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The purpose of this paper is to explore local residents' perceptions of sustainability of different festivals making festival portfolio in Zanzibar.

The study used multiqualitative methods and comparative case analysis that made use of in-depth interviews, observation and focus group discussion as the data collection techniques. Thematic content analysis was used to describe festivals from residents' point of views.

The results indicate residents to perceive two broader types of festivals: Ours and Theirs that have different impacts on sustainability of the festivals.

The ours and theirs dichotomy of festivals from residents' perspectives extends the conceptualization of festivals. In line with the event portfolio framework, the emerged types of festival aid event planners with understanding and managing the events with the aim of making the festival and the destinations sustainable.

The bifurcated perception of festival ownership provides a complimentary theoretical lens that can be applied to explain the festival workings and management that emphasize the need for places to have festival portfolio catering for different segments.

The purpose of the paper is to test the perceived economic, socio-cultural and environmental impacts on the satisfaction of local residents with the Zanzibar International Film Festival.

Structured questionnaires were administered to 299 local Zanzibaris, to obtain the data necessary for hypotheses testing using Structural Equation Modelling through Smart PLS 3.0.

The findings reveal that locals' perceptions related to economic, cultural, environmental and pride impacts of the festival had greater positive significant effects on the level of satisfaction of local residents compared to image, entertainment and social impacts.

The findings uphold the utility of Social Exchange Theory in explaining local residents' perceptions of the festival. The results contribute to the existing literature on festivals by affirming the multidimensional nature of their social consequences.

Managerially, the results shed light on possible areas to be improved by festival promoters from both the public and private sectors in enhancing the positive perceptions held by local residents as well as improving festivals in the area or similar context.

The study expands the Triple Bottom Line dimensions of sustainability in the festival context by adding pride, entertainment and image perceived value.

The purpose of this paper is to establish the link between customer information sharing and new service development.

Through a survey of tourism firms, 295 questionnaires were collected in three large tourism locations in Tanzania. Thereafter, the hypotheses were tested by structural equation modeling (SEM) after undertaking both factor analysis and confirmatory factor analysis.

Results indicate that there is a positive association/link between customer information sharing and new service development. The link here expresses the association that exists as customers share information and the extent of use of this information for the firm benefit in facilitating new service development. Specifically, customers post service information and customer interaction behaviors positively support new service development; however, customers’ pre-service information revealed no link.

These results offer practical evidence that post service information and interaction behaviors form the groundwork for development of new services in service-related organizations.

These results evidence that customer post service information and customer interaction behaviors form the groundwork for development new services in tourism. Hence, the study strengthens the value co-creation and innovation views in the service arena by extending knowledge in the use of both the service and the customer environment for service improvement.

This study attempts to answer the following questions: can the Big Five factors (BFF) of personality facilitate a social comparison (SC) of hotel guests? Can the BFF explain the emotional responses of hotel guests? Do SC and consumption emotions mediate the influence of personality on hotel guests' levels of satisfaction?

Data from a survey of hotel guests, which yielded an effective sample of 564, was subjected to a series of multiple regression analyses. The Baron and Kenny approach was employed to test mediating impacts.

The five factors of personality explain significant variations in consumption emotions and SCs of hotel guests. Apart from consumption emotions, SC was found to influence hotel guests' satisfaction significantly. Further, greater guest satisfaction was a partial mediator of the effect of positive consumption emotion on revisit and word-of-mouth intentions but constituted only a partial mediator of negative consumption emotions on word-of-mouth.

The results offer managerial insights into marketing strategies, design, and operational and human-resource management.

Few studies have integrated personality and customers' consumption emotions with satisfaction and behavioral intentions. This research gap has been compounded by a lack of research on SCs that might further explain personality-customer responses and behavioral intentions. This study fills this gap by reporting on a survey of hotel guests that provided data on these relationships. Theoretically, the findings justify the value of personality and SCs in hotel settings.

This study aimed at investigating factors that contribute to increasing full‐service restaurant customers' behavioral intentions. Unlike previous research, this study integrated both affective and cognitive contributors to customer satisfaction and relationship quality in explaining customers' behavioral intentions.

Data were obtained through a questionnaire survey of full‐service restaurant customers in a selected US metropolitan area. The data were subjected to structural equation modeling through the AMOS 5 program.

