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1 – 10 of over 52000
Article
Publication date: 1 December 2002

Yehoshua Liebermann and Shmuel Stashevsky

Previous research suggests that perceived risk is an important ingredient in the consumer decision‐making process. The purpose of the present study is to investigate what…

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Abstract

Previous research suggests that perceived risk is an important ingredient in the consumer decision‐making process. The purpose of the present study is to investigate what are the perceived barriers to Internet usage and e‐marketing by both users and non‐users. By understanding these potential obstacles, more efficient marketing strategies will become available that will drive Internet use and e‐commerce. A detailed perceived risks map has been developed using a qualitative research paradigm. We suggest a model with the factors affecting the Internet’s perceived risk elements. The factors are demographic traits and usage behavior characteristics. The model is tested against a sample of 465 employed adults.

Details

Qualitative Market Research: An International Journal, vol. 5 no. 4
Type: Research Article
ISSN: 1352-2752

Keywords

Article
Publication date: 16 January 2009

Thomas B. Christie

The purpose of this paper is to reveal perceptions of news organization bias among people who use the internet.

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Abstract

Purpose

The purpose of this paper is to reveal perceptions of news organization bias among people who use the internet.

Design/methodology/approach

Data for this study were drawn from the Pew Research Center June 2005 News Interest Index. Respondents were asked if news organizations were politically biased in their reporting. Another question asked respondents if news organizations had a liberal or conservative bias. The final question asked respondents to judge news organization bias on political and social issues.

Findings

In two of the three perceptions of internet user/non‐user ratings of ideological bias in news organizations, internet news users surveyed rate news organizations as more biased than non‐users. However, when asked to ascertain either liberal or conservative bias in news organizations, non‐internet news users were more likely to claim that news organizations were biased.

Research limitations/implications

More valid measures of the dimension of liberal and conservative bias could help in analyzing the effect of this particular variable on the use of the internet for news. Also, there is the possibility of some confusion in identifying internet news sources.

Practical implications

Advertising revenue of traditional media could decline as news use shifts to internet sources, and customers of the traditional US news networks would continue to migrate to the internet.

Originality/value

As this new media technology has the potential to reach new markets throughout the world, consumers who perceive that traditional news media are ideologically biased may favor the new medium over more traditional sources of news.

Details

Competitiveness Review: An International Business Journal, vol. 19 no. 1
Type: Research Article
ISSN: 1059-5422

Keywords

Article
Publication date: 3 August 2021

Suganthi Manoharan, Norliza Katuk, Syahida Hassan and Rahayu Ahmad

Despite internet banking’s popularity, there is a rise in phishing attacks related to online banking transactions. Phishing attacks involved the process of sending out…

Abstract

Purpose

Despite internet banking’s popularity, there is a rise in phishing attacks related to online banking transactions. Phishing attacks involved the process of sending out electronic mails impersonating the valid banking institutions to their customers and demanding confidential data such as credential and transaction authorisation code. The purpose of this paper is to propose a theoretical model of individual and technological factors influencing Malaysian internet banking users’ intention in responding to malicious uniform resource locator (URL) in phishing email content.

Design/methodology/approach

It applied the protective motivation theory, the theories of reasoned action and planned behaviour, the habit theory and the trust theory to examine the factors influencing internet banking users’ intention to click URLs in phishing emails. The study identifies individual and technological factors with ten hypotheses. A total of 368 Malaysian respondents voluntarily participated in an online survey conducted in the first week of March 2021. The partial least squares method provided in SmartPLS-3 was used to model the data.

Findings

The results revealed that individual factors, namely, internet banking experience, understanding the phishing meaning, response cost, trust and perceived ability were the significant influencing factors of internet banking users’ intention to click the link in phishing emails. This study also suggested that technological factors were not relevant in describing the behavioural intention of internet banking users in clicking the links in phishing emails.

Social implications

The findings could contribute to Malaysian banking sectors and relevant government agencies in educating and increasing internet banking users’ awareness towards phishing emails.

Originality/value

The outcomes demonstrated the individual factors that influenced internet banking users’ intention in responding to phishing emails that are specific and relevant to Malaysia’s context.

