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Article
Publication date: 15 February 2022

Kun Zhang and Peixin Lu

WeChat official account (WCOA) is an emerging and important platform for academic library services, which greatly accelerates the development of this field. This article aims to…

Abstract

Purpose

WeChat official account (WCOA) is an emerging and important platform for academic library services, which greatly accelerates the development of this field. This article aims to identify key evaluation indicators for users' satisfaction of the Academic Library WeChat Official Account (ALWCOA) as a reference for future improvements.

Design/methodology/approach

Based on the updated DeLone and McLean (D&M)’s model and Delphi method, an evaluation system of ALWCOA satisfaction was constructed. Then 212 university students were recruited to fill out a questionnaire on evaluation indicators. The grey relational analysis (GRA) and Pareto's principle were employed to analyze the questionnaire and select key evaluation indicators.

Findings

An ALWCOA service satisfaction evaluation system with three evaluation dimensions and 15 evaluation indicators was constructed, and three key evaluation indicators were identified, including service responsiveness, information timeliness and system security.

Practical implications

This article provides a strategy for assessing ALWCOA service satisfaction, as well as insights for improving of ALWCOA service. Specifically, academic libraries should pay more attention to improving service responsiveness, information timeliness and system security.

Originality/value

This article innovatively applied the updated D&M model in academic library service. Additionally, it facilitates the development of research fields, such as academic library services, microservices and user service evaluation, and provides a case study to better understand the WCOA.

Article
Publication date: 15 February 2022

Prasanta Kr Chopdar, Miltiadis D. Lytras and Anna Visvizi

Bicycle sharing offers a novel way to create smart and sustainable mobility solutions for the future. The purpose of this study is to draw on the Unified Theory of Acceptance and…

1094

Abstract

Purpose

Bicycle sharing offers a novel way to create smart and sustainable mobility solutions for the future. The purpose of this study is to draw on the Unified Theory of Acceptance and Use of Technology 2 (UTAUT 2) framework for identifying the factors necessary to predict bike-sharing intention among users in India.

Design/methodology/approach

Data were collected through a questionnaire distributed across four major cities in India, and 515 responses were analyzed. A sequential approach was employed to analyze the data using Partial Least Square–Structural Equation Modeling (PLS-SEM) and Fuzzy-set Qualitative Comparative Analysis (fsQCA).

Findings

The findings from PLS analysis revealed that performance expectancy, effort expectancy, facilitating conditions, hedonic motivation and price value are the salient variables that affect users' intentions to participate in bike sharing. In addition, based on fsQCA, six configurations of causal conditions are presented as intermediate solutions that produce the same results. Although antecedent conditions, such as habit and social influence, had an insignificant effect on individuals' BSI, they create conditions sufficient to encourage users' participation in bike sharing in combination with other variables.

Research limitations/implications

A few limitations of this research and the implications of the findings in terms of theory and policy implications are also discussed.

Originality/value

The reported study is one of the earliest to explain bike-sharing adoption in India using the UTAUT 2 model.

Details

International Journal of Emerging Markets, vol. 18 no. 11
Type: Research Article
ISSN: 1746-8809

Keywords

Article
Publication date: 31 October 2022

Mohamed Bouteraa, Raja Rizal Iskandar Raja Hisham and Zairani Zainol

Sustainability has become a global need for survival in every field since the side effects of financial development have resulted in environmental devastation. Green banking (GB…

1210

Abstract

Purpose

Sustainability has become a global need for survival in every field since the side effects of financial development have resulted in environmental devastation. Green banking (GB) has been proposed as a way to reduce the carbon footprint caused by banking operations by promoting paperless financial services through the intensive use of technology. However, the adoption level of GB technology remains unsatisfactory among customers in the United Arab Emirates (UAE). Therefore, using the unified theory of acceptance and use of technology (UTAUT), this study aims to comprehensively investigate the challenges affecting the intention of bank consumers in the UAE to adopt GB technology.

