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A growing body of research suggests the detrimental impact animosity will likely have on destination image and intentions to visit. The purpose of this study is to conduct a state-of-the-art literature review to account for observed mixed findings by putting forth research propositions to be tested in future studies. This paper also aims to develop a future research agenda based on gaps identified in the literature.

A systematic quantitative method is adopted to review the consumer animosity literature published in tourism journals.

This paper identifies several gaps in the literature and suggests several avenues for future research.

To the best of the author’s knowledge, this paper is the first to conduct a state-of-the-art review of the literature dating back to the seminal consumer animosity research conducted in a tourist setting in 2014.

越来越多的研究表明, 敌意可能会对目的地形象和访问意图产生不利影响。本文的主要目的是进行先进的文献综述, 通过提出在未来研究中测试的研究命题来解释观察到的混合结果。本文还旨在根据文献中发现的空白制定未来的研究议程。

采用系统的定量方法来回顾旅游期刊上发表的消费者敌意文献。

本文指出了文献中的几个空白, 并提出了未来研究的几个方向。

据作者所知, 本文是第一篇自 2014 年在旅游学科中进行的开创性消费者敌意研究以来的文献回顾。

Un número creciente de investigaciones sugiere el impacto perjudicial que probablemente tendrá la animadversión en la imagen de los destinos y en las intenciones de visitarlos. El objetivo principal del presente ensayo es llevar a cabo una revisión bibliográfica actualizada que refleje los resultados mixtos observados, planteando propuestas de investigación que se pondrán a prueba en futuros estudios. El ensayo también pretende desarrollar una futura agenda de investigación basada en las lagunas identificadas en la bibliografía.

se adopta un método cuantitativo sistemático para revisar la literatura sobre la animadversión de los consumidores publicada en revistas de turismo.

El ensayo identifica varias lagunas en la bibliografía y sugiere varias vías para futuras investigaciones.

Hasta donde sabe el autor, este ensayo es el primero que realiza una revisión actualizada de la bibliografía que se remonta a la investigación seminal sobre la animadversión del consumidor realizada en un entorno turístico en 2014.

This study addresses tourists' post-consumption perspectives on the impact of online destination experiences and animosity on travel decisions. Developing a framework based on the stimulus-organism-response (SOR) theory, we examine the previously unexplored relationship between post-negative events, online destination brand experience (ODBE), tourists' animosity and destination boycott intentions within the domestic tourism context.

Data from 355 actively engaged domestic travelers in Pakistan who follow destination social media pages (i.e. Instagram and Facebook) was analyzed using structural equation modeling.

The findings reveal that post-negative events ODBE significantly stimulate tourists' animosity, which in turn drives destination boycott intentions. The ODBE indirectly affects boycott intentions through animosity, acting as a partial mediator. The analysis highlights the significance of the users' prior experience levels (novice vs experienced). Multigroup analysis shows that novice visitors are more sensitive to negative online experiences, resulting in stronger animosity than experienced visitors. Animosity significantly drives boycott intentions, particularly among experienced visitors.

This study’s novelty lies in its comprehensive examination of post-negative events, focusing on how the ODBE influences tourists' negative emotions and boycott intentions. These findings offer valuable insights for tourism researchers and destination marketers, underscoring the importance of optimizing post-service failure ODBE strategies for brand repair, online reputation management, digital marketing innovation and customized service recovery to mitigate the impact of negative events.

Chinese consumers' brand preferences are shifting from foreign sportswear brands to domestic ones. This indicates an increasingly strong relationship between Chinese consumers and domestic sportswear brands. The purpose of this study is to explore the spillover effect of Chinese domestic sportswear brands’ relationship quality to uncover the psychological mechanisms driving this preference shift.

The study used a brand relationship quality scale based on Chinese Confucian yuanfen culture, considering it as a second-order reflective-formative construct. The survey generated 326 valid responses online. Due to the presence of second-order reflective-formative construct in the variables, SmartPLS 4.0 was used for hypothesis testing.

Interaction belief, intimate interaction and happiness as formative dimensions of Confucian yuanfen brand relationship quality are validated, while emotional expression and tolerance are not. The Confucian yuanfen brand relationship quality has a spillover effect on product origin image and domestic sportswear brand preference. Product origin image has a mediating role between Confucian yuanfen brand relationship quality and domestic sportswear brand preference. However, consumer xenocentrism does not moderate the spillover effect of Confucian yuanfen brand relationship quality on domestic sportswear brand preference.