Details

Information & Computer Security, vol. 30 no. 1
Type: Research Article
ISSN: 2056-4961

Keywords

Open Access
Article
Publication date: 9 July 2021

Dorothy Dutta and M.K. Sarma

The advent of technology has enabled frequent innovations in the digital modes of doing business. While some users are reluctant to adopt one, others have made it their…

Abstract

Purpose

The advent of technology has enabled frequent innovations in the digital modes of doing business. While some users are reluctant to adopt one, others have made it their way of life. The purpose of this study is to find out the approximate time frame of a digital user in an emerging economy like India to adopt their favorite digital application. The importance of an individual’s level of internet skills is explored in the aspect of adopting digital innovations.

Design/methodology/approach

The study follows a quantitative approach where data collected from both primary and secondary sources are analyzed to arrive at the results. In total, 837 responses collected with the help of a structured questionnaire are entered and analyzed using SPSS. Multinomial logistic regression is the statistical tool used in the research.

Findings

Five sets of adopter categories based on Rogers (1983) are created using an adoption score and are represented in a Time Horizon to understand better. The Unaffected adopter category is used as the reference point to compare the set of internet skills against each of the other five categories. The five sets of categories comprising the internet skills depict interesting results in the case of all the four comparisons made. Social skills are not seen to have any influence on a user being an Innovator or Early Adopter as compared to an Unaffected user. It is also established that Operational and Creative skills play important role in users’ probability of being an innovator, early adopter and early majority compared to being unaffected.

Originality/value

The study analyzes the role of internet skills in the process of adopting digital innovations. The role of internet skill although is associated with every aspect of the digital revolution taking place all over, its application including the direct score of a digital user’s level of internet skills is not found in the literature.

Details

Vilakshan - XIMB Journal of Management, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 0973-1954

Keywords

Article
Publication date: 4 April 2018

Hsu-Ju Teng, Jia-Jen Ni and Hsiao-Han Chen

Previous studies of e-servicescapes have considered general internet consumers as the main research subjects; however, some studies have argued that heavy users are the…

3164

Abstract

Purpose

Previous studies of e-servicescapes have considered general internet consumers as the main research subjects; however, some studies have argued that heavy users are the main sources of consumption. Understanding heavy user’s consumption traits is crucial for enhancing company profits; hence, the purpose of this paper is to compare the significant attributes of e-servicescapes and clarify their relationship with purchase intention by employing heavy and light internet users as moderators.

Design/methodology/approach

An online questionnaire was used to collected data from 342 valid internet users with online shopping experience, and the differences were compared through structural equation modeling.

Findings

Aesthetic appeal and interactivity significantly increase general users’ purchase intentions. For heavy users, interactivity was the most crucial factor, followed by esthetic appeal, and then layout and functionality. For light users, Aesthetic appeal was the only crucial factor. The data also reveal that financial security does not have significant positive effects on general, heavy, or light users.

Originality/value

Using the insight gained by integrating purchase intention with e-service quality and segmentation theory in the e-servicescape, the authors display how heavy and light internet users evaluate the e-servicescape for signals of quality attributes and contribute their cognitive response and purchase intention according to different consumption traits. Internet retailers are recommended to segment heavy and light users, redesign their current e-servicescapes, and provide more appropriate marketing strategies to attract and keep heavy and light users and enhance their purchase intentions.

Details

Internet Research, vol. 28 no. 2
Type: Research Article
ISSN: 1066-2243

Keywords

Article
Publication date: 9 August 2013

Pan Ji and W. Wayne Fu

This study aims to examine how information and social gratifications sought by Internet users affect their affinity for the Internet or for particular types of online content.

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Abstract

Purpose

This study aims to examine how information and social gratifications sought by Internet users affect their affinity for the Internet or for particular types of online content.

Design/methodology/approach

A survey was administered in Singapore to collect data. A correlation analysis, a paired‐sample t test, and hierarchical regression analyses are conducted to address the research questions and hypotheses.

Findings

Affinity for the Internet and affinity for particular types of online content are correlated and distinct. Both relate positively to social gratifications. The passive social gratification of Internet access and the active pursuit of interactions exert similar impact on both types of affinity. Information affects neither after social gratifications are controlled.

