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The purpose of this paper is to, with increasing recognition of the importance of upstream factors in individual behavior, provide an example of how the Community Readiness Model (CRM) was used as a tool to understand the barriers within the broader environment to achieving reductions in the use of alcohol by college students and how this resulted in identifying upstream social marketing strategies. Downstream social marketing approaches have been broadly implemented on college campuses to curb alcohol use and binge drinking, with mixed results.

Using the CRM protocol, assessments to measure the community readiness to address issues related to college alcohol use were conducted for each of 12 campuses belonging to a Midwestern state university. Six key informants at each campus were interviewed. Interviews were scored for each of six dimensions, and they were also analyzed for themes. Results were then used in a workshop to develop action plans based on social marketing principles.

All campuses received high scores for the efforts dimension and, to a lesser extent, resources. However, leadership readiness levels varied significantly across campuses, while community climate and knowledge of the issue readiness levels were relatively low. Top leadership and faculty were identified by campuses as specific areas to target using social marketing principles.

The CRM is an accessible and inexpensive method for gathering data on upstream factors related to social issues, such as college drinking. It can be used in conjunction with other data gathering tools (e.g. prevalence surveys) to better understand the macroenvironment in which behavior takes place.

Participation in community programmes by the Roma community is low, whilst this community presents with high risk of poor health and low levels of wellbeing. To improve rates of participation in programmes, compatibility must be achieved between implementation efforts and levels of readiness in the community. The Community Readiness Model (CRM) is a widely used toolkit which provides an indication of how prepared and willing a community is to take action on specific issues. The purpose of this paper is to present findings from a CRM assessment for the Eastern European Roma community in Bradford, UK, on issues related to nutrition and obesity.

The authors interviewed key respondents identified as knowledgeable about the Roma community using the CRM. This approach applies a mixed methodology incorporating readiness scores and qualitative data. A mean community readiness score was calculated enabling researchers to place the community in one of nine possible stages of readiness. Interview transcripts were analysed using a qualitative framework analysis to generate the contextual information.

An overall score consistent with vague awareness was achieved, which indicates a low level of community readiness. This score suggests that there will be a low likelihood of participation in currently available nutrition and obesity programmes.

To our knowledge, this is the first study to apply the CRM in the Roma community for any issue. The authors present the findings for each of the six dimensions that make up the CRM together with salient qualitative findings.

There is an urgent need for the construction industry to improve its current performance to increase productivity and satisfy the complex and varying needs of project clients. To be successful, construction companies must innovate. Unfortunately, the extant literature has revealed some inertia towards innovation which in several cases is because of lack of the organisational readiness required to embrace innovation. Various models for assessing organisational readiness are proposed in the literature. Accordingly, the purpose of this paper is to determine the applicability of existing models for assessing the readiness of construction organisations to innovate.

A desk study of the extant literature was conducted to identify perspectives of readiness assessment and, based on a comparative framework, a set of readiness assessment models identified was examined to ascertain their perspectives on organisational readiness assessment.

Five models/tools of organisational readiness assessments were identified and compared based on a set of identified criteria. The comparative analysis revealed that three of the models can be used to assess the readiness of construction organisations to innovate, albeit with varied scopes of modification.

The paper presents an overview of readiness assessment perspectives developed through models that could help organisations in selecting the most appropriate tool to assess their readiness.

The paper uses a comparative framework as a basis for analysing the identified models. It further discusses the strengths and weaknesses inherent in each model noting critical areas of omission.

Minnesota’s rural communities are becoming increasingly more racially, ethnically, and culturally diverse. The state shares territory with 11 Sovereign Nations and one in five Minnesotans identifies as Black, Indigenous, People of Color (BIPOC) today, compared with just 1% in 1960. In collaboration with communities, University of Minnesota’s Extension Department of Community Development works to develop leadership capacity for residents to address inclusiveness, belonging, community climate and culture. The Welcoming and Inclusive Communities Program (WICP) focuses on measurement of community readiness within seven sectors combined with an educational stakeholder cohort experience leading to identification of challenges and best practices happening across a community. Curriculum includes exploring concepts of race and intersectionality and emphasizes the growth of leadership as participants work to promote equity and inclusion. Growing Local, another program in our community toolkit, is an intentional cohort series for BIPOC growth into leadership, more specifically, into decision-making arenas and positions of leadership, like their town/city/county committees, boards, and commissions. From learning the language of the oppressor (e.g., Robert’s Rules of Order) to understanding the dynamics and nuances of power-mapping and social capital, participants address the barriers facing BIPOC. This chapter highlights program design elements, assessments and evaluation, and lessons learned from program implementation to date. Scholars, researchers, practitioners, and leaders will find globally relevant and replicable tools to support the development of leaders who can shape their communities through the lens of inclusive leadership, increase and strengthen capacity to lead, build networks, and facilitate community-owned change.

This paper aims to validate an initially developed e-Health readiness assessment model.

The authors thematically analysed an initial qualitative data collected and used the outcome to develop survey instruments for this study. To collect the quantitative data, the authors used the drop and collect survey approach given the research setting. The quantitative data was analysed using factor and regression analyses of SPSS 23 in which hypotheses formulated were tested.

