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The purpose of this paper is to move forward the understanding of sociomaterial and processual aspects of innovation by describing and analysing actors’ disalignment processes regarding what resources to provide and strategies for resolution of disalignments during technology commercialisation.

The study is based on a longitudinal qualitative empirical case study depicting the commercialisation journey of a radical invention, intelligent paper, between the years of 1997 and 2009. The invention concerns cost-effective, high-volume and roll-to-roll production of printable optics and electronics enabling novel, intelligent functionalities on printed matter.

The study identifies three technology commercialisation phases which involve both destructive and constructive situations of disalignment, namely, actors’ multiplexity, punctualised actor roles and “not-programmatic” behaviours. Several strategies are utilised to resolve these, including seduction, pressuring, the introduction of new critical actors, organisational restructurings, selective silencing, career development opportunities, and joint technology development and commercialisation work.

The chosen methodology excludes investigating actors’ micro-processes during technology commercialisation and the generalisability of the findings.

The study develops the understanding of the changing, multiplex and negotiated actors’ roles as well as their disalignment regarding what resources to provide during technology commercialisation. It complements perspectives of friction in innovation making and challenges the established industrial marketing and purchasing research of stable industrial networks by presenting a case in which a radical invention results in a new business network.

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

In some instances, business networks can be seen to stifle and hinder expansion and the adoption of new technologies. The interlinking of numerous actors and authors within a network means that competing agendas often cancel each other out. Organizations in a business network are unable to act according to their own best interests, instead having to react to the changes of all the other organizations in the network. This constant act of compromise can severely limit the potential of an organization and a business network. But the stability of a business network can be used to an advantage if the associated organizations embrace disalignment actions and the friction technological commercialization causes. By allowing actors to (re)negotiate their roles within a network, the organizations can successfully adopt new technologies and maintain a competitive edge. Mattila (2017) uses the development and implementation of intelligent paper in Finland, as an example of how a business network can use the friction caused by disalignment to succeed in a highly competitive global market.

The paper provides strategic insights and practical thinking that have influenced some of the world’s leading organizations.

The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

The chapter proposes to investigate online reputation of hospitality brands and its measurements. Brand reputation is generally defined as an overall appraisal of a company by its stakeholders, which is the result of the company's past actions and predictions about the company's future (Ferguson, Deephouse, & Ferguson, 2000). Being viewed as the opinion shared among a group of stakeholders (Dowling, 2008), it plays an important role in the tourism industry. With the progress of Information Communication Technologies (ICTs), reviews and user-generated contents of destinations and of hospitality companies together with the related emerging brand reputation can influence consumers' behaviors and choices. Brand reputation analysis could be more useful in the hospitality brand management when integrated with brand image and brand identity analysis, mainly because in tourism businesses and destinations, brands are typically affected by an inherent fragility determined by the service nature of products (Casarin, 1996). According to Biel (1991), the meanings that consumers assign to a brand are synthesized into brand associations formed by the components perceived to underlie the brand's image. As well as brand reputation, strong, positive and unique associations reinforce a brand and increase its equity that requires significant internal brand identity efforts, which should create a corresponding brand image through integration in overall marketing programmes (Keller, 2003). It makes sense to develop an analytical research approach that compares online brand reputation (OBR) with brand association matching as a measure of the alignment between brand identity and brand image in hospitality companies. This comparative analysis emerging from brand reputation, brand image and brand identity analysis can reveal divergent situations (i.e., high brand reputation and low brand association matching) and orient brand managers in reviewing online brand communication. Brand reputation and brand image analysis will be contextualized in an online community as a social setting that is considered to be a new type of market (Muniz & O'Guinn, 2001). We focus on hospitality online communities populated by consumers and other actors such as influencers and bloggers: their brand perception could be separately compared with brand identity that we will extract from company communications including presentational information and brand-related press releases found on websites, nonfinancial narrative from annual reports, and interviews with managers published in mainstream media sources. In our analysis we will focalize on a cluster of luxury hospitality companies integrating a netnographic and text-mining techniques. We will use both the techniques in order to (1) extract and study brand associations in terms of brand reputation, brand image, and brand identity; (2) develop indicators of brand reputation and brand association matching; and (3) discuss their utility in the management of the hospitality company brands.

