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Article
Publication date: 26 October 2018

Daniel Hoppe

The purpose of this paper is to establish the symbolic facet of perceived employer brand image (PEBI) as an antecedent of favourable brand-related identification and employee…

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Abstract

Purpose

The purpose of this paper is to establish the symbolic facet of perceived employer brand image (PEBI) as an antecedent of favourable brand-related identification and employee behaviours, namely, corporate brand identification (CBI) and brand citizenship behaviours (BCB).

Design/methodology/approach

A standardized questionnaire was used. Data collection occurred at a maximum care hospital in Germany (N = 366). Structural equation modelling was used in the data analysis.

Findings

A direct link between PEBI and BCB was theoretically derived from social exchange theory and could be empirically confirmed. In addition to a direct relationship, a mediated relationship based on social identity theory was outlined. PEBI influences BCB via CBI. The mediated pathway accounts for 70 per cent of the variance.

Practical implications

Understanding the impact of symbolic job offerings on favourable brand-related employee attitudes and behaviours should lead practitioners to focus on increasing employees’ perceptions of the employer’s prestige and sincerity, for example, by strengthening employee target group-oriented communications about corporate social responsibility or increasing out-group salience when communicating organizational achievements.

Originality/value

This paper transfers the concept of organizational attractiveness, organizational identification and favourable employee behaviours to a corporate brand focus. It is the first integration of the symbolic dimension of the instrumental-symbolic framework in an internal branding context.

Details

Journal of Product & Brand Management, vol. 27 no. 4
Type: Research Article
ISSN: 1061-0421

Keywords

Article
Publication date: 18 April 2017

Daniel Hoppe

The purpose of this paper is to investigate the interrelationships between different foci of commitment, namely, department commitment (DC) and corporate brand commitment (CBC)…

Abstract

Purpose

The purpose of this paper is to investigate the interrelationships between different foci of commitment, namely, department commitment (DC) and corporate brand commitment (CBC), and their relationship toward favorable employee behavior on the same level of aggregation.

Design/methodology/approach

A survey at a maximum care hospital in Germany was conducted (N = 366).

Findings

Integrating two contrasting frameworks (“key mediating concept” and “compatibility concept”) into a mixed model by using the accessibility-diagnosticity framework, support for the predictive nature of DC on CBC was found. Based on the compatibility principle, relationships between DC and department citizenship behavior (DCB) as well as between CBC and brand citizenship behavior (BCB) are empirically supported. Negligible spillover effects were found.

Research limitations/implications

Understanding the relationship between DC and CBC shows new ways to strengthen CBC, as the generation of DC has synergetic effects on favorable employee behaviors. DC facilitates employee behavior supporting the department and has an indirect impact on BCB, which is extremely important in service sectors with limited differentiation potential.

Originality/value

This paper provides a new theoretical reasoning to derive relationships between different foci of commitments applicable for future research. Additionally, it is the first implementation of CBC in a multi-foci framework of commitments and favorable employee behaviors. Moreover, it is the first application of the BCB construct in a healthcare context. Finally, empirical support for a mixed concept approach over past models in a multi-foci framework is provided.

Details

Journal of Product & Brand Management, vol. 26 no. 2
Type: Research Article
ISSN: 1061-0421

Keywords

Content available
Article
Publication date: 21 December 2018

Cleopatra Veloutsou and Francisco Guzman

329

Abstract

Details

Journal of Product & Brand Management, vol. 27 no. 4
Type: Research Article
ISSN: 1061-0421

Book part
Publication date: 14 May 2018

Edeltraud Guenther, Timo Busch, Jan Endrikat, Thomas Guenther and Marc Orlitzky

The purpose of this literature review is to reorient empirical research on the causal links between corporate ecological sustainability (CES) and corporate financial performance…

Abstract

The purpose of this literature review is to reorient empirical research on the causal links between corporate ecological sustainability (CES) and corporate financial performance (CFP). Toward this end, we summarize the findings of four meta-analyses (conducted between 2012 and 2016), which indicate that there is, on average, a small positive association between CES and CFP. In addition, these empirical associations seem to be contingent on the firm’s strategic approach with regard to ecological sustainability (e.g., proactive vs reactive approach) and on the operationalization of both constructs. We conclude that future research may benefit from an even more explicit, analytic shift to the circumstances under which it pays for firms to go green. The main research limitations we point out are model misspecifications, endogeneity, and problems in the measurement of both CES and CFP.

Article
Publication date: 17 May 2019

Gustav Hägg and Jonas Gabrielsson

The purpose of this paper is to create a better understanding of how entrepreneurial education research has evolved with regard to pedagogy over the past decades.

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Abstract

Purpose

The purpose of this paper is to create a better understanding of how entrepreneurial education research has evolved with regard to pedagogy over the past decades.

