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In recent years, there has been significant interest in adopting XR (extended reality) technologies such as VR (virtual reality) and AR (augmented reality), particularly in retail. However, extending activities through reality-mediation is still mostly believed to offer an inferior experience due to their shortcomings in usability, wearability, graphical fidelity, etc. This study aims to address the research gap by experimentally examining the acceptance of metaverse shopping.

This study conducts a 2 (VR: with vs. without) × 2 (AR: with vs. without) between-subjects laboratory experiment involving 157 participants in simulated daily shopping environments. This study builds a physical brick-and-mortar store at the campus and stocked it with approximately 600 products with accompanying product information and pricing. The XR devices and a 3D laser scanner were used in constructing the three XR shopping conditions.

Results indicate that XR can offer an experience comparable to, or even surpassing, traditional shopping in terms of its instrumental and hedonic aspects, regardless of a slightly reduced perception of usability. AR negatively affected perceived ease of use, while VR significantly increased perceived enjoyment. It is surprising that the lower perceived ease of use appeared to be disconnected from the attitude toward metaverse shopping.

This study provides important experimental evidence on the acceptance of XR shopping, and the finding that low perceived ease of use may not always be detrimental adds to the theory of technology adoption as a whole. Additionally, it provides an important reference point for future randomized controlled studies exploring the effects of technology on adoption.

Maintaining the safety of the human is a major concern in factories where humans co-exist with robots and other physical tools. Typically, the area around the robots is monitored using lasers. However, lasers cannot distinguish between human and non-human objects in the robot’s path. Stopping or slowing down the robot when non-human objects approach is unproductive. This research contribution addresses that inefficiency by showing how computer-vision techniques can be used instead of lasers which improve up-time of the robot.

A computer-vision safety system is presented. Image segmentation, 3D point clouds, face recognition, hand gesture recognition, speed and trajectory tracking and a digital twin are used. Using speed and separation, the robot’s speed is controlled based on the nearest location of humans accurate to their body shape. The computer-vision safety system is compared to a traditional laser measure. The system is evaluated in a controlled test, and in the field.

Computer-vision and lasers are shown to be equivalent by a measure of relationship and measure of agreement. R² is given as 0.999983. The two methods are systematically producing similar results, as the bias is close to zero, at 0.060 mm. Using Bland–Altman analysis, 95% of the differences lie within the limits of maximum acceptable differences.

In this paper an original model for future computer-vision safety systems is described which is equivalent to existing laser systems, identifies and adapts to particular humans and reduces the need to slow and stop systems thereby improving efficiency. The implication is that computer-vision can be used to substitute lasers and permit adaptive robotic control in human–robot collaboration systems.

Although photographs in sustainability reports are useful in conveying complex messages, they may also be used to manipulate the presentation of disclosures to exploit the limited cognitive processing capacity of humans. Therefore, this paper aims to examine the features of photographs aimed at capturing individuals’ attention through visual structures and evoking specific emotions through carefully chosen content. Furthermore, it examines whether such framing practice is explained by incentives for legitimizing behaviours and influencing reputation.

The authors conduct a content analysis of photographs in 154 sustainability reports published by US companies. The authors captured the nature of photographs, the context in which they are being used, their themes and emotional content and layout and interaction features to understand how photographs are used for attribute framing to influence information processing. Furthermore, the authors statistically examine the framing practice between companies with different characteristics to identify any patterns for the impression management use of photographs in sustainability reports.

Photographs are often large with a horizontal orientation to capture attention and show content viewed at eye level and in either medium or close-up shots to engage viewers. Furthermore, photographs are emotionally loaded with different themes such as depictions of people, technology and nature. These themes are used to predominately evoke positive emotions of awe, nurturance, pride, amusement and attachment. This practice is often used by companies in environmentally sensitive areas that have close consumer relationships or are covered controversially in the media.

The authors reveal reporting practices and identify photographic features that attract attention and convey emotions that go beyond aesthetic qualities. This is important because emotions conveyed through photographs can be potentially misleading and influence judgements subconsciously.