Design/methodology/approach

This study used exploratory sequential mixed-methods research. Preliminary semi-structured interviews were conducted with ten banking professionals using a purposive sampling technique to explore the challenges affecting consumers’ intention to adopt GB technology. Sequentially, the study tested various factors through a quantitative cross-sectional online survey of a sample of 332 bank customers and used the convenience sampling technique to obtain further empirical support for the research framework. Thematic content analysis using NVivo 11 was used for the qualitative data analysis. Meanwhile, partial least square structural equation modelling in Smart PLS 3.3 was used for the quantitative data analysis.

Findings

The qualitative analysis identified six new challenges affecting customers’ intention to adopt GB technology, including customer awareness, personal innovativeness, bank reputation, security and privacy, system quality and government support. The preliminary qualitative findings were confirmed mainly through quantitative data analysis, whereby customer awareness, personal innovativeness, system quality and bank reputation were found to significantly impact customers’ intention to adopt GB technology. However, the effects of security and privacy and government support were insignificant.

Originality/value

To the best of the authors’ knowledge, this study is the first to propose a comprehensive model that considers individual, technological, organisational and environmental factors to address the issue of customers’ low GB technology adoption rates in the UAE. Meanwhile, this study extends the UTAUT by integrating new factors. This paper is also among the first to investigate customers’ GB technology adoption intention using a mixed-methods approach, which combines the strengths of quantitative and qualitative methods within the same study to offer better insights than a single-method approach.

Details

Journal of Islamic Marketing, vol. 14 no. 10
Type: Research Article
ISSN: 1759-0833

Keywords

Article
Publication date: 17 May 2022

Qiucheng Liu

In order to analyze the text complexity of Chinese and foreign academic English writings, the artificial neural network (ANN) under deep learning (DL) is applied to the study of…

Abstract

Purpose

In order to analyze the text complexity of Chinese and foreign academic English writings, the artificial neural network (ANN) under deep learning (DL) is applied to the study of text complexity. Firstly, the research status and existing problems of text complexity are introduced based on DL. Secondly, based on Back Propagation Neural Network (BPNN) algorithm, analyzation is made on the text complexity of Chinese and foreign academic English writings. And the research establishes a BPNN syntactic complexity evaluation system. Thirdly, MATLAB2013b is used for simulation analysis of the model. The proposed model algorithm BPANN is compared with other classical algorithms, and the weight value of each index and the model training effect are further analyzed by statistical methods. Finally, L2 Syntactic Complexity Analyzer (L2SCA) is used to calculate the syntactic complexity of the two libraries, and Mann–Whitney U test is used to compare the syntactic complexity of Chinese English learners and native English speakers. The experimental results show that compared with the shallow neural network, the deep neural network algorithm has more hidden layers and richer features, and better performance of feature extraction. BPNN algorithm shows excellent performance in the training process, and the actual output value is very close to the expected value. Meantime, the error of sample test is analyzed, and it is found that the evaluation error of BPNN algorithm is less than 1.8%, of high accuracy. However, there are significant differences in grammatical complexity among students with different English writing proficiency. Some measurement methods cannot effectively reflect the types and characteristics of written language, or may have a negative relationship with writing quality. In addition, the research also finds that the measurement of syntactic complexity is more sensitive to the language ability of writing. Therefore, BPNN algorithm can effectively analyze the text complexity of academic English writing. The results of the research provide reference for improving the evaluation system of text complexity of academic paper writing.

