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Based on Landowski’s sociosemiotics theory, this paper aims to propose an alternative outlining of online brand communities’ social dynamics, not for their collective behaviors but for their discursive interactions.

Data were collected during a three-year netnographic immersion into a Disney-related Facebook group and authors’ trips to Walt Disney World.

The findings point to four styles of discursive interactions that shape an online brand community’s social dynamic. On the one hand, utterances based on the guiding and following styles of discursive interactions inform desired behaviors, which subsequently become tacitly routinized. On the other hand, utterances based on the adapting and venturing styles of discursive interactions mark random and unusual communicational situations.

This work expands current theoretical discussions on online brand communities by unveiling an unexplored linguistic dimension of them.

To illustrate methodologically and conceptually how understanding of entrepreneurial management can be enhanced through a discourse perspective which focuses on discourse as both noun and verb, encompassing discursive resources and discursive practices.

An ethnographic study of SME managers and their companies, which deployed a discourse perspective to managing, organising and learning. Through two case study companies the paper explores how managers' formal management learning influenced their organisation practice.

Demonstrates how significant communicative acts are to understanding a company. Illustrates how apparent organisation dysfunction might be analysed and sense made of it.

By differentiating between discursive practice and discursive resource it shows that entrepreneurship research can be enriched through ethnographic study of both the content of communication between organisation members and their communicative practices.

Illustrates a method of gaining insight into dysfunctional organisational processes. Provides new ways of understanding and researching the interconnections between learning, knowledge and management in small enterprises.

In the small firm sector there are still few empirical discursive analyses of organization and managing. Discursive organization studies have also tended to be undervalued as “an obsession with talk” and “an intellectual luxury”. This article addresses both these gaps, both offering evidence of the practical utility of the methodological approach for advancing organisation understanding and providing a rare empirical discursive study of managing in SMEs.

This paper aims to propose an approach for exploring industrial marketing network environments through a social semiotic lens.

This conceptual paper introduces social semiotic perspectives to the study of business/industrial network interaction.

This paper describes how structures of meaning derived from a cultural history of signification and interpretive processes of meaning in action are co-determined in social semiosis. The meaning of environments using this social semiotic approach is emphasised, leading us to explore the idea of the “atmosemiosphere” – the most highly complex business network level, in illustrating how meaning is made through structuration between structures of meaning and their enactments in interactions between actors within living business networks.

Figurative language plays an important role in the structuration of meaning. This facilitates establishing plots and, therefore, in the actors’ capability to tell a story, which starts with knowing what kind of story can be told. By implication, the effective networker must be a consummate moving “picture maker” and, to do so, she must have competence in narrative, emplotment, myth-making, storytelling and figuration in more than one discursive repertoire.

In using a structurational discourse perspective informed by social semiotics, our original contribution is a “business networks as discursive constructions” approach, in that discursive nets, webs of narratives and stories and labyrinths of tropes are considered just as important in constituting networks as networks of actor relationships and patterns of other activities and resources.

A brief critical review of the existing literature on the topic of integrity opens up the scope for a detailed approach to the meaning of social integrity, or integrity in its social relational sense. The tenor of explanation of this concept is then taken up as a subspace of the meaning of the supreme good and therein the concept of goodness. The paper aims to discuss these issues.

All such concepts are studied in the relational sense of epistemic origin of values. Such ethical values arise from the epistemic ontology of the moral law. They are contrasted with the contrary meanings under the episteme of rationalism.

Rationalism as philosophy of mind and matter devoid of a substantive acceptance of the divinely inspired functional ontology of the moral law is also critically and formally studied.

More empirical work needed and which indeed can be done both statistically as well as by quantitative mathematical models. The scope for this extension remains wide open in the paper.

The paper presents an immense import in the study of cognitive economics, behavioral finance, and decision making in the area of ethical finance and organizational behavior as a conscious institution. An example is provided. Many more areas are indicated. Altogether a vast scope of conception and applications in the area of endogenous ethics and socio-scientific field remains open.