The purpose of this paper is to give an overview of artificial intelligence (AI) and other AI-enabled technologies and to describe how COVID-19 affects various industries such as health care, manufacturing, retail, food services, education, media and entertainment, banking and insurance, travel and tourism. Furthermore, the authors discuss the tactics in which information technology is used to implement business strategies to transform businesses and to incentivise the implementation of these technologies in current or future emergency situations.

The review provides the rapidly growing literature on the use of smart technology during the current COVID-19 pandemic.

The 127 empirical articles the authors have identified suggest that 39 forms of smart technologies have been used, ranging from artificial intelligence to computer vision technology. Eight different industries have been identified that are using these technologies, primarily food services and manufacturing. Further, the authors list 40 generalised types of activities that are involved including providing health services, data analysis and communication. To prevent the spread of illness, robots with artificial intelligence are being used to examine patients and give drugs to them. The online execution of teaching practices and simulators have replaced the classroom mode of teaching due to the epidemic. The AI-based Blue-dot algorithm aids in the detection of early warning indications. The AI model detects a patient in respiratory distress based on face detection, face recognition, facial action unit detection, expression recognition, posture, extremity movement analysis, visitation frequency detection, sound pressure detection and light level detection. The above and various other applications are listed throughout the paper.

Research is largely delimited to the area of COVID-19-related studies. Also, bias of selective assessment may be present. In Indian context, advanced technology is yet to be harnessed to its full extent. Also, educational system is yet to be upgraded to add these technologies potential benefits on wider basis.

First, leveraging of insights across various industry sectors to battle the global threat, and smart technology is one of the key takeaways in this field. Second, an integrated framework is recommended for policy making in this area. Lastly, the authors recommend that an internet-based repository should be developed, keeping all the ideas, databases, best practices, dashboard and real-time statistical data.

As the COVID-19 is a relatively recent phenomenon, such a comprehensive review does not exist in the extant literature to the best of the authors’ knowledge. The review is rapidly emerging literature on smart technology use during the current COVID-19 pandemic.

Knowledge management (KM) is an important topic in the age of big data, and this study adds to the existing body of literature by providing a novel KM perspective on the technological phenomenon of artificial intelligence (AI). This study aims to discover how AI might facilitate knowledge-based business-to-business (B2B) marketing. In this chapter, the authors take a close look at the building blocks of AI and the relationships between them. Future research directions and also the effects of the various market information building components on B2B marketing are discussed. The study’s approach is theoretical; it tries to provide a framework for characterising the phenomenon of AI and its constituent parts. Additionally, this chapter provides a methodical analysis of the three categories of market information crucial to B2B marketing: knowledge of customers, knowledge of users, and knowledge of external markets. This research looks at AI through the lens of the conventional data processing framework, analysing the six pillars upon which AI systems are founded. It also explained how the framework’s components work together to transform data into actionable information. In this chapter, the authors will look at how AI works and how it can benefit B2B knowledge-based marketing. It’s not aimed at AI experts but rather at general marketing managers. In this chapter, the possible effects of AI on B2B marketing are discussed using examples from the real world.

Rebar is the prime component of reinforced concrete structures, and rebar monitoring is a time-consuming and technical job. With the emergence of the fourth industrial revolution, the construction industry practices have evolved toward digitalization. Still, hesitation remains among stakeholders toward the adoption of advanced technologies and one of the significant reasons is the unavailability of knowledge frameworks and implementation guidelines. This study aims to investigate technical factors impacting automated monitoring of rebar for the understanding, confidence gain and effective implementation by construction industry stakeholders.

A structured study pipeline has been adopted, which includes a systematic literature collection, semistructured interviews, pilot survey, questionnaire survey and statistical analyses via merging two techniques, i.e. structural equation modeling and relative importance index.