Design/methodology/approach

In order to analyze the text complexity of Chinese and foreign academic English writings, the artificial neural network (ANN) under deep learning (DL) is applied to the study of text complexity. Firstly, the research status and existing problems of text complexity are introduced based on DL. Secondly, based on Back Propagation Neural Network (BPNN) algorithm, analyzation is made on the text complexity of Chinese and foreign academic English writings. And the research establishes a BPNN syntactic complexity evaluation system. Thirdly, MATLAB2013b is used for simulation analysis of the model. The proposed model algorithm BPANN is compared with other classical algorithms, and the weight value of each index and the model training effect are further analyzed by statistical methods. Finally, L2 Syntactic Complexity Analyzer (L2SCA) is used to calculate the syntactic complexity of the two libraries, and Mann–Whitney U test is used to compare the syntactic complexity of Chinese English learners and native English speakers. The experimental results show that compared with the shallow neural network, the deep neural network algorithm has more hidden layers and richer features, and better performance of feature extraction. BPNN algorithm shows excellent performance in the training process, and the actual output value is very close to the expected value. Meantime, the error of sample test is analyzed, and it is found that the evaluation error of BPNN algorithm is less than 1.8%, of high accuracy. However, there are significant differences in grammatical complexity among students with different English writing proficiency. Some measurement methods cannot effectively reflect the types and characteristics of written language, or may have a negative relationship with writing quality. In addition, the research also finds that the measurement of syntactic complexity is more sensitive to the language ability of writing. Therefore, BPNN algorithm can effectively analyze the text complexity of academic English writing. The results of the research provide reference for improving the evaluation system of text complexity of academic paper writing.

Findings

In order to analyze the text complexity of Chinese and foreign academic English writings, the artificial neural network (ANN) under deep learning (DL) is applied to the study of text complexity. Firstly, the research status and existing problems of text complexity are introduced based on DL. Secondly, based on Back Propagation Neural Network (BPNN) algorithm, analyzation is made on the text complexity of Chinese and foreign academic English writings. And the research establishes a BPNN syntactic complexity evaluation system. Thirdly, MATLAB2013b is used for simulation analysis of the model. The proposed model algorithm BPANN is compared with other classical algorithms, and the weight value of each index and the model training effect are further analyzed by statistical methods. Finally, L2 Syntactic Complexity Analyzer (L2SCA) is used to calculate the syntactic complexity of the two libraries, and Mann–Whitney U test is used to compare the syntactic complexity of Chinese English learners and native English speakers. The experimental results show that compared with the shallow neural network, the deep neural network algorithm has more hidden layers and richer features, and better performance of feature extraction. BPNN algorithm shows excellent performance in the training process, and the actual output value is very close to the expected value. Meantime, the error of sample test is analyzed, and it is found that the evaluation error of BPNN algorithm is less than 1.8%, of high accuracy. However, there are significant differences in grammatical complexity among students with different English writing proficiency. Some measurement methods cannot effectively reflect the types and characteristics of written language, or may have a negative relationship with writing quality. In addition, the research also finds that the measurement of syntactic complexity is more sensitive to the language ability of writing. Therefore, BPNN algorithm can effectively analyze the text complexity of academic English writing. The results of the research provide reference for improving the evaluation system of text complexity of academic paper writing.

Originality/value

In order to analyze the text complexity of Chinese and foreign academic English writings, the artificial neural network (ANN) under deep learning (DL) is applied to the study of text complexity. Firstly, the research status and existing problems of text complexity are introduced based on DL. Secondly, based on Back Propagation Neural Network (BPNN) algorithm, analyzation is made on the text complexity of Chinese and foreign academic English writings. And the research establishes a BPNN syntactic complexity evaluation system. Thirdly, MATLAB2013b is used for simulation analysis of the model. The proposed model algorithm BPANN is compared with other classical algorithms, and the weight value of each index and the model training effect are further analyzed by statistical methods. Finally, L2 Syntactic Complexity Analyzer (L2SCA) is used to calculate the syntactic complexity of the two libraries, and Mann–Whitney U test is used to compare the syntactic complexity of Chinese English learners and native English speakers. The experimental results show that compared with the shallow neural network, the deep neural network algorithm has more hidden layers and richer features, and better performance of feature extraction. BPNN algorithm shows excellent performance in the training process, and the actual output value is very close to the expected value. Meantime, the error of sample test is analyzed, and it is found that the evaluation error of BPNN algorithm is less than 1.8%, of high accuracy. However, there are significant differences in grammatical complexity among students with different English writing proficiency. Some measurement methods cannot effectively reflect the types and characteristics of written language, or may have a negative relationship with writing quality. In addition, the research also finds that the measurement of syntactic complexity is more sensitive to the language ability of writing. Therefore, BPNN algorithm can effectively analyze the text complexity of academic English writing. The results of the research provide reference for improving the evaluation system of text complexity of academic paper writing.

