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This research analyzes how ad formats are incorporated into the structure of radio programming and provides a scheme for classifying advertisements in light of the overall organization of the radio programming schedule.

This chapter consists of three parts. The first part presents the main ad formats aired on the radio. The second discusses the challenges for classifying ad formats based on the characteristics usually employed in most studies. Finally, the third part of the chapter proposes a new taxonomic basis for the classification of radio advertising. Scholars from Spain and the United States provide the theoretical framework that serves as a main foundation for this work. However, Brazilian data forms the empirical basis for the classification of the ad formats in this research.

The approach moves the description of ad formats from an individual definition of each type of announcement – the ad formats – toward a broad analysis of radio advertisements, which groups the set of compositions in ad meta formats. The meta formats are distinguishable by the distribution mode or insertion mode of the ads in the radio programming.

The chapter presents an original taxonomy, which allows the development of a general framework regarding the advertising typology aired on the radio.

Future research could use this taxonomy to attend to the new landscape created by the changing electronic media and its influence on the analog radio programming.

This chapter presents a comparative study of the trends and patterns of communication and tourism research in Brazil and the United States over the last 20 years. Through a bibliometric analysis of the CAPES and EBSCO databases, the study identifies the main theoretical and methodological references, classifies the fundamental themes in the area, and describes the role of communication for tourism. The results indicate the predominance in North American scientific literature of research related to the image and the brand of the tourist destinations, as well as the measurement and the evaluation of the communicative strategies. On the other hand, Brazilian research presents a greater diversity of approaches: destination image studies, tourism consumption, tourist narrative analysis, identities, social networks, community-based tourism, sports, and ecological tourism, with an explicit recognition of the dangers of sexual objectification and dehumanization within tourism. The survey showed that the scientific community has a strong interest in this area, signaling a search for knowledge to deepen the conceptual understanding of the subject. Thus, this chapter provides insights regarding the opportunities and directions for the next decades of research in this field of study.

There is no argument among serious researchers that a mongoloid stock first colonized the New World from Asia. Nor is there controversy about the fact that these continental pioneers used the Bering Land Bridge that then connected the Asian Far East with Alaska.– Gerald F. Shields, et al.American Journal of Genetics (1992)

Social media is rapidly become deeply ingrained as part of the journalistic process, and in some cases is replacing traditional journalism as a means for distributing news. To effectively teach journalism at the university level, we must incorporate social media as both a learning tool and a subject for examination in our classes. This chapter looks at three areas that should be incorporated in teaching journalism. The first is media literacy and social media. The chapter examines the tools and critical thinking needed to distinguish reliable from unreliable information before it is passed on to a news audience. The second is the use of social media as a tool for gathering information. The chapter looks at how social media can be used to make and maintain contacts, dig for unique and impactful stories, and use your social media contacts to improve and enhance your reporting. The third is how to effectively use social media to distribute information, and the pitfalls that can occur when your personal use of social media conflicts with your professional life as a journalist. Each section of the chapter ends with exercises teachers can use with students to hone their social media skills.

This chapter presents the final results of a three-phase research project conducted between January and November 2022, consisting of a survey, interviews, and an environmental scan. During Phase 1, a survey was distributed to library managers and directors representing a variety of socioeconomic settings across the United States. It focused on population density and the urban/rural divide. Results from that survey revealed public librarians’ concerns about their local government’s response, patrons’ refusal to receive accurate information, and the propagation of misinformation on social media. Phase 2 involved interviewing 29 library managers and directors, focusing on their pandemic response stories. The interviews found that library leaders were frustrated by uncertainty, a lack of authoritative, trusted local information to guide their decision-making, which they could provide to the public, and the politicization of data and information. Phase 3 consisted of an environmental scan of 13 communities, from small towns to urban hubs, examining how external community factors influenced libraries’ community engagement and staff support. Across each phase of the study, the authors found examples of libraries and management committed to their communities despite uncertainties and political differences.

France has a long historic heritage with two world wars: the First World War (1914–1918) and the Second World War (1939–1945). Most people associate French culture with Paris, which is a centre of fashion, luxury, cuisine, art and architecture, but life outside of Paris is very different in its 96 regions. Concerning demographic and economic aspects, people aged between 15 and 24 accounted for 11.79 per cent of the total French population. France is currently the 22nd most competitive economic country in the world, with a high unemployment rate (24%) among those aged 18 to 25 through, which can explain why the French Generation Z is the most pessimistic about the future in Europe (with a score of 59%). Extremism and global terrorism (81%) are thought to be the greatest threats for the future by the young French people, from which the ‘Generation Bataclan’ got its name to refer to French young, open-minded demographic population traumatised by terrorist attacks. Parents are a pillar for the French Generation Z, with 89 per cent of them reporting that their parents influence the values they hold. Beyond the personal and familial sphere, Generation Z requires a reconsideration of management in the workplace. According to a 2017 ‘Gen Z management’ study conducted among 2,300 French young people (Gentina & Delécluse, 2018), the main important criteria for their future careers are ‘working as a team’ (28.8%), ‘developing skills’ (28.4%) and ‘challenging varied roles’ (16.2%). Moreover, 60 per cent of the French Generation Z reveal that they choose face-to-face meetings as their preferred form of communication, as opposed to emailing (16%) or instant messaging (11%).