Lawrence Angus is an Associate Professor in the Faculty of Education, Monash University, Melbourne. Much of his work has been conducted in relation to educational policy and institutional restructuring, which he connects with issues of social formation, culture and equity. Angus’s current interest is in the part played by schools in the construction and legitimation of various forms of culture and knowledge associated with the use of new technologies, and the implications of these for educational practice, inclusion/exclusion and (dis)advantage. Angus has a strong research and publication record in socio-cultural analysis of processes of schooling, and a record of strong policy work including participation in government advisory committees. His analyses of educational processes and practices and what these mean for the conceptualisation of educational policy and educational reform have been especially influential. His most recent book, with Terri Seddon, is Reshaping Australian education: Beyond nostalgia (Australian Council for Educational Research, 2000). He has extensive experience of qualitative research and has published internationally on methodological debates and innovations in critical ethnography.Karin Aronsson is a professor at the Department of Child Studies, Linkööping University. Much of her research concerns multiparty conversations in institutional settings, e.g. family therapy talk, pediatric interviews, and classroom conversations. Other investigations concern codeswitching in bilingual children’s play, and language shift phenomena in relation to sibling caretaking. Several of her studies map the social choreography of talk-in-interaction along specific continua; e.g. formality-informality and alignment-disalignment. A series of recent studies concern classrooms dialogues as arenas for informal learning.Dennis Beach is a senior research fellow and associate Professor at the Department of Education Gööteborg University, Sweden. His main responsibilities are for the development of ethnographic research methods at the department, the supervision of Ph.D. research and teaching within the sociology of education. Together with Marie Carlson from the Department of Sociology at Göötborg University, Beach is currently leading a recently funded Research Council project on the restructuring of adult education and the collective renewal of Swedish For Immigrants Education (SFI). His previous research projects have been in the restructuring of upper-secondary education and of various programmes within university-based vocational education.Shereen Benjamin has worked as a class teacher of young children in primary and special schools, and as a learning support teacher in the secondary school in which her doctoral research was based. Her Ph.D. was completed at the London University Institute of Education, with the support of an Economic and Social Research Council studentship. She is currently lecturing in the Inclusive and Special Education division of the University of Birmingham. She is interested in the intersection of gender/sexuality, social class and ‘special educational needs’, and is researching inclusive school cultures in collaboration with practising teachers and with colleagues from The Open University and Leeds Metropolitan University.Jeff Bezemer (1976), MA, studied Language and Culture at Tilburg University in the Netherlands. In 1999, he graduated with a specialisation in Dutch as a Second Language. Since 1999, he is affiliated to Babylon, Center for Studies of Multilingualism in the Multicultural Society at Tilburg University. After having been involved in empirical-analytical studies on school achievements of islamic school pupils, and adult lingua-franca-interaction, he is currently engaged in an international-comparative, empirical-interpretative Ph.D. project on multilingualism and education in a multi-ethnic, Dutch primary school.Diann Eley is currently a Research Associate at Loughborough University in the Department of Physical Education, Sport Science and Recreation Management. Her main research interest is the social-psychology of volunteerism and leadership in young people and sport.Laura Dawn Greathouse received her doctorate, from the State University of New York at Binghamton in 2000, for her dissertation dealing with refugee and immigrant students in English for Speakers of Other Languages classrooms. Her research focus remains on inequality and education, especially in linguistic minorities. In her current position as assistant professor of anthropology at California State University, Fullerton, she is responsible for the administration of the credentialing of students with a Bachelor’s degree in anthropology to teach at the elementary or secondary educational levels. She is currently working on social acceptance of Middle Eastern descent students in a post-September, 2001 America.Caroline Hudson’s research interests include basic skills provision for offenders; the relationships between basic skills, offending behaviour and social exclusion; school attendance and truancy; evidence-based policy; the effectiveness of basing police officers in schools; and the literacy demands of the secondary school curriculum. Her doctoral ethnography was of young people’s perceptions of the relationships between their family structure (intact nuclear, reordered nuclear and single-parent) and their experience of family and schooling. Formerly a secondary school English teacher, Caroline has worked as a Research Officer at the University of Oxford, and is currently Basic Skills Development Advisor at the Home Office National Probation Directorate.Bob Jeffrey is a research fellow in the Faculty of Education and Language Studies at The Open University. He was a primary teacher for twenty years before joining The Open University as a project officer on an Economic and Social Science Research Council (ESRC) research project concerned with creative teaching in primary schools directed by Professor Peter Woods. Under the same direction he gained another