This study tests brand relationship quality from Confucian yuanfen perspective as a second-order reflective-formative construct. It contributes to understanding how Chinese consumers perceive their relationships with domestic sportswear brands. The results advance the current body of knowledge on brand relationship quality and spillover effect in sports marketing, indicating that Chinese sportswear brands can explore the possibility of co-opetition to achieve mutual benefits.

The present study’s aims are twofold: 1) to contribute to theory development by accounting for both personality and trust in the conceptualization of technology acceptance using the technology acceptance model (TAM) as the theoretical framework; and 2) to explore the influence of ChatGPT-integrated chatbots on tourism behavior.

The target population for this study was travelers who previously used technology (website/ app) to plan their holiday abroad. An online survey questionnaire created with Google Forms was distributed via a panel company (iPanel). A screening question was included to filter out respondents who have not previously used technological means to plan their holiday abroad. A panel company (iPanel) was hired to collect data from a convenience sample of 305 Israeli tourists who met the above criterion between August 22 and 27, 2023, and were at least 18.

A significant and positive relationship was observed between trust in ChaptGPT and perceived usefulness. Furthermore, a significant and positive association was observed between perceived ease of use and intentions to use ChatGPT-integrated chatbots to plan future holidays. Post hoc analyses suggest that perceived ease of use mediates the relationship between extraversion and trust, trust mediates the relationship between perceived ease of use and perceived usefulness and age moderates the relationship between perceived ease of use and behavioral intentions.

Data was collected from a convenience sample of Israeli travelers. Hence, generalizations to other countries, nationalities and cultures should be treated carefully; the study is cross-sectional and thus represents respondents’ beliefs and behavioral intentions at a particular time; and the study is based on one of several theoretical frameworks that can be used to conceptualize behaviors associated with using AI by tourists.

The findings of the present study point to the importance of accounting for tourists’ personal factors, such as personality and age, in developing AI products in the tourism industry. chief executive officers and relevant shareholders would benefit from conducting market research to obtain insights into the factors that may enhance or hamper tourists’ adoption of AI-based technology for planning their holidays abroad.

Previous work falls short of accounting for personality traits and trust in a single model using the TAM framework. To the best of the authors’ knowledge, this is the first study empirically investigating tourism behavior related to ChatGPT based chatbots as a tool to plan future holidays abroad. Furthermore, the possible role of age as a moderating variable was overlooked in past research.

本研究的目标有两个：1）采用技术接受模型作为理论框架, 通过考虑技术接受概念化中的个性和信任来促进理论发展; 2）探讨ChatGPT集成的聊天机器人对旅游行为的影响。

本研究的目标人群是以前使用技术（网站/应用程序）计划出国度假的旅行者。使用 Google Forms 创建的在线调查问卷通过小组公司 (iPanel) 分发。其中包含一个筛选问题, 以筛选出之前未使用技术手段计划出国度假的受访者。聘请了一家调查公司（iPanel）来收集 305 名以色列游客的便利样本数据, 这些游客在 2023 年 8 月 22 日至 27 日期间符合上述标准, 且年龄至少为 18 岁。

在 ChaptGPT 的信任度和感知有用性之间观察到显着且积极的关系。此外, 观察到易用性与使用集成 ChatGPT 的聊天机器人来计划未来假期的意向之间存在显着且正相关的关系。事后分析表明, 感知的易用性调节了外向性和信任之间的关系; 信任调节感知易用性和感知有用性之间的关系, 年龄调节感知易用性和行为意愿之间的关系。

以前的工作未能在单个模型中使用技术接受模型框架来解释个性特征和信任。这是第一项实证研究, 调查与 ChatGPT 集成聊天机器人相关的旅游行为, 作为规划未来出国度假的工具。此外, 过去的研究忽视了年龄作为调节变量的可能作用。

1）数据是从以色列旅行者的便利样本中收集的。因此, 应该谨慎对待对其他国家、民族和文化的概括; 2）该研究是横断面的, 因此代表了受访者在特定时间的信念和行为意愿; 3）该研究基于几个理论框架之一, 该框架可用于概念化游客使用 ChatGPT 集成聊天机器人来计划未来出国度假的意向。

本研究的结果表明, 在开发用于旅游业的基于 ChatGPT 的聊天机器人时, 考虑游客的个人因素（例如个性和年龄）的重要性。首席技术官和相关股东将受益于进行市场研究, 以深入了解可能增强或阻碍游客采用基于 ChatGPT 的聊天机器人来规划未来出国度假的因素。

Los objetivos del presente ossib son dos: 1) contribuir al ossibleo de la teoría incorporando la personalidad y confianza en la conceptualización de la aceptación de la tecnología empleando el Modelo de Aceptación de la Tecnología como marco teórico; 2) analizar la influencia de los chatbots integrados en ChatGPT en el comportamiento turístico.

