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Book part
Publication date: 30 July 2018

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Marketing Management in Turkey
Type: Book
ISBN: 978-1-78714-558-0

Open Access
Article
Publication date: 8 February 2021

Lars-Erik Gadde

The purpose of this paper is to examine the transformation of the perspective applied to distribution structures in the late 1900s. This change implied that the previous focus on…

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Abstract

Purpose

The purpose of this paper is to examine the transformation of the perspective applied to distribution structures in the late 1900s. This change implied that the previous focus on channel management by a channel captain was abandoned because of changes in the business reality. This perspective was replaced by models and concepts featuring collaboration and joint coordination between actors and relationships embedded in networks.

Design/methodology/approach

Changes of perspectives on phenomena are assumed to occur through the dynamic interplay between business reality, the conceptualisation of this reality and the managerial recommendations derived from this conceptualisation. The study is based on a thorough longitudinal literature review.

Findings

Shifts of perspectives occur when there is an increasing mismatch between the current business reality and mainstream conceptualisations. In this transformation, new constructs are required to illustrate new aspects of the business reality, exemplified in the study by interaction and networks. Some established concepts lose their significance, illustrated by the channel captain. Others may be re-interpreted, as is the case with the power concept. The study also shows that “forgotten” conceptualisations can be re-wakened, exemplified by the view of distribution structures as network constellations. In turn, these changes in the conceptualisation of distribution impact the managerial recommendations.

Originality/value

To the best of the author’s knowledge, there are no previous studies analysing how the perspective on a certain phenomenon changes through the dynamic interplay between business reality, conceptualisations and managerial recommendations.

Details

Journal of Business & Industrial Marketing, vol. 36 no. 13
Type: Research Article
ISSN: 0885-8624

Keywords

Open Access
Article
Publication date: 27 July 2021

Prabal Barua, Syed Hafizur Rahman and Maitri Barua

The nature of farm animals in the marginalized group of people is varying hurriedly. Livestock is used to add to cash earnings and increase food security, hence helping as a vital…

5837

Abstract

Purpose

The nature of farm animals in the marginalized group of people is varying hurriedly. Livestock is used to add to cash earnings and increase food security, hence helping as a vital component in the household’s source of revenue strategies, particularly at marginal planter’s level. The present study was conducted to assess the numbers of livestock farmers in the study areas, their livelihood options, the value chain of the farmers in different marketing channels and recommendation for the sustainable value chain of the livestock production cycle.

Design/methodology/approach

The study precise the baseline condition of marginal livestock farmers for access to value chain activities in terms of inputs, outputs, support services, production, yield, income and enabling environment to enhance livestock farming in the study area. The study was conducted through stratified random sampling of the context using some research tools like in-depth interviews, household surveys, expert opinions and focus group discussions. Structured questionnaires were developed to address issues, such as current livestock farming practices, access to support services, capacity and income.

Findings

The study revealed that this particular context is lagging behind to establish goat value chain activities in the targeted areas. The farmers do not have basic knowledge of goat farming, and the value chain actors are not working properly. The support services are not appropriate to turn the goat farming production to a standard level. Value chain of livestock and livestock products and their goals are essential to develop an idea on learning, investment, market access, sales assurance and quality. Variation in institutional contexts of end markets is linked to different types of coordination and control of enabling environment throughout the chains.

Practical implications

Livestock is an integral component of the complex farming system in Bangladesh as it serves as not only a source of meat protein but also a major source of farm power services as well as employment. Strong private sector alliance along with public–private ventures can bring sustainable agriculture value chain development in these most vulnerable coastal communities in Bangladesh. Strengthening the weak financial structure, reducing power imbalances in the governance structures and low political intervention in community-level organizations, and resolving socio-cultural and environmental concerns are the major concerns on the development of value chains in Bangladesh.

Originality/value

Geographical position and climatic condition of Bangladesh have made her coastal areas one of the highly productive areas for livestock production in the world. The study was conducted through qualitative and quantitative analysis, and after finding the authors recommended for sustainable value chain approach for livestock production to a marketing channel for improving the financial condition and self-employment for the communities.

Details

Modern Supply Chain Research and Applications, vol. 3 no. 3
Type: Research Article
ISSN: 2631-3871

Keywords

Open Access
Article
Publication date: 8 August 2023

Adam Oleksiuk and Katarzyna Rull Quesada

The aim of this article is to identify the issues of short food supply chains (SFSCs) in three countries of Central and Eastern Europe, i.e. Lithuania, Latvia and Poland, to…

Abstract

Purpose

The aim of this article is to identify the issues of short food supply chains (SFSCs) in three countries of Central and Eastern Europe, i.e. Lithuania, Latvia and Poland, to compare the barriers to shortening food supply chains and to indicate business models for short supply chains.

Design/methodology/approach

Within the AgroBRIDGES project, the authors organized local co-creation workshops from August to September 2021 in 12 European regions and countries, engaging 150+ agrifood stakeholders of the project’s local communities.

