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The current study examines the factors that affect trust and donation intention in donation-based crowdfunding.

The present study utilized web-based questionnaires to examine the donation intention of Malaysian donors in donation-based crowdfunding, employing the information system success (ISS) framework. The collected data were investigated using partial least square structural equation modeling (PLS-SEM).

The findings of the study indicate that information quality, service quality and system quality have a significant positive effect on trust in donation-based crowdfunding. Additionally, donation intention in donation-based crowdfunding is significantly and positively influenced by information quality, service quality and trust.

The study’s results can be used by donation-based crowdfunding platforms to enhance their information, service and system quality to increase donor trust and intention to donate, including improving the platform’s design, navigation, aesthetics, comprehensibility of content, providing timely customer support and regularly updating and maintaining the system.

By exploring the relationship between information quality, service quality, system quality, trust and donation intention, this study contributes to the existing knowledge on donors’ behavior in crowdfunding.

The peer review history for this article is available at: https://publons.com/publon/10.1108/IJSE-04-2023-0291

Prior research has investigated the benefit of companies that engage in cause-related marketing initiatives. However, this prior research has not adequately examined cause-related marketing situations when brands raise awareness for a cause without contribution of tangible resources to the cause (i.e. awareness marketing); thus, the purpose of this paper is to introduce and test awareness marketing as a new type of cause-related marketing.

Through four experimental studies with different sample sources, the authors introduce and examine a new type of cause-related marketing (awareness marketing) as well as identify mediating explanatory mechanisms.

Awareness marketing produces similarly heightened purchase intentions to other types of cause-related marketing (e.g. financial donation) when compared to situations where cause-related marketing is not used. Awareness marketing can also lead to higher brand authenticity and brand originality perceptions in some situations when compared to cause-related marketing incorporating a financial donation component or when no cause-related marketing is used. Brand perceptions and consumers’ perceived self-brand connection mediate the relationship from cause-related marketing to purchase intentions.

This research is limited by conducting studies in only experimental conditions and in one culture. Theoretical implications are provided to the literature on brand authenticity and self-brand connection. In doing so, the authors explain why awareness marketing is evaluated differently than other types of cause-related marketing or marketing without any cause reference.

Marketers would benefit from using awareness marketing (i.e. raising awareness for a cause without direct contribution to the cause) as a lower investment alternative to traditional cause-related marketing efforts.

To the best of the authors’ knowledge, this is the first research to introduce awareness marketing as a new type of cause-related marketing and compare it to traditional types of cause-related marketing, thereby providing novel contributions as to how cause-related marketing can effectively increase purchase intentions without making a financial, product or other tangible contribution to a cause.

The overarching goal of the study was to formulate an integrated research model to empirically demonstrate the complex interplay between heuristics, project characteristics, information system usage quality, empathy, and mindfulness in predicting users'/donors' donation behaviour and well-being in the context of donation-based crowdfunding (DBC) mobile apps.

The data were collected from 786 respondents and analysed using the multi-stage SEM-ANN-NCA (Structural equation modelling-artificial neural network-necessary condition analysis) method.

Increased perceived aesthetics, narrative structure, self-referencing, project popularity, project content quality, and initiator reputation would foster empathy. Empathy and mindfulness lead to donation behaviour, and, ultimately emotional well-being.

This study offers a clear framework by ranking the key contextual predictors and assessing the model’s necessity logic to facilitate crowdfunders' donation behaviour and well-being on DBC platforms. This research provides practical insights for bank marketers and further aids financial service providers in formulating an optimal DBC mobile app strategy.

The purpose of this paper is to investigate the effect of reward redemption programs on donation amount, donation percentage and donation intention in the context of a bank credit card.

A 2 × 2 × 3 experiment is implemented with 1,070 consumers accessing a national US-based sample with a small compensation. The authors use general linear model to test the proposed hypotheses.

The findings show the main effects of reward types, limited-time message and value of reward redemptions on the percentage of donations and overall donation intention to charity. The type of reward (cash/points) is found to interact with the limited-time message and with the value of reward redemptions.

No prior studies have addressed the relationship between credit card redemption rewards and scarcity messages in the donation context. The study contributes to the understanding of the effectiveness of credit card redemption rewards with scarcity message in improving a consumer’s donation intention.