ESRC research award focusing on the effects of Ofsted inspections on primary teachers. He has continued his research in three areas, creative teaching and learning, primary teacher’s work and research methodology, publishing extensively both individually and with a team within his university faculty. He has also established extensive European connections in the area of creativity and ethnography through the administration of email discussion lists, co-ordinating an ethnography network at the European Conference of Educational Research, submitting European Union research proposals, and organising a Special Interest Group within BERA. He has been invited to give papers at Padua University, Italy and to run methodology workshops in Tallinn, Estonia.Allyson Julé (Ph.D., University of Surrey Roehampton, London, U.K.) currently teaches in the TESL Certificate Program at Trinity Western University, Langley, British Columbia and at the English Language Institute at the University of British Columbia, Canada. Her research interests include gender in ESL; the Punjabi Sikh experience in Canada; ethnography in education; and classroom talk analysis in teacher education.David Kirk is with the Department of Physical Education, Sports Science and Recreation Management at Loughborough University. His research interests include educational reform and curriculum development in physical education, young people in sport, and situated learning in physical education and sport. His most recent book is ‘Schooling Bodies: School Practice and Public Discourse, 1880–1950’ (Leicester University Press, 1998).Eamonn McKeown is a Senior Research Fellow in Psychiatry and Behavioural Sciences at University College London. His background is in Social Anthropology having completed both his first degree and Ph.D. at Queen’s University, Belfast and he has previously been employed as a Research Fellow and tutor at Queen’s University, Belfast and University College Swansea. He has published on a range of educational research issues (selection in Northern Ireland, male recruits to primary school teaching, gender and science teaching, occupational sex-typing among primary school children) and has conducted extended fieldwork in Papua New Guinea examining the relationship between formal education and local culture and in New York investigating the nature of contemporary Irish-American identity. He is currently completing a book on literacy appropriation in a Papua New Guinean highlands community.Ann MacPhail is currently a lecturer in the Department of Physical Education and Sport Sciences, University of Limerick. Her main interests revolve around young people in sport and curriculum development in PE During the past three years Ann has been involved in a number of projects involved with school PE and sport, including model-based teaching and learning in school PE and an ethnography of junior sport participation.Ilana Snyder is an Associate Professor in the Faculty of Education, Monash University, Australia. Her research focuses on changes to literacy, pedagogical and cultural practices associated with the use of information and communication technologies (ICTs). Four books, Hypertext (Melbourne University Press & New York University Press, 1996), Page to Screen (Allen & Unwin and Routledge, 1997), Teachers and Technoliteracy (Allen & Unwin, 2000), co-authored with Colin Lankshear, and Silicon Literacies (Routledge 2002) explore these changes. In collaboration with Simon Marginson and Tania Lewis, her current research includes a three-year Australian Research Council-funded project examining the use of ICTs in higher education in Australia. The focus is on innovation at the interface between pedagogical and organisational practices. She is also working on the application of Raymond William’s ideas about technology and cultural form to a study of the Internet.Anna Sparrman has a professional background as a museum curator. She received her Ph.D., in 2002, from the Department of Child Studies at Linkööping University, Sweden. The thesis was concerned with images and visuality in children’s culture as well as commercial childhood. Her main research interest is visual culture in everyday life. She now works as a researcher at the Department of Child Studies.Wendy Sutherland-Smith is a research associate at the Faculty of Education, Monash University, Melbourne, where she is undertaking doctoral studies in Internet literacy practices of tertiary English as a Second Language (ESL) students. She teaches international students entering tertiary studies, where she focuses on writing processes and issues of intellectual property. In her doctoral work, Sutherland-Smith is particularly interested in Bourdieu’s notions of symbolic violence, cultural capital, habitus and field, and applies these critically in analyses of international students and their interactions with academic culture, print-centred and internet learning styles, and issues of intellectual property. She has published articles in The Reading Teacher and Prospect on her research of international students’ reading practices in paper-text compared to hyper-text environments.Geoffrey Walford is Professor of Education Policy and a Fellow of Green College at the University of Oxford. He was previously Senior Lecturer in Sociology and Education Policy at Aston Business School, Aston University, Birmingham. His recent books include: Affirming the Comprehensive Ideal (Falmer, 1997, edited with Richard Pring), Doing Research about Education (Falmer, 1998, editor) Durkheim and Modern Education (Routledge, 1998, edited with W S F Pickering), Policy and Politics in Education (Ashgate, 2000) and Doing Qualitative Educational Research (Continuum, 2001). His research foci are the relationships between central government policy and local processes of implementation, choice of schools, religiously-based schools and ethnographic research methodology. He recently directed a Spencer Foundation funded comparative project on faith-based schools in England and the Netherlands.