La población objetivo de este ossib fueron los viajeros que anteriormente utilizaban tecnología (página web/aplicación) para planificar sus vacaciones en el extranjero. Se distribuyó un cuestionario online creado con Google Forms a través de una empresa de paneles (iPanel). Se incluyó una pregunta de selección para filtrar a los encuestados que no habían utilizado previamente medios tecnológicos para planificar sus vacaciones en el extranjero. Se contrató a una empresa de paneles (iPanel) para recopilar datos de una muestra de conveniencia de 305 turistas israelíes que cumplieron el criterio anterior entre el 22 y el 27 de ossib de 2023, y con una edad ossib de 18 años.

Se identificó una relación ossibleon y ossible entre la confianza en ChaptGPT y la utilidad percibida. Además, se evidenció una asociación ossibleon y ossible entre la facilidad de uso percibida y la intención de ossible chatbots integrados en ChatGPT para planificar futuras vacaciones. Los análisis post-hoc sugieren que la facilidad de uso percibida media la relación entre la ossibleon y la confianza; la confianza media la relación entre la facilidad de uso percibida y la utilidad percibida, y la edad modera la relación entre la facilidad de uso percibida y las intenciones de comportamiento.

1) los datos se recopilaron de una muestra de conveniencia de viajeros israelíes. Por tanto, las generalizaciones a otros países, nacionalidades y culturas deben tratarse con cuidado; 2) el ossib es transversal y, por tanto, representa las creencias y las intenciones de comportamiento de los encuestados en un momento determinado; 3) el ossib se basa en uno de los diversos marcos teóricos que pueden emplearse para conceptualizar la intención de los turistas de ossible chatbots integrados en ChatGPT para planificar futuras vacaciones en el extranjero.

Los resultados del presente ossib señalan la importancia de tener en cuenta los factores personales de los turistas, como la personalidad y la edad, en el ossibleo de chatbots basados en ChatGPT para su uso en la industria turística. Los directores de tecnología y los stakeholders relevantes se beneficiarían de investigación de mercado para obtener información sobre los factores que pueden mejorar o dificultar la adopción de chatbots basados en ChatGPT por parte de los turistas para planificar futuras vacaciones en el extranjero.

Los trabajos anteriores no tienen en cuenta los rasgos de personalidad y la confianza en un único modelo utilizando ossible TAM. Este es el primer ossib que investiga empíricamente el comportamiento turístico relacionado con los chatbots basados en ChatGPT como herramienta para planificar las futuras vacaciones en el extranjero. Además, en investigaciones anteriores no se ossible el ossible papel de la edad como variable moderadora.

Drawing upon extended-self theory, this research aims to understand how different access modes of consumption and product type influence consumers' perceptions of self-product connection and sense of individual and collective ownership.

Two experiments assessed the impact of access modes (temporary vs permanent) and product types (tangible vs intangible) on individual and collective psychological ownership (IPO and CPO) as well as the mediating role of self-product connection in these relationships.

Temporary access reduces IPO compared to permanent access. Moreover, self-product connection mediates the relationship between access modes and both IPO and CPO. Product type significantly moderates the degree of psychological ownership, with intangible products having a notable influence on the impacts of access modes on IPO and CPO.

Understanding the nuances of access-based consumption and its effects on psychological ownership can inform marketers and businesses in designing more effective strategies for product offerings and access modes. Highlighting self-product connection can aid in cultivating stronger consumer relationships and loyalty in access-based consumption contexts.

This study contributes to the existing literature on consumer access-based consumption by shedding light on the changing dynamics of material possessions and the psychological mechanisms underlying ownership perceptions in access-based models.

Taking the lens of a cue diagnosticity framework and affective primacy theory, this study aims to examine the relative effects of cognitive and affective country image on consumer cognitive judgement, affective evaluation and behavioural tendency in one integrated model. It also explores how the direct effects may vary with the intra-valence nature (ambivalent vs. univalent) of cognition-affect.

The proposed research model was tested using data from a large Chinese sample and consumer responses to products from four countries − the USA, Japan, Brazil and India.