Findings

The development potential of SFSCs in Lithuania, Latvia and Poland is high and seems to be growing every year. Currently, the development potential of SFSCs in Lithuania, Latvia and Poland is stimulated more by social trends than by public support. Traditional business models based on the distribution of food products through local and regional markets have a definitely diminishing potential.

Research limitations/implications

Although this article covers an existing gap in the literature, it also has several limitations that may serve as an inspiration for future research. First, the results draw on a sample of agrifood value chain stakeholders in Lithuania, Latvia and Poland; hence, the findings might be industry specific. Therefore, future studies should explore this topic on wider target groups or different industries. Moreover, the method is qualitative and could be supplemented with additional quantitative analysis of similar tools or the experience of other agrifood companies from European countries.

Practical implications

The article seeks to build bridges between consumers and producers by supporting SFSCs through a systemic, holistic and multi-actor approach.

Originality/value

The study elaborates on the under-researched topic of SFSCs in the context of barriers to shortening food supply chains and business models for short supply chains in Lithuania, Latvia and Poland.

Details

Central European Management Journal, vol. 31 no. 3
Type: Research Article
ISSN: 2658-0845

Keywords

Open Access
Article
Publication date: 19 October 2021

Irina Anatolevna Krasyuk, Maria Vladimirovna Kolgan and Yuliya Medvedeva

Fundamental changes in economic relations, instability of the market environment in which enterprises operate and increased intensity of competitive influences to obtain better…

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Abstract

Purpose

Fundamental changes in economic relations, instability of the market environment in which enterprises operate and increased intensity of competitive influences to obtain better business conditions emphasize the importance of the nature of interaction for all participants of business processes in the distribution channel and the success of the chosen business structure. This circumstance determines the expansion of the content of the ecosystem approach to the organization of enterprise activities and the clarification of the participants' roles in such systems. The purpose of the study is to identify the key features and differences in business models of digital ecosystem participants that are critical to shaping the value of the distribution system.

Design/methodology/approach

In this paper, within the framework of the theoretical component, the authors analyze conceptual and empirical articles contained in the Web of Science database and also rely on information obtained from the study of articles by Russian academicians in specialized journals, monographs and conference abstracts. Using the method of content analysis, data on enterprises were collected and generalized into cases, which made it possible to propose possible classification properties of enterprise archetypes within the digital ecosystem and to determine the general properties of the objects under study and their interrelations.

Findings

The systematization of results allows us to present a co-competitive activity model for ecosystem participants, depending on their archetype, where they are segmented according to the dominant principle of role and activity within the system. From a practical point of view, the considered classification of the archetypes of recipient enterprises and their economic relations make it possible to structurally visualize a digital ecosystem, which significantly reduces the distance between the consumer of the product/service, the manufacturer and the seller. This reduces the time of delivery and waiting as well as the time to find a suitable option making the market more perfect. The proposed conceptual framework indicates the interdependence of the development of all participants in the product distribution and proves that successful business models take part in the market expansion. Finally, the authors' systematic review of the academic literature results in identifying certain promising directions for future research based on the consideration of open ecosystems with transparent infrastructure.

Research limitations/implications

The results are limited by the authors' sample data and the case study approach. The study does not show the further evolution of the digital ecosystem depending on the set and configurations of ecosystem participants. The authors introduce a possible new classification of archetypes of ecosystem participants and a co-competitive activity model for ecosystem participants depending on these archetypes.

Practical implications

From a practical point of view, the considered classification of the archetypes of recipient enterprises and their economic relations make it possible to structurally visualize a digital ecosystem, which significantly reduces the distance between the consumer of the product/service, the manufacturer and the seller.

Originality/value

From a practical point of view, the considered classification of the archetypes of recipient enterprises and their economic relations makes it possible to structurally visualize a digital ecosystem, which significantly reduces the distance between the consumer of the product or service and the manufacturer or the seller. This reduces the time of delivery and waiting as well as the time to find a suitable option making the market more perfect in this respect.

研究目的

經濟關係作根本性的變化、企業營運的市場環境日趨不穩定、以及為求達致更好的經營狀況,企業不得不面對日益劇烈的競爭,這都清晰顯示了在分銷渠道內、業務過程中,所有參與者之相互作用的性質是必須重視的。同樣地,被採用的企業結構之成效也不可忽視。這情況就決定了企業在如斯的系統裏,對其經營活動的籌劃及參與者角色的闡明會擴大其生態系統方法的內容。本研究擬確定數位生態系統參與者的各商業模式之主要特點及不同之處;而這些商業模式,對分配系統價值之塑造、至關重要。

研究設計/方法/理念

在本文中,我們在理論成分的框架裏,分析在Web of Science 資料庫內概念性和實徵性的文章。我們使用的資料,亦包括取自俄國院士在專業期刊、專著和會議摘要內發表的學術論文。研究人員透過內容分析,收集關於企業的數據,並概括為案例;這樣,研究人員就可以在數位生態系統裏提出企業原型可能的分類屬性,以及能夠判斷研究對象的一般屬性及它們之間的相互關聯。