Practical implications

Constant access to online contacts or quality online interaction may facilitate social gratifications, thereby boosting user affinity for the Internet or for particular types of online content. Online information should be presented interactively to attract and retain users. The selection of online content and applications should also be made easier to cultivate a loyal user market.

Originality/value

This study contributes to U&G theory by adapting a television‐based proposition to cyberspace, and examining the attitudinal effect of online social gratifications involving different levels of user activity.

Details

Internet Research, vol. 23 no. 4
Type: Research Article
ISSN: 1066-2243

Keywords

Article
Publication date: 1 October 2006

Gi Woong Yun, Jay Ford, Robert P. Hawkins, Suzanne Pingree, Fiona McTavish, David Gustafson and Haile Berhe

This paper seeks to discuss measurement units by comparing the internet use and the traditional media use, and to understand internet use from the traditional media use…

Abstract

Purpose

This paper seeks to discuss measurement units by comparing the internet use and the traditional media use, and to understand internet use from the traditional media use perspective.

Design/methodology/approach

Benefits and shortcomings of two log file types will be carefully and exhaustively examined. Client‐side and server‐side log files will be analyzed and compared with proposed units of analysis.

Findings

Server‐side session time calculation was remarkably reliable and valid based on the high correlation with the client‐side time calculation. The analysis result revealed that the server‐side log file session time measurement seems more promising than the researchers previously speculated.

Practical implications

An ability to identify each individual user and low caching problems were strong advantages for the analysis. Those web design implementations and web log data analysis scheme are recommended for future web log analysis research.

Originality/value

This paper examined the validity of the client‐side and the server‐side web log data. As a result of the triangulation of two datasets, research designs and propose analysis schemes could be recommended.

Details

Internet Research, vol. 16 no. 5
Type: Research Article
ISSN: 1066-2243

Keywords

Article
Publication date: 1 March 2003

Sungbin Cho, Jae‐Ho Byun and Minje Sung

The growth of Internet usage, spurred by rapidly advancing network technologies, has been bringing about broad changes in customer behaviors related to the Internet

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Abstract

The growth of Internet usage, spurred by rapidly advancing network technologies, has been bringing about broad changes in customer behaviors related to the Internet, attitudes toward the traditional mass media, and satisfaction. This study attempts to investigate what types of changes have been made in Korea due to the transition of the networking environment. According to the findings, Internet users with a high‐speed Internet service system tend to enjoy various kinds of services, including e‐mail, and depend less on the traditional media, such as TV and radio, for information and entertainment. They also have an increased level of satisfaction in the dimension of convenience.

Details

Internet Research, vol. 13 no. 1
Type: Research Article
ISSN: 1066-2243

Keywords

Book part
Publication date: 13 November 2017

Robert Kozielski, Grzegorz Mazurek, Anna Miotk and Artur Maciorowski

It seems that the Internet boom, which started at the end of the 1990s and finished with the spectacular collapse of the so-called dotcoms, is probably over. We are…

Abstract

It seems that the Internet boom, which started at the end of the 1990s and finished with the spectacular collapse of the so-called dotcoms, is probably over. We are currently enjoying a period of fast and stable growth. This is manifested by the growing number of both Internet users and companies which – to an ever-increasing extent – use the Internet as a form of communication (both internal and external), promotion, sales etc. Expenditures on Internet advertising are growing continuously and now constitute more than 25% of all advertising expenditure. A natural consequence of this development is the need for the standardisation and organisation of the world of the Internet. These activities will result in a greater awareness of the benefits which this medium provides, increasing the possibilities of its use, and – most importantly – the opportunity to evaluate the return on investments made on the Internet. Nowadays, it is clear that many companies are striving to increase the quality of their activities on the Internet or to improve the effectiveness of such activities. As a consequence, the number of companies that look for indices which would enable the making of more precise and effective decisions in the scope of online operations is growing.

