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Article

Ðurdica Perovic, Ilija Moric, Sanja Pekovic, Tatjana Stanovcic, Vasja Roblek and Mirjana Pejic Bach

Contemporary tourism product, in terms of its systemic understanding, consists of tangible and intangible elements. These two elements lead to the increase of tourist

Abstract

Purpose

Contemporary tourism product, in terms of its systemic understanding, consists of tangible and intangible elements. These two elements lead to the increase of tourist satisfaction in a way to provide tourism products and services that match tourist expectations. Finally, tourist satisfaction is considered as a key factor influencing repeat visit intention. In line with mentioned, this study aims to empirically test a model linking tangible and intangible elements, tourist satisfaction and revisit intention.

Design/methodology/approach

Using data from the Montenegrin survey called Guest Survey 2010, structural equations modelling has been used to determine the impact of tangible and intangible constructs on tourist satisfaction and tourist repeat visit intention in Montenegro.

Findings

Working on a sample of 740 tourists, the results reveal that both tangible and intangible elements improve tourist satisfaction that influences tourist repeat visit intention. Noteworthy, the findings indicate that intangible elements have a stronger impact on tourist satisfaction than tangible elements have.

Practical implications

Tangible and intangible elements as factors of satisfaction are analysed and evaluated so that they could be improved in a way that provides superior experience to tourists, which hopefully could result in repeat visitation that is considered as a tool for boosting destination competitiveness, thus indicating the need for the systemic approach to tourism management.

Originality/value

This paper extends earlier tourism research by empirically analysing separately both tangible and intangible elements and their association with repeat visitation that is mediated by the tourist satisfaction. Therefore, a more holistic approach relating the antecedents of tourist repeat visit intention is proposed.

Details

Kybernetes, vol. 47 no. 9
Type: Research Article
ISSN: 0368-492X

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Article

Johan Bruwer and Kathleen Kelley

The purpose of this paper is to examine the links between perceived festival service performance quality, satisfaction, buying wine at the event, and the first-time/repeat

Abstract

Purpose

The purpose of this paper is to examine the links between perceived festival service performance quality, satisfaction, buying wine at the event, and the first-time/repeat tourist dynamic.

Design/methodology/approach

The research was conducted on 368 attendees at a major wine festival in the northeast USA using intercept face-to-face interviews.

Findings

The facility-related quality aspects are a stronger predictor of buying behaviour than activity-related aspects and amenities. A relationship between performance quality perception and satisfaction could not be found. 35-year and older repeat visitors are the highest yielding festival visitor group from a financial viewpoint. First-timers are far more short-term oriented than repeat visitors when making the final decision to attend the festival event.

Research limitations/implications

It is very important to achieve a high degree of repeat festival attendance as this directly influenced the financial gains in selling more wine. The nature and types of activities offered at a festival must be cohesive with the theme of the event. The festival activities offered should be continually evaluated for signs of wear out, and renewed, or replaced if necessary.

Originality/value

The research provides a new perspective to festivalscape knowledge in that it identifies the first-time and repeat visitor dynamic as a strong predictor of actual buying behaviour at a festival. The higher the proportion of repeat visitors, the higher the likelihood of (wine) buying.

Details

International Journal of Event and Festival Management, vol. 6 no. 1
Type: Research Article
ISSN: 1758-2954

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Book part

Hui Tak-Kee and David Wan

It is generally accepted that repeat visitation represents an attractive, cost-effective market segment for most destinations. Given such importance, an analytical model…

Abstract

It is generally accepted that repeat visitation represents an attractive, cost-effective market segment for most destinations. Given such importance, an analytical model is proposed and tested. Our model prescribes a direct, causal relationship between pull motivations, travel satisfaction, intention of repeat visit, and repeat-visit behavior. Two hundred and two survey questionnaires are collected using a systematic sampling technique. Factor Analysis is employed to reduce 14 motivational attributes to five factors. The results of the logistic regression analysis reveal that the factor ‘local food and beverages’ and tourists’ overall satisfaction level are insignificant predictors of repeat visitation. However, the rest of the variables such as climate, attractions, and facilities are significant. Implications of the results for both researchers and practitioners are discussed.

Details

Advances in Hospitality and Leisure
Type: Book
ISBN: 978-1-84950-396-9

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Article

Joaquín Alegre and Magdalena Cladera

The purpose of this paper is to analyse the determinants of tourist intentions to revisit a destination, paying special attention to the effects of satisfaction and the…

Abstract

Purpose

The purpose of this paper is to analyse the determinants of tourist intentions to revisit a destination, paying special attention to the effects of satisfaction and the number of previous visits. In order to guarantee an incentive to improve the product, satisfaction must be the main determinant. A second objective is to analyse the contribution that satisfaction with different aspects of a destination makes on overall satisfaction.

Design/methodology/approach

A structural equation model (SEM) has been estimated. Some of the variables involved in the model are ordinal. Thus, tetrachoric, polychoric and polyserial correlations were calculated and then used as the input for structural equation modelling.