Among the nine hypothesized paths, six were supported and three new paths were included to improve the model fit. Affect is noted to be a major contributor to both customer satisfaction and behavioral intentions. Customer satisfaction is a direct antecedent to trust but indirect to commitment. Noteworthy is the direct impact of service encounter performance on customer satisfaction.

Despite making use of a sample drawn from only a few selected areas and employing some constructs that are liable to expansion, the study has implications for the hospitality industry from both the theoretical and practical points of view.

This study reappraises the contributors to behavioral intentions in restaurant settings, providing valuable insight to managers on attracting and satisfying their customers.

The purpose of this study is to develop an understanding of the factors influencing Indian consumers’ loyalty toward mobile phone service providers by exploring the mediating roles of commitment, corporate image and switching costs on causal relationships between customer satisfaction, trust and loyalty.

A survey of 855 Indian mobile phone users was carried out to test the hypothesized relationships using structural equation modeling. The results support most of the proposed hypotheses.

The direct linkages in the model are found to be statistically significant. Of these relationships, corporate image emerged as the strongest determinant of attitudinal loyalty. Calculative commitment and corporate image are found to be partial mediators between satisfaction and attitudinal loyalty. Calculative commitment and switching costs are each proven to be partial mediators between trust and attitudinal loyalty, while corporate image is proved to be a complete mediator.

The study is limited to examining the impact of relationship variables on Indian consumers’ loyalty toward mobile phone companies. Future research can examine the impact of variables such as rate plans, value-added services, billing experience and voice quality on customer loyalty.

The results have implications for retaining customers in highly competitive and maturing Indian mobile telecommunications. The research provides some initial insights into corporate brand building as an important area for mobile phone companies.

This is one of the first studies to test the mediating role of commitment, switching costs and corporate image in the relationship between satisfaction, trust and loyalty in the Indian context.

Small and medium enterprises (SMEs) have been found to be under-represented in the awarding of public sector procurement contracts. Currently, very little is known about the strategic and behavioral aspects associated with SMEsʼ participation in public sector procurement. To take a step in filling the gap, we used a conceptual construct known as market orientation (MO). The construct comprises a firmʼs orientation in gathering information on competitors and customers, and using the information to gain competitive advantage. This research found that MO has a positive effect on how active SMEs are in searching information on available requests for tenders and how actively they participate in bidding contests. This work strongly suggests that MO should be taken into account when designing procurement contracts, and MO should be fostered among SMEs.

The COVID-19 pandemic era has severely hampered the economy over the globe. However, the manufacturing organizations across all the countries have struggled heavily, as they were among the least who worked on online mode. The organizations are adopting various innovative quality methodologies to improve their performance. In this regard, they are adopting the Sustainable Lean Six Sigma (SLSS) concept and Industry 4.0 technologies to develop products at a faster rate. The use of Industry 4.0 technologies may reduce material movement and supply chain disruptions with the help of smart intelligent systems. There is a strong synergy between SLSS and Industry 4.0 technologies, resulting in an integrated approach for adoption. This study aims to develop a framework that practitioners can use to adopt Industry 4.0-SLSS practices effectively.

This study portrays 31 Industry 4.0-SLSS practices and 22 performance metrics identified through a literature review to improve the manufacturing supply chain performance. To compute the weights of these practices, the Robust Best–Worst Method (RBWM) is used. The Pythagorean fuzzy combined compromise solution (PF-CoCoSo) method is used to rank performance metrics.

According to the RBWM results, “Process Development Practices (PDP)” are first among the major criteria, followed by “Organizational Management Practices (OMP)” at second, “Technology Adoption Practices (TAP)” at third, “Strategy Management Practices (SMP)” at fourth and “Executive Management Practices (EMP)” at fifth, whereas the PF-CoCoSo method resulted in the performance metric “On time product delivery” ranking first.

The identified practices have the potential to significantly improve the performance of the manufacturing supply chain. Practices that encourage a sustainable manufacturing supply chain and the usage of emerging technology will benefit organizational effectiveness. Managers can assess performance using prioritized performance metrics.

During the COVID-19 pandemic era, this is one of the unique attempts to provide a framework to improve the manufacturing supply chain performance. This study integrates and identifies Industry 4.0-SLSS practices and performance metrics for enhancing overall performance.