The paper is truly original crossing the boundaries of social cybernetics and systems into mathematical algorithmic treatment exemplified by a game-theoretic example of the imminent place of the meanings of the good, goodness, and the trait of integrity in social behavior. All these are together embedded in the study of embedded social system and cybernetic study. This is a foundationally original field of research investigation playing out its analytical part in the study of social system and cybernetic.

To conceptualize and theorize dialogue's diagnostic as well as generative functions for strategic innovation and organizational change.

Conceptual development with case illustration.

Strategic innovation requires shifts in existing mental models of organizational actors that underlie the overall strategy paradigm of a firm. Dialogue as a form of reflective conversation enables actors to alter managers' mental models through conscious, critical exploration.

Conceptual framework introduces reflective dialogue, as a crucial processual element for encouraging shifts in mental maps and as a necessary, but not sufficient condition for strategy innovation; provides an analytical framework for enhancing understanding of the emergent processes of strategic innovation, and for studying shifts in organizational actors' mental models.

Provides organizational change agents and strategists with perspectives and frameworks for appreciating and fostering reflective dialogue in the context of strategic thinking and innovation.

Concept of reflective dialogue and associated frameworks link micro‐levels and macro‐levels of strategy innovation and address critical process elements.

The purpose of this paper is to present a metaphor of organizations as discursive gravitational fields.

The metaphor was built based on Einstein's general theory of relativity and Lacan's theory of discourse. The dialogue with organization studies was made possible through the utilization of the communicative theory of organizations as theoretical background.

A number of insights were derived from the metaphor. First, organizations can distort their discursive surroundings up to the point of stopping any flux of independent discourse; second, the boundaries of organizations are to be understood as a gradient of discursive influence which fades away, often much beyond its legal limits; that also creates degrees of “stakeholding”, corresponding to different levels of influence and dependence on a specific organization by their stakeholders; third, the discursive fields of different organizations are often superposed, creating the phenomena of interference and superposition among organizational discursive fields; fourth, speciation among organizations is related to the kind of symbolic element attracted predominantly by their surrounding fields; and fifth, Lacanian theory suggests that no absolute and permanent discursive power is possible to persons or organizations, leaving room to the continuous production of new and potentially emancipating meaning, whose appearance, however, can be very difficult to predict due to its “discursive quantum nature”.

This metaphor can help researchers and managers to interpret the discursive phenomena involving organizations as a whole, as well as organizational relations with stakeholders.

By bringing together organization theory, Einstein's and Lacan's theories, this paper provides a new view on the relation between organizations, discourse and society.

The aim of the paper is to understand and define how the polyphony of management is constructed in interaction and to describe this through concrete management meeting cases. Polyphony refers to the diverse voices of various organization members, and how these voices are present, disclosed and utilized in management.

The study is based on the social constructionist and discursive perspectives of management, which question the traditional, individualistic approaches of management. The issue was examined through a qualitative case study by analysing the micro‐level management discourse in three healthcare organizations.

Discursive practices that enhance or inhibit polyphony are often unnoticed and unconscious. Key moments of management discourse are an example of unconscious mundane practices through which members of organizations construct the reality of management.

The empirical results are locally contextual. In the future, research will be able to apply the approach to diverse contexts as well as link micro‐level discourses to the construction of broader health and social management discourses.

The paper increases the understanding of how to enhance participation and staff contribution, and how to utilize the knowledge of all members of the organization.

Both managers and other staff members are fully involved in the social construction of management. Micro‐level discourse should be paid attention to in management work as well as in the education of managers and staff.

The study increases the understanding of micro‐level issues of management and challenges the conventional, taken‐for‐granted assumptions behind organization and management theories.

The purpose of this paper is to link the authentic, communicative activities, e.g. organization-wide meetings at the micro-level, to the institutionalized practices at the macro-level within an organization, e.g. change management decisions and communication strategy (Steyn, 2003). Thus, the concern is with the relationship between institutionalized strategic management and the real-life strategic communication processes, thus advancing the understanding of the role of texts and discourses in the actual practice of strategic communication in an organizational context of strategic change processes.