The results suggest that the model [R² = 0.971; F (5, 214) = 1414.303], which is made up of readiness assessment factors (constructs) and measuring tools explain about 97% of the variance of the overall health information technology/e-Health adoption readiness at Komfo Anokye Teaching Hospital. The measuring tools were reliable for assessing the composite variables (constructs): technology readiness; operational resource readiness; organizational and cultural readiness; regulatory and policy readiness; and core readiness, which have significant influence on eHealth adoption readiness assessment..

This study has successfully validated empirically developed eHealth readiness assessment model with complete reliable indicators given that existing eHealth readiness assessment models have not been effective due to a general lack of standard indicators for measuring assessment factors. The study also contributes to the growing research on the adoption of information technology/systems in health-care environment using the Technology–Organization–Environment framework.

The purpose of this paper is to demonstrate how upstream social marketing may benefit from social media citizensourcing and improve understanding of community preferences and attitudes to policy. Using the case of shark management in New South Wales, Australia, this paper aims to understand community attitudes toward shark management policy-making and policymakers.

In February 2017, more than 11,200 comments were sourced from Facebook and Twitter using Netvizz, a data extraction tool. To analyze these comments, the study used an abductive framework using social marketing, wildlife and coexistence and policy literature, to determine context, themes and sub-themes. This was combined with Appraisal, a systemic functional linguistics framework, advocating a social reference for coding and analyzing community attitudes and preference.

Preferences for non-lethal measures over lethal or potentially lethal measures were noted, with new technologies highly favored. The online communities wanted a policy that was respectful of human and marine life and focused on patrolled or popular beaches. The main negative comments made related to perceived knee-jerk reactions and poor communication surrounding decision-making. People held little confidence in politicians’ skills and abilities to solve complex and multi-faceted problems, demanding less top-down decision-making and greater community input into policy formation.

This approach could assist upstream social marketers better understand social and community attitudes and preferences toward policy.

The study demonstrated that listening to community through digital channels can assist upstream social marketing understand community preferences and attitudes to policies and the policy-making process. Using abduction further broadens the perspective of the researchers in assigning meaning to commentary.

Drawing on goal framing theory, this study aims to investigate consumer values and perceived readiness to engage in secondhand luxury consumption, a form of pro-environmental behavior.

An integrative conceptual model is proposed based on goal- framing theory to gauge the role of various goals driving Gen Z’s secondhand luxury purchase. Cross-sectional data were collected from 246 Indian secondhand luxury shoppers and analyzed using structural equation modeling and PROCESS Macro.

Results demonstrated that both egoistic and altruistic value frames drive secondhand luxury purchase intention through attitude and subjective norms (SNs), respectively. Interestingly, attitude significantly leads to consumer perceived readiness, but readiness does not directly affect purchase intention. Further, risk perceptions moderate the effect of readiness and SNs.

Academic literature lacks empirical evidence on secondhand luxury as a form of pro-environmental behavior and Gen Z argued to be the most influential generation driving this market has not been investigated so far. Through an emerging economy context, this study contributes important implications for luxury brands entering the secondhand market, secondhand retailers and scholars about what motivates young consumers and drives purchase decisions while engaging with an otherwise stigmatized market.

The concept of power in the literature is not conclusive yet and still contradictive. As contested concept, power have multi-definition in the literature. This study aims to construct a concept of power between organizations, state-owned enterprises (SOE) and communities in the context of community-based tourism in Borobudur, Indonesia.

Participants were 29 individuals representing SOEs (i.e. executive members) and local communities (e.g. village chiefs, community enterprise, managers and residents). Data collection was conducted through interviews, focus group discussions, field records and documents. Using grounded theory, the data were analyzed using open, axial and selective coding.

This study discovered that power was fluid. At first, power was a static resource then when it exchanged, it turned into relational/power interplay and at last, became output resource. There was a transformation of antecedent resources of power into a consequential source of power through relationship processes.

This study should be replicated in other settings for further research, for example, in a business-to-business context and business-to-government to develop a general framework.

Policymakers should be aware of such fluid power to ensure that community-based tourism programs can benefit all parties involved.

Findings from this study make several contributions to current literature as follows: this study extends from the existing theories of power, the community-based tourism context where this study was conducted represents actual social situation allowing it to be transferrable to real environment and elaborating theory of power into a comprehensive framework.

Industry 4.0 (I4.0) not only turns traditional industrial activities upside down but also demonstrates its potential to enhance industrial competitiveness and productivity. In this context, technological advancement and I4.0 is a strategy to be pursued. This study aims to consider different I4.0 technologies by analysing Indian small and medium enterprises (SMEs).

Key factors and promising I4.0 technologies were selected using literature analysis and experts’ panel. The appropriate I4.0 technology for Indian SMEs is recommended using the fuzzy complex proportional assessment (COPRAS) method.

Results reveal that ability to expand IT infrastructure, change in the organization’s structure and the capacity to analyse key performance indicators as three crucial key factors in I4.0 implementation. In particular, the smart factory is identified as a better I4.0 for Indian SMEs.

This work has analysed Indian SMEs, but it is appropriate for other developing economies with limited technical resources, financial resources and inadequate skill sets. This work identifies a gap in the current literature, and the findings proposed by this work are oriented to assist decision makers, industrial managers and practitioners in selecting I4.0 technology and enhancing the industrial infrastructure. At the same time, cooperation between the government and industrial community is required to develop programmes for imparting the knowledge of I4.0 among SMEs. The framework used in this study will arm the industrial management in adopting I4.0.