研究結果

研究結果之系統化,讓我們能夠依賴生態系統參與者的原型,為它們展示一個共同競爭活動模型,而在這模型裏,它們會根據在系統內作用和活動的主導原則而被分割。從實際的角度來看,因受援企業的原型及其經濟關係得到分類,故數位生態系統的結構可被形象化,這可大幅縮短商品或服務的消費者、製造商和銷售者三者之間的距離;這可減少交貨和等候的時間,以及尋找合適選擇所需的時間,使市場更趨完善。被提出之概念性框架顯示了在產物分佈上,所有參與者的發展是相互依賴的;同時,亦證實了成功的商業模式在市場擴展上擔當著一定的角色。最後,我們詳盡而有系統的學術文獻探討,確定了今後研究的某些合適方向,這都是建基於對擁有透明基礎設施的開放生態系統之研究。

研究的局限/啓示

研究結果因樣本數據以及採用了個案研究法而有其局限,研究沒有顯示數位生態系統如何依賴生態系統參與者的設置和配置而進一步進化。我們引進一個生態系統參與者原型的可能新分類,以及仗賴這些原型,為生態系統參與者介紹一個共同競爭活動模型。

實務方面的啓示

從實際的角度來看,因受援企業的原型及其經濟關係得到分類,故數位生態系統的結構可被形象化,這可大幅縮短商品或服務的消費者、製造商和銷售者三者之間的距離。

研究的原創性/價值

從實際的角度來看,因受援企業的原型及其經濟關係得到分類,故數位生態系統的結構可被形象化,這可大幅縮短商品或服務的消費者、製造商和銷售者三者之間的距離;這可減少交貨和等候的時間,以及尋找合適選擇所需的時間,使市場就此而言更趨完善。

Details

European Journal of Management and Business Economics, vol. 31 no. 2
Type: Research Article
ISSN: 2444-8451

Keywords

Content available
Article
Publication date: 4 January 2013

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Abstract

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Baltic Journal of Management, vol. 8 no. 1
Type: Research Article
ISSN: 1746-5265

Content available

Abstract

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Journal of Consumer Marketing, vol. 27 no. 7
Type: Research Article
ISSN: 0736-3761

Keywords

Open Access
Article
Publication date: 18 May 2021

Hanna Leipämaa-Leskinen

This study aims to answer two research questions, namely, what kinds of mundane resistance practices emerge in the local food system and which spatial, material and social…

Abstract

Purpose

This study aims to answer two research questions, namely, what kinds of mundane resistance practices emerge in the local food system and which spatial, material and social elements catalyse the resistance practices.

Design/methodology/approach

The study adopts a post-humanist practice approach and focusses on exploring the agentic capacity of socio-material elements to generate resistance practices. The data were generated through a multi-method approach of interviews, field observations and Facebook discussions collected between 2014 and 2017.

Findings

The empirical context is the rejäl konsumtion local food network in Finland. The analysis presents two types of resisting practices – resisting facelessness and resisting carelessness – which are connected to spatial, material and social elements.

Research limitations/implications

The study focusses on one local food system, highlighting the socio-material structuring of resistance in this specific cultural setting.

Practical implications

The practical implications highlight that recognising the socio-material elements provides tools for better engagement of consumer actors with local food systems.

Originality/value

The study adds to the extant research by interweaving the consumer resistance literature and local food systems discussions with the neo-material approach. The findings present a more nuanced understanding of the ways in which consumer resistance is actualised in a non-recreational, mundane context of consumption. Consequently, the study offers new insights into the agentic socio-material actors structuring the local food system.

Details

Qualitative Market Research: An International Journal, vol. 24 no. 3
Type: Research Article
ISSN: 1352-2752

Keywords

Content available
Book part
Publication date: 25 May 2021

Abstract

Details

Contemporary Issues in Social Science
Type: Book
ISBN: 978-1-80043-931-3

Open Access
Article
Publication date: 26 October 2021

Aditya P. Tripathi and Noopur Agrawal

The aim of this paper is to discuss the role of the economic revitalization programme, One District One Product (ODOP) implemented in the state of Uttar Pradesh of India in 2018…

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Abstract

Purpose

The aim of this paper is to discuss the role of the economic revitalization programme, One District One Product (ODOP) implemented in the state of Uttar Pradesh of India in 2018, examine its strategy, and analyze its impact on employment generation, export promotion and economic growth of the state from 2018 to 2020.

Design/methodology/approach

Along with extensive literature, this paper uses case study approach for discussion. Arguments and facts are based on secondary data comprising of research by scholars, international agencies, government publications, websites, news reports, etc.

Findings

This paper presents positive impact of the systematically crafted ODOP programme. Nevertheless, for desired success, it signifies the inevitability of active participation and engagement of public that has always been a precarious subject in the literature of public administration and governance.

Originality

This paper offers a guiding live example for other states/countries to successfully implement ODOP programme which is a transformational step for realizing the true potential of each district. Strategies like ODOP may serve as an agent of change and be of immense help to governments in solving the problems of economic inequalities and regional imbalances.

Details

Public Administration and Policy, vol. 24 no. 3
Type: Research Article
ISSN: 1727-2645

Keywords

1 – 10 of over 2000