The data are based on a large corpus of video-taped management meetings and organization-wide meetings in a large Danish public, knowledge-based organization. The method applied for studying the management discourse is a conversation-analytical approach (Sacks et al., 1974; Sidnell, 2010). This method has been chosen as it enables the authors to focus on micro-aspects of organizational practices (Nicolini, 2013) by investigating the interactional patterns that serve as resources for doing legitimation as an institutionalized practice.

The common denominator for the entire analysis is legitimation accomplished through the discursive use of distanciation and the analysis identifies three different discursive elements or micro-level strategies directly related to the concrete doing of strategic communication. First, legitimation is created by reference to the socio-economic context of the organization. Second, legitimation is generated by means of pointing to the abnormality of the strategic situation. And third legitimation is fostered by the use of idiomatic expressions. These different ways of accomplishing legitimacy are in a strategy-as-practice perspective related to the specific, in-situ communicative praxis and accomplished by the concrete actions of the strategic communicators, and thus the authors can position the instances of strategic communication at the organizational micro-level.

This paper studies at a micro-level how strategic actors use various discursive resources to legitimize strategic decisions and how these resources constitute the discursive basis of strategic communication as a managerial practice. The authors focus on the role of discourse in the legitimization processes of strategic managerial decisions analyzing micro-level instances of organizational communication. The paper thereby links the actor process activities (Langley, 2007), e.g. organization-wide meetings at the micro-level, to the institutional field practices at the macro-level within an organization, e.g. strategy and planning (Johnson et al., 2007).

The study aims to explain the communicative basis of conflicts in which actors stand in opposition in defining a negotiated situation and to deepen knowledge of environmental conflict development, in particular on how frames are (re)shaped through discursive choices in interaction.

This study adopts an interactional approach to framing and 1) identifies the frames shaped and reshaped in four environmental debates and 2) analyzes how framing activities affect the course of the debates.

This study contributes to understanding 1) the interactive nature of conflicts; 2) how the reception and interpretation of issue framing depends on the surrounding identity and characterization framing and 3) how framing activities, like identity work, emotional alignment and reframing, can affect the course of environmental debates toward polarizing or bridging.

On a methodological level, this study contributes to communication research by applying methodologies for investigating framing processes on a micro-level. This study investigates interactional framing, considering the perspectives of frame strategists engaging in issue arenas. The study provides an in-depth discourse analysis of the debates but lacks an overview on the entire issue arena regarding this conflict.

Skilled actors span boundaries by articulating issue frames that accommodate opponents' concerns and values while demonstrating the added value of the new frame, adjusting identity work in favor of relations with opponents. Furthermore, calibrating emotional intensity offers opportunities to mobilize support.

This research investigates which communicative competences are essential to act adequately in environmental conflicts, given their intractable nature, and suggests opportunities for cocreation by making discursive choices. This approach helps to uncover the micro-processes that escalate and de-escalate a conflict.

This article sheds light on the legal services offered by antiviolence centers through a discursive practice-based analysis of women who have experienced domestic violence and the lawyers who volunteer in the center.

Using a practice-based framework, the article utilizes a case study of the first legal meeting between a lawyer and a woman who has experienced violence. The case study illustrates how the legal advisors' expertise is deployed in the use of “discursive practices” in dealing with women who have experienced domestic violence. Through a systematic analysis of the verbatim narrative, the case shows how the lawyer performs her legal help through expert “discursive practices” which are situated in recognition of the texture of practices experienced by women in the legal system.

The case study shows how a practice-based approach is able to account for lawyers' discursive and interactional knowledge in dealing with domestic violence. This expert doing and saying includes the ability to read the complexities of abusive situations, using “professional vision” to identify, highlight and codify clues and patterns of a partners' violent behavior; the mastery of “co-implication” with women to support the development of a narrative of the abuse as a crime recognizable both by the victim and the legal system.

The analysis shows that practice-based approaches to knowing and learning in investigating discourse practices can provide insights on practitioners' interactional expertise as well as the relevance of the service. While a close look at the actual practices illustrates the lawyer's interactional mechanisms, the crucial role of legal aid in the antiviolence center can be appreciated by contextualizing within the texture of practices that characterizes women's experiences with violence.