The achieved model highlights “digital images” and “scanning” as two main categories being adopted for automated rebar monitoring. Moreover, “external influence”, “data-capturing”, “image quality”, and “environment” have been identified as the main factors under “digital images”. On the other hand, “object distance”, “rebar shape”, “occlusion” and “rebar spacing” have been highlighted as the main contributing factors under “scanning”.

The study provides a base guideline for the construction industry stakeholders to gain confidence in automated monitoring of rebar via vision-based technologies and effective implementation of the progress-monitoring processes. This study, via structured data collection, performed qualitative and quantitative analyses to investigate technical factors for effective rebar monitoring via vision-based technologies in the form of a mathematical model.

It is important to implement artificial intelligence (AI) because it can simplify and solve complex problems faster than humans. Because AI learns about people and their behavior from the first purchase, AI marketing can boost marketing efforts by leveraging data to target extremely precise consumer groups. There is a debate about the efficacy of AI marketing due to the constraints and limits imposed by the system's nature. This chapter presents insights from published studies regarding the relationship of AI with marketing and how AI can affect marketing. A real-world example of Netflix's usage of AI in marketing has been demonstrated. Then, consumer attitudes regarding AI were revealed. Then, several ethical considerations concerning AI were highlighted. Finally, the anticipated future of AI marketing was addressed. This chapter demonstrated the significance of firms implementing AI marketing to get a competitive advantage. Although some of the difficulties mentioned in this study need to be resolved, AI marketing has a bright future. There are ethical concerns about bias and privacy that should be addressed further. This chapter will encourage firms to use AI systems in marketing, and it will open the door to concerns that will need to be investigated academically in the future.

This paper provides practical advice for archaeologists and heritage specialists wishing to use ML approaches to identify archaeological features in high-resolution satellite imagery (or other remotely sensed data sources). We seek to balance the disproportionately optimistic literature related to the application of ML to archaeological prospection through a discussion of limitations, challenges and other difficulties. We further seek to raise awareness among researchers of the time, effort, expertise and resources necessary to implement ML successfully, so that they can make an informed choice between ML and manual inspection approaches.

Automated object detection has been the holy grail of archaeological remote sensing for the last two decades. Machine learning (ML) models have proven able to detect uniform features across a consistent background, but more variegated imagery remains a challenge. We set out to detect burial mounds in satellite imagery from a diverse landscape in Central Bulgaria using a pre-trained Convolutional Neural Network (CNN) plus additional but low-touch training to improve performance. Training was accomplished using MOUND/NOT MOUND cutouts, and the model assessed arbitrary tiles of the same size from the image. Results were assessed using field data.

Validation of results against field data showed that self-reported success rates were misleadingly high, and that the model was misidentifying most features. Setting an identification threshold at 60% probability, and noting that we used an approach where the CNN assessed tiles of a fixed size, tile-based false negative rates were 95–96%, false positive rates were 87–95% of tagged tiles, while true positives were only 5–13%. Counterintuitively, the model provided with training data selected for highly visible mounds (rather than all mounds) performed worse. Development of the model, meanwhile, required approximately 135 person-hours of work.

Our attempt to deploy a pre-trained CNN demonstrates the limitations of this approach when it is used to detect varied features of different sizes within a heterogeneous landscape that contains confounding natural and modern features, such as roads, forests and field boundaries. The model has detected incidental features rather than the mounds themselves, making external validation with field data an essential part of CNN workflows. Correcting the model would require refining the training data as well as adopting different approaches to model choice and execution, raising the computational requirements beyond the level of most cultural heritage practitioners.

Improving the pre-trained model’s performance would require considerable time and resources, on top of the time already invested. The degree of manual intervention required – particularly around the subsetting and annotation of training data – is so significant that it raises the question of whether it would be more efficient to identify all of the mounds manually, either through brute-force inspection by experts or by crowdsourcing the analysis to trained – or even untrained – volunteers. Researchers and heritage specialists seeking efficient methods for extracting features from remotely sensed data should weigh the costs and benefits of ML versus manual approaches carefully.