Details

Library Hi Tech, vol. 41 no. 5
Type: Research Article
ISSN: 0737-8831

Keywords

Article
Publication date: 26 June 2023

Emerson Wagner Mainardes, Silvestre de Jesus Cunha Paixão Júnior and Ricardo Gouveia Rodrigues

This study aims to verify the antecedents influencing mobile gamers’ intentions to purchase mobile phones. To this end, the constructs price–quality relationship, price…

Abstract

Purpose

This study aims to verify the antecedents influencing mobile gamers’ intentions to purchase mobile phones. To this end, the constructs price–quality relationship, price sensitivity, perceived quality, identification with the group of gamers and referrals from other gamers were identified in the literature.

Design/methodology/approach

Data were collected through an online questionnaire with 335 consumers. The model was tested using partial least squares.

Findings

It was verified that the price–quality relationship directly influences mobile gamers' intentions to purchase mobile phones. Also, it was observed that price sensitivity of mobile gamers directly influences the price–quality relationship and indirectly influences the intention to purchase mobile phones to play games. It was further verified that this price sensitivity is directly influenced by the perceived quality of mobile gaming devices. Finally, it was observed that referrals from other gamers directly influences the perceived quality and onès identification with the group of gamers.

Research limitations/implications

This study concluded that developing strategies focused on prices of mobile phones gamers use to play games tends to influence mobile gamers' purchase intentions. This paper extends the study of mobile device purchase behavior, uniting constructs studied separately and proposing connections not yet tested, assisting in the theoretical understanding of the factors that contribute to the intention to purchase mobile devices.

Originality/value

This study is theoretically justified for four reasons: it focused on a specific group of consumers, mobile gamers, which is a constantly growing audience; it brought an innovative model, testing the influence of the perceived quality of mobile gaming devices on the price sensitivity of mobile gamers; there are spaces for new research on mobile device purchase intention; and it may assist in the theoretical understanding of the factors contributing to mobile device purchase intention.

Details

Young Consumers, vol. 24 no. 5
Type: Research Article
ISSN: 1747-3616

Keywords

Article
Publication date: 6 September 2022

Adnan Muhammad Shah, Abdul Qayyum and KangYoon Lee

Meal ordering apps (MOAs) have transformed the customers' dining habits, particularly during mobility restrictions of the COVID-19 pandemic. Under the theoretical cover of the…

1187

Abstract

Purpose

Meal ordering apps (MOAs) have transformed the customers' dining habits, particularly during mobility restrictions of the COVID-19 pandemic. Under the theoretical cover of the extended stimulus–organism–response (SOR) model, this paper attempts to explore the critical antecedents and outcomes of customer MOA engagement which predict the continuous purchase intentions using these apps. A multigroup analysis is conducted to investigate the difference between the hypothesized relationships between the Chinese and Indonesian consumers.

Design/methodology/approach

A mixed-method approach, including a systematic literature review, an open-ended essay (qualitative) with 139 MOA users and an online survey (quantitative) with 1,207 MOA users in total, was used for hypotheses testing.

Findings

The structural equation model results revealed that customer MOA experience factors such as mobile online reviews (MR), food quality (FQ), restaurant reputation (RR), service quality and system quality (SyQ) are the absolute positive factors that influence customer MOA cognitive, affective and behavioral engagement, which in turn affect continuous purchase intentions. The multigroup analysis results reveal that Chinese customers prioritized MR and FQ for customer MOA engagement (cognitive, affective and behavioral). Comparatively, Indonesian customers placed most importance on RR and SyQ.

