Assessing the functions and dimensions of visualizations in foresight

Adrian W. Müller (Center for Innovation & Entrepreneurship, Zurich University of Applied Sciences, Winterthur, Switzerland)
Jan Oliver Shwarz (Department of Business Administration, Aarhus University, Aarhus, Denmark)


ISSN: 1463-6689

Publication date: 14 March 2016



The purpose of this paper is to address a central question in foresight exercises: how to communicate derived results?


By drawing on an empirical study, this paper presents a framework for using visualizations in foresight and illustrates its application by referring to a case study.


The argument is made that by using a dimensional framework, the effects of visualization can be leveraged for communicating foresight results and creating stronger buy-in.


Although visualizations appear to be a central means of communication and engagement, little is known in the context of foresight on the functions and dimension of visualizations.



Müller, A.W. and Shwarz, J.O. (2016), "Assessing the functions and dimensions of visualizations in foresight", Foresight, Vol. 18 No. 1, pp. 76-90.

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