This chapter is dedicated to the phenomenon of the increasing role of the Internet in business, including the scale of its use by Polish and international companies. We present the most commonly used measures of marketing activities on the Internet and in social media. This group includes the indices which make it possible to determine whether a company actually needs a website. Other measures allow for the improvement in the effectiveness of the activity on the Internet, whereas others specify the costs of activities on the Internet and often serve as the basis for settlements between a company and advertising agencies or companies specialising in website design. It is worth emphasising that the Paid, Earned, Shared, Owned (PESO) model, worked out by Don Bartholomew,1 is the basis for creation and description of indices concerning social media. This model has gained certain popularity in the social media industry. It does not, however, specify how individual indices should be named and calculated. It maps already existing indices and adapts them to specific levels of marketing communication measurement. All the measures indicated by the author of the model have been grouped into five major areas: exposure, engagement, brand awareness, action and recommendations. This model– similarly to all models of performance measurement – inspired by the sales funnel concept, adjusts certain standard indices and proposals of measurements for specific levels. Additionally, the measures are divided into four types, depending on who the owner of the content is: Paid (P) – refers to all forms of paid content; Owned (O) – all websites and web properties controlled by a company or brand; Earned (E) – the contents about a given brand created spontaneously by Internet users; and Shared (S) – the contents shared by Internet users.

Details

Mastering Market Analytics
Type: Book
ISBN: 978-1-78714-835-2

Keywords

Book part
Publication date: 10 December 2015

Dekar Urumsah

The concept and practice of e-services has become essential in business transactions. Yet there are still many organizations that have not developed e-services optimally…

Abstract

The concept and practice of e-services has become essential in business transactions. Yet there are still many organizations that have not developed e-services optimally. This is especially relevant in the context of Indonesian Airline companies. Therefore, many airline customers in Indonesia are still in doubt about it, or even do not use it. To fill this gap, this study attempts to develop a model for e-services adoption and empirically examines the factors influencing the airlines customers in Indonesia in using e-services offered by the Indonesian airline companies. Taking six Indonesian airline companies as a case example, the study investigated the antecedents of e-services usage of Indonesian airlines. This study further examined the impacts of motivation on customers in using e-services in the Indonesian context. Another important aim of this study was to investigate how ages, experiences and geographical areas moderate effects of e-services usage.

The study adopts a positivist research paradigm with a two-phase sequential mixed method design involving qualitative and quantitative approaches. An initial research model was first developed based on an extensive literature review, by combining acceptance and use of information technology theories, expectancy theory and the inter-organizational system motivation models. A qualitative field study via semi-structured interviews was then conducted to explore the present state among 15 respondents. The results of the interviews were analysed using content analysis yielding the final model of e-services usage. Eighteen antecedent factors hypotheses and three moderating factors hypotheses and 52-item questionnaire were developed. A focus group discussion of five respondents and a pilot study of 59 respondents resulted in final version of the questionnaire.

In the second phase, the main survey was conducted nationally to collect the research data among Indonesian airline customers who had already used Indonesian airline e-services. A total of 819 valid questionnaires were obtained. The data was then analysed using a partial least square (PLS) based structural equation modelling (SEM) technique to produce the contributions of links in the e-services model (22% of all the variances in e-services usage, 37.8% in intention to use, 46.6% in motivation, 39.2% in outcome expectancy, and 37.7% in effort expectancy). Meanwhile, path coefficients and t-values demonstrated various different influences of antecedent factors towards e-services usage. Additionally, a multi-group analysis based on PLS is employed with mixed results. In the final findings, 14 hypotheses were supported and 7 hypotheses were not supported.

The major findings of this study have confirmed that motivation has the strongest contribution in e-services usage. In addition, motivation affects e-services usage both directly and indirectly through intention-to-use. This study provides contributions to the existing knowledge of e-services models, and practical applications of IT usage. Most importantly, an understanding of antecedents of e-services adoption will provide guidelines for stakeholders in developing better e-services and strategies in order to promote and encourage more customers to use e-services. Finally, the accomplishment of this study can be expanded through possible adaptations in other industries and other geographical contexts.

Details

E-services Adoption: Processes by Firms in Developing Nations
Type: Book
ISBN: 978-1-78560-709-7

Keywords

1 – 10 of over 52000