To read the full version of this content please select one of the options below:

Advertising in the Context of Radio Programming: From Ad Formats toward Ad Meta Formats

Brazil

ISBN: 978-1-78635-786-1, eISBN: 978-1-78635-785-4

ISSN: 2050-2060

Publication date: 30 May 2017

Abstract

Future research could use this taxonomy to attend to the new landscape created by the changing electronic media and its influence on the analog radio programming.

Keywords

Citation

Reis, C. (2017), "Advertising in the Context of Radio Programming: From Ad Formats toward Ad Meta Formats", Brazil (Studies in Media and Communications, Vol. 13), Emerald Publishing Limited, Bingley, pp. 99-110. https://doi.org/10.1108/S2050-206020170000013010

Publisher

:

Emerald Publishing Limited

Copyright © 2017 Emerald Publishing Limited