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Notes that political marketing has become the subject of an increasing number of academic publications, but the subject of marketing a business proposition to a political audience such as government ‐ political lobbying ‐ has received less attention in this literature. Marketing business to government is generally evaluated more in the context of impact on legislators and regulators ‐ how to sell a case in political terms ‐ than from the point of view of the wide range of pressures on a business organizing itself to do so. Argues that the principles and ways of analysing the development of a political campaign have direct application to the analysis of lobbying campaigns. Examines in outline the successful 1993 bid by Devonport Management Ltd for the Trident refitting contract, drawing some lessons on the development of a specific lobbying campaign from the point of view of a business, employing concepts recognizable to marketing professionals. Describes the process of development of the Devonport “product”, the formulation and implementation of strategy and the monitoring and control of that strategy. Draws some conclusions about the lessons for successful development of a lobbying campaign to government by business, and proposes a research agenda is. Re‐emphasizing the importance of political marketing to business requires the recognition that Parliament is only one of a number of forums for activity and successful lobbying depends on an understanding of all these forums drawing on a range of analytical business skills. Seeks to illustrate some connections between the disciplines of marketing, political communications and lobbying.

Niccolò Machiavelli is used as a guide to some of the key issues facing modern government and applies his insights into the effective management and development of civic society. Political marketing, good governance, lobbying, ethics and effective communication with the consumer is developed.

This special “Anbar Abstracts” issue of Personnel Review is split into 8 sections covering abstracts under the following headings: Career/Manpower Planning and Recruitment; Health and Safety; Industrial Relations and Participation; Pay, Incentives and Pensions; Performance, Productivity and Motivation; Redundancy and Dismissal; Work Patterns; and Training and Development.

Setting up a new internal audit function is a challenging exercise, particularly in an organisation and an industry which is not familiar with the concepts involved. Auditors must be methodical in their approach but must avoid preconceived ideas. Independent television in the UK is in the midst of a time when its future is being actively reconsidered and auditors must be prepared to adapt to changing circumstances. This has clear implications for their planning and requires a detailed methodology in dealing with staff who may not be used to having their practices questioned. Good techniques of business communication are essential, and education and persuasion become important skills for the auditor.

The article argues that local social networks are crucial to addressing the perceived shortfall in ‘respect’ and civility. Meanings of ‘respect’ are explored and older people's narratives of the decline of neighbourliness are used to explore the sense that for many people ‘community’ has been lost. It is argued that policy and practice have a role to play in the reinvigoration of local social networks.

Reports on an inter‐active seminar regarding the enhancement of engineering education in the classroom and beyond. Summarises presentations by representatives from schools, universities, industry and relevant organisations. Discusses how industry and education can work together to familiarise young people with engineering and promote career possibilities. Reviews problems experienced within schools’ technology departments and considers possible solutions to provide continuous engineering education from pre‐school to university. Includes suggestions to enhance careers advice and encourage work experience, and discusses responsibilities of professional engineers in creating a positive image.

The aim of this paper is to identify the major coercive forces driving the enforced reconfiguration of the multinational company. This is explored through the conceptual development of coercive deinternationalisation via the literature on legitimacy. Through a multi‐case study approach, the concept is developed within the context of counteracting non‐market strategies. This material is used to develop a conceptual framework through which the drivers and reactions to these coercive pressures can be more fully explored.

The paper presents a conceptual, multi‐case study.

The paper uses the link between case material and the literature on legitimacy to generate testable hypotheses to guide future research. These are based on the causes, conditions and effectiveness of counteracting coercive deinternationalisation.

The paper offers a strategic framework to guide further research and highlights an under‐explored area within the increasingly complex internationalised system.

States that the end of the Cold War created expectations of a peace dividend. Analyses and critically evaluates the set of myths about this dividend which emerged. Reviews the response of defence industries to disarmament and provides evidence from the UK.

Teacher wellbeing is critical given its impact on students’ experience and achievement. This qualitative study provides insights into teacher wellbeing in Sri Lankan state universities. The study occurs during the coronavirus disease (COVID-19) pandemic, where institutions are stretched for resources and teachers sought better work–life balance while working from home.

The study uses semi-structured interviews of teachers from four state universities in Sri Lanka to discover their strategies for managing teacher wellbeing and staying positive among negativities.

It concludes that the strategies can be expounded to existing research and categorized under four overarching themes: Versatility and Devotion, Pillars of Support, Conformity over Individualism, and Avoidance and Detachment. Sri Lankan university teachers, like many of their global counterparts, believe in staying positive.

Like most qualitative research studies, if not all, this research studies the specific phenomenon of teacher wellbeing among university teachers in Sri Lanka. The findings, though supported, has its limitation to only public universities teachers thus cannot be generalized and may not apply to teacher wellbeing in private universities in Sri Lanka. Nevertheless, the application of the themes developed forms a valuable framework to support any future study of teacher wellbeing. The conceptual robustness of the findings will make this framework particularly useful for Sri Lanka and other South Asian countries.

The findings will inform future studies on teacher wellbeing, particularly in other South Asian countries. This study may also be the impetus for starting a discourse on related policies in Sri Lanka.

Teacher wellbeing positively impacts teacher relations with peers and leadership, which has direct implications on student wellbeing. Happy teachers make happy students.

The findings revealed eight strategies employed by Sri Lankan state university teachers. These strategies were framed under four overarching themes: Versatility and Devotion, Pillars of Support, Conformity over Individualism, and Avoidance and Detachment.