Originality/value

Considering a market-specific setting and based on the extended SOR framework, this study is one of the first to take a comprehensive look at the critical antecedents and outcome of multidimensional customer MOA engagement in the developing countries’ (China and Indonesia) online to offline meal delivery context. Further, this study investigates the customer continuous purchase intentions as an outcome of MOA engagement during the COVID-19 pandemic. The findings also reveal the differences in consumer behavior across the two developing but culturally diverse countries samples during the pandemic.

Details

Asia Pacific Journal of Marketing and Logistics, vol. 35 no. 6
Type: Research Article
ISSN: 1355-5855

Keywords

Article
Publication date: 3 August 2023

Murtaza Ashiq, Shafiq Ur Rehman, Ammara Yousaf and Muhammad Safdar

The use of mobile technologies and learning devices has been increasing in every field of life, and library and information sciences are no exception. This study aims to explore…

Abstract

Purpose

The use of mobile technologies and learning devices has been increasing in every field of life, and library and information sciences are no exception. This study aims to explore the perceptions of library and information science (LIS) students regarding mobile learning (m-learning) along with their primary purposes, social media applications, advantages, disadvantages, barriers, impact and overall satisfaction with using these devices.

Design/methodology/approach

A survey method was used, and data was collected from the students of 12 library schools in Pakistan for a total sample of 250 students.

Findings

Their main purposes of usage, their needs, advantages, disadvantages, barriers, impacts and the level of overall satisfaction were also identified. The inferential statistics (t-test and ANOVA) also identified the difference of opinion on the basis of gender, programs, types and number of m-learning devices. Overall, the findings highlight the need for academic libraries to give mobile access (launching mobile applications) to better use library services. To ensure this, libraries must keep an eye on new advances in mobile technology, researchers’ needs and related electronic library services and observe how these services are being used.

Practical implications

Theoretical and practical implications have been highlighted to understand the perceptions of LIS students about m-learning devices.

Originality/value

The mobile library service providers and management need to improve their services by offering services that fit the diverse needs of their users and should know how to attract modern library users.

Details

Digital Library Perspectives, vol. 39 no. 4
Type: Research Article
ISSN: 2059-5816

Keywords

Article
Publication date: 2 November 2023

Adesegun Oyedele and Emily Goenner

This study aims to investigate the effect of social influence and value-driven mobile marketing activities on consumers’ acceptance of mobile marketing offers.

Abstract

Purpose

This study aims to investigate the effect of social influence and value-driven mobile marketing activities on consumers’ acceptance of mobile marketing offers.

Design/methodology/approach

The method used is survey questionnaire. A proposed model was tested by using structural model analysis and data gathered from 356 Mexico consumers and 346 US consumers.

Findings

The study shows the number of peers and providing information are the main predictor variables of consumer acceptance of mobile marketing offers in both countries. These results suggest that social value factors are important variables for explaining consumers’ responses to mobile marketing offers across two countries characterized by dissimilar macro-environmental conditions.

Research limitations/implications

The study’s overall implication about standardization vs adaptation is that social value messages can be standardized across countries. However, the marketing tools and touch points required to communicate any message appeal must be adapted across countries. One limitation in this study is the use of a convenience sample of undergraduate college students. This study did not control for different types of mobile phones and the screen sizes of mobile phones.

Practical implications

The overall implication of standardization vs adaptation from the study results is that social value messages can be standardized across countries. However, the marketing tools and touch points required to communicate any message appeal must be adapted across countries.

Originality/value

Unlike previous studies where the emphasis is to explicate the effect of value-oriented mobile activity, this study examines the combined effect of social influence and value-driven mobile activities on acceptance of mobile marketing.