Findings

Both satisfaction and the number of previous visits have a positive effect on intention to return. However, the main determinant is satisfaction. Satisfaction with different aspects of the destination has a differing effect on overall satisfaction. Attributes associated with the basic sun and sand tourist product are the main determinants of overall satisfaction.

Practical implications

To promote repeat visits, it is crucial to identify the determinants of the intention to return. The factors that influence this variable can be improved in order to increase the likelihood of repeat visits.

Originality/value

Methods to estimate SEM with categorical variables have not been applied before to the field of tourism. In comparison with previous studies of repeat visitation, the main contribution of the model is that it simultaneously takes into consideration two causal links with the number of previous visits, the first affecting overall satisfaction and the second having a direct effect on a tourist's intention to return.

Details

European Journal of Marketing, vol. 43 no. 5/6
Type: Research Article
ISSN: 0309-0566

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Article

Manuel Rivera, Robertico Croes and YunYing Zhong

This paper aims to examine and identify important attributes for mobile applications (apps) that might dictate tourist preferences for the apps on a small island…

Abstract

Purpose

This paper aims to examine and identify important attributes for mobile applications (apps) that might dictate tourist preferences for the apps on a small island destination. Guided by the Task Technology Fit (TTF) theory, the study considers the tasks performed, technology characteristics and individuals’ characteristics in determining the mobile apps attribute set.

Design/methodology/approach

This study uses a conjoint methodology within a case study approach framework. The conjoint analysis allows for assessing preferences from different consumers regarding the objective characteristics of products or services that facilitate the optimal design of product development. Optimal product development is a challenge for destinations, as they strive to achieve and sustain optimal market positions. Mobile apps may empower destinations in this endeavor. The case study approach imparts a context-dependent knowledge that facilitates a more nuanced understanding of consumer preference of use.

Findings

The results of the conjoint analysis suggest a strategic mapping of the most important attributes including type of content information, coupons and location awareness in defining apps product development. Within each attribute, the study also identifies the significant characteristics of a mobile application that are preferred by tourists. This ranking exists irrespective of familiarity with the destination (first-time and repeat visitors).

Research limitations/implications

The implication is that revealed preferences anchored in conjoint analysis provide a powerful approach to optimize product development in a small island destination. From a practical perspective, the findings suggest that the developments of a mobile app for a destination must concentrate on fostering spending and consider the app as a new marketing channel. From a theoretical point of view, the current study highlights the usefulness of using the conjoint analysis and the TTF theory as an overarching framework in mapping a multi-attribute decision-making space that influences tourist judgment and preference of use. The conjoint method applied in the study enables researchers to clearly identify a combination of various mobile app attributes that are most influential on tourists’ choice and preference of use. The guiding framework, TTF theory, allows the conjoint product designs to go beyond the technology characteristics to include tasks performed by tourists and their individual characteristics.

Originality/value

This study is the first to apply a conjoint analysis within the TTF theoretical framework in the context of a small island destination when assessing tourists’ use preferences toward mobile applications, while at the same time investigating whether any differences exist between first-time and repeat visitors. The study demonstrates that complementing the nature of the task (traveling) with context-specific interface and interactive features is an important area of inquiry that can benefit from adopting conjoint analysis.

Details

International Journal of Contemporary Hospitality Management, vol. 28 no. 12
Type: Research Article
ISSN: 0959-6119

Keywords

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Book part

Budi Guntoro and Tak-Kee Hui

Tourism is one of the main income generator for the Singapore’s economy. Since China is the second largest tourist group to Singapore in the past 15 years which is due to…

Abstract

Tourism is one of the main income generator for the Singapore’s economy. Since China is the second largest tourist group to Singapore in the past 15 years which is due to the newly middle class and the appreciation of Chinese Yuan, this study attempts to explore the market potential by understanding Chinese tourist’s repeat visit intention. A sample of 192 Chinese tourists is collected at Singapore Chiang International Airport to study eight selected satisfaction attributes using systematic random sampling techniques. The mean scores indicate that all attributes are above the average. In addition, transportation and environment/safety are tied as the most satisfactory attribute. Further, a logistic regression model identifies which attributes lead the Chinese tourists’ likelihood to revisit Singapore. Three attributes entailing lodging, attraction and environment and safety, are significant. The managerial implications are also discussed.

Details

Advances in Hospitality and Leisure
Type: Book
ISBN: 978-1-78190-746-7

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Article

Ivana Šagovnović and Sanja Kovačić

The purpose of this paper is to investigate the influence of tourists’ sociodemographic characteristics on their perception of destination personality and emotional…

Abstract

Purpose

The purpose of this paper is to investigate the influence of tourists’ sociodemographic characteristics on their perception of destination personality and emotional experience on the example of the city break tourism destination.

Design/methodology/approach

To examine this relationship, survey research was conducted on a sample of 203 national and international tourists who visited Novi Sad, the second-largest city in Serbia.

Findings

Research results confirmed the role of travelers’ sociodemographic variables in shaping their emotional experience and destination personality perception. The findings pointed out significant divergences in the perception of emotional experience in the case of respondents’ education level, previous visits to the city and travel companion. On the other hand, the analysis showed that repeat visitors significantly differed from first-time visitors regarding destination personality perception. In addition, differences in both destination personality and emotional experience assessment were found between national and international city break travelers.

