Assessing the functions and dimensions of visualizations in foresight

Adrian W. Müller (Center for Innovation & Entrepreneurship, Zurich University of Applied Sciences, Winterthur, Switzerland)
Jan Oliver Shwarz (Department of Business Administration, Aarhus University, Aarhus, Denmark)

Foresight

ISSN: 1463-6689

Publication date: 14 March 2016

Abstract

Purpose

The purpose of this paper is to address a central question in foresight exercises: how to communicate derived results?

Design/methodology/approach

By drawing on an empirical study, this paper presents a framework for using visualizations in foresight and illustrates its application by referring to a case study.

Findings

The argument is made that by using a dimensional framework, the effects of visualization can be leveraged for communicating foresight results and creating stronger buy-in.

Originality/value

Although visualizations appear to be a central means of communication and engagement, little is known in the context of foresight on the functions and dimension of visualizations.

Keywords

Citation

Müller, A.W. and Shwarz, J.O. (2016), "Assessing the functions and dimensions of visualizations in foresight", Foresight, Vol. 18 No. 1, pp. 76-90. https://doi.org/10.1108/FS-04-2014-0027

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Publisher

:

Emerald Group Publishing Limited

Copyright © 2016, Emerald Group Publishing Limited

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