Details

Young Consumers, vol. 25 no. 2
Type: Research Article
ISSN: 1747-3616

Keywords

Article
Publication date: 11 September 2023

Xiaodong Li, Zhiwen Liu, Bengang Gong and Ai Ren

Consumers have pervasively relied on mobile reviews in digital economy. However, little knowledge exists regarding how customers adopt several mobile reviews to make purchasing…

Abstract

Purpose

Consumers have pervasively relied on mobile reviews in digital economy. However, little knowledge exists regarding how customers adopt several mobile reviews to make purchasing decisions. With the assistance of reader-response theory, this study investigates how the consistency of product reviews, in terms of their adherence to both other reviews and the prior experience of the customer, affect perceived quality, confirmation of the customer's expectations, the customer's level of trust in the seller and the consequent purchase intention.

Design/methodology/approach

Based on a scenario simulation and an online experiment to collect data, the authors employed AMOS to test the proposed hypotheses using survey data collected from 314 customers in Study 1 and 420 consumers in Study 2.

Findings

The results indicate that global consistency positively and significantly contributes to confirmation, perceived quality and trust in sellers while sequential inconsistency positively and significantly influences perceived quality. Meanwhile, purchase intention is positively and significantly promoted by confirmation, perceived quality and trust in sellers, and initial valence has some moderating effects on these relationships.

Originality/value

This study contributes to the understanding of how customers apply product reviews to make purchasing decisions from a new angle. It also elucidates the way in which the perceived consistency of product reviews affects how reviewers are perceived and the consequent effect of these perceptions on a customer's purchase intentions.

Details

Kybernetes, vol. 53 no. 2
Type: Research Article
ISSN: 0368-492X

Keywords

Open Access
Article
Publication date: 21 March 2023

Musawenkosi Phumelela Khomo, Nalindren Naicker, Collence Takaingenhamo Chisita and Mogiveny Rajkoomar

The purpose of this paper is to review the literature on factors that contribute to the successful development and use of the mobile digital library (DL). This aim will be…

2239

Abstract

Purpose

The purpose of this paper is to review the literature on factors that contribute to the successful development and use of the mobile digital library (DL). This aim will be achieved by reviewing selected journal articles on mobile DLs' successful development and use. This paper argues that the concept of DLs is evolving because of the dynamic nature of knowledge and technological developments in the infosphere.

Design/methodology/approach

A systematic literature search of journal article factors that contribute to the successful development and use of the mobile DL was accomplished by searching the following databases: Emerald insight, Science directory and Google Scholar. The systematic review was conducted following the preferred reporting items for systematic reviews and meta-analyses guidelines. This study applied Rogers's (1965) Diffusion of innovation theory to unpack the attributes of innovation to unpack contextual factors shaping African conceptions of mobile libraries (m-libraries). The studies reviewed were published from 2016 to 2021. This paper is based on a systematic literature review. This paper uses publicly available literature on the theme of DLs concerning m-libraries. Among the search terms used for the study were: “digital libraries”, “Africa and digital libraries”, “electronic libraries”, “information communication technologies”, “access to information” and “mobile digital libraries”.

Findings

Reviewed literature indicates that myriad factors can contribute positively or negatively to the successful development and use of the mobile DL. These factors include the degree of staff awareness and understanding of the potential of mobile technologies in enhancing the provision of library services, the availability of relevant digital content, library staff and users’ level of digital and information literacy competencies to navigate digital platforms, user friendliness of DL platforms, material and financial support to access m-libraries, power supply and access to internet connectivity.

Practical implications

The results from this study will generate knowledge and insight into the factors that affect the development and optimal use of mobile DLs to enhance and widen access to scholarly databases irrespective of time and space. This study will make recommendations that will enable South African policymakers to make informed decisions relating to the factors affecting the development and usage of mobile DLs for enhanced learning, teaching and education.

Originality/value

Given the growing number of scholarly publications on mobile DLs, this study seeks to discover how such technologies can help enhance learning, teaching and research in higher education. This study’s findings will provide a scientific basis for policymakers and researchers with evidence-based knowledge that raises the value of mobile DLs. It was discovered that if the identified factors are handled well, users can easily access tools, such as databases, electronic journals and online reference tools, and this could improve the quality of teaching and learning.

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