Search results

College radio stations provide tools, skills and experience to students and graduates, facilitating their integration into the media industry. The purpose of this paper is to examine whether the college radio station gives students, beyond practical tools, a sense of self-fulfillment and self-confidence.

Research was carried out through semi-structured in-depth interviews with about 70 interviewees: senior directors of the college radio project, students and graduates.

It was found that students gained self-fulfillment and developed considerable self-confidence through intrinsic motivation, in accordance with Deci’s self-determination model. In addition, it was found that activities in college radio stations match the components of the Project Based Learning model, based on learning in small groups and producing a real product, which is then presented to an audience.

This will impact students to develop their high intrinsic motivation to study. As a result, they will become more creative and satisfied employees, producing higher quality and added value work. Ultimately, the outcome will be one of more positive social welfare and individual well-being.

This research emphasizes the importance of integrating practical workshops in academic studies as a way to empower students in all fields: theoretical study, practical experience and personal development.

“Since films attract an audience of millions, the need and appetite for information about them is enormous.” So said Harold Leonard in his introduction to The Film Index published in 1941. The 1970's has produced more than enough — too much — food to satisfy that appetite. In the past five years the number of reference books, in this context defined as encyclopedias, handbooks, directories, dictionaries, indexes and bibliographies, and the astounding number of volumes on individual directors, complete histories, genre history and analysis, published screenplays, critics' anthologies, biographies of actors and actresses, film theory, film technique and production and nostalgia, that have been published is overwhelming. The problem in film scholarship is not too little material but the senseless duplication of materials that already exist and the embarrassing output of items that are poorly or haphazardly researched, or perhaps should not have been written at all.

This research aims to exhibit the impacts of vocal music vs instrumental music on ad-recall from the perspectives of attention and elaboration.

A 2 music-product congruence (congruence vs incongruence) × 2 music lyrics (lyrics vs no lyrics) between-subject measures design is used. 180 management students participated in the study. A 2 × 2 between-subjects ANOVA is used to test the hypotheses.

Results showed that the instrumental rendition of an ad-song prompted higher ad-recall over the vocal variant. The instrumental rendition provoked the subjects to create the verses or lyrics in their minds, prompting superior recall. Further, it was found that a music-product congruent ad resulted into higher ad-recall than an incongruent ad. Moreover, for a congruent ad condition, the instrumental version of ad-song resulted into higher ad-recall than the vocal version of ad-song. On the other hand, for an incongruent ad condition, the instrumental version as well as the vocal version of ad-song resulted into same level of ad-recall.

The study offers important implications for marketers and advertisers in terms of effective ad-designing and execution considering lyrics and music-product congruence as important factors in the context of radio advertising.

Since very little research has been done focusing on the combined effect of music lyrics and music-product congruence relationship on ad-recall from attention and elaboration perspectives, this paper scores as a pioneering study of its kind in India.

1. Documentation, library and book organizations (0) American Documentation Institute

Significantly, the careers booklet issued free by the British Shipping Careers Service has changed its title. The last issue was called Passport to Adventure. Now it is called To Sea in the Seventies. The fact is that the Merchant Navy can no longer attract young men on the strength of a romantic image which relates to the days of sail, or the prospect of meeting dusky beauties in tropical places. The young men are different: they can meet the dusky beauties on a package tour, and they can only go sailing in “big” ships with the Sail Training Association. The Merchant Navy is different too.

This paper aims to present recently published resources on library instruction and information literacy providing an introductory overview and a selected annotated bibliography of publications covering all library types.

This paper introduces and annotates English-language periodical articles, monographs, dissertations, reports and other materials on library instruction and information literacy published in 2018.

The paper provides a brief description of all 422 sources, and highlights sources that contain unique or significant scholarly contributions.

The information may be used by librarians and anyone interested as a quick reference to literature on library instruction and information literacy.

This research aims to explore in detail aspects of the role and character of student unions as venues for live music in post‐war Britain. Guiding questions ask: what part have student unions, entertainment officers and the wider body of students – in their role as consumers – played in the economics of the live music business? What is specific to the business of live music in student unions? How is this sector of activity related to national and local scenes, promoters, non‐student audiences and the wider popular music culture and economy?

The research draws upon formal and informally archived sources to formulate definitions and scope for research, tracing the historical emergence and fortunes of popular music programming in universities.

The research traces a history of professionalization of music provision by students, a result of co‐ordination efforts by the National Union of Students. It outlines the specific character of live music business in student unions as determined by its subsidized nature.

Sources for research are unevenly preserved and the scope of activity – historical and contemporary is considerable. Further empirical research is required in order to fully explore this important, if neglected area of cultural and economic activity.

The role and character of student unions in the economy of the music industry is rarely considered and this paper offers set of concepts for further research and detailed historical insights into this sector of business.

The purpose of this paper is to review and explore topics that might constitute a history of branding in sport and might also contribute to understanding today's sport branding practices.

The paper employs both secondary and primary sources on a range of sports across centuries of time and space. The paper also employs Mayer's principles of multi‐media learning.

The paper finds that sport brands have a long history driven by entrepreneurs and organizations through rule‐making, equipment, distinct names, and employment of new technologies.

The paper identifies a series of topics that merit closer scrutiny by historians whose research might inform contemporary scholars and practitioners of sport marketing.

Radio broadcasting is characterized by diffused taste for programming and highly fragmented supply of content. Satellite radio is a major technological breakthrough that promises to reshape this industry by, among other things, satisfying a greater diversity in tastes and promoting greater variety in content provision. A major issue is that the economies of scale are such that it is unlikely more than a few (currently, just two) providers can operate in this market due to the considerable infrastructure and content costs.

To study the industry structure (demand and cost analysis), analyze customer acquisition strategies and the resulting lock-in of customers, and the aggressive bidding for content that takes place in this industry.