Search results

The purpose of this paper is to see whether companies that have set up company museums and archives realise the communication potential of this tool and in what terms such potential may have been actualised.

The paper opted for an in-depth study in order to get an insight into the perception of the communication potential of the museum and archives. All of the 52 companies associated with the association “Museimpresa” were contacted, the members of which are the main companies in Italy that have set up their own museum and archives. Each company has been interviewed through a detailed and structured questionnaire carried out involving either the business owner or the marketing, communication or external relations manager or the curator of the museum/archives.

A company museum-archives is used mainly to spread awareness of the heart, identity, values and history of the company. The investigation has moreover provided how its communication strengths impact on the image and the reputation of the company and on the sense of belonging between the enterprise and its community.

This study is a first step of a path aimed at measuring on a large scale the real communication potential of company museums and archives.

What would seem to be important for management with a real desire to make best use of the potential of a company museum-archives is to facilitate its interactivity, its ability to build and maintain relationships, its connection with the corporate culture and to convey a real enthusiasm for vision and future-oriented memory.

This paper provides a contribution to the awareness of communication potential of the company museum and archives, a recognition that remains largely still to be explored.

By considering the role of technology in museum archives and exhibitions, as well as company archives and production, this paper aims to present that digital technologies offer new approaches and tools to consider fashion know-how, traditions and memories.

Through an extensive literature review and a close consideration of multiple sources, this paper analyzes fashion, tradition and knowledge creation through the lens of museum and company archives. A section on museum archives analyzes the role of fashion in the museum and the use of technology in cataloging, online resources and exhibitions for knowledge transfer of fashion history. The second half of the paper considers the relationship between heritage, company archives and technology in branding and consumer engagement.

The paper summarizes recent scholarship in the fields of fashion archives and demonstrates the still current importance of heritage in generating new design and exhibition practices. Despite having its roots in the past, heritage demonstrates continuity with the present and looks to the future with the same devotion and commitment, thus guaranteeing quality and authenticity for both museum collections and company productions.

Through a case study methodology, this paper presents how digital technologies can offer new approaches and tools in museum archives and exhibitions, as well as in company archives and collection development, to reconsider and translate fashion know-how, traditions and memories in the digital era.

This paper aims to examine the entrepreneurial Fred Harvey Company's early public relations and publicity efforts to determine what they add to our knowledge of the development of public relations in the USA.

This historical analysis uses mainly data gleaned from an in‐depth examination of the two archival sources available: the Fred Harvey Company photographs and papers at the Heard Museum in Phoenix, AZ (at about ten linear feet, the most complete collection of Harvey materials), and the Fred Harvey Collection at the University of Arizona (photographs, correspondence, and miscellaneous records).

Although the dominant historical perspective has labeled this era the “Seedbed Years” and characterized them as “a day of business arrogance toward employee and citizen alike”, this case suggests that other models of practice were in use that developed out of differing cultural milieux. To the dominant view of public relations developing in the USA as a result of business pressures, then, should be added the perspective of organizational culture and the role it played in the development and professionalism of the field.

This one case study cannot be generalized to the whole field; however, the findings support those of a growing number of other scholars (Sullivan, Piasecki), suggesting that the dominant evolutionary paradigm of US public relations history artificially constricts our understanding of the field.

The insider's perspective gained through this study has implications for professionalism, integrated communications, and ethical practice.

This paper examines a previously unknown case in US public relations history and sheds light on early public relations and publicity methods that challenge the dominant paradigm in US scholarship. The notion of press agentry as the dominant practice is explored and challenged.

The purpose of this article is to examine the existing tools and guidance available to museums, archives and libraries, and then to consider new technologies such as accessible Portable Document Format files and additional modules for existing web development software. The article reviews current tools, standards and guidelines in accessibility such as WAI, RNIB Digital Access Campaign, Information Age Government Champions guidelines, Bobby validator, Access Adobe and the Macromedia Dreamweaver Accessibility Extension. Two Case Studies concerning accessibility are included.

The People's Collection Wales aims to collect, interpret, distribute and discuss Wales' cultural heritage in an online environment. Individual users or local history societies are able to create their own digital collections, contribute relevant content, as well as access digital resources from heritage institutions. This paper aims to provide an overview of the development of the People's Collection Wales, which is being funded through CyMAL: Museums, Archives and Libraries Wales.

Work on digitising various collections in Welsh cultural heritage institutions, such as Culturenet Cymru, the National Library of Wales, the National Museum Wales, and the Royal Commission on the Ancient and Historical Monuments of Wales has been in progress since the 1990s. An overview of this work is given, along with details of how the People's Collection Wales project has developed between 2009 and 2011.

Material available from the People's Collection Wales is available in a variety of media, including: film; images; video and audio clips; maps; photographs; and text. The web site also uses global positioning system technology to allow users to travel over the landscape of Wales, and view artefacts in three dimensions.

People's Collection Wales is an example of a service resulting from a convergence of libraries, archives and museums, and which showcases user involvement in the creation of digital content. A number of innovative applications, including mobile technologies, are being implemented within the project.

This article explores a range of issues associated with cross‐sectoral collaboration across different kinds of library and information service providers in England, the purpose of joint‐working being the widening and improving of access to “content and services” for users. Much of this will be applicable across the UK as a whole. It covers three main areas: diversity of user demand; historical and current collaborative mechanisms; and opportunities to further improve the quality of access.

This paper aims to outline the developments and strategies employed to supply online library services in Wales through a national platform: library.wales.org These services include: the “Cat Cymru” cross‐catalogue search, centrally procured subscription resources and local library microsites.

The paper reviews the key areas of development against the backdrop of current library policy in Wales.

By reviewing the strategic and policy background, outlining the key elements of the projects, and reviewing the future directions for this work, the paper shows how a national approach is leading to an improved cohesive delivery of services to Welsh citizens.

The work outlined in this paper represents the significant and valuable progress made in Wales in regard to the provision of centrally funded online services to all libraries and library users.