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Develops an original 12‐step management of technology protocol and applies it to 51 applications which range from Du Pont’s failure in Nylon to the Single Online Trade Exchange for Auto Parts procurement by GM, Ford, Daimler‐Chrysler and Renault‐Nissan. Provides many case studies with regards to the adoption of technology and describes seven chief technology officer characteristics. Discusses common errors when companies invest in technology and considers the probabilities of success. Provides 175 questions and answers to reinforce the concepts introduced. States that this substantial journal is aimed primarily at the present and potential chief technology officer to assist their survival and success in national and international markets.

This chapter is a case study of Companhia Siderúrgica Nacional (CSN, National Steel Company, Volta Redonda, Rio de Janeiro, Brazil), in order to compare two models of social responsibility adopted by the same company in two different historical periods: when it was state-owned company (since forties) and then when it was privatized in the 1990s. The results are preliminary for this case study, in that the research is ongoing. However, we can anticipate a main conclusion, that CSN has no social responsibility with its main stakeholders: the community of city Volta Redonda, where industrial activities are carried out. This research is relevant for future research in the comparative perspective, in poor or developing countries such as Brazil. We add that this study has led us to build the concept of territorial social responsibility, in order to broaden and move beyond the debate focused on social responsibility in the corporate world and move towards a transnational reflection of what is liability to the planet.

On 6th of March 1997, the President of the Republic of Chile, Eduardo Frei, inaugurated the hydroelectric dam of Pangue. This plant is the first phase of a mega-project which will involve the construction of six dams in the Bio-Bio River in the heart of ancestral territory of the Mapuche. The inauguration was accompanied by protests from political personalities inside and outside the country, ecological groupings, indigenous organizations, political parties, and international organizations. What at first glance may be considered as yet another one of those controversial dam constructions – situations that nowadays are occurring on all continents – in reality is a step in a sophisticated project of ethnicide on the Mapuche people which has been inherited from the Pinochet dictatorship.

This study aims to analyze the territory as a distinctive factor through which the concept and practice of “Made in Italy” operates. Specifically, the study considers the role of local and sub-national entrepreneurial collaborations that preserve and enhance factors such as history, style and talent as the essence of Italian “quality” and as the pillar of Italian territorial capitalism.

The research examines this Italian phenomenon by investigating small and medium enterprises (SMEs) that successfully compete abroad (and also in the domestic market) with a “glocal” approach, adopting the entrepreneurial formula of industrial districts.

The results indicate that international expansion is becoming increasingly more complex (as is every growth/development strategy) but that “glocalism” could represent a potential driver for the success of internationalization strategies. Specifically, for SMEs operating in industrial districts, territorial capitalism could emerge as a unique competitive factor, because it is a component of local structural capital and global reputational capital, as in the case of “Made in Italy.”

In an increasingly globalized market environment, many companies look to foreign markets to maintain and expand competitive advantage and business performance. Once the companies embark on this endeavor, organizations are involved in governing and managing these networks of finance, production and communication and the distribution-related relationships that constitute globalization. The push to engage in international development is currently imperative for SMEs, which need to extend their business engagement beyond conventional local markets and identify and exploit their distinctive competitive advantage to be able to succeed. One possible way of achieving this is the close interaction with the local territories in which these enterprises reside.

The evolution of tourism must be framed into policies that aim a development model perspective for the destinations, based on the analysis of economic, political, and social indicators. Therefore, emerging destinations, located in territories with low population density, should be a target of a careful strategy policy, considering the characteristics of the region. In particular, the disaster caused by the pandemic context (i.e., COVID-19) implied profound changes in tourism thinking, planning, and development of regions in Portugal and throughout the world. The present chapter proposes the creation of a tourism monitoring system for Arouca (Portugal), a territory classified as Low-Density Territory, with specific characteristics. The monitoring will involve the planning and management of database, at the disposal of all stakeholders, ensuring that the tourism flows in analysis do not get overwhelmed, allowing the discussion of opportunities and threats for the territory, based on the partnership between the population, public and private sector, adjusted to the social, cultural, economic, and environment perception. Will also be considered the perspective of the local community from Arouca's region, the main actors from the territory such as Geopark Association of Arouca and the City Council, according to the surveys used as data basis of this study, along with statistics analysis.

This paper promotes a critical approach to co-operative studies by contributing new theoretical insights. The aim is to propose a new view on the co-operative firm as a socioeconomic phenomenon embedded into the local contexts in which it is situated. Sociological and economic analyses have mainly explored the relationship between co-operative members and the organization, the economic performance of co-operatives or compared co-operatives with other firm types. Less attention has been given to the co-operative–territory relation, which can reveal insights into members' collective actions, a co-operative's origins from specific social groups or how they establish relationships with certain community stakeholders over others.