The results show that the relative effects of cognitive and affective country image are complex and differ by the intra-valence nature of cognition-affect. On a general level, cognitive and affective country image exert equal influence on affective evaluation and behavioural tendency. In contrast, cognitive country image demonstrates a more prominent effect than affective country image on cognitive judgement. Compared with univalent, ambivalent cognition-affect strengthens the positive impact of affective country image but does not significantly alter the positive impact of cognitive country image on consumer reactions.

This research contributes to the ongoing debate regarding implications of two focal aspects of macro country image by revealing their relative importance in an integrated framework and enriches country-of-origin research through unveiling the uni/ambivalent cognition-affect as a moderator of the relationship between cognitive/affective country image and consumer reactions. The research findings provide implications as to whether and when marketing strategies should focus on leveraging positive (negative) cognitive or affective country image.

Given that Chinese brands and products are widespread in the global market, this paper aims to examine the effect of Chinese brand origin salience (vs not) on brand evaluations by increasing global identity perceptions, and figuring out the moderating role of uncertainty avoidance.

Three experiments were conducted in different product categories to test the effect of Chinese brand origin salience. Study 1 and Study 2 collected data from different countries (i.e. Japan and the USA) with varying levels of uncertainty avoidance. In Study 3, the data were collected from the single-country sample, including participants from cultural backgrounds with high (Asian Americans) and low (Caucasian Americans) uncertainty avoidance.

Chinese brand origin salience positively influences brand evaluations via increased global identity perceptions. In addition, uncertainty avoidance plays a moderating role in the process. Specifically, the favorable effect of Chinese brand origin salience on brand evaluations will be attenuated among consumers with high (vs low) uncertainty avoidance.

This paper demonstrates that Chinese brand origin salience can enhance brand evaluations beyond prior work focusing on the negative stereotypes of Chinese brands and their imitation of Western brands. Importantly, Chinese brands have become an important part of the global community as Chinese brand origin salience can evoke consumers’ global identity.

This study empirically investigates whether and how boycott attitudes and subjective norms influence the impact of the perceived behavioral control of boycotts on boycott intention.

To test our hypotheses, we perform a hierarchical linear regression analysis using data from Japanese (n = 500) and South Koreans (n = 571).

Boycott attitudes strengthen the positive effect of perceived behavioral control on boycott intentions for Japanese and South Koreans. Contrary to our assumptions, while the direct impact of perceived behavioral control on boycott intention is not significant, there is a negative moderating effect of subjective norms for Japanese consumers.

We argue that when perceived behavioral control is evident in boycotts, consumers listen more to themselves than to others. Our cross-national analysis of actual boycott campaigns is the first study on boycott research to offer implications for the interaction effects among the three key antecedents of psychological motivation factors in the theory of planned behavior.

Marketers increasingly use social media influencers to appeal to young consumers. This study aims to investigate the impact of the influencers’ country of origin (COO) on young customers' online brand advocacy (OBA). It also tests the mediating effects of trustworthiness and perceived homophily on these relationships.

Data were obtained from 197 Generation Z (Gen-Z) consumers of skin care products living in Trinidad and Tobago, using a quasi-experimental study and online self-administered questionnaires. The data were analyzed using confirmatory factor analysis, analysis of covariance and multiple regression analysis.

The findings support the role of an influencer's COO on young consumers' OBA and the mediating effects of influencers' trustworthiness and perceived homophily. The findings show that local influencers have a more substantial effect on OBA for Gen-Z customers. In addition, results show that both variables of trustworthiness and perceived homophily mediate the influencer’s COO and OBA relationship. The findings also show that local influencers benefit from higher levels of trustworthiness and greater perceived homophily than foreign ones.

The study fills the gap in the marketing literature by understanding how an influencer’s extrinsic characteristics, such as country of origin, can affect the marketing outcome of OBA among Gen-Z consumers in a small developing country. It also demonstrates the importance of perceived homophily and trustworthiness between influencers and audiences for marketing success.

The aim of this study is to understand how digital platforms and context-specific characteristics of China – such as swift guanxi – affect opportunities for small and medium enterprises (SMEs) entering this market.

This study adopts a qualitative approach based on a multiple-case study of Italian SMEs in the wine industry that have activated international activities in China. Primary data consist of 32 interviews with SMEs’ managers, local consumers and other stakeholders involved in firm internationalization.

The findings of this study highlight that in SMEs’ internationalization, the process of knowledge/learning on digital platforms takes place in a bidirectional way thanks to the interactions among multiple stakeholders, which activate consumer education and knowledge sharing.

While previous research has emphasized firms' knowledge acquisition in the internationalization process, this study incorporates both the consumer perspective and the firm perspective, along with considering interactions with various stakeholders.