This study aims to address challenges in the distribution of social donations during epidemic emergencies, focusing on issues such as uneven distribution and material stacking. The goal is to propose optimized strategies that enhance equity and efficiency in the allocation of donated resources.

Firstly, the satisfaction function is constructed from two perspectives of the designated hospital and the Red Cross. On this basis, the fairness perception level of the two is portrayed. Then, we set the time weights, and construct a multi-objective programming model by combining the resource constraints in the social donation distribution process. The combined algorithm of NSGA-II and TOPSIS is also designed for model solving. Finally, an example of social donation distribution of the Red Cross Society of China Wuhan Branch is conducted for numerical analysis.

Numerical analysis reveals that timely transmission of demand information favors a demand-oriented distribution strategy for optimal efficiency. However, in scenarios with poor demand information transmission, an equal distribution of social donations proves to be a more effective strategy. Equal distribution ensures rapid allocation while minimizing perceived unfairness at designated hospitals, ultimately improving overall satisfaction levels and emergency response effectiveness.

The findings provide practical insights for emergency response planners. These include translating the developed methods into guiding principles, establishing real-time monitoring systems, enhancing training for relevant departments, and implementing evaluation mechanisms. Practitioners can utilize this knowledge to optimize the efficiency of social donation distribution during sudden outbreaks.

The equitable distribution of social donations ensures efficient resource allocation and minimizes perceived unfairness, contributing to improved social satisfaction levels. This has broader implications for community resilience and support during emergencies.

This research contributes to the field by proposing a comprehensive model for optimizing social donation distribution in emergencies. The integration of fairness perception, time weights, and a multi-objective planning approach, along with the application of the combined algorithm of NSGA-II and TOPSIS, adds novelty and practical value to the existing literature. The study serves as a decision-making reference for enhancing emergency response theories in sudden event.

Despite the intense social media (SoMe) campaigns promoting organ donation, the direct impact on registration and transplantation rates remains unclear among Sunni Muslims who constitute a significant portion of Muslim population. Given the observed tendency to avoid engaging with SoMe content focused on organ donation promotion, this study aims to comprehend the reasons for reluctance among Sunni Muslims.

A qualitative approach comprising focus group and individual interviews was conducted among community manager of SoMe campaigns interested in promoting organ donation, Sunni Muslims subscribed on those SoMe platforms and certain members of the medical staff involved in transplant operations.

The results indicate that reluctance toward SoMe campaigns about organ donation is justified because of the creation of irrelevant content that does not align with the sociocultural characteristics of the majority Sunni Muslims who are the intended audience. Additional discussions are required concerning religious beliefs, the culture of altruism and the credibility of SoMe appeals.

This research could serve as a foundation upon which social organizations and associations, focused on public health promotion through SoMe, can build specific content designs tailored for Sunni Muslims.

The distinctive aspect of this research is founded upon the diverse perspectives of various stakeholders, which have the potential to impact the registration of Muslim users on SoMe as organ donors.

To increase charitable donations, not-for-profit organisations sometimes include a pre-giving incentive such as a monetary gift alongside a request to donate. Little is known about how monetary pre-giving incentives impact subsequent donation intentions, particularly for young consumers who are an important market for the not-for-profit sector. Using the principles of reciprocity, this paper aims to examine whether the value of monetary pre-giving incentives induces obligation (i.e. a negative psychological state) and/or gratitude (i.e. a positive psychological state) and whether this subsequently impact young consumers’ initial donation amount and future donation intention.

This research uses a one-factor, three-level between-subjects experimental design (n = 274) to test the effect of different values of pre-giving incentives on gratitude, obligation, initial donation amount and future donation intentions of young consumers.

Higher value pre-giving incentives increase young consumers’ experience of obligation and subsequent donation intention as well as future donation intention. Unexpectedly, gratitude towards the organisation was not influenced by the value of the pre-giving incentive but did increase obligation.

