Satellite Radio: An Industry Case Study

Kellogg School of Management Cases

ISSN: 2474-6568

Publication date: 20 January 2017

Abstract

To study the industry structure (demand and cost analysis), analyze customer acquisition strategies and the resulting lock-in of customers, and the aggressive bidding for content that takes place in this industry.

Keywords

Citation

Al-Najjar, N., Desai, D. and Hallaway, S. (2017), "Satellite Radio: An Industry Case Study", Kellogg School of Management Cases. https://doi.org/10.1108/case.kellogg.2016.000294

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Kellogg School of Management

Copyright © 2006, The Kellogg School of Management at Northwestern University

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