The purpose of the paper is to compare the role of the sector and geographical features in explaining the performance of a hotel structure.

The paper constructs a measure of net profit for available room (GOPPAR) for a representative sample of Italian hotels and uses a constrained linear regression model in order to identify the role of sectoral and geographical features. The analysis is released adopting a multiple cross sectional approach and considering not only the average role of sectoral and geographic characteristic, but also the time trend of relation inspected.

Results obtained show that the overall national trend is not significant for explaining the performance of each hotel. Considering geographical and sectoral features, the first of these explain better the disalignment of the performance respect to the national average.

The paper proposes an analysis of the hotel industry using a standard geo‐sectoral classification. More data about the characteristics of the firms considered in the sample could allow to define a more detailed model that consider also other hotel features that could impact on the demand and supply of the service.

Results could be useful for the hotel chains and for institutional investors specialized in the hotel sector, in order to define a first guideline for the property selection process and diversification portfolio strategy.

The paper represents the first work that analyse the role of regional and sectoral factors in explaining the performance of the hotel industry and supports the thesis proposed with and empirical evidence on world leading market (Italy).

This paper sets out to provide a numerical procedure for field analysis and shape design for a class of MEMS devices.

The proposed numerical procedure for field analysis relies on numerical inversion of Schwarz‐Christoffel (SC) transformations for doubly‐connected regions: the geometry of a given micromotor is mapped into an annulus, where the non‐radial field excited by the transformed electrodes is computed. In turn, the shape design relies on the definition of non‐dominated solution according to the Pareto optimality conditions.

The SC approach proposed here allows the designer to evaluate both driving torque and radial force characteristics of the device with suitable accuracy within short CPU times. In turn, this allows one to perform repeated field analyses for a large number of feasible geometries and to use enumerative approaches to design optimization. By this means, a 3D objective space is investigated to identify the optimal shape of an electrostatic micromotor, subject to prescribed constraints.

To the best of one's knowledge, the combination of SC transformations and Pareto optimality is an unprecedented method for MEMS design. In particular, it is expected that the proposed SC tools will supply a fast and accurate computation to compare or supplement results from FEM tools, when a large number of geometries should be analysed. This could be particularly useful in the preliminary steps of a design procedure for a given class of devices.

Purpose – The aim of the present chapter is to analyse episodes of dispute and conflict in co-located computer gaming. The main purpose is to extend prior research on dispute-interaction to a computer mediated setting.

Methodology – Naturally occurring multiplayer computer gaming was video recorded in Internet cafés (28 hours). A single case was selected that involved a series of escalating disputes over the course of 45 minutes of gaming. The social interaction involved – of two 16-year-old boys playing World of Warcraft – was analysed using conversation analytical procedures.

Findings – The sequential analyses show how the two players engaged in disputes at the points where one or both of the players’ avatars had been killed. The players held each other accountable for their in-game performance, and avatar death was a central event in which gaming competence was contested, often in outright confrontations. Such disputes, where each player attempted to present the other as inferior, were used for negotiating player identities in what Goffman (1967) has called character contests. In gaming, players thus risk losing the game as well as their social standings. Disputes were also linked to the variable stakes of the game: with more at stake, players were more likely to escalate conflicts to the point of even quitting the game altogether.

Originality – The chapter shows how disputes are central components in adolescents’ computer gaming, and how they both structure the players’ intersubjective understanding of the game, and how they play a role in local identity work.

Globalization and its impacts on economies, societies and cultures has been a hot topic of research and discussion in the past few years. Recent times are witnessing the upsurge of another doctrine in the international arena – the practice of isolationism, a policy majorly related to political affairs but extendable to business, sustainability, green behaviour and various other spheres.

Globalization has resulted in various kinds of disordering and reordering of business objectives and practices. Modern day consumers have new needs and lifestyle orientations. The flip side is that increased global operations have precipitated newer challenges for Corporate Social Responsibility (CSR). But for managing globalization, isolationism is not the answer (Altman, 2007). Isolationism cannot be expected to have reciprocative effects of globalization. In fact, it may be in dispute with interests of many social stakeholders.

Responsible businesses have reoriented their CSR initiatives towards environmental and social stewardship. Sustainable Development Goals (SDGs) are the more recent strategic tools that provide a more focussed mandate to address sustainability issues emerging from increased production, consumption and disposal. In the times of vulnerabilities and disruption, there is an increasing emphasis on developing CSR as a horizontal enabler of SDGs.

Fashion & textile industry is the second most polluting industry globally. Fast fashion is having catastrophic impacts on the environment. Due to the massive size and magnitude of the global fashion & textile industry (USD 920 billion in 2018 and projected to grow to USD 1,230 billion by 2024), it becomes important to examine dimensions of CSR, in reference to SDGs in this sector. The fashion & textile industry is one of the most globally integrated. Sourcing, production, supply chain management, market development and retailing are all dependent on integration and collaboration amongst various business entities and regulatory bodies across national boundaries. Isolationism may result in disorientations in the enabling environments of this industry.

As sustainability is going to be the most important directive in coming future, the study aims to examine the cohesiveness between the current CSR initiatives of the fashion & textile sector and the prescribed SDGs. The study will further investigate if the instantaneous momentum of isolationism could cultivate multifaceted challenges for the horizontal integration of CSR in SDGs; and if yes, what will be the nature of these challenges?