Our literature review indicates that use of artificial intelligence (AI) and ML approaches to archaeological prospection have grown exponentially in the past decade, approaching adoption levels associated with “crossing the chasm” from innovators and early adopters to the majority of researchers. The literature itself, however, is overwhelmingly positive, reflecting some combination of publication bias and a rhetoric of unconditional success. This paper presents the failure of a good-faith attempt to utilise these approaches as a counterbalance and cautionary tale to potential adopters of the technology. Early-majority adopters may find ML difficult to implement effectively in real-life scenarios.

Unlike many high-profile reports from well-funded projects, our paper represents a serious but modestly resourced attempt to apply an ML approach to archaeological remote sensing, using techniques like transfer learning that are promoted as solutions to time and cost problems associated with, e.g. annotating and manipulating training data. While the majority of articles uncritically promote ML, or only discuss how challenges were overcome, our paper investigates how – despite reasonable self-reported scores – the model failed to locate the target features when compared to field data. We also present time, expertise and resourcing requirements, a rarity in ML-for-archaeology publications.

Studies showed that construction digitalisation could prevent or mitigate accidents rate on sites. Digitalisation applications may prevent or mitigate building project collapse (BPC) but with some encumbrances, especially in developing countries. There is a paucity of research on digital technologies application to prevent or mitigate BPC in Nigeria. Thus, the research aims to explore the perceived barriers that may hinder digital technologies from preventing or mitigating building collapse and recommend measures to improve technology applications during development.

The study is exploratory because of the unexplored approach. The researchers collected data from knowledgeable participants in digitalisation and building collapse in Nigeria. The research employed a phenomenology approach and analysed collected data via a thematic approach. The study achieved saturation at the 29th interviewee.

Findings show that lax construction digitalisation implementation, absence of regulatory framework, lax policy, unsafe fieldworkers' behaviours, absence of basic infrastructure, government attitude, hesitation to implement and high technology budget, especially in developing countries, are threats to curbing building collapse menace via digitalisation. The study identified technologies relevant to preventing or mitigating building collapse. Also, it proffered measures to prevent or mitigate building collapse via improved digital technology applications during development.

This research contributes to the construction digitalisation literature, especially in developing countries, and investigates the perceived barriers that may hinder digital technologies usage in preventing or mitigating building collapse in Nigeria.

Automatic modulation recognition (AMR) is a challenging problem in intelligent communication systems and has wide application prospects. At present, although many AMR methods based on deep learning have been proposed, the methods proposed by these works cannot be directly applied to the actual wireless communication scenario, because there are usually two kinds of dilemmas when recognizing the real modulated signal, namely, long sequence and noise. This paper aims to effectively process in-phase quadrature (IQ) sequences of very long signals interfered by noise.

This paper proposes a general model for a modulation classifier based on a two-layer nested structure of long short-term memory (LSTM) networks, called a two-layer nested structure (TLN)-LSTM, which exploits the time sensitivity of LSTM and the ability of the nested network structure to extract more features, and can achieve effective processing of ultra-long signal IQ sequences collected from real wireless communication scenarios that are interfered by noise.

Experimental results show that our proposed model has higher recognition accuracy for five types of modulation signals, including amplitude modulation, frequency modulation, gaussian minimum shift keying, quadrature phase shift keying and differential quadrature phase shift keying, collected from real wireless communication scenarios. The overall classification accuracy of the proposed model for these signals can reach 73.11%, compared with 40.84% for the baseline model. Moreover, this model can also achieve high classification performance for analog signals with the same modulation method in the public data set HKDD_AMC36.

At present, although many AMR methods based on deep learning have been proposed, these works are based on the model’s classification results of various modulated signals in the AMR public data set to evaluate the signal recognition performance of the proposed method rather than collecting real modulated signals for identification in actual wireless communication scenarios. The methods proposed in these works cannot be directly applied to actual wireless communication scenarios. Therefore, this paper proposes a new AMR method, dedicated to the effective processing of the collected ultra-long signal IQ sequences that are interfered by noise.