Design/methodology/approach

The authors employed systematic review methodology to enable an in-depth analysis of the literature in a process that was both replicable and transparent. Guided by the research purpose, the systematic review of 395 articles published between January 1980 and December 2018 was influenced by a configurative approach aimed at interpreting and understanding the phenomenon under study.

Findings

The analysis suggests that the scholarly discourse on pedagogy in entrepreneurial education research has developed over time from teacher-guided instructional models to more constructivist perspectives. A shift in the literature was also observed, where scholarly discussions moved from addressing the issue of teachability to a greater emphasis on learnability. Contemporary discussions centre on the theoretical and philosophical foundations of experience-based teaching and learning.

Originality/value

The study illustrates how entrepreneurial education has evolved into a distinct research theme, characterized by a practice-oriented research agenda that emphasizes the need to connect teaching to “real-world” environments. The practice-oriented agenda has led to continued societal interest in promoting entrepreneurial education, while at the same time creating low academic legitimacy.

Details

International Journal of Entrepreneurial Behavior & Research, vol. 26 no. 5
Type: Research Article
ISSN: 1355-2554

Keywords

Book part
Publication date: 11 December 2023

Zeinab Amin

Increased emphasis on offering quality education underscores the need for developing a rigorous process for assessing academic programs in higher education. In this chapter, we…

Abstract

Increased emphasis on offering quality education underscores the need for developing a rigorous process for assessing academic programs in higher education. In this chapter, we develop a practical and rigorous framework for comprehensive assessment of academic programs. This framework generates in-depth communication between the academic departments and the university administration. It provides a useful tool for advancing the university mission, setting priorities, allocating resources, and identifying future areas of potential growth. This data-driven framework covers a wide range of qualitative and quantitative variables. To ensure a smooth and efficient implementation of the assessment process we present the critical stages in the development of a successful program assessment framework − from determining the assessment criteria, establishing the organizational climate, appointing the assessment committee, preparing program self-studies, to collecting and analyzing data. We present real examples from the author’s home institution to illustrate and support the reader’s understanding of the framework.

Details

Quality Assurance in Higher Education in the Middle East: Practices and Perspectives
Type: Book
ISBN: 978-1-80262-556-1

Keywords

Book part
Publication date: 18 April 2012

Daniel R. Denison, Lindsey M. Kotrba and Nathalie Castaño

How generalizable are 360-degree feedback instruments in different cultures? Research investigating the validity and utility of these instruments across the globe is scarce, yet…

Abstract

How generalizable are 360-degree feedback instruments in different cultures? Research investigating the validity and utility of these instruments across the globe is scarce, yet, extraordinarily important. This chapter investigates the utility of a 360-degree feedback instrument across the globe, as well as how different raters from various cultures perceive leaders.

Details

Advances in Global Leadership
Type: Book
ISBN: 978-1-78052-002-5

Article
Publication date: 1 August 1999

Maria‐Theresse Hoppe

Time is a man‐made phenomenon. Thus, it may also be owned. Ownership of time has been a decisive factor in the creation of affluence in societies throughout history. When a…

Abstract

Time is a man‐made phenomenon. Thus, it may also be owned. Ownership of time has been a decisive factor in the creation of affluence in societies throughout history. When a society has changed, it is only with changes in the ownership of time that the new society reaches its full effect. Right now, we live in an information society in which the ownership changed from that of the industrial society. The process of change is not easy. It creates problems at work and in the family. But where is the ownership of time going to in the next phase of society, the dream society? Have we already started to practise for the next change?

Details

Foresight, vol. 1 no. 4
Type: Research Article
ISSN: 1463-6689

Keywords

Article
Publication date: 27 February 2007

Daniel J. D’Amico and Walter Block

To analyze the legal, ethical, and economic implications of governmentally criminalized graffiti.

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Abstract

Purpose

To analyze the legal, ethical, and economic implications of governmentally criminalized graffiti.

Design/methodology/approach

First the paper presents the act of graffiti as a minor form of rebellion against an unjust government according to the criteria of just war theory. Once finding graffiti to pass the just war test, the paper moves on to consider the relationship between graffiti and property, offering second best solutions, discussing the implications of homesteading, and finally demonstrating the economic process of graffiti painting in the absence of an illegitimate government.

Findings

It is found that there is a logical impossibility for graffiti to be placed on private property. Leaving only illegitimate public space as potential graffiti targets, the paper by definition implies that the criminalization of graffiti by the illegitimate state is unjust.

Originality/value

To the best of the author's knowledge no other research has offered a theory of graffiti (a noticeable and prevalent social phenomenon), grounded in private property rights and economics incentives.

Details

Humanomics, vol. 23 no. 1
Type: Research Article
ISSN: 0828-8666

Keywords

Content available
Book part
Publication date: 28 December 2016

Ken R. Blawatt

Abstract

Details

Marconomics
Type: Book
ISBN: 978-1-78635-565-2

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