This research highlights an ethical tension about the use of pre-giving incentives to solicit donations from young consumers: while this strategy is effective, it activates an obligation that can negatively impact young consumers’ wellbeing. As such, it also contributes to extending the limited empirical examination of the ethics of fundraising. Theoretically, this research extends understanding of the distinct but simultaneous mechanisms of gratitude and obligation, which has not received sufficient research attention, generated by the norm of reciprocity within the not-for-profit context.

Brazil has the second-biggest transplant system in the world. The organ donation rates, however, are still low. To persuade the population towards the theme, media interventions are broadcast regularly. This article analyses how media intervention in the form of advertising campaigns, telenovelas, and news can raise the rates of organ donations in Brazil.

We obtained data from the Brazilian Association for Organ Transplantation (ABTO), the Brazilian Health Ministry (HM), the Brazilian Institute for Geography and Statistics (IBGE), Globoplay, and other media sources to build a panel with quarterly data from 2009 to 2019, by state. Then we used fixed-effect panel regression models with healthcare supply and demographics as control variables to ascertain the effect of the media variable on organ donations during this period.

The results indicate that media interventions can increase the number of effective organ donors by up to 1%. The coefficient of media interventions is significant and positive for telenovelas (95% C.I 0.156–0.164), and for news in the following quarter (95% C.I 0.108–0.232), not significant individually for contemporaneous news or government advertising campaigns.

Telenovelas and news presentations are effective tools of awareness for organ donation. Empirically, media interventions in the form of telenovelas or news impact organ donation as much as improvements in the healthcare system and can diminish the mortality on the waiting list by 17%.

This is the first time that media coverage and organ donation campaigns are evaluated together using panel data analysis in Brazil.

The peer review history for this article is available at: https://publons.com/publon/10.1108/IJSE-03-2023-0221

Information opacity in donation crowdfunding activities has constrained the healthy development of China’s public welfare activities. Addressing the trust crisis and enhancing public engagement warrants further investigation. This study aims to uncover the moderating effect of activity transparency by utilizing data from 1,029 donation crowdfunding projects on the Sina Weibo Public Welfare Social Platform. In this way, we seek to elucidate the impact of donation crowdfunding events on fundraising ability.

This study selects text complexity, number of supporters, creator experience, and social capital as explanatory variables; innovatively selects the number of updates of online crowdfunding activities and total reading volume as moderating variables; selects the number of shares of crowdfunding activities as a mediating variable; and constructs a moderated mediation multiple regression model for fundraising ability.

Our findings indicate that independent variables, such as text complexity, number of supporters, and social capital, can significantly affect the dependent variable, fundraising ability. However, creator experience does not influence fundraising ability. Furthermore, social interaction has a mediating effect, whereas activity transparency has a reverse moderating effect. These results indicate that social interaction can enhance the fundraising ability of donation crowdfunding events. However, with an increase in information transparency, the fundraising ability of social media decreases.

The originality of this research is in clarifying the internal factors affecting fundraising ability through induction, making bold assumptions, and focusing on how social media’s effective interaction and activity transparency will affect public welfare crowdfunding fundraising ability.

The purpose of this study is to test a model examining the effects of philanthropic portfolio diversity in relation to firm performance. In particular, the authors assess organizational philanthropy portfolios targeted at diverse issue categories while also examining these effects when the organization also partners with a diverse range of stakeholder groups.

The study leverages detailed company reports to collect, code and test a firm’s philanthropic behaviors based on focal issues such as community, education, environment and others. The authors also collect and analyze data on the range, type and quantity of stakeholders targeted by a firm’s philanthropic efforts. These philanthropic donations are then merged with financial data to examine the outcomes in a longitudinal analysis of over 2,000 firm-year observations.

The findings suggest that organizations that make focused and targeted philanthropic donations over a more generalist and broad approach realize higher performance. Furthermore, the authors find that variation across stakeholder donation amounts enhances firm performance by strategically identifying and targeting relevant stakeholder needs.

The present study expands on extant research to examine the performance implications associated with broad and general philanthropy versus targeted and narrow philanthropic efforts. Furthermore, the study provides support for a portfolio view of philanthropy to suggest organizations holistically assess, manage and leverage their efforts across issues and stakeholder groups. These findings provide additional insights into the complexities associated with corporate philanthropy portfolios while also discussing future research opportunities to enhance the outcomes associated with philanthropic activities.