Joiri Minaya (1990) and Josefina Báez (1960). The author argues that Báez' “Carmen FotonovelARTE” (2020) and Minaya's “Containers” series (2015–2020) play with the trope of repose and mixed-race beauty to chart pathways of Afro-Latina representation that are shaped by yet that radically challenge the colonial script of the mulata. The artists create a space of refusal that transforms repose into a powerful site from which to articulate, problematize, and dismantle oppressive, reductive systems of representation.