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This paper examines the impact of celebrity endorsement on Malaysian consumers' behavioural intentions. Source attractiveness, source credibility and the fit between the endorser and the endorsed product are discussed and examined. An empirical study is carried out which uses stimulus materials that involve a sport shoe brand and a fitness centre. The dataset is analysed using a series of multivariate analyses and a model subsequently constructed using structural equation modelling. The findings indicated that source attractiveness and credibility are essential for celebrity endorsement effectiveness. However, the fit between the endorser and the product is not found to be significant. Nonetheless, this fit has an indirect effect on consumers' behavioural intentions, via the shared variances with source attractiveness and credibility.

This paper aims to trace the evolution of two initiatives – the direct subsidy scheme and independent schools initiative – their genesis, rationale, current form and take‐up rate. It also analyses them as education reforms in terms of policymaking dynamics. The very notion of the term “privatization” will be examined.

The article examines the two school privatization schemes in Hong Kong and Singapore, by putting into perspective a discussion of their policy implications, thereby reflecting on their similarities and differences in their agenda, implementation and implications.

The findings indicate that the DSS and independent school schemes in both Hong Kong and Singapore are in line with the global trends of privatization. It is suggested that the governments of the two places have adopted different approaches in the implementations of their schemes.

The paper shows how the direct subsidy scheme and independent schools initiative represent attempts over the past two decades by the governments of Hong Kong and Singapore, respectively to promote school privatization.

This paper aims to examine and compare the school excellence model (SEM) approach adopted by Singapore and the school‐based management (SBM) approach adopted by Hong Kong. It discusses the implications of such a strategy and the challenges that both Singapore and Hong Kong schools face in navigating a new paradigm of managerialism while satisfying the requirements of quality assurance.

This paper utilises a comparative approach to analyse the development of educational quality assurance and the movement to decentralise power to the schools in Singapore and Hong Kong. The framework of analysis involves: approach to decentralisation; effects of education marketisation; school leaders, teachers and the profitable use of quality models.

Both Singapore and Hong Kong utilise a centralised decentralisation approach though with different intent. Education marketisation accentuates the underlying dynamics of fierce competition and accountability through performance indicators. To use the quality models profitably, the main challenge will be for schools to satisfy the spirit of the law rather than the letter of the law.

The comparative study of Singapore and Hong Kong serves as a mirror to other developing countries in understanding how a quality framework coupled with self‐assessment and external inspections can lead to changes in the school system, both positive ones and undesirable side‐effects.

The first comparative study between Singapore's school excellence model with Hong Kong's school‐based management.

Physicians are often ill-equipped for the leadership activities their work demands. In part, this is due to a gap in traditional medical education. An emergent international network is developing a globally relevant leadership curriculum for postgraduate medical education. The purpose of this article is to share key learnings from this process to date.

The Toronto International Summit on Leadership Education for Physicians (TISLEP) was hosted by the Royal College of Physicians and Surgeons of Canada, and the University of Toronto’s Faculty of Medicine and Institute of Health Policy, Management and Evaluation. Of 64 attendees from eight countries, 34 joined working groups to develop leadership competencies. The CanMEDS Competency Framework, stage of learner development and venue of learning formed the scaffold for the work. Emotional intelligence was selected as the topic to test the feasibility of fruitful international collaboration; results were presented at TISLEP 2015.

Dedicated international stakeholders engaged actively and constructively through defined working groups to develop a globally relevant, competency-based curriculum for physician leadership education. Eleven principles are recommended for consideration in physician leadership curriculum development. Defining common language and taxonomy is essential for a harmonized product. The importance of establishing an international network to support implementation, evaluation, sustainability and dissemination of the work was underscored.

International stakeholders are collaborating successfully on a graduated, competency-based leadership curriculum for postgraduate medical learners. The final product will be available for adaptation to local needs. An international physician leadership education network is being developed to support and expand the work underway.

Examines key general marketing texts to produce a consistent set of claims termed the nine tenets of marketing. States that these are core to conventional marketing teaching and thought. Argues that they have little epistomological basis. Shows that marketing professionals do not enjoy the same status as those in law and accountancy, concluding that to convince others of the profession’s worth, the whole basis may need renovation.

This paper presents some simulation‐oriented techniques, particularly the resource allocation point (RAP) heuristic rule, for an activity‐based construction (ABC) simulation that requires only one kind of element to model construction operations. RAP heuristic rule provides the simulation with the decision‐making ability for allocating limited resources during simulation. Predefined entity management strategies control the movements of simulation entities so as to model some complex features of construction operations. An activity object‐oriented (AOO) simulation strategy based on object‐oriented approach for the implementation of the ABC simulation by regarding activities as objects controls the mechanism of the ABC simulation by checking only relevant activities at certain time, other than checking all activities for each simulation time unit. An easy‐to‐use animation aims at enhancing understanding of simulation and assisting modellers in verifying and validating model.

One of the anxieties of stock market investors is whether the markets operate efficiently, independently and with sound fundamentals. This concern is also held by academics and practitioners for quite some time. However, real market situation tends to exhibit a link as is evident from recent market movements across the world. The purpose of this paper is to examine whether the stock markets in the Indian subcontinent have any link with the major stock markets from China, Singapore, America, and Hong Kong.

The paper uses Engle Granger test of cointegration.

The paper finds that the Indian markets are related to some of the markets around the world.

The paper offers insight into the cointegration of Indian stock markets with other leading stock markets.