Originality/value

The current study is first to focus on the role of travelers’ sociodemographic variables in simultaneous modeling of their perception of destination personality and emotional experience within the city break destination context. Besides, results revealed some new influencing factors of both destination personality and emotional experience perception, thus contributing to the existing tourism literature. In addition, this paper offers useful practical implications for city break marketers to adapt promotional activities, more effectively present the desired brand personality of the city to different sociodemographic categories of tourists and sustain repeat tourists’ perception of Positive surprise.

Details

International Journal of Tourism Cities, vol. 7 no. 1
Type: Research Article
ISSN: 2056-5607

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Article

Bahar Yasin, Fakhri Baghirov and Ye Zhang

This paper aims to identify the most popular travel information sources used among tourists and investigates how travel information selection differs across travel…

Abstract

Purpose

This paper aims to identify the most popular travel information sources used among tourists and investigates how travel information selection differs across travel experience and gender.

Design/methodology/approach

This study used convenient and quota sampling strategy, questionnaires were distributed to 270 respondents at Sultanahmet and Grand Bazaar areas. A screening question was used to classify respondents.

Findings

First, past travel experience, travel agent, travel websites and hotel websites are generally the most frequently used travel information sources in destination selection due to conveniences and reliability. Second, first-timers prefer to use external information sources such as Facebook, guidebooks, travel agents and newspapers to gather information about destinations, whereas repeat visitors prefer to use internal information sources such as friends’ suggestions and past travel experience. Lastly, female visitors rely more on internal information sources such as friends’ suggestions and past travel experience. However, males prefer to use external information sources like Facebook, television, blog, travel agents, newspaper and guidebooks in choosing Turkey as a destination.

Research limitations/implications

Because factors studied, travel information sources selected, number of respondents and questionnaire distribution area are limited, future studies can expand to a bigger area so more respondents could get more reliable results.

Practical implications

This paper could help tourism industries understand searching behaviours among different types of tourists better to promote businesses in convenient sources and reach target customers easily.

Originality/value

This paper fulfils an identified need to study how travel information searching behaviours differ among tourists.

Details

Journal of Hospitality and Tourism Technology, vol. 8 no. 2
Type: Research Article
ISSN: 1757-9880

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Article

Aswin Sangpikul

This paper aims to examine the effects of travel experience dimensions on tourist satisfaction and destination loyalty.

Abstract

Purpose

This paper aims to examine the effects of travel experience dimensions on tourist satisfaction and destination loyalty.

Design/methodology/approach

Data were collected from 457 international tourists visiting Phuket through a convenience sampling method. The structural equation modeling approach by AMOS was used to test the effects.

Findings

In case of island destination, beach attraction is not the only factor contributing to tourists’ loyalty, but hospitality of local people also plays an essential component to retain loyal tourists.

Research limitations/implications

This study examined only one construct (i.e. travel experience) affecting tourist satisfaction and destination loyalty.

Practical implications

Tourist experience in beach attractions and local people are the key factors to retain royal tourists.

Social implications

Quality of beaches and friendliness of local people are important factors to promote island tourism.

Originality/value

Two key factors of tourist experience were found to affect tourists’ loyalty in the case of island destination: beach attractions and local people.

Details

International Journal of Culture, Tourism and Hospitality Research, vol. 12 no. 1
Type: Research Article
ISSN: 1750-6182

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Article

Karen Ramos, Onesimo Cuamea and Jorge Alfonso Galván-León

In Mexico, wine tourism has become a relevant issue in the past 20 years. Research in this region is in a nascent stage and largely focused on the supply side…

Abstract

Purpose

In Mexico, wine tourism has become a relevant issue in the past 20 years. Research in this region is in a nascent stage and largely focused on the supply side. Nevertheless, consumer behavior research on wine tourists of the region is needed to improve the wine region positioning. Therefore, the purpose of this paper is to find out the predictors for revisit intention (RI) to the Valle de Guadalupe wine route.

Design/methodology/approach

The information was obtained by applying an exit poll survey to a sample of 422 wine tourists at the micro, small and medium wineries in Ensenada, Mexico. The spatial-temporal model was used to predict the wine tourist RI. Three dimensions were used: pre-visit, in situ experience and travel to/from. Multiple linear regressions were carried out to assess the relation between the three dimensions and RI.

Findings

The results obtained show that the pre-visit and in situ dimensions have an effect on RI to the wine route.

Research limitations/implications

The generalization of the results may be limited due to fact that only the repeated visitors of the autumn season are included; therefore, it is not applicable to summer (high season of wine tourism) and first-time visitors.

Practical implications

The results provide implications for the owners of the micro, small and medium wineries seeking to improve the experience and increasing the tourist RI to the wine route.

Originality/value

The theoretical added value of this paper is its contribution to the body of knowledge about the wine tourism spatial-temporal model, evaluating the complete wine tourism experience to predict RI.

Details

International Journal of Wine Business Research, vol. 32 no. 1
Type: Research Article
ISSN: 1751-1062

Keywords

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