The paper begins with a literature review of academic studies that situate co-operatives in relation to community, with a focus on how social capital theory has been deployed to understand this relation. It then proposes a theoretical examination of two fundamental authors in the field of social capital theory: Robert Putnam and Pierre Bourdieu. Drawing on findings from the literature review and considerations derived from the theoretical dialog between Putnam and Bourdieu, the paper proposes a revised social capital-based framework for analyzing key relations and expected outcomes of the co-operative–territory relation.

Reconsidering the role of social capital theory for co-operative studies, this article unfolds a dual reflection. First, it underlines the necessity for research that more closely considers co-operatives' territorial relationships. Second, it critically interrogates and pushes forward social capital theory as a framework for examining the social relations that embed co-operatives and their capacity to activate territorial economies.

The paper highlights the necessity for a further examination of the co-operative–territory relationship. It presents an innovative framework for improving sociological understanding of co-operatives as organizations embedded into their local socioeconomic contexts.

The purpose of this paper is to demonstrate the importance of territory of origin (TOO) associations for consumers’ perception of product authenticity and empirically tests the chain of effects, from TOO associations to perceived authenticity, and to consumers’ self-brand connections.

An experimental method and a partial least square approach were adopted. Hypotheses were tested on data collected across 665 Chinese consumers.

Results demonstrate that TOO exerts a positive impact on perceived product authenticity, which in turn leads to stronger consumers’ self-brand connections. In addition, compared with country of origin (COO) information, TOO has a unique positive impact on perceived authenticity and a direct positive effect on consumers’ self-brand connections. Also, the positive impact of TOO on perceived authenticity is enhanced through consumers’ familiarity with the TOO and through congruence between the product category and the TOO.

One possible outcome of TOO (perceived authenticity) and one product category (lavender soap) were considered in this study.

Given the diminishing relevance of COO associations, this study demonstrates that TOO is an appealing alternative strategy for strengthening brand equity.

Recent literature on the implications of applying service-dominant (S-D) logic to conceptualise value-creation processes views territory only as an operand resource (a resource upon which an act is performed). This study aims to show that territory is both an operand and operant resource (a resource that acts on other resources) and to examine how this conceptualisation may extend knowledge about co-creation processes between a firm and its territory.

The study develops a conceptual contribution, drawing on previous research and combining managerial thinking with architectural–urban planning thinking, using illustrative examples.

This study shows that the territory actively participates in value co-creation through interactions with other actors (e.g. firms, inhabitants and tourists). The territory is not only an output of human actions but also a process through which its essence and traits emerge over time. It can infinitely inspire firms with ideas, provided they are able to listen to it and recognise its value co-creator nature.

Contrary to the traditional firm location theory, this study highlights that a territory’s attractiveness is related to its potential, active contribution to value co-creation. The study’s arguments provide a contribution to the current debate about territorial servitisation but should be refined through empirical analyses.

The paper provides suggestions on platform-designing methods – supported by technologies – to enable the territory to engage in value co-creation.

While some studies have applied the S-D logic to territories, this study is the first to recognise that the territory has an active role in value co-creation.

Differently from traditional approaches that rely on the analysis of single dimensions of the tourism phenomenon, this study aims to experiment a systemic approach based on structured and unstructured data sources to elaborate a composite index to measure the tourist competitiveness of marginal areas, with the final aim to design and plan proper socio-economic development strategies.

The methodology adopted to carry out the study follows a four-step process and relies on indicators that are both relevant and accessible. The first step concerns the analysis of the literature about the existing approaches to calculate a tourism index. The second step concerns the definition of the indicators and the collection of data by using both structured and unstructured sources. The third step focuses on the population of the data set. Finally, the fourth step aims at calculating the tourism index through a composite-based methodology and using it for a pilot application in a Southern Italy province.

The study calculates a synthetic tourism index for each of the 97 municipalities of the Province of Lecce (a city located in the southeast of Italy). The proposed index combines administrative, institutional and open data sources to derive a single indicator for each municipality, thus supporting decision-makers in understanding the complex reality and competitiveness level of territories in the tourism industry.

The main elements of originality of the study are the breadth and typology of data sources considered to calculate the composite indicator of tourism competitiveness (both structured and unstructured); and the use of weighting